AI-Powered Retail Engagement: How Braze Unlocks Zero-Party Data & Omnichannel Loyalty
Braze’s Global Senior Director of Strategic Partnerships, James Herridge-Leng, lays out a blueprint for retailers who refuse to be trapped by channel silos or third-party walled gardens. Expect hard numbers: a 200 % jump in ROAS, email open rates doubling when WhatsApp joins the mix, and loyalty lift when zero-party data fuels real-time journeys.
Key Topics
Composable vs monolithic engagement stacks
Zero- vs first- vs third-party data: what drives lifetime value
Privacy-by-design and GDPR compliance without paralysis
AI orchestration that tunes channel, content, and cadence per user
Future…
The skinny
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