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A Ridiculous Number of Guests and One Very Busy Microphone · Your Mic

• 0:00
  On October 3rd, my friend Brittany Alston and I hosted Illuminate at the Health Museum.
• 0:05
  And we set out to do something crazy.
• 0:08
  We tried to set a record for the most guests in a single 30-minute podcast episode.
• 0:14
  What we got was two dozen guests.
• 0:17
  30 minutes, one couch, two mics, and one of the most guests.
• 0:20
  And absolutely zero fear for anyone who had joined me that had never even been behind a mic before.
• 0:27
  The rules.
• 0:28
  One sentence intro, one question, and then on to the next guest.
• 0:34
  Now...
• 0:34
  You might be wondering if we set the record.
• 0:38
  And I'd be lying if I told you I did.
• 0:40
  I haven't even filled out the paperwork.
• 0:43
  What I do know is that we tried and we did something really cool.
• 0:47
  Oh, and a quick heads up.
• 0:48
  This one is tagged explicit.
• 0:51
  It's in a live room and...
• 0:53
  Yeah, I probably swore a couple of times near the end.
• 0:57
  And if you're wondering about Illuminate 2027, it's definitely in the works.
• 1:02
  Tentatively set for April.
• 1:04
  So if this sounds like your kind of chaos, definitely stay tuned.
• 1:09
  Here's what it sounded like in its entirety.
• 1:16
  Today we're going to attempt something that I do not think has ever been done in the history of podcasts.
• 1:22
  Somebody out there in internet land will correct the record.
• 1:26
  I am quite confident, but for now we think that we are setting an actual world record where the most podcast guests...
• 1:36
  In 30 minutes or less.
• 1:37
  Let's do it.
• 1:38
  And Kalem Johnson, who is a big damn deal all over Instagram and TikTok, is going to be the first guest.
• 1:45
  Yes.
• 1:45
  So this is how it's going to work for people that are listening after the fact.
• 1:49
  We're going to have an intro, quick intro of maybe a sentence or two, and then we're going to ask a question.
• 1:55
  And so we're going to do this with all these guests.
• 1:57
  And you don't have to be super quiet.
• 1:59
  If you want to make a little bit of noise, that's all right.
• 2:00
  We like a little ambient noise.
• 2:04
  Okay, guest numero uno, Kalem Johnson, straight money K-Dog.
• 2:12
  I thought there were no animals allowed in the health museum.
• 2:14
  All right, let's get a quick intro, Kalem.
• 2:17
  Hello, world.
• 2:18
  It's your boy Kalem Johnson, K-Dog, and we are here, and I'm with my boy Speak right here, man.
• 2:22
  Let's get it.
• 2:23
  Yes, sir.
• 2:24
  Okay, so what is your most unlikely source of motivation when it comes to creating content?
• 2:30
  When my phone is full and I can't upload because Instagram would be glitchy.
• 2:34
  Ooh.
• 2:35
  All right.
• 2:36
  Give it up for special guest K-Dog.
• 2:39
  Next guest.
• 2:41
  Next guest.
• 2:41
  See, this is how it works.
• 2:44
  That is a podcast interview.
• 2:46
  Was there a guest?
• 2:47
  Yes.
• 2:47
  Was there a question?
• 2:48
  Yes.
• 2:49
  There was, and Kalem Johnson.
• 2:51
  And Kalem Johnson.
• 2:52
  That was amazing.
• 2:54
  The animal in him is coming out right now, my brother.
• 2:56
  As the kids would say, he's got the dog in him.
• 3:00
  Okay, so let's get an intro.
• 3:01
  Your name, please.
• 3:02
  Dr. Aaron Chapa.
• 3:05
  Dr. Aaron Chapa dot com.
• 3:08
  And let's get a question here for Dr. Chapa.
• 3:10
  True or false.
• 3:12
  How you do anything is how you do everything.
• 3:15
  Why or why not?
• 3:17
  How you do everything is how you do everything.
• 3:19
  Wow.
• 3:20
  How you do anything is how you do everything.
• 3:21
  With excellence.
• 3:22
  You know, when you do things with excellence, people see it from miles away.
• 3:28
  I say if you catch on fire, people come from miles and miles to watch you burn.
• 3:33
  Hey, special guest, Dr. Chapa.
• 3:35
  All right.
• 3:38
  All right.
• 3:38
  Who's next?
• 3:40
  All right.
• 3:40
  We got Tiffany Chapa.
