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How to Research a Niche Before Making a Product

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How do you research a niche without quietly browsing your way into the conclusion you wanted all along?

In this episode of $0 to $1M in 90 Days, Sloane Mercer lays out a research sequence with a fixed order—public discussions, help requests, existing solutions, and only then direct conversations—and shows what to record at every step: buyer context, repeated behaviour, the alternatives people already use, dates, and an honest uncertainty column.

Using a hypothetical researcher studying hosts who manage a handful of…

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