Latest / Forge Fire Protocol Podcast / We Needed a Better Way. So We Built It. Introducing Crushr

Transcript

We Needed a Better Way. So We Built It. Introducing Crushr · Forge Fire Protocol Podcast

• 0:02
  Imagine breaking free from the grind and building a business that lights you up, ignites with purpose, and delivers the ultimate reward.
• 0:12
  Forge Fire Protocol gives ambitious entrepreneurs the proven five-step system to choose the right business, launch it successfully, scale it strategically, and exit on your terms.
• 0:26
  Turning vision into lasting wealth, forged in fire, built for legacy.
• 0:35
  All right, welcome back.
• 0:36
  We are excited for this episode because we get to share Crusher with you here today.
• 0:42
  Now, we talked about it in the last episode.
• 0:44
  We're going to get into that, but I want to give you a little bit of background first.
• 0:47
  I want to help you to understand why and what.
• 0:51
  We're going to share a lot of stuff with you here on how this all came about and how it was built because Crusher, as you'll find, is the first product that is being released through...
• 1:04
  the Forgefire protocol.
• 1:06
  Very first one.
• 1:07
  It's going to be the first one that's sitting there in the Forgefire exchange.
• 1:11
  And it's just, it's really, really cool.
• 1:15
  So welcome.
• 1:16
  Of course, we got Mike and Steven here and we're going to get into some stuff.
• 1:20
  And, you know, Mike, before we even started this episode, one of the things, and you said it, but it was so true.
• 1:26
  We were building out Forgefire and we knew that we were going to need to get
• 1:34
  get the word out and we're going to need to use social media right we knew we had a challenge because not one of us is really into social media right right we've got accounts that we'll post from time to time but we're not social media marketers that's not our background um and and quite frankly we were not interested in putting that time in is that fair to say
• 1:56
  Yeah, and that's where, I mean, from the past with me, working with tools such as HubSpot, such as Hootsuite, such as Buffer and Sprout Social, stuff like that.
• 2:04
  Working with different tools like that that I use to help optimize my time.
• 2:08
  Yeah.
• 2:09
  And that's the only way I was able to do some social.
• 2:12
  But I'll tell you this, I still get traffic today, 10 years later, from the work I did for about a month using those tools back in 2015.
• 2:21
  That's pretty wild.
• 2:22
  I still have stuff driven to those sites and to those brands today.
• 2:27
  And it's impossible to spend the proper amount of time that you need.
• 2:33
  So it was how do we, as we're looking at how to do this.
• 2:36
  Whoa, whoa, whoa, whoa.
• 2:37
  I got to stop you.
• 2:39
  I taught my kids from day one, nothing is impossible.
• 2:42
  I can't let you get that word out.
• 2:44
  The reason why I'm saying that is I worked with the company years ago and their motto was this.
• 2:50
  Take that word, impossible.
• 2:54
  Now I want you to do one quick thing.
• 2:56
  Start at the beginning.
• 2:57
  I, after the I, put an apostrophe.
• 3:01
  After the M, put a space.
• 3:03
  Now what do you have?
• 3:04
  I'm possible.
• 3:07
  Yes, sir.
• 3:07
  That I'm good with.
• 3:08
  I'm good with that.
• 3:09
  Just that other word.
• 3:10
  I can't let it be uttered.
• 3:12
  Yep.
• 3:13
  I hear you.
• 3:13
  That's what I was for I can't.
• 3:15
  I did the same thing to my kids.
• 3:16
  I'm like, I can't isn't allowed.
• 3:17
  You can add it yet to the end of that.
• 3:20
  I can't yet.
• 3:22
  I still don't like that, but I like it better.
• 3:23
  I'll accept that.
• 3:27
  And my son's like, I can't fly.
• 3:28
  And I'm like, yet.
• 3:32
  you can put a jet pack on, you could get on a plane, you're technically flying.
• 3:35
  He's like, well, I can't flap my arms.
• 3:36
  I'm like, yet.
• 3:37
  I don't even know if you'll live to be old enough to the point where you can put something on your arms and do it.
• 3:40
  I'm like, I don't know why you'd want to.
• 3:41
  That's a lot of work on the body and that's not how we were built.
• 3:44
  Bottom line is, I'm going off in an unnecessary tangent.
• 3:47
  Bottom line is, all right.
• 3:50
  We recognize the problem.
• 3:52
  We knew there was some stuff out there and then we noticed that for us to leverage those third-party apps that are great, by the way, they've worked well for years and they still work great now.
• 4:02
  But they were going to cost us hundreds to thousands a month.
• 4:06
  And as we said, we're bootstrapping.
• 4:09
  Okay.
• 4:10
  We're building us from the ground up.
• 4:12
  And we're trying to make sure that we're keeping cost low because that's the entire thing we're preaching.
• 4:17
  We're making sure.
• 4:18
  Right.
• 4:19
  Yeah.
• 4:19
  That's part of the protocol.
• 4:20
  Right.
• 4:22
  But that wasn't going to work.
• 4:23
  So what do you do?
• 4:24
  Quit?
• 4:25
  No.
• 4:25
  No.
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  Decide that we're going to now take 30 hours of our week split up among all of us or dedicated to one person to do and create another job for ourselves.
• 4:34
  No.
• 4:35
  No.
• 4:37
  Build a better ship.
• 4:39
  Use the analogy.
• 4:40
  Just build it.
• 4:42
  It was a challenge we realized we had.
• 4:45
  And going back to our last podcast, we could have looked at other solutions like you're talking about.
• 4:50
  But they would have cost us, like you said, hundreds, if not thousands, I think the lowest one, but what we were looking for, for features and stuff was, it was either $200 or $300 a month.
• 4:59
  That's at the lowest.
• 5:00
  Yeah.
• 5:00
  And it still wasn't going to give us everything we wanted.
• 5:02
  Right to get about 75%.
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  What we wanted was about I think it was 199.
• 5:06
  So get like 70.
• 5:07
  And that was the lowest cost one, the stuff to get per month, right per month, and let's get more of the stuff we wanted.
• 5:12
  It was closer to $1,000 a month.
• 5:14
  Yep.
• 5:15
  So we said, Alright, we'll build it.
• 5:17
  And
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  Now, granted, since June 16, all right, so less than three months ago, we were building up Fortify protocol.
• 5:27
  But we said, all right, well, we can build this.
• 5:30
  Why?
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  Because we've got the technology with AI and some of the other stuff, other tools that we use to be able to build things rapidly, rapidly iterate.
• 5:41
  Right.
• 5:42
  So rapid iteration is key.
• 5:43
  You're going to hear that a lot.
• 5:44
  You've already heard it a lot from us, but you're going to hear it a lot because rapid iteration is key in business today.
• 5:49
  Change is not something that is, oh, well, it's probably going to happen at some point.
• 5:53
  Change is happening constantly.
• 5:56
  And it's a fact of life.
• 5:58
  So, folks, if you're not there, get used to it because it is always happening.
• 6:03
  It's not going to stop.
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  And it's going to continue to accelerate.
• 6:06
  That's just the way life is.
• 6:07
  And that's okay.
• 6:09
  Once you accept it, you say, all right, I'm just going to move forward and I'll change with it.
• 6:13
  So how do you change with it?
• 6:14
  You have to rapidly iterate.
• 6:16
  You've got to change things.
• 6:17
  You've got to improve things.
• 6:17
  You've got to keep getting better and better.
• 6:20
  And so that's what we have the capability to do with technology.
• 6:23
  And so we said, all right, let's build this.
• 6:26
  So before we build it, what do we want it to do?
• 6:31
  Right.
• 6:31
  So we looked at all of the systems that are out there and say, all right, what what are the features that they've got that we want, first of all?
• 6:37
  And then we said, what are the features that we want that we can't find anywhere?
• 6:44
  Right.
• 6:44
  And and now it's like, OK, now at the time, it was literally a solution for us.
• 6:51
  And then we're like, wait a minute, by building that, we're actually building a whole separate business.
• 6:57
  And so we'll have to do it, run it through the protocol.
• 6:59
  We're going to have to do the tests.
• 7:00
  And we've already got subscribers.
• 7:02
  All right.
• 7:02
  So not only, so when we, when we put it out just for a tap, all right, we actually got people saying, Hey, I want that.
• 7:07
  I want that.
• 7:08
  I want that.
• 7:09
  So we've already got subscribers on it and it hasn't even officially been launched.
• 7:14
  It is now official.
• 7:15
  It is official in beta now.