• 3:42
  Tiffany Chapa.
• 3:42
  Tiffany Chapa.
• 3:43
  I'm the wellness wife on Instagram, and I give health tidbits that I learned from my husband.
• 3:49
  How will AI affect your work with Dr. Chapa, also your husband, and what are you doing about it?
• 3:55
  Well, I can gather all of his information and plug it in and build a system around it.
• 4:00
  So it's easy.
• 4:02
  Thanks for coming by the show.
• 4:03
  Hey!
• 4:06
  All right.
• 4:07
  And I'm the third Chapa.
• 4:08
  The third Chapa.
• 4:10
  All right.
• 4:11
  Here we go.
• 4:11
  I'm the oldest daughter of Dr. Chapa.
• 4:13
  My name is Kinley, and I love sparkles, whimsical things, and all things fabulous.
• 4:17
  I'll get a whole lot of sparkles what now?
• 4:18
  Sparkles, whimsical things, and all things, mostly whimsical things.
• 4:22
  All right.
• 4:23
  What career highlights seemed impossible at first but easy during execution once you started?
• 4:30
  I've been editing videos for years, and I hope to take that to the next level and be able to help the storytelling go farther through all the light, sound, all the good things.
• 4:39
  What was the hardest part at first, though, that's easy now?
• 4:43
  My iMovie videos were not that good because I didn't quite understand the rule of thirds, the lighting.
• 4:49
  It was fun because it was a creative outlet, but I didn't know truly all the things that I do now.
• 4:54
  All right.
• 4:54
  Give it up for the third choppa.
• 4:58
  All right.
• 5:00
  We got Cammie from Social Media Breakfast and Zoetica Media.
• 5:04
  And I am not a choppa.
• 5:06
  That's the best part.
• 5:07
  Let's do the intro.
• 5:09
  I am.
• 5:09
  My name is Cammie Huysa, and I am a community and visibility brand builder.
• 5:13
  And I am the founder of Social Media Breakfast and Smart Social Mastery and Zoetica Media and your friend.
• 5:21
  Absolutely.
• 5:22
  And what bothers people in your line of work that has no effect on you at all?
• 5:28
  Oh, wow.
• 5:29
  Basically, when they lie.
• 5:30
  I'm sorry, but that's true.
• 5:32
  When who lies?
• 5:33
  Like when you're listening to the media and you hear something and you know actually what the truth is and you hear them say it wrong because you actually know because you're behind the scenes.
• 5:42
  Gotcha.
• 5:42
  It kills you.
• 5:43
  Okay.
• 5:44
  That's it.
• 5:44
  All right.
• 5:44
  But it doesn't affect you or does?
• 5:47
  Oh, I mean, it affects me.
• 5:49
  It shouldn't.
• 5:50
  It shouldn't, but it does.
• 5:51
  Well, I guess it does.
• 5:52
  Yeah.
• 5:53
  All right.
• 5:53
  Bye.
• 5:54
  Give it up for Cammie, everybody.
• 5:55
  Woo!
• 5:58
  All right, who's next?
• 6:00
  Good, good, good.
• 6:01
  Welcome to the show.
• 6:02
  Name and intro.
• 6:03
  I am Felicia Perez, APR.
• 6:06
  I am the owner of FAR Public Relations.
• 6:10
  And I think we both have something in common.
• 6:12
  We do.
• 6:12
  Yes, we both started our careers in broadcast journalism.
• 6:16
  Yeah, and now we're doing more publicity.
• 6:20
  We're doing our own thing.
• 6:22
  Let's see here.
• 6:24
  What stresses out your colleagues but doesn't stress you out?
• 6:29
  I try not to worry about things that I don't have control over.
• 6:32
  Right.
• 6:33
  I come from TV news where, you know, you have to hit a deadline.
• 6:37
  And, you know, things happen whenever in broadcast where you just –
• 6:42
  You know, you have to move on.
• 6:43
  You have to move forward.
• 6:44
  You can't do things you can't do anything about.
• 6:46
  And in PR, I'm a solopreneur, so I don't really have any colleagues per se.
• 6:51
  But I will say my colleagues in PRSA, Public Relations Society of America Houston, and IABC Houston, International Association of Business Communicators, really good tight-knit villages there.
• 7:05
  Stress is just really a part of the job.
• 7:07
  Crisis communications is a big part of it.
• 7:09
  And really, media relations is a big part of it.
• 7:12
  So being able to act quickly, efficiently, and accurately.
