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Authority Intelligence Is Built for People, GEO is for Brands - with Erin Lanuti
Who handles generative engine optimization for you? Not for your company - for you. A brand has an answer to that question: a team, a vendor, a budget line, a dashboard somebody checks on Mondays. A person usually has nobody at all, and the tools that do exist were built to read websites, which turns out to be a thin substitute for a career.
In this episode of The Trending Communicator, host Dan Nestle sits down with his own business partner, Erin Lanuti, co-founder and CEO of Lilypath and former Chief Innovation Officer at Omnicom Public Relations Group. Erin spent two decades building the…
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