Retail Media As A Reinvestment Tool with Sam's Club VP Harvey Ma | Live at Shoptalk 2025
In this insightful Shoptalk 2025 episode, recorded live from the Meta Podcast Studio, Chris Walton and Anne Mezzenga sit down with Harvey Ma, VP and GM of Retail Media at Sam’s Club. Harvey explains how Sam’s Club has taken a radically different approach to retail media—reinvesting every ad dollar back into clubs, staff, and the member experience. He also breaks down how Sam’s in-house technology, like their new search engine and Scan & Go platform, prioritizes relevancy over revenue, creating a superior shopper journey.
Key Moments:
0:40 – Intro to Harvey Ma and his journey from engineering…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.