• 7:16
  All right.
• 7:17
  Give it up.
• 7:19
  Bar PR.
• 7:21
  Who's next?
• 7:22
  All right.
• 7:24
  We got our next guest.
• 7:26
  All right.
• 7:26
  What's your name and what do you do and all that stuff?
• 7:28
  Okay.
• 7:28
  Hello.
• 7:29
  My name is Clarissa Lgein.
• 7:30
  I am an account coordinator at LikeLines Communications.
• 7:33
  And it's my first year here.
• 7:34
  First year?
• 7:35
  So I'm still learning a lot.
• 7:35
  Yeah.
• 7:36
  All right.
• 7:36
  Let's see.
• 7:37
  What is your advice for someone experiencing imposter syndrome?
• 7:41
  Oh my God.
• 7:42
  Okay.
• 7:42
  I feel like a lot of times, especially people my age, I just graduated out of college.
• 7:45
  Like people are constantly comparing themselves and like, especially with social media, like that is our thing, you know, even I catch myself like doom scrolling sometimes and I'm like, get off of social media, but it's so easy to compare yourself when you're not, when you feel, when you don't feel that confidence in yourself, but when you know what you're good at, like there's no reason to compare yourself.
• 8:03
  And so you can kind of build off of that and like, I don't know, just be your own person.
• 8:07
  Love it.
• 8:08
  All right, everybody.
• 8:11
  Let's see.
• 8:11
  Let's see.
• 8:12
  All right.
• 8:14
  Hello there.
• 8:15
  All right.
• 8:16
  Pull the mic up.
• 8:16
  Okay.
• 8:17
  Or scoot.
• 8:18
  Yeah, that way to the mic.
• 8:19
  All right.
• 8:20
  Your name and what do you do?
• 8:21
  Hello, I'm Doran Keating-Samoans.
• 8:24
  I do voiceover, a narrator, and my handle is dksvoiceovers.
• 8:30
  I also work in the education space and have a background in business.
• 8:33
  And the question is, why should or shouldn't someone consider a career in your business?
• 8:41
  Okay, which one?
• 8:42
  But for voiceover, I think it depends on what you're willing to commit to and whether you want to...
• 8:50
  what you want to offer clients and do you want to find a niche or be more general?
• 8:56
  And so that's something that I'm, I'm personally on a journey on.
• 8:59
  I have background in business and, but I'm exploring my creative side also into animation documentaries, et cetera.
• 9:05
  So I feel like what journey do you want to go on is a question that people should ask themselves and then also build from your community.
• 9:13
  All right.
• 9:13
  DKS voiceovers, everybody.
• 9:18
  The next victim.
• 9:20
  Just kidding.
• 9:21
  It got really quiet all of a sudden.
• 9:23
  I don't like that.
• 9:25
  Awkward silence.
• 9:27
  Okay, here we go, here we go.
• 9:28
  All right, who's next?
• 9:29
  Oh, she didn't hit record.
• 9:32
  No one did.
• 9:34
  That's okay.
• 9:34
  I've done that before.
• 9:35
  First timer.
• 9:36
  With actual client recordings.
• 9:38
  It's okay.
• 9:39
  Your name and what do you do?
• 9:41
  Hello, I am Amy Schoenever.
• 9:43
  My business is Ames Lane.
• 9:44
  It's a passion project built around college sports.
• 9:48
  What role does community play in what you do?
• 9:51
  Community is everything.
• 9:52
  Community has always been everything.
• 9:54
  To me, design and chic, elevated looks.
• 9:59
  You relate to other people with what you wear and how you project yourself.
• 10:02
  And so community, to me, is centralized within that.
• 10:06
  So it's not just your passion for your team.
• 10:09
  It's how you want to project yourself.
• 10:11
  And so my audience is built around that community, exactly.
• 10:15
  So it's growing and growing.
• 10:17
  Ames Lanes, everybody.
• 10:18
  All right.
• 10:22
  Step into the hot seat, Victoria.
• 10:25
  Hey, hey.
• 10:26
  All right.
• 10:26
  All right.
• 10:27
  Let's get an intro.
• 10:28
  I'm Victoria Meyer.
• 10:29
  I'm host of The Chemical Show and founder of Progressio Media.
• 10:34
  What works for your rivals that doesn't work for you, and why do you think that is?
• 10:40
  Why?
• 10:41
  You know, probably a lot of things.
• 10:42
  How's this?