• 7:18
  Okay.
• 7:19
  So, so people can get it, but we only have 50 slots available for beta right now.
• 7:23
  That's it.
• 7:25
  So.
• 7:26
  And we'll go into it.
• 7:28
  I just want to share with everybody what beta means.
• 7:30
  So we're at the beginning of September, when you're probably September of 2026.
• 7:37
  Not sure exactly when you're watching this or listening to this episode.
• 7:41
  But if it's around this time, you will have the chance to be part of the beta.
• 7:45
  I think the beta is going to be filled out.
• 7:48
  I'd be surprised if it wasn't completely done by Sunday night.
• 7:51
  Yeah, I agree.
• 7:53
  And we're literally not even hardly sharing this.
• 7:57
  All right, this is the first time we've really gotten into talking about it and how people can get it.
• 8:01
  But once that beta happens, once that beta closes out, here's what's gonna happen.
• 8:07
  Everybody that's involved in the beta is gonna get a grandfathered price, all right?
• 8:13
  So you'll have a grandfathered price if you decide that this is a tool that you need and that price stays.
• 8:19
  So it's a monthly or you can do the annual and save, you know, get two months free.
• 8:24
  But I can tell you that that price is $59, not hundreds, not a thousand, it's $59 for the beta per month.
• 8:33
  Okay.
• 8:34
  As soon as this goes live, it's still not gonna be hundreds of thousands because of our technology and our ability to rapidly iterate and build.
• 8:43
  we're able to sell this product for, it's gonna be about 80 bucks, 79.97.
• 8:47
  That's what the public price is gonna be after the beta is finished.
• 8:51
  And the beta will be finished before October 1st.
• 8:54
  I don't know exactly what the time frame is.
• 8:55
  It'll be sold out well before then, but I don't know.
• 8:58
  During beta, and this is the trade off by the way, when you start in beta, there may be a couple of days during the course of that month where things aren't working fully.
• 9:06
  All right.
• 9:08
  And we're building out more features.
• 9:10
  Okay, but here's what you get for that.
• 9:12
  All right, so you might have to put up with a little bit, very little, by the way, because it's working awesome for core features right now.
• 9:18
  I mean, absolutely phenomenal for core features right now.
• 9:21
  But you're going to get a grandfather price.
• 9:25
  It never goes up.
• 9:26
  And while everybody else's does.
• 9:29
  And so you're going to say basically 25% for life.
• 9:34
  And that's at the least.
• 9:35
  That's if the public price never increased.
• 9:38
  And I have a feeling it will increase over time because we're going to keep making it better, by the way.
• 9:42
  And you're just going to get all of the features, everything.
• 9:45
  In fact, beta people get features before public people.
• 9:50
  So you're going to get the best of the best.
• 9:53
  Might be some tweaks in there.
• 9:54
  Always remember that beta means it's not perfect, but it is awesome.
• 9:58
  All right.
• 9:59
  So was that fair?
• 10:00
  I want to make sure I share that with people because I think they need to understand what beta really is.
• 10:06
  That's fair.
• 10:07
  And I think one thing we just want to briefly add to that is we talked about rapid iteration, but what's changed, okay, is everyone used to talk about rapid iteration and trying to do it as fast as possible.
• 10:17
  But then what happened?
• 10:18
  You had to send it to the development team, had to go over the code and review it.
• 10:21
  And then that had to be reviewed and tested.
• 10:22
  And then it was tested.
• 10:23
  Then it was brought back to the people who made the original request where it was evaluated.
• 10:26
  Does it actually fix the issue?
• 10:28
  No.
• 10:28
  The meantime to remediate that rapid iteration, again, has moved sometimes in the seconds, sometimes minutes.
• 10:36
  Okay.
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  On that rapid iteration.
• 10:37
  So it's number one, detecting an issue.
• 10:39
  And that's why people who are part of that beta group, we want you to say, you know what?
• 10:43
  It'd be great if it did this, or this isn't working the way I want it to, or what if this, if that's the way you think we want you.
• 10:50
  Okay.
• 10:50
  Not only are you going to get a great tool, but you're going to help make it better for everybody.
• 10:53
  Yes.
• 10:54
  And it's funny.
• 10:56
  Um, I was doing a presentation, um, on this, uh, just to a few friends.
• 11:01
  And one of the guys said, um,
• 11:05
  Don, could you make it do this?
• 11:07
  I said, yeah, we can take care of that.
• 11:10
  Within the hour, it was done.
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  I mean, and it was live.
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  It wasn't even just built.
• 11:15
  It was built, tested, and live.
• 11:18
  That's power.
• 11:19
  Right?
• 11:20
  Because I mean, that make, we're making things happen.
• 11:23
  So, so let's, let's take them in.
• 11:24
  Let's show them.
• 11:25
  You want, you want to show them what?
• 11:26
  Yeah, we can show them that.
• 11:28
  The funny thing too about this whole thing that I was thinking about is we talked about this in a previous episode.
• 11:33
  We got together, talked about the issue, brainstormed on a name, leveraged AI again as part of that mastermind, found the domain was available that we wanted to use, came up with the name.
• 11:43
  We went back and forth on names a bunch.
• 11:45
  And then I think I gave you like a four page prompt.
• 11:49
  And we put together this long four page prompt and it went through and then it took most of the ideas out of that.
• 11:55
  Yep.
• 11:56
  And that was the initial iteration.
• 12:01
  And then we just tweaked and made it better.
• 12:03
  Let's talk about that for a second because that's so folks, when you're thinking about you're building your business, you come up, you come to the forge with an idea.
• 12:11
  Right.
• 12:12
  And you say, you know, I've got this idea.
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  I want to see if we can make this a reality.
• 12:16
  So we plug it into the forge.
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  You do your 72 hour market test.
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  It's got lakes.
• 12:20
  All right.
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  It's a green.
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  It's a go.
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  And now it's like, OK, that's awesome.
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  This is a viable idea.
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  Let's turn this into money and service to others.
• 12:30
  Right.
• 12:30
  Let's put this in action.
• 12:32
  Well, from that moment,
• 12:34
  We're helping you with tools to get your, your, your, your picking your type of, um, company, whether it's an LLC corporation, what state, why all of that, we go through all of that stuff with you.
• 12:48
  All right.
• 12:49
  Our systems do.
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  And by the way, we built an app for that too.
• 12:52
  Yes.
• 12:52
  Yes, we did.
• 12:53
  In my life.
• 12:53
  We, we, we built another day, but it's like, Oh, we, we built all kinds of crazy stuff, but it's, but it's, it's because.
• 13:04
  when we see that there's a need for something, all right, you get an idea.
• 13:08
  It's like, wait a minute, we've got this, we need this.
• 13:10
  How do we fix it?
• 13:11
  Oh, okay, this is how we fix it.
• 13:13
  So we literally just built something for it.
• 13:16
  And Mike did that one.
• 13:17
  He just surprised me with it.
• 13:19
  But it's like, that's what you have when we talk about the Forge Fire breakthrough, right?
• 13:28
  You have that idea.
• 13:29
  You're not sure how to, you don't even necessarily know the steps to get it to market.
• 13:33
  But never mind to build it.
• 13:35
  Well, you've got a team that can do that and can do it at like, you know, the ForgeFire.
• 13:40
  I said this, but I don't know if it was the last episode or the episode before, but the ForgeFire protocol app itself.
• 13:47
  If you take that app and you said, I need you to be able to build this.
• 13:50
  You said that to a typical app development company.
• 13:54
  All right.
• 13:54
  They would say it's going to be well over $100,000.
• 13:56
  It's going to take many months to build.
• 13:59
  All right.
• 13:59
  We built it in about three weeks.
• 14:01
  And for...
• 14:05
  way less than 10,000 way less.
• 14:07
  Yeah.
• 14:07
  All right.
• 14:08
  And, and so there's, it's, it's, it's crazy.
• 14:14
  What can be done?
• 14:15
  So when you're thinking you've got something, you've got an idea, let's make it a reality because it is so close right now.
• 14:20
  You can almost taste it.
• 14:22
  Right.
• 14:22
  That's how close it is.
• 14:23
  You just have to let go and say, all right, I'm going to move forward.
• 14:26
  I want to get this done.
• 14:29
  And if it's a viable idea, then it's going to be good.
• 14:31
  Yeah, I mean, let's say, go Steve.
• 14:34
  Go ahead, Mike.
• 14:35
  No, no, all I was going to say, if you have a job or you have something that's taken up your day, your nine to five, that's fine.
