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136. The Disappearing Lawn Guy Problem Worth 300,000 Customers | Bryan Clayton

🌱 What if the thing your customers want most has nothing to do with price? Ezra talks with Bryan Clayton, who built a $10M lawn care company, sold it, then created GreenPal from scratch. We get into the costly two-year pivot that reshaped his business, why reliability beats cheap every single time, the gap between how owners and customers think, and the habit of secret-shopping your own company every single week.

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