• 10:43
  I don't necessarily think too much about it.
• 10:45
  I would say if I think about from a podcast perspective inside the chemical industry, my rivals are part of bigger media outlets.
• 10:53
  So they have a whole lot of more structure and rules and guidelines and backing behind them.
• 11:01
  I get to kind of freewheel a little bit because as an entrepreneur, you get to make that choice.
• 11:06
  So I think what works for them is their structure and their size.
• 11:10
  Uh, and what works for me is my structure and my smaller size and you're more nimble and more nimble, more nimble.
• 11:16
  Love what I want to do.
• 11:17
  Love it.
• 11:17
  Victoria.
• 11:18
  All right.
• 11:23
  And we've got... Hey, Freddie.
• 11:26
  Hello.
• 11:27
  Angelique Myers.
• 11:28
  With PRSA Houston.
• 11:31
  Yes, yes.
• 11:32
  Okay, so what's the question?
• 11:33
  We're going to scroll, we're going to scroll.
• 11:35
  Oh my goodness, I'm so nervous.
• 11:37
  200 years after your death, someone stumbles across your life story.
• 11:42
  What do you hope they learn from it?
• 11:44
  Oh, goodness.
• 11:45
  I could speak on this forever, but if I had to narrow it down to maybe...
• 11:52
  Three key things that I want to be remembered for.
• 11:56
  It's definitely for my grit, ambition, and compassion.
• 12:02
  Compassion.
• 12:03
  Yes.
• 12:03
  All right.
• 12:03
  Love it.
• 12:04
  Thank you.
• 12:05
  Thank you.
• 12:06
  Who is next?
• 12:10
  All right.
• 12:11
  Hi, how you doing?
• 12:12
  Good, good, good.
• 12:13
  Welcome to the show.
• 12:14
  Thank you.
• 12:15
  All right.
• 12:16
  Intro.
• 12:16
  Hi, I'm Andrea Richardson.
• 12:18
  I'm CEO of Richardson Renee.
• 12:20
  I'm also a board member of the PRSA Foundation, and I'm the co-host of a podcast called Disrupt, Delete, Reset.
• 12:29
  Disrupt, Delete, Reset.
• 12:31
  Love it.
• 12:32
  What is something about your work you love that others loathe?
• 12:38
  Ooh, so I am an introverted extrovert and most introverted extroverts have to challenge themselves to really manage their social battery.
• 12:49
  I love people and I love to pour out into people.
• 12:52
  And so social battery management, I think is something that introverts probably hate doing, but I don't mind because I like giving back to people and I love engaging with people.
• 13:02
  All right, love it.
• 13:03
  Thank you.
• 13:06
  That was really, really good.
• 13:08
  Okay, so your name and what you do.
• 13:12
  My name is Dewana Lamb Morrison, and I have spent the past 20 years in the corporate area working specifically in leadership development.
• 13:19
  I recently completed a TEDx talk that is entitled, Act Like a Lady, Manage Your Career Like a Man.
• 13:27
  All right.
• 13:28
  Okay, well, this might be a good one, I think.
• 13:31
  What is your biggest vulnerability and what are you doing to fix it?
• 13:35
  I think my biggest vulnerability is stepping out into new spaces, spaces I'm unfamiliar with, and what I'm doing about it is showing up right here where I am today.
• 13:45
  I love that.
• 13:46
  Yes, thank you so much.
• 13:49
  All right.
• 13:52
  Yes.
• 13:53
  All right.
• 13:54
  Step into the hot seat.
• 13:56
  All right, your name and your intro.
• 13:58
  Yes.
• 13:58
  Hello, my name is Darius A.
• 14:00
  Brown.
• 14:01
  I am an actor based out of Houston, Texas.
• 14:04
  Okay.
• 14:05
  Pick a historical figure from any moment in time.
• 14:08
  Who would be your closest advisor?
• 14:14
  That is a tough one.
• 14:15
  I would have to say Malcolm X.
• 14:18
  All right.
• 14:19
  And what would he be advising you on?
• 14:22
  I would say probably how to navigate the current America.
• 14:27
  The current American.
• 14:28
  All right.
• 14:29
  All right.
• 14:30
  Everybody.
• 14:33
  Thank you.
• 14:33
  Thank you.
• 14:34
  Thank you.
• 14:34
  Who's next?
• 14:35
  Cristina.
• 14:37
  All right.
• 14:38
  Check, check.
• 14:39
  Okay.