• 14:42
  Spend either your early mornings or sometime in your evenings and dedicate time to stay consistent on this because this, you can build this in focus blocks of time.
• 14:51
  Yes.
• 14:53
  Okay, so you can spend your day earning your living and use the Jim Rohn phrasing, and use your evenings building your legacy or building your fortune.
• 15:03
  That's right.
• 15:04
  And that, it's just stand up, breathe in total certainty, and look at what's possible right now.
• 15:12
  For decades, the market has lied to you and all of us.
• 15:15
  They told you that building an empire takes millions in venture capital and armies of expensive employees
• 15:22
  and 40 years of soul-crushing grind, that era is dead.
• 15:26
  It's over.
• 15:28
  The Forge Fire Protocol gives you the technological hammer to replace that overhead with raw leverage and forge a clean, high-margin $10 million exit on your terms.
• 15:40
  That's the key.
• 15:41
  That's what's been done here for you.
• 15:44
  A hundred percent.
• 15:45
  I love that analogy with the hammer, by the way.
• 15:47
  And all I could think of when you said that, by the way, Stephen, was we actually created the first hammer in existence that could learn to change a light bulb.
• 15:56
  That's what went through my head.
• 15:58
  It's like, all right, this is cool.
• 16:02
  In reality, we could.
• 16:04
  So I know that's a little crazy, but I just, but it's true.
• 16:07
  And Mike, you were talking about a company, you know, you worked at a job during the day.
• 16:13
  And in building that fortune at night, that legacy at night, right?
• 16:16
  A couple hours each night building this out.
• 16:20
  You can follow the forge a couple hours a night, five, six days a week, and have a phenomenal exit.
• 16:27
  You're going to free yourself, okay?
• 16:29
  Yep.
• 16:29
  If you follow and your idea is good and you make the right decisions, right?
• 16:34
  But one thing is sometimes we're not really sure what's a good idea.
• 16:39
  And I want to give you a hint as to what is a good idea, all right?
• 16:43
  If you're at work, as an example, and you and your company run up against the same wall every day, you know, we get this.
• 16:52
  This is such a pain for us to do.
• 16:54
  It takes forever.
• 16:56
  Nobody wants to do it.
• 16:57
  I don't know how we grow when we have to deal with stuff like this.
• 17:03
  That kind of a problem, if you think about, if you just step back and you look at that type of a problem and say, what would it actually look like if this were fixed?
• 17:13
  How could that really be fixed?
• 17:15
  That's a great hint as to an idea that you could potentially build and then potentially even sell to the company.
• 17:20
  All right.
• 17:21
  And to other companies like yours.
• 17:24
  All right.
• 17:25
  So I don't wanna get in trouble at work.
• 17:26
  I wanna, but we have to provide solutions.
• 17:28
  I had a colleague do that years ago.
• 17:31
  He was a volunteer firefighter.
• 17:34
  Saw a gap.
• 17:34
  Something started building out software.
• 17:36
  This is 20 years ago.
• 17:38
  Started building out software to fix the problem.
• 17:41
  Got a guy working with him.
• 17:42
  The two of them built out a solution.
• 17:44
  Brought it to the CEO and said, we constantly keep on running to this issue.
• 17:47
  I built something to fix it.
• 17:49
  CEO bought it.
• 17:51
  He now becomes the implementer and has a higher paying role within the company for the person who owns the software and does it.
• 17:57
  He has ownership in the software, which now the company is subscribing to.
• 18:00
  And now that company started selling that software also.
• 18:04
  All because of a decision to fix an issue.
• 18:05
  So that's what I'm saying.
• 18:06
  All I could think of right then and there is someone has an issue, let's say, with follow-up within a company or they have an issue with something, whatever it may be.
• 18:14
  They have an issue with problem A.
• 18:17
  Inside the four tier, we bring it.
• 18:18
  That's one of your ideas.
• 18:19
  Let's do that.
• 18:20
  Go through the 72-hour market test.
• 18:21
  Make sure it's viable.
• 18:22
  Make sure what you think is work.
• 18:23
  Let's get some outside opinions on it.
• 18:26
  We get that information in, and let's build a solution.
• 18:29
  And now you are a SaaS product owner, software as a service, or a software owner who builds a solution.
• 18:35
  That's not just going to help one problem.
• 18:36
  Because I guarantee you, if it's impacting your company, it's impacting hundreds of thousands of other companies as well.
• 18:43
  Without a doubt.
• 18:44
  Absolutely.
• 18:46
  Great, great follow up on that.
• 18:48
  So let's go into Crush.
• 18:49
  Let's show you what we did.
• 18:51
  And really, go for it.
• 18:53
  You fire it up.
• 18:56
  That works.
• 18:57
  So I got it up on my screen.
• 18:59
  Oh, she do yours.
• 18:59
  Okay, that's fine.
• 19:00
  Because actually, you have more content in there.
• 19:03
  So I'll just show you, I'll give a quick example for something starting from scratch and then let's move over to you because you have a much better representation of it.
• 19:11
  Okay.
• 19:12
  So this is what, at a high level, what it looks like.
• 19:15
  Okay.
• 19:16
  So there's dashboard, shows, connected accounts, scheduled posts, what's published, total reach, upcoming posts.
• 19:23
  Okay.
• 19:23
  We have publishing.
• 19:26
  This is your publishing schedule.
• 19:27
  You can do it for the month, for the week, or put it in a list, depending on what you prefer.
• 19:31
  Okay.
• 19:33
  Because you're AB studio, so you can do AB tests on posts.
• 19:37
  Okay, smart inbox, stuff that's coming in.
• 19:42
  But let's go to here for a second.
• 19:44
  If I wanted to... Let's just start something completely from scratch.
• 19:52
  What should we do here?
• 19:52
  Let's just come up with a random idea for a post.
• 19:55
  So, and that's simple.
• 19:57
  So what you want to do, first of all, let's just go back to the dashboard for a second.
• 20:00
  Yeah.
• 20:01
  So...
• 20:02
  Most people, the thing that holds them back from excelling in social media is, I don't know what to post.
• 20:07
  I don't know when to post it.
• 20:08
  I don't have the pictures.
• 20:09
  I just don't have the time, right?
• 20:11
  That's what people will say.
• 20:13
  And so what we did was we created a system where you don't even have to think about it for the most part.
• 20:18
  So you're gonna log in to Crusher and go to AI Assistant at the bottom, second to the last, right there on the left, perfect.
• 20:25
  Now, what you're looking for is you're looking for content ideas, right?
• 20:28
  So I want you to count these clicks, count the clicks.
• 20:31
  All right, so first of all,
• 20:32
  Click on content ideas.
• 20:35
  One click.
• 20:36
  One click.
• 20:36
  Okay, so we're at one.
• 20:37
  I'm going to have a slash sheet here.
• 20:40
  I'm not really going to need it.
• 20:41
  So you want to make a post.
• 20:42
  What do you want to make a post on, Mike?
• 20:44
  Give me just a general English.
• 20:46
  Say it out loud.
• 20:48
  All right.
• 20:49
  So Forgefire Protocol.
• 20:51
  Okay, so we'll use this as an example.
• 20:55
  So I want to, you know, I want to, the top five,
• 21:00
  top five things that hold realtors back from succeeding in business.
• 21:07
  Okay.
• 21:07
  It's not an idea like that.
• 21:09
  So top five reasons that hold realtors back from succeeding in business.
• 21:20
  And anything else, like how to solve that or how to get over it or anything?
• 21:23
  How to forge solves that problem.
• 21:37
  Do you want to create it as a post, a Facebook post, an Instagram post?
• 21:42
  Well, it doesn't matter.
• 21:43
  So he had one click.
• 21:44
  He put in just in words what he was thinking, and he hits generate.
• 21:48
  So that's the second click.
• 21:50
  Okay.
• 21:51
  So and now what you're going to get is some posts.
• 21:56
  And watch how simple this is.
• 21:57
  So that took seconds.
• 21:58
  And you've got how many posts there?
• 22:02
  Five.
• 22:02
  Five different posts.
• 22:04
  Now, so let's look at those.
• 22:06
  What did it come up with?
• 22:09
  Fear, sorry, overcoming fear or rejection.
• 22:12
  Fear or rejection holding you back.
• 22:13
  Ford Fire Protocol turns no into next opportunity.
• 22:16
  Success is just a mindset shift away.
• 22:19
  Real estate success, Ford Fire Protocol, no fear.
• 22:22
  What is this, Don?
• 22:22
  If I do this, we'll just, let's see.
