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The Manager’s Playbook 068: Matt Hansen - 1 Billion Streams, TikTok Covers, Independent Artist Strategy, Touring ROI & Orchid
Matt Hansen went from posting TikTok covers to building a billion-stream independent music career.
In this episode of The Manager’s Playbook, Matt joins Mauricio Ruiz to break down how a one-take Frank Ocean “Godspeed” cover in a parking garage took him from 500 followers to 500,000 overnight, sparked major label interest, and forced him to learn the music business fast.
Matt opens up about staying independent, finding the right managers, building a mini-label team, using distributor deals to fund growth, losing money on tour, turning opening slots into content ROI, collecting fan data, and…
The skinny
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