• 14:40
  So introduce yourself.
• 14:42
  Hey, y'all.
• 14:42
  My name is Cristina Amaro.
• 14:44
  I am a professional singer, Queen of Tejano tribute artist, and a content creator.
• 14:51
  And the question for you is, how do you decompress?
• 14:56
  Oh, I like Sundays because it's usually my day off.
• 15:02
  I don't have a show usually on Sundays.
• 15:04
  I like to work out.
• 15:06
  I also like to have a really good meal.
• 15:08
  And believe it or not, posting a video relaxes me.
• 15:13
  All right.
• 15:14
  Wow.
• 15:14
  I've never heard that.
• 15:15
  Content usually stresses the shit out of most people.
• 15:20
  But I like it.
• 15:21
  All right.
• 15:22
  All right.
• 15:22
  Thank you, Christina.
• 15:23
  Thank you.
• 15:25
  All right, well, let's see.
• 15:26
  How are we on time?
• 15:27
  We got 4.07.
• 15:29
  Oh, my goodness.
• 15:31
  Okay, who's next?
• 15:33
  All right, name an intro, name an intro.
• 15:36
  My name is Chelsea Dragone, and I'm a content creator.
• 15:38
  All right.
• 15:39
  A magic money fairy just blessed you with $1 million and said you can only use it for advertising on one medium.
• 15:48
  You got a million bucks, but you can only use one medium, one platform.
• 15:53
  Which one is it?
• 15:54
  I don't know.
• 15:56
  $1 million.
• 15:57
  TikTok.
• 15:58
  TikTok.
• 15:59
  All right.
• 16:00
  All right.
• 16:00
  Give it up.
• 16:05
  Okay.
• 16:06
  Welcome to the show.
• 16:07
  Let's get that intro.
• 16:09
  I'm Allison Lane.
• 16:10
  I help women experts turn their expertise into bestsellers and become visible authorities.
• 16:16
  And you have a podcast.
• 16:17
  So let's go ahead and get a shout.
• 16:18
  And I do.
• 16:19
  My podcast is The Author's Edge.
• 16:21
  It's marketing and visibility for experts.
• 16:23
  Yeah.
• 16:24
  True or false?
• 16:25
  Sometimes you need to burn the boats and go all in.
• 16:29
  Why or why not?
• 16:31
  Yeah, for sure.
• 16:32
  So true, you do burn the boats sometimes.
• 16:34
  Yeah.
• 16:34
  Okay, and why?
• 16:36
  A lot of people, when they start, they think they have to follow everyone else's example.
• 16:41
  And they create way too many steps for themselves.
• 16:45
  They are not seeing where they want to end up.
• 16:48
  They instead spend all the time putting all the boats together.
• 16:52
  No.
• 16:53
  The destination is what matters.
• 16:56
  All right.
• 16:56
  Love it.
• 16:59
  Dan, the man, I might steer away from this just because I might have a selfish question, but let's get an intro from you.
• 17:08
  Thanks for having me.
• 17:09
  My name is Dan Peterson.
• 17:10
  I am a serial entrepreneur and founder of Flip Switch and CEO of Flip Switch.
• 17:14
  We are a full service digital marketing agency.
• 17:18
  You know what?
• 17:18
  I want to do this.
• 17:19
  Let's talk about the first fire as a serial entrepreneur that you have ever had to put out.
• 17:24
  Oh, my goodness.
• 17:25
  This would go back a long way.
• 17:26
  I'll tell you what.
• 17:27
  I'm going to switch it up, if that's all right, and do the first fire with Flip Switch that goes back 15 years.
• 17:32
  All right.
• 17:32
  That's probably far enough, right?
• 17:34
  We had a client who was on social media, of course, and somebody not associated with the business.
• 17:41
  Did some things that caused a complete firestorm on social media.
• 17:46
  And we ended up having to pull down every account that they had for an entire month.
• 17:51
  We basically made the business disappear for a month online so that they wouldn't have the backlash that they were receiving from them.
• 17:58
  Wow.
• 17:59
  And then we slowly pieced it back together, put it back together, and helped them get back online so that there wasn't...
• 18:05
  We snuck them back online, I'll say.
• 18:07
  Wow.
• 18:09
  And to date, that's the only time we've ever had that happen in 15 years, thankfully.
• 18:13
  But it was a wild, wild event.
• 18:16
  And it wasn't even the business's fault.