• 22:24
  Yeah, generate an image.
• 22:25
  There you go.
• 22:26
  That's a third click, by the way.
• 22:28
  Yep.
• 22:29
  I just wanted to point that out.
• 22:32
  And then before you do anything else, we'll look at another one and look at another one.
• 22:37
  You could literally...
• 22:39
  click on and and by the way it does take a few to create the image because it's actually looking at what the post is about who the target is and it's creating an image that is reflective of that so it's a proper image for the post okay um so look at the next one up there it beat me to it so
• 23:00
  So now you've got an image and you say, hey, I like that image.
• 23:03
  That's got a little forge.
• 23:03
  It's got a little fire flame because of Forge Fire.
• 23:06
  But you can say, I like that one.
• 23:09
  Or you know what?
• 23:09
  I don't quite like that.
• 23:10
  When you hit the thing over there.
• 23:12
  Yeah.
• 23:13
  Regenerate.
• 23:13
  Yeah.
• 23:14
  Regenerate the image.
• 23:15
  And let's look at the next one down below.
• 23:17
  Says breaking time management barriers.
• 23:20
  Right.
• 23:21
  Struggling to juggle tasks.
• 23:23
  Forge Fire protocol streamlines your day.
• 23:25
  So you close deals, not just calendars.
• 23:28
  This is your new best friend.
• 23:30
  Right now, Crusher, and this is a little hint, by the way, Crusher doesn't necessarily know about ForgeFire.
• 23:38
  However, if when you put in ForgeFire protocol cures these or fixes them, give the website address.
• 23:48
  Yeah, you put the URL, you've got it.
• 23:52
  So very different eye-catching.
• 23:54
  So it's got ForgeFire protocol, it's got fear of rejection, and then you've got,
• 23:58
  So on the left is the fear.
• 24:00
  Then you get forced fire in the middle and then you've got people making a deal on the right.
• 24:06
  So it's that transition.
• 24:07
  Right?
• 24:08
  So let's, let's pick another one.
• 24:11
  And it doesn't have one.
• 24:12
  Yep.
• 24:12
  Sure.
• 24:13
  Yep.
• 24:14
  Breaking time barriers, time management barriers.
• 24:16
  So I'm not clicking that because, uh, counting that as a separate click just because you're just looking at these and you pick the one that you want.
• 24:23
  Right.
• 24:24
  But also, yeah, but also understand too, I think what it's doing is that it took those five issues and it created a post for each issue.
• 24:32
  Yes.
• 24:33
  So it took those five issues that are impacting people in real estate, realtors, and it's take those five issues and then it tied them back to your product.
• 24:43
  Exactly.
• 24:45
  So it really, it listens to what you're saying and it just gave you the post.
• 24:49
  Now,
• 24:50
  That was pretty cool.
• 24:51
  It took you, once you put in what you wanted.
• 24:54
  That's good.
• 24:54
  So that's a great image right there for that.
• 24:57
  Yep.
• 24:58
  Okay.
• 24:58
  So let's go one more.
• 24:59
  We don't have to do all five, but just go one more just to take a look.
• 25:02
  I don't care which one you look at.
• 25:04
  Conquering lead generation, no leads, no problem.
• 25:06
  Fortify protocol fuels your pipeline with quality prospects.
• 25:09
  Watch your business boom like never before.
• 25:11
  Loosing confidence instantly.
• 25:13
  Self-doubt kills deals.
• 25:14
  Fortify protocol builds unshakable confidence.
• 25:17
  You close with conviction every time.
• 25:19
  Own your own success.
• 25:20
  Simplifying complex negotiations.
• 25:23
  Why don't we do that?
• 25:24
  Simplifying complex negotiations.
• 25:25
  Okay.
• 25:26
  And I'm going to say this while you're doing that.
• 25:28
  So we just talked about,
• 25:30
  Crusher doesn't necessarily know about whatever company you have or what you're doing.
• 25:34
  It didn't know about Forgefire.
• 25:36
  That's not its thing.
• 25:38
  If you put the URL in, like all of these posts, if you went back up to the top, I'm not going to ask you to do that now.
• 25:43
  I'm just telling you.
• 25:44
  If you went back up and you put the URL for Forgefire protocol in, it would completely change these so that it actually brings in what Forgefire does.
• 25:53
  Like one of the companies I own is a company called SmartFlex Benefits.
• 26:01
  to reduce turnover, helps them with benefits, all kinds of stuff.
• 26:06
  And- I'm gonna add it.
• 26:07
  Okay, good.
• 26:09
  So it's gonna change it, it'll erase the pictures and the post that you have there.
• 26:12
  Yeah, fine, that's why you're talking about SmartFlex, I figured I'd just add this.
• 26:15
  Sure, go for it.
• 26:18
  So the whole idea is, it's super easy to come up with content.
• 26:23
  And if you see the content and you say, well, you know what, that's kind of close, but not exactly.
• 26:27
  So there you go.
• 26:31
  Fierce marketing success.
• 26:34
  Lack of lead generation.
• 26:39
  So it's still coming up with those, still the same basic five.
• 26:42
  Fair technology adoption, technophobe, tech phobic.
• 26:47
  So it actually came up with a different one here.
• 26:49
  But it's because it's looking at, well, what can ForgeFire solve?
• 26:54
  So it's not just one of the five issues that a realtor might have that holds them back.
• 26:59
  It's also that forge fire can solve.
• 27:01
  So you added that extra complexity in there.
• 27:04
  So the more you've given that prompt, the more you're going to get out and the more accurate those posts are going to be.
• 27:10
  But literally, it was seconds, but technology that can work so you can thrive.
• 27:17
  Right.
• 27:18
  It's just it's awesome.
• 27:19
  And that picture is fire.
• 27:20
  Right.
• 27:20
  Is that how they say it?
• 27:22
  Yes.
• 27:22
  So, by the way, if I want to just copy the text, I click copy here.
• 27:25
  But if I want to schedule it, I'd go here.
• 27:27
  Yeah.
• 27:28
  So that's another click, by the way.
• 27:29
  Yeah.
• 27:31
  And you've got YouTube, Facebook and LinkedIn linked.
• 27:34
  Now, that's not a video.
• 27:36
  So you want to unclick on YouTube because it won't go.
• 27:38
  But you can post to Facebook and LinkedIn if you want it.
• 27:41
  And look at when it's going to post.
• 27:48
  Now, if you said, well, I don't want this to post until Monday, right?
• 27:52
  For whatever reason, just click on the calendar right there and just change the date.
• 27:58
  Boom.
• 27:59
  Okay.
• 28:00
  And I could change time.
• 28:01
  Yeah.
• 28:04
  Exactly.
• 28:04
  It was super simple.
• 28:06
  And then hit schedule.
• 28:08
  Oh, wait, you didn't, you didn't, you took away the time.
• 28:11
  You didn't save it.
• 28:12
  There we go.
• 28:13
  That's the optimal time.
• 28:14
  There we go.
• 28:14
  That's all you got to do.
• 28:15
  Yep.
• 28:16
  All right, so I'm just gonna post to one platform for this just for right now.
• 28:20
  Yeah.
• 28:25
  So you hit schedule now, it's done, that's scheduled.
• 28:27
  So that was the fifth click by the way.
• 28:30
  Yeah.
• 28:31
  So go to your publishing, the second button down on the left, yeah, second tab.
• 28:36
  And there's your post.
• 28:39
  All right, oh yeah, you can have the list view, the week view, the month view, whatever you like.
• 28:42
  Okay, and now if you click on that post,
• 28:46
  You could say, you know what?
• 28:47
  This is great.
• 28:49
  I'm just gonna post it out.
• 28:49
  Oh, wait, you know what?
• 28:50
  I never put a link in.
• 28:51
  Let me put a link for Facebook so they know to go to forgefireprotocol.com, right?
• 29:03
  Forward slash epic, there you go.
• 29:06
  So, and then you could hit publish now or you could still keep the schedule and it's done.
• 29:12
  So it is that simple to come up with content
• 29:17
  So it's duplicating.
• 29:18
  That's one thing, by the way, when you want to, that's a safety feature we've built into this.
• 29:27
  You can get blocked on social platforms if you're duplicating content.
• 29:34
  So it's going to have that same piece because you've already saved it there.
• 29:40
  So what happened is, yep, see, exactly.
• 29:44
  Because it's showing that you already have it
• 29:47
  schedule for a different time.
• 29:49
  So that's that's that.
• 29:51
  But it won't allow you.
