AI or Human Voice? Why Brands Choose Both, with Mark Graeme from OCX UK (Omnicom Production) and Mark Eaves from Gravity Road
This episode explores when and why a creative studio chooses AI over a human voice, and when it doesn't, from two vantage points in the advertising industry. Mark Graeme is Head of Studio at OCX UK (Omnicom Production, part of Omnicom Group, the world's leading marketing and sales company). Mark and his team produce work for creative agencies such as Adam & Eve/TBWA, AMVBBDO, and McCann, plus work directly with a mix of local and global brands.
Mark Eaves is Founder of Gravity Road, part of The Brand Tech Group, working across brands including Unilever, Booking.com and TikTok. He led Gravity…
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