• 18:18
  It was somebody standing in front of the business,
• 18:21
  doing something they shouldn't have done, and everybody thought it was the business.
• 18:24
  Guild by association.
• 18:25
  Guild by association.
• 18:26
  So we had to disassociate them for an entire month just to make the public forget about them and then piece them back together.
• 18:31
  Holy smokes.
• 18:33
  That was a fun one.
• 18:34
  And Flip Switch flipped it back.
• 18:35
  We flipped the switch, we got it back.
• 18:37
  I love that.
• 18:38
  Dan, thank you so much.
• 18:38
  Thanks so much.
• 18:39
  I appreciate it.
• 18:40
  Give it for Dan.
• 18:41
  And please, for those in attendance and for those listening or watching, please look up Flip Switch Marketing.
• 18:47
  He is an AI genius.
• 18:49
  All right, who's next?
• 18:50
  We got Lolita Guarin.
• 18:53
  Lolita, I believe this is now the third time that you have been on the show.
• 18:57
  Yes!
• 18:58
  Yes.
• 18:59
  All right.
• 18:59
  And for everyone not familiar with who you are, let's go.
• 19:03
  My name is Lolita Guarin.
• 19:04
  I'm a founder of Be Amazing You.
• 19:06
  And I have great stories to come to life.
• 19:10
  And someone who has that story in them, I help them to become a published author.
• 19:15
  Which do you prefer, reading one book per week or just several books a year and why?
• 19:22
  It depends on the book.
• 19:24
  Okay.
• 19:25
  Because if I really need to help a client, I may read 20 books in that one week because I need an answer.
• 19:32
  Wait, 20 books in one week?
• 19:34
  I will say probably listening to books.
• 19:36
  I do more of listening.
• 19:37
  Oh, but let's just say it's all listening or whatever.
• 19:40
  It's all like consuming.
• 19:41
  So you consume 20 books in one week.
• 19:43
  If I really need to, I probably can do that.
• 19:46
  Wow.
• 19:47
  I love that.
• 19:48
  Lolita, thank you.
• 19:49
  All right.
• 19:50
  Let's see.
• 19:50
  Who else?
• 19:51
  Who else?
• 19:51
  We're trying to get as many people on this show.
• 19:53
  Vanessa Oler.
• 19:55
  You ready?
• 19:55
  All right.
• 19:56
  Let's see.
• 19:57
  Let's get it.
• 19:58
  Let's get it, Vanessa.
• 19:59
  All right.
• 20:00
  Let's get that intro.
• 20:01
  My name is Vanessa Oler.
• 20:03
  I am first and foremost a podcast host of Ask Your Work Wife.
• 20:07
  I run a social media agency called Hacking Social, specifically right now focused on ads, so please come talk to me.
• 20:14
  And just an all-around cool person to hang out with, I think.
• 20:17
  The trunk of her car is very spacious.
• 20:19
  You've been in it recently.
• 20:20
  Yes, follow me on Instagram.
• 20:22
  You can see the video.
• 20:22
  You can follow Vanessa as well.
• 20:23
  You can see the video.
• 20:25
  Yes.
• 20:25
  But that kind of social media is what she specializes in.
• 20:28
  Yep.
• 20:29
  Yep.
• 20:29
  All right, and the question for you is, talk about a time in which somebody presented you an idea you thought was a bad one, but it ended up being a good one.
• 20:41
  Okay, well, first I have to confess I own about 100 URLs.
• 20:44
  Okay.
• 20:45
  Because anytime there's an idea, six or seven drinks in, you can just buy the URL.
• 20:51
  Okay.
• 20:52
  You don't have to be the six or seven drinks in.
• 20:54
  But my philosophy is you have the idea, you buy the URL, and then you develop a business plan.
• 20:58
  Then you develop a business plan.
• 20:59
  So I have lots of things like Bourbon and Birkins that is a podcast we should develop.
• 21:03
  I have one called The Cool Girls Table.
• 21:05
  You should also buy the .com, .net, and .org all at the same time.
• 21:08
  What about .us or .social?
• 21:10
  No, well, my website is hacking.social, so you could do that, which is great because on LinkedIn, it hyperlinks every time.
• 21:17
  So I get free advertising and free link clicks anytime somebody tags me.
• 21:21
  Wow.
• 21:22
  All right.
• 21:22
  You're welcome for Vanessa, everybody.
• 21:25
  So I would say the only bad idea is the one you didn't buy the euro.
• 21:28
  The one you didn't buy the euro.