• 29:53
  It's going to I shouldn't say that.
• 29:56
  It's designed to notify you if something you're doing could potentially get you blocked now.
• 30:03
  So the social media companies are always changing the rules.
• 30:07
  So please don't rely on that.
• 30:10
  But this is the only platform I know that will tell you that.
• 30:14
  And that to me is powerful.
• 30:17
  because I don't want to do things that are going to get me blocked.
• 30:19
  Actually, I had a huge Facebook account that got hacked, and I lost it.
• 30:26
  So now I've started building it up.
• 30:28
  So it's pretty small, quite frankly.
• 30:30
  You see it right there.
• 30:33
  It actually tells you duplicate or similar content posted within the same two-day period.
• 30:37
  Exactly.
• 30:38
  So that's the problem.
• 30:39
  Yep, exactly.
• 30:41
  So you don't want to do that.
• 30:42
  Now, if you go back...
• 30:44
  Um, so go back to the AI assistant again.
• 30:48
  Now those posts are gone.
• 30:51
  So all of those posts that you have, like you could, you could type in something else.
• 30:56
  You could do a little bit different.
• 30:57
  Um, in fact, pick something completely different, something completely unrelated, just as a separate, separate example.
• 31:06
  Um.
• 31:06
  How about your son's fishing app that he came up with, telling you about locations to go to and what the conditions are that day and how the fishing is?
• 31:16
  I love that app.
• 31:19
  I thought that was such a cool app.
• 31:21
  That app.
• 31:23
  What Steve was just talking about is Mike's son.
• 31:26
  How old is your son again?
• 31:28
  Twelve.
• 31:30
  Mike's 12-year-old son is watching what Mike's doing.
• 31:33
  He's like, Dad,
• 31:36
  And actually, I think you asked him, is there anything you can think of that's a challenge, right?
• 31:40
  Yeah, I said, is there anything that frustrates you on the semi-daily basis that you're like, I wish there was just something easier or better?
• 31:47
  And he thought about it and basically came back to me and said, there's an app that I use, but it costs a decent amount of money and it doesn't do a good job around here.
• 31:54
  But this is what I want it to do.
• 31:57
  So, and, and, and you, and you had them put in writing what, what you want, what he wanted to do, right?
• 32:02
  Not even, I had, I held down two buttons on a keyboard and I said, tell me everything you want it to do.
• 32:09
  Go.
• 32:11
  Mindy's like, just talk.
• 32:12
  I'm like, just talk.
• 32:13
  As long as you need, just try to get everything out.
• 32:16
  He went through and said everything he wanted.
• 32:19
  And when he finished, there was one part of it that I wasn't clear on by listening to it.
• 32:24
  So I said, press record again.
• 32:26
  I said, explain that better.
• 32:28
  What do you mean by this?
• 32:29
  What do you want it to do?
• 32:30
  And he explained it better.
• 32:32
  I took that and when I pushed those buttons down, he was speaking to it using a tool we use called Whisperflow.
• 32:39
  Okay.
• 32:40
  And as it did that, it entered all that information into a prompt.
• 32:45
  And then when he was done speaking, I just clicked send.
• 32:49
  And then it generated an app.
• 32:54
  And it's an awesome app.
• 32:56
  And, you know, you look at that and we've tested it around here.
• 33:00
  Right now, we haven't.
• 33:01
  That app was built as sort of a fun piece.
• 33:06
  It was something that your son wanted.
• 33:08
  Has he used the app, by the way, yet?
• 33:09
  He uses it nonstop.
• 33:13
  He found out that one of the ponds closer to our house has more bass.
• 33:17
  Jasmine Pond.
• 33:18
  So he started going to that pond instead.
• 33:21
  And he was only catching like perch and bluegills.
• 33:24
  And then now he's catching bass frequently because he also, the app also told him he wasn't using the right lures or the right bait.
• 33:32
  So he switched from bait to a specific, went out and bought a specific type of lure that it said I'd have much better luck with.
• 33:37
  And it was a hundred percent accurate.
• 33:39
  At a point where some of his friends were getting frustrated.
• 33:42
  He said one of his friends was sitting there like this the other day because he was so frustrated.
• 33:46
  And my son's like, I've only been fishing for freshwater fishing for like two, three weeks in my life.
• 33:52
  He's like, I've gone saltwater fishing, but I didn't know how much I loved it.
• 33:56
  And now that I've done it, now I've just found ways to get better at it.
• 33:58
  And then he takes pictures when he catches it.
• 34:00
  And when he takes pictures, it automatically tells you the pond that it's at, the time of day.
• 34:04
  And then it can actually analyze a fish and tell you what type of fish it was.
• 34:08
  See, that's just phenomenal.
• 34:10
  So he's happy.
• 34:11
  I'm sure his friends are using it too.
• 34:13
  He's got to have some friends using it.
• 34:16
  But I heard that.
• 34:17
  And this is what you're going to have happen, by the way.
• 34:19
  If you're part of the protocol, you're going to be in our community.
• 34:24
  And you're going to be talking with people, even if you don't have an idea yet.
• 34:28
  Join us.
• 34:29
  If you know that that's the way you want to go, you want to be able to create something that makes a difference, join us.
• 34:34
  Because you're going to have ideas that you're going to come up with.
• 34:38
  and you're going to hear about them, hear about what somebody else did, and you're like, wow, I never thought of it that way.
• 34:42
  Let me do this.
• 34:44
  When Mike showed me his son's app, all right, I was blown away, and it made me think, you know, we've got chickens.
• 34:52
  So in my house, we've got about 30 chickens, 29 to be exact, and two of them are roosters.
• 34:59
  The rest are all hens, and eight of them are very, very small.
• 35:03
  All right, they're growing fast, though, so they're newer.
• 35:07
  But,
• 35:09
  We wanted to make sure that their health was good and that everything was, you know, what, you know, how it needed to be.
• 35:16
  We didn't necessarily know.
• 35:17
  We've been doing chickens for a while and we've learned, right?
• 35:21
  So I said, all right, well, Mike and his son created an app for fishing.
• 35:24
  I created an app called Chicken Love for Chickens.
• 35:27
  And literally, it's kind of like if any of you have ever seen that app for plants.
• 35:33
  You can identify a plant.
• 35:34
  Plant isn't healthy.
• 35:35
  It'll tell you what to do to make it healthy.
• 35:39
  Well, this app for chicken love does exactly that.
• 35:43
  But for chickens sort of identify them.
• 35:45
  It says whether they're healthy, look healthy or not.
• 35:48
  If there's an issue, it makes recommendations.
• 35:51
  It also allows you to update pictures.
• 35:53
  So it captures pictures.
• 35:55
  You can name them in there.
• 35:56
  Don't do that with meat birds.
• 35:58
  But if you're going to do with layer hens, then that's good.
• 36:00
  Right.
• 36:01
  And and it allows you to.
• 36:04
  track their health over time.
• 36:05
  It also allows you to track expenses because we sell eggs, right?
• 36:11
  We have more eggs than we can possibly eat.
• 36:12
  So we sell them.
• 36:13
  It allows us to track our expenses for the hens and for the whole flock.
• 36:21
  And it allows us to track egg production.
• 36:25
  And so we know exactly what we need to sell the eggs for to be profitable.
• 36:29
  We know where we stand on everything.
• 36:31
  It's just, it's wild.
• 36:32
  And that was, I didn't do it because I thought I was going to sell it at first.
• 36:39
  I did it because I could, right?
• 36:43
  And I was inspired by Mike's son's fishing house.
• 36:48
  And now we're doing the 72-hour market test on that app.
• 36:52
  I'm looking for, by the way, if you have, reach out to me, by the way, if you have chickens and that app, you'd like to test, all right?
• 37:00
  Because you can get a version of it to test.
• 37:04
  And all I'm going to ask you for is feedback on it.
• 37:07
  And from there, we'll decide if we market it, okay?
• 37:11
  Because we've got to do the test.
• 37:13
  Let's see what you came up with.
• 37:14
  First of all, go back to your prompt, because we've been talking through this.
• 37:17
  Go back to the prompt that you put in.
• 37:19
  I just spoke.
• 37:20
  I didn't even focus on using proper prompt setup or anything.
• 37:23
  I just said, my son created an app to help people find local freshwater fishing
• 37:28
  It doesn't even make sense, all that I said, because I was just going while I wasn't even paying attention.
• 37:32
  My son created an app to help people find local freshwater fishing app for people who love to freshwater fish.
