How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It)  | Ep. #794

Marketing School - Digital Marketing and Online Marketing Tips · Oct 3, 2018 · 9m

In episode #794, Eric and Neil discuss how Pepsi managed to defeat Coke in two ways. Tune in to hear what you could learn from this soda giant.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It)

[00:36] Coke is still the biggest beverage company in the world and they have a larger market cap.

[00:57] There is a book about this topic possibly called Fizzled and a podcast called “Business Wars”.

[01:10] Pepsi went out of business a couple of times

[01:15] When Coke was ahead and 10 Cents a bottle, Pepsi said for 5 Cents, you…