• 21:29
  Okay, all right.
• 21:31
  Evelyn.
• 21:32
  I am Evelyn.
• 21:33
  I am the marketing assistant at Fun Love Media.
• 21:35
  And your question is, when is it better to choose checkers over chess?
• 21:40
  Checkers over chess.
• 21:43
  I like to say, I don't know.
• 21:47
  I actually only play checkers.
• 21:49
  And I think I love the game of checkers just because it really is strategy.
• 21:54
  There's no luck in there.
• 21:55
  You really just have to strategize.
• 21:57
  And I feel like that's.
• 21:58
  creating, relating it to content creation.
• 22:00
  That is how you need to, I'm talking about time of day.
• 22:03
  You have to strategize.
• 22:04
  You have to strategize the type of content you post.
• 22:07
  So I'm always just going to choose checkers.
• 22:09
  I'm not a big chess player.
• 22:11
  All right.
• 22:12
  Thank you.
• 22:12
  All right, Evelyn.
• 22:14
  Yes.
• 22:15
  Samantha.
• 22:15
  Hello.
• 22:16
  We got a podcast, but let's do the intro and you're a repeat guest.
• 22:20
  I am.
• 22:20
  I am on the podcast before.
• 22:22
  So I'm Samantha Elizabeth.
• 22:24
  I have a podcast actually called Stress Mess, a stressless podcast, and it is about stress management.
• 22:30
  And your question is going to be, hmm, what failure was embarrassing at the time, but necessary in hindsight?
• 22:39
  Yeah.
• 22:40
  Oh my gosh.
• 22:41
  I fail all the time.
• 22:42
  That's the thing I do.
• 22:43
  So let me see.
• 22:45
  What was embarrassing?
• 22:47
  I think when I put out communications, a lot of times you probably read it like a thousand times and then you hit send and that's when you realize your mistake.
• 22:56
  So one time I sent out like a corporate wide, I'm talking about like 350,000 people received this communication, but
• 23:03
  I put repay instead of replay on the webinar.
• 23:09
  So that was a fun one.
• 23:12
  But let me tell you that it got so much attention that I don't know how many people watched the webinar because that one mistake.
• 23:18
  So I got to say that even though it was a failure, it's pretty cool in the end.
• 23:23
  Love it.
• 23:23
  Samantha, thank you for that.
• 23:26
  All right, we got Frank, and then we're going to get Katie, too.
• 23:30
  Katie's going to make her first podcast appearance.
• 23:32
  All right.
• 23:33
  All right.
• 23:33
  All right.
• 23:34
  All right, Frank.
• 23:35
  I'm ready.
• 23:35
  All right, let's go.
• 23:36
  Okay, I'm Frank Raciopi.
• 23:38
  I'm the manager-owner of Earworthy.
• 23:39
  It's a digital podcasting publication, and I'm a contributing writer for Forbes magazine.
• 23:46
  And the question for you is, how curious and or interested is your family about what you do?
• 23:53
  That's a great question.
• 23:54
  And the answer to that is they don't really know a lot about podcasting.
• 23:58
  And so they're not really quite sure what is it.
• 24:00
  And they're afraid to ask.
• 24:01
  So there you go.
• 24:03
  All right, Frank, I think we might we might set some kind of record.
• 24:08
  Who knows?
• 24:08
  Come on down, Katie.
• 24:10
  Just so you know, Katie is one of our part time hires here at Speak Podcasting.
• 24:15
  She is a member of Team Speak.
• 24:16
  Let's get your intro.
• 24:18
  Hi, my name is Katie Tindall.
• 24:19
  I just graduated from the University of Houston.
• 24:22
  Go Cougs.
• 24:24
  I have a little bit of experience in public relations, media relations.
• 24:29
  I'm a huge journalism lover.
• 24:31
  So you can talk all things journalism news with me.
• 24:35
  And the question for you, let's make it a good one.
• 24:38
  And we're running early.
• 24:39
  What do you say we ask Katie two questions?
• 24:42
  All right.
• 24:42
  All right.
• 24:43
  Here we go.
• 24:44
  How will AI affect your work and what are you doing about it?
• 24:48
  AI, you have to use very carefully.
• 24:51
  I use it for editing mostly sometimes.
• 24:54
  Let's see.
• 24:55
  I feel like it can make you lack creativity if you're using it wrong.
• 25:01
  So you're going to want to use it in terms of keeping your voice in.
• 25:07
  and not asking it to do everything for you.