• 37:37
  That's such a repetitive, ignorant statement.
• 37:39
  So this is what I left it like this once I realized it.
• 37:42
  And it's improper spellings.
• 37:44
  It's just partial rambling with repeated content.
• 37:48
  But it still works.
• 37:49
  And that's the whole purpose that I did this.
• 37:51
  You could be.
• 37:52
  You didn't put your URL in there either.
• 37:54
  No.
• 37:54
  I don't know if he has one.
• 37:56
  No, I didn't.
• 37:57
  I did it initially for this just because I wanted to see what it would come up with.
• 38:01
  Okay.
• 38:02
  And it said it has a catch log.
• 38:03
  Because I mean, if someone doesn't have a product yet or they just have an idea, we just want to show them what they could do.
• 38:08
  Because we can build the app.
• 38:10
  Let's generate attention and let's build the app.
• 38:12
  But it has a catch log.
• 38:14
  The type of fish in the pond, the best bait to use, how the weather conditions impact fish feeding probability to increase your odds with the best times of day and season.
• 38:22
  Help me market this so he can sell it for $9.99.
• 38:24
  I don't even know what he's going to do.
• 38:27
  That's one of the things that he said.
• 38:28
  He said he wanted to keep the price low so it can be affordable for kids.
• 38:32
  Without the parents getting very frustrated about big bills on their card.
• 38:37
  Because he's like 90% of his parents saying, wait a minute, what's $9.99?
• 38:41
  He goes, that's more digestible than what's $29.99.
• 38:43
  Yep.
• 38:46
  So first one, catch more fish today.
• 38:48
  Unlock the secrets of local freshwater fishing with our app.
• 38:50
  Log catches and find the best bait and fish smarter.
• 38:53
  Hook it now for $9.99.
• 38:54
  Love it.
• 38:56
  That's awesome.
• 38:57
  Yep.
• 38:59
  And then...
• 39:00
  This one, your fishing buddy app.
• 39:02
  Meet your new fishing buddy, try catches, learn local fish species, and master the weather's impact.
• 39:06
  All for only $9.99.
• 39:08
  Ready to level up your fishing game?
• 39:11
  Look at that.
• 39:12
  And here's a bottom one, too.
• 39:14
  Never miss the perfect fishing season again.
• 39:16
  Our app guides you through the best days and bait for freshwater fishing.
• 39:20
  Get it now for $9.99.
• 39:20
  Love it.
• 39:23
  So you just rambled, even with misspelled words, put it in there, and boom, you've got it.
• 39:30
  I was paying attention to you while you were talking with what I was writing, and I was paying more attention to you than what I was actually writing, because I just wanted to list the features.
• 39:39
  Yep.
• 39:41
  Well, I think it's awesome.
• 39:44
  I love the app, first of all.
• 39:48
  I thought it was fantastic.
• 39:51
  But...
• 39:52
  Looking at this from a crusher perspective, think about how powerful that is.
• 39:55
  The biggest issue people have with social media for business is I don't know what to post.
• 40:02
  I don't have the time to come up with stuff.
• 40:04
  And I have I just I just don't even know where to post or when to post, you know, those are key pieces.
• 40:12
  That one aspect does it.
• 40:14
  Yeah, done.
• 40:14
  And if you want to put an image in, you have to go to Google Images or pay for a service where you can get stock images.
• 40:22
  And then you have to make sure that those images have free content use to properly use them without violating copyright and potentially getting sued.
• 40:28
  By the way, a lot of those are not going to be in the format you want for the platform.
• 40:33
  So you're going to have to manipulate the image and possibly use another image because the image quality isn't good enough.
• 40:39
  Yeah.
• 40:39
  Yeah.
• 40:40
  So now you've got to bring in another tool like Canva or something else just to try to upscale the image or use an Adobe product such as Photoshop or Illustrator or something like that.
• 40:48
  By the way, they're not cheap either.
• 40:50
  They cost more than, I mean, add all that together, you're more than this platform.
• 40:53
  They're just for the photo editing stuff.
• 40:55
  Exactly.
• 40:55
  Exactly.
• 40:57
  If you do have a company logo, you do have the ability to put those things in.
• 41:00
  Yep.
• 41:01
  And you have some of your own company images.
• 41:03
  You can load those as well too.
• 41:06
  And it does amazing.
• 41:08
  It's amazingly creative in what it can do to your content, your logo, and how it just brings a different life to it that you want to think of.
• 41:18
  Yep.
• 41:19
  Yeah.
• 41:19
  So let's see if I go to this, I'm just going to add one of the forge fire protocol logos.
• 41:23
  Sure.
• 41:23
  Go for it.
• 41:26
  So we'll go over here.
• 41:40
  Boom.
• 41:43
  And you could have tied it to a campaign.
• 41:45
  You can create brand kit with colors.
• 41:49
  add links for bios.
• 41:50
  I mean, this literally has all the key stuff you're going to need for business at a fraction of the cost of the other players.
• 41:57
  And the beautiful thing is we're going to take, so below that content button, all right, we're going to be adding in a button for, we'll get to that in just a second.
• 42:06
  Below that content button, we're going to be adding in a button for suggestions, right?
• 42:13
  You know, upgrade suggestions.
• 42:16
  And-
• 42:17
  So when you have something there and you say, I wonder if we could do this, that would just be so awesome.
• 42:24
  Send it to us.
• 42:25
  I can't guarantee you we'll do it.
• 42:27
  All right, it has to make sense for everybody for the most part, but more than likely, we are gonna do it because we're able to iterate so fast and at such a low cost, we don't, one of the big things for the big players that are out there in the market, right?
• 42:42
  This is the challenge that they have.
• 42:44
  They have this huge behemoth code system.
• 42:47
  And for them to change and add features, it takes months, many months, a whole lot of work and they're going to change a ton of stuff.
• 42:56
  Right?
• 42:57
  So it has to be something that is really worthwhile for the entire platform before they're going to do that.
• 43:03
  For us, we could make a feature because our cost is so low to do so.
• 43:08
  And our time to market is so quick that we can make a feature that serves a small fraction of our subscribers.
• 43:16
  and keeps them happy, right?
• 43:20
  And others will use it from time to time, but they'll have access to it.
• 43:23
  That's powerful.
• 43:24
  So yeah, you've got the colors there.
• 43:26
  You're already pulling that in.
• 43:26
  That's pretty funny.
• 43:27
  Yep.
• 43:28
  I just want to see if we put that in.
• 43:29
  I just wanted to put that in so people can see that.
• 43:31
  I just wanted to pull up that information.
• 43:33
  That's good.
• 43:34
  I haven't even tested that part.
• 43:35
  So thank you for doing that.
• 43:36
  Yeah.
• 43:37
  So remember, this is beta, folks.
• 43:38
  So those of you who just... Oh, by the way, how do you...
• 43:41
  I'll show you how you subscribe in a minute.
• 43:43
  And we'll talk about the...
• 43:46
  refer a crusher button, which is key.
• 43:47
  We just want Mike to be able to cover this piece first.
• 43:51
  So I'm just gonna add in like, I'll add in like three of them just for time.
• 43:55
  So we don't spend, there's that a brand kit.
• 43:59
  Okay.
• 44:00
  So it added that.
• 44:01
  Now I'm gonna add this.
• 44:04
  Pretty, that was pretty simple, wasn't it?
• 44:06
  Yep.
• 44:07
  Iron black.
• 44:08
  We're gonna copy and paste that color.
• 44:19
  Here's the standard ember orange that we created.
• 44:22
  There you go.
• 44:24
  Add that.
• 44:25
  And that's going to be close to this.
• 44:27
  It's going to be a little different.
• 44:37
  Yep, so there's the jet black similar to the iron black and a pure white.
• 44:43
  That one's going to be an interesting one because that one has a transparency.
• 44:47
  So that's one I'd have to figure out.
• 44:49
  So the jet black is going to be straight zeros.
• 44:52
  Yeah, that's pretty easy.
• 44:53
  Yep.
• 44:54
  But the other one I had was a white, but I had white used with a 100% transparency.
• 45:03
  So the pure white is 100%.
• 45:04
  So what is the pure white?
• 45:10
  And that's just going to be M2, M3, M4.
• 45:12
  Yep.
• 45:20
  But I had like white with an 80% transparency and white with a 60% transparency that we occasionally use as well.
• 45:25
  That just provides a little bit of a tone.
• 45:28
  So that's something I don't know how we do, but that's fine.
• 45:31
  Yeah.
• 45:31
  So you just did it.
• 45:32
  And so, and that's something that I don't know that we built that in yet.
• 45:35
  So that's something we just discovered.
• 45:36
  Those are things that we'll add.
• 45:37
  So let's, let's stop there just because of time.
• 45:40
  And, and, and that's, those are our personal colors, you know, for our, for our fire, but
• 45:46
  Go to, if you would, so you just added all of that stuff in content.
• 45:50
  So let's show people what the refer crusher system is, and then we'll show them how they can get crusher if they want to be part of the beta.
• 45:59
  And that's only people who want to be part of the beta, by the way.
• 46:02
  So what we did was we said, okay, look, we're not going to go and market this crazy ourselves.
• 46:09
  all right, we're going to bring it out.
• 46:10
  We're going to make it available for our teams to be able to get and make it available for the general public after the beta is fully released and, and, and filled out.
• 46:22
  But we said, all right, well, you know what, when people start using this and they realize, wait, this is a fraction of the cost of other tools.
• 46:28
  It's better than anything on the market.
• 46:31
  And it's giving us a, uh,
• 46:34
  It's just simpler.
• 46:35
  So it gives us the ability to post when we want to post, schedule and do things in a way that makes total sense.
• 46:40
  I got to share this.
• 46:42
  And so when you share that link that you have, that's just built in, by the way, you'll have your own link.
• 46:47
  When you share that link and someone subscribes to Crusher because you share that link, whether it's a friend or somebody else that you just met or maybe you put it on social media, who knows?
• 46:58
  Now you're going to get 20 percent.
• 47:00
  So five accounts.
• 47:02
  that you've referred ends up paying for your own subscription.
• 47:05
  Yep.
• 47:05
  And when they go to that link for free, yep.
• 47:07
  There's what, and here's what it looks like when you go to that link, it's exactly the same.
• 47:12
  Yeah.
• 47:12
  That's what you see when you just go to, but now when they click it, you just get the commission.
• 47:17
  Isn't that beautiful?
• 47:18
  How often do they receive that commission?
• 47:20
  That's monthly.
• 47:21
  Great question.
• 47:23
  Yeah.
• 47:24
  So now, so you can actually make money doing it too.
• 47:27
  All right.
• 47:28
  Um,
• 47:29
  But it's a really simple thing.
• 47:30
  And by the way, because we use a lot of AI here, you've got a set number of AI credits that are in here.
• 47:36
  That's another way we keep the costs low.
• 47:38
  For big users that use a lot of AI credits, and it's kind of tough to use a lot of AI credits, so you gotta be a massive user to do that.
• 47:47
  But you could literally, instead of taking, once your account's paid for with referrals, you could literally generate Crusher AI credits
• 47:57
  and get a 20% bonus on that.
• 48:00
  So really powerful.
• 48:01
  We just, we tried to think of everything so that we just wanna make it accessible, right?
• 48:08
  We wanna make it inexpensive.
• 48:10
  We wanna make it hot notch and have some fun with it.
• 48:14
  And we did it, I mean, this took us under two weeks, right?
• 48:19
  And that's going back and forth, testing things, doing things.
• 48:22
  We're still finishing up some of the features in it.
• 48:24
  So just understand that in beta, but all you got to do to get crusher, right.
• 48:28
  Is just go to crusher social.com and, um, sign up for a new account.
• 48:33
  That's it.
• 48:34
  It's that simple with an R. Yeah.
• 48:36
  Crusher with an R. There's no E. So it's C R U S H R social.com.
• 48:42
  All right.
• 48:42
  And you can see that up there, uh, on the left, um,
• 48:46
  Yeah.
• 48:46
  And you can see it there.
• 48:47
  You don't have to put in our affiliate link.
• 48:48
  It's no big deal.
• 48:50
  Um, what we want you to do is just go to crusher, social.com.
• 48:53
  We have 50 beta seats available.
• 48:57
  Uh, and that's it.
• 48:58
  All right.
• 48:59
  So once those have gone, they're gone.
• 49:01
  We don't even have 50 anymore.
• 49:02
  Cause they've started, they've already started selling.
• 49:05
  Ah, sorry.
• 49:08
  Correct.
• 49:08
  But, um, I'm like that's what we set out.
• 49:10
  So once, once those are gone, they're gone.
• 49:13
  And then it's going to go to $79.97 a month, which is still way lower than any of the other players offering everything that we're offering with this.
• 49:23
  And you get the free affiliate system with it.
• 49:26
  So it's really simple.
• 49:29
  You only get paid down through two levels.
• 49:31
  But this is not about multilevel or anything like that.
• 49:35
  This is simply about making it so you can get your account for free and then getting credits if you want them.
• 49:42
  So that's it.
• 49:42
  That's it, folks.
• 49:43
  So that's crushing it.
• 49:44
  That was the result of a problem we had that we needed to create a solution for.
• 49:51
  And we did it very rapidly without interrupting our flow on building, you know, crazy chicken app and phishing apps and and of course, Fortrider Protocol and other things.
• 50:01
  We built a lot.
• 50:04
  Yeah, we also built out, as we said, an entity builder that allows you just to go through.
• 50:09
  It asks you a series of questions and takes you through it.
• 50:11
  In about three minutes, you have an answer as to what's the best entity for you to have for your company.
• 50:16
  What's the best state for you to open it in?
• 50:18
  And what's the second best state for you to open it in?
• 50:20
  Plus the estimated cost is to get you started.
• 50:22
  And we also built out another app that kind of just takes a look at where you are and shows you what's the base level tech stack that you should build out for your company.
• 50:31
  Very low level stuff, but simple, easy things.
• 50:34
  Why?
• 50:34
  Because what we're doing is we're taking things that are manual processes that require people to go back and research and that.
• 50:39
  We're compressing time and making it stupid simple.
• 50:45
  Okay, so it's like Bob Proctor used to say, if you guys are familiar with Bob, that he realized that if he could get everything down to like a fourth, fifth grade level of learning and comprehension, he's like, because that's what worked for me.
• 50:58
  He goes, I wasn't unintelligent, but that's where I process things.
• 51:01
  But I didn't consider myself unintelligent.
• 51:03
  I thought I was dumb for years.
• 51:04
  And then I realized I wasn't at all.
• 51:06
  It was just my conditioning.
• 51:09
  But he's like, he dumbed everything down to make it so simple that it just made it easy for the masses to do.
• 51:15
  And that's what we're doing is we're making it so simple for the masses because that's what's easier for us.
• 51:21
  And if it's easier for us, it's going to be easier for you.
• 51:26
  So solutions.
• 51:28
  So in the last episode, we talked about we're looking for idea people.
• 51:32
  What are your ideas?
• 51:34
  If you get an idea that you want to launch, all right, we just used Crusher as an example to show you the power of what we're talking about.
• 51:41
  And you'll see Crusher out there.
• 51:43
  It's going to be a major player at some point.
• 51:44
  And we're not even doing the marketing.
• 51:46
  Really, our affiliates will be, right?
• 51:48
  We're getting it started.
• 51:50
  But after that, it has to stand on its own.
• 51:55
  Right.
• 51:55
  That's that's the goal.
• 51:56
  And we're not looking to distract from Forge Fire and what we're doing there.
• 52:00
  So we're literally able to put things together and run it.
• 52:05
  And quite frankly, it will be a ten million dollar exit.
• 52:08
  It's it's going to be that powerful and it's going to move fast.
• 52:12
  So so definitely as far as the beta, if you want to be in that beta and get that grandfathered in price, lock it in.
• 52:18
  As soon as you see this, go to Crusher.
• 52:20
  social.com register for it, get the beta, do it right away.
• 52:25
  Because once it's gone, once those 50 slots are gone, you're going to see a wait list come up.
• 52:30
  All right.
• 52:31
  And that wait list will carry us through October 1st.
• 52:35
  And on October 1st, we're going to open it up to the public.
• 52:38
  It could be a little sooner if we're ready sooner.
• 52:41
  But the plan date is October 1.
• 52:44
  And but but if you see the wait list, you missed out on the
• 52:50
  on a beta special.
• 52:51
  So I apologize, but you snooze, you lose, right?
• 52:55
  One quick question too.
• 52:55
  So compared to the other, a bunch of the other platforms too.
• 52:57
  So is this limited to like, I have three in here.
• 53:00
  Is that a lot of them are limited to one channel or three channel.
• 53:02
  Can I add more than just the three?
• 53:04
  Uh, you can add right now we've got, I believe it's 12 or 13, you can add, and we're adding more.