• 25:10
  So don't ask it to write a sentence or a paragraph, maybe for a caption for social media or things like that.
• 25:16
  Use it for brainstorming, but then you can also use it for editing your own writing.
• 25:21
  So you have to write first, then do that.
• 25:24
  And then a second question, which I love that answer, that was great.
• 25:28
  How do you make uninteresting aspects of your work interesting?
• 25:33
  I think bringing your personality into it helps a lot.
• 25:37
  Just being authentically you and energetic if you can.
• 25:41
  I am a very positive, energetic person.
• 25:44
  And I think that that really attracts people, attracts their energy.
• 25:48
  And they'll be more interested and intrigued by you if you're like that.
• 25:54
  Katie, we absolutely saved.
• 25:56
  No offense to all the other guests.
• 25:58
  I've just got to say we saved the best for last.
• 26:00
  Oh, thank you.
• 26:02
  Fresh out of college, everybody.
• 26:05
  I mean, fresh out of U of H. Thank you so much.
• 26:09
  Thank you.
• 26:09
  For being a member of Speak Podcasting and for being on the show.
• 26:13
  Thank you.
• 26:13
  All right.
• 26:15
  Go Cougs.
• 26:16
  All right.
• 26:17
  Scroll and pick a question.
• 26:19
  So we're not ending.
• 26:23
  This is a false.
• 26:23
  It was a false ending.
• 26:26
  It was a false ending.
• 26:28
  False ending.
• 26:30
  Let's see what she asks.
• 26:31
  There are 101 to choose from.
• 26:33
  101 podcast questions that don't suck.
• 26:36
  Who?
• 26:37
  I have it.
• 26:38
  Okay, here we go.
• 26:39
  Who outside your industry do you look up to and why?
• 26:43
  Who outside the podcast industry do I look up to and why?
• 26:48
  You know what?
• 26:48
  I would say Chuck Palahniuk, who is the author of Fight Club, which turned into the epic movie.
• 26:54
  And his story and his style of writing are just my favorites.
• 27:00
  People can fangirl over Justin Bieber or The Weeknd.
• 27:05
  I fanboy over Chuck Palahniuk.
• 27:07
  His writing is one of a kind.
• 27:09
  There's nothing like it.
• 27:11
  And a lot of his theories, philosophies, his practices are absolutely attributable to the art of podcasting.
• 27:21
  In fact, something that he talks about
• 27:24
  is something that I advocate for.
• 27:27
  He writes in a style called burnt tongue.
• 27:30
  So burnt tongue is something his greatest teacher, Tom Spambauer, who's also an author, taught him in his writer's groups, taught him that burnt tongue is a style of writing in which people talk in the natural flow of conversation.
• 27:43
  So people will say, um.
• 27:45
  They will have the long, awkward pauses and the silences.
• 27:49
  And over the course of a conversation, somebody might say the word like, or they might say, um.
• 27:53
  Well, hmm, you know, Katie, that's interesting because...
• 28:00
  Pause...
• 28:01
  Well, you know, and so it's stuff like that.
• 28:04
  And so he writes, his style of writing will be like that.
• 28:09
  And I also think that that style of the way he writes also translates into the way we communicate simply because the written word is much similar to the spoken word.
• 28:20
  And anyone who might not believe me or who might not, who might not disagree, you could talk to a number of very prolific authors who dictate their books.
• 28:31
  So that's why I look up to Chuck Palahniuk in addition to the fact that his books are just really, really, pardon my French, really fucking good.
• 28:40
  I recommend Fight Club.
• 28:41
  I recommend Choke.
• 28:42
  I recommend The Invention of Sound.
• 28:45
  He's got a collection of short stories.
• 28:48
  Oh, goodness.
• 28:49
  I forget the name of the book, but it's a collection of short stories I put out a couple years ago.
• 28:54
  That Christmas, it was the gift that I gave to all my friends.
• 28:58
  It might be Burnt Tongue or Burnt Tongues.
• 29:00
  I forget, but it's a collection of short stories just recently.
• 29:03
  Look it up on Amazon.
• 29:05
  I really kind of went on.
• 29:08
  No, I love that.
• 29:08
  It's really intriguing.
• 29:09
  Thank you.
• 29:10
  All right.
• 29:10
  Thank you.
• 29:11
  And thank you for being a part of your mic.
• 29:13
  Yeah, no problem.
• 29:14
  All right.
• 29:15
  Yay.