• 53:10
  So that's, that's another thing.
• 53:12
  All the others have limitations.
• 53:14
  Okay.
• 53:15
  So we are adding in and that'll take more time, like some of the alt medias and on on all.
• 53:22
  A lot of us want to people want to be able to post everywhere.
• 53:26
  Right.
• 53:26
  You've got a target client that you want to be able to get stuff to.
• 53:30
  And they happen to be on, let's say, Blue Sky.
• 53:32
  Right.
• 53:33
  Or they happen to be on True Social or wherever.
• 53:36
  Right.
• 53:36
  Doesn't doesn't matter.
• 53:38
  Right.
• 53:38
  You'll have the access to all of those in time.
• 53:41
  All right.
• 53:43
  It's all API times and things that we have to do, but.
• 53:46
  So right now it's either 12 or 13.
• 53:49
  I think it's 12 that you've got access to now that we built.
• 53:52
  Click at link another account, you'll see.
• 53:54
  So we use right now, we've got a tie in with IorShare because they've got the direct tie ins with all of those social media companies.
• 54:02
  You see, we've got blue sky.
• 54:04
  Yeah, three, six, nine, 12, 13.
• 54:08
  So, and actually Twitter's not on there yet X.
• 54:12
  So it is 12.
• 54:13
  There's 13, they're working on it, but we're actually going direct with X.
• 54:18
  They didn't have it initially.
• 54:19
  So we put X in direct.
• 54:22
  And so we're working through that.
• 54:25
  So it's just, that's just a matter of time and function.
• 54:28
  And unfortunately, while we can iterate very fast, we still have to work with companies that can't iterate as fast as us.
• 54:36
  Yeah, I went to a few other sites.
• 54:37
  Yes, I did.
• 54:38
  And I went to a few other sites and there's 10 or 11 options.
• 54:40
  But I mean, but each one of them, you have to add that you only get one channel for X amount per month, or you can get three for this.
• 54:48
  But in order to get the unlimited, it's pretty expensive.
• 54:52
  Yeah, it is.
• 54:55
  It is.
• 54:55
  So that's what you're dealing with.
• 54:57
  So here you get all of what we've talked about at literally, like I said, a fraction of what it was to charge of.
• 55:06
  and we can do it because of our tech.
• 55:08
  Yep.
• 55:09
  So.
• 55:10
  Awesome.
• 55:11
  Yeah.
• 55:11
  So I love it.
• 55:12
  I'm glad we were able to highlight that and share it, but it is a function of what happens when you, when you go through the protocol, this is part of that, the ForgeFire breakthrough that we talked about.
• 55:22
  When you have an idea,
• 55:25
  The first thing is we're gonna do that 72-hour market test.
• 55:27
  We're gonna make sure that the idea has legs, or it's marketable.
• 55:31
  If it's marketable, then we go through the next steps of forming the company, doing the things that we need to do.
• 55:36
  You're not investing all kinds of money until it's marketable, you know it, okay?
• 55:41
  And then we say, okay, great.
• 55:43
  Well, we already have people that are on the wait list because of our 72-hour market test.
• 55:47
  They're interested in it, and we know that this is marketable, so now we can build it, and we can build it fast,
• 55:55
  at a fraction of the cost.
• 55:56
  So for people, I say fast, I mean, Crusher, that was really a two week build, right?
• 56:03
  And that was to the point that it is now, okay?
• 56:08
  And we've got more stuff coming for it.
• 56:09
  But this is marketable as it is.
• 56:13
  So if you've got a tool, think about this one, right?
• 56:15
  A lot of times we're like, hey, I don't wanna, I don't have the money to build out this huge platform.
• 56:23
  Well,
• 56:25
  If you knew that in 72 hours, you didn't really have to spend very much money at all.
• 56:30
  You just had to get into the protocol.
• 56:31
  You could do the 72 hour market tests and say, hey, this thing's got legs.
• 56:36
  And then you decide to move forward, setting up the company, doing the other things.
• 56:41
  And you know that in 14 to 30 days, you're going to start to bring on your first customers.
• 56:47
  Then, you know, even if you put that build on a credit card,
• 56:51
  for, which I hate saying, I never want anybody to go into debt, but if somebody's in that position, they've got a good marketable idea.
• 56:58
  Would I put something on a credit card to build out something that I knew had legs?
• 57:01
  Yeah, I would.
• 57:02
  All right, I'm not.
• 57:04
  I don't want to do that, but I would, right?
• 57:07
  So, but now you start to bring in revenue that then covers that cost and pays off that credit card rapidly.
• 57:13
  Because we're talking about rapid build, rapid execution, rapid iteration, rapid improvement.
• 57:19
  Right.
• 57:20
  Yeah.
• 57:20
  Cause our goal, right?
• 57:21
  30 days.
• 57:21
  Have you cash positive?
• 57:23
  That's right.
• 57:23
  That's right.
• 57:25
  And then everything on there, you just keep on building.
• 57:27
  It's getting net profit, net profit, net profit.
• 57:30
  That's right.
• 57:30
  And growing that net profit.
• 57:32
  Yep.
• 57:33
  But within 30 days, you put that down the first month and you got it back in 30 days.
• 57:39
  You're just following the systems.
• 57:41
  I mean, just following the system.
• 57:42
  It's,
• 57:43
  Same thing that I thought about it years ago.
• 57:44
  I mentioned it when Jim Rohn used to talk about the amount of money he spent on notebooks or for paper.
• 57:49
  And someone asked him, like, why do you spend so much for just, you could go get this somewhere else.
• 57:53
  He's like, it's not, he's like, I like a certain feel and touch.
• 57:57
  And it's not the price that I buy it for.
• 58:01
  It's what it's worth after I put all my information in it.
• 58:03
  Yes.
• 58:05
  Yes.
• 58:05
  And it just depends.
• 58:06
  It's the same thing here.
• 58:08
  Okay.
• 58:08
  You're buying the tool.
• 58:09
  It's not a tool.
• 58:10
  If it's going to cost you $59 a month, this is a, this buys back time.
• 58:16
  This buys back,
• 58:18
  It's actually primarily time.
• 58:20
  It allows you to get your message out there in a much more streamlined, efficient, and optimized manner while taking a lot of that time off your back.
• 58:29
  You're just buying that time back from yourself.
• 58:31
  So if you've never done that, someone told me that a long time ago, look out and give yourself, figure out what your general hourly rate is based on what you get paid at work and what your value is for what you do.
• 58:40
  And then every single task in your life that you have that's less than that, outsource it.
• 58:47
  So you're buying back time.
• 58:49
  It's huge.
• 58:50
  It's one of the most important things you can do.
• 58:52
  Yeah, it is.
• 58:53
  And we'll get into that too.
• 58:55
  But so for now, why don't you just go to the generic, the homepage for Crusher.
• 59:03
  And yeah, perfect.
• 59:07
  So Crusher Social, again, without the space.com, you'll be able to do that.
• 59:11
  If you're interested in the beta, if not, hey, not a problem.
• 59:14
  All right.
• 59:14
  But if you've got a need for it, it's going to be the best thing out there.
• 59:17
  So, um, but now, you know, the process, you know, what we go through and we, you know, that whatever it is that you want to build, if it has to do with technology.
• 59:25
  Now, if you ask me to build a potato peeler, we can help you source that, but that's going to be a little bit different.
• 59:31
  But when you're talking about technical, technological solutions, massive, massive speed and, um, cost competitiveness blows everything away.
• 59:40
  So that's, that's, that's the, uh.
• 59:42
  that's the benefit of being part of the forge.
• 59:44
  So look, our next episode is going to be killer.
• 59:48
  I don't want to get into what it's going to cover, but just understand that we're going to take it to that next level.
• 59:54
  So with that, this episode is officially over.
• 59:57
  I hope you enjoyed it and hope, but some of you are able to get to crush it before the bid expires, before it's sold out.
• 1:00:07
  That's it for this episode of the forge fire protocol podcast.
• 1:00:11
  Take at least one step from today's episode while the fire is still hot.
• 1:00:15
  Don't let the insight cool.
• 1:00:18
  Our goal is delivering real value for you and your business.
• 1:00:22
  Subscribe now to never miss an episode and help other ambitious entrepreneurs like you find the show by leaving a review on YouTube, Spotify, Apple Podcasts, or wherever you listen.
• 1:00:34
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• 1:00:42
  Head to forgefireprotocol.com and sign up now to step in to the full forge.
• 1:00:48
  Because we are Forged in Fire, built for legacy.