Latest / Wedding Pros who are ready to grow - with Becca Pountney / How to overcome the fear of being on camera. With Christian Baker

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How to overcome the fear of being on camera. With Christian Baker · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  I
• 0:00
  have
• 0:00
  a
• 0:00
  concept
• 0:00
  which
• 0:01
  I
• 0:01
  call
• 0:01
  the
• 0:01
  three
• 0:01
  W's.
• 0:02
  First
• 0:02
  of
• 0:02
  all,
• 0:02
  we
• 0:02
  need
• 0:02
  to
• 0:02
  establish
• 0:03
  where
• 0:03
  somebody
• 0:04
  is.
• 0:04
  So
• 0:04
  that's
• 0:04
  taking
• 0:05
  a
• 0:05
  snapshot
• 0:05
  of
• 0:05
  the
• 0:05
  current
• 0:06
  situation.
• 0:06
  So
• 0:06
  what
• 0:06
  are
• 0:07
  the
• 0:07
  excuses?
• 0:07
  What
• 0:08
  are
• 0:08
  your
• 0:08
  avoidance
• 0:08
  strategies?
• 0:09
  What
• 0:09
  are
• 0:09
  you
• 0:10
  not
• 0:10
  doing?
• 0:10
  What
• 0:10
  is
• 0:11
  it
• 0:11
  you're
• 0:11
  not
• 0:11
  happy
• 0:11
  with?
• 0:12
  You
• 0:12
  know,
• 0:12
  if
• 0:12
  you
• 0:12
  carried
• 0:13
  on
• 0:13
  repeating
• 0:14
  this
• 0:14
  avoidance
• 0:15
  and
• 0:15
  not
• 0:15
  showing
• 0:15
  up
• 0:16
  as
• 0:16
  much
• 0:16
  as
• 0:16
  you
• 0:16
  would
• 0:16
  like,
• 0:17
  what
• 0:17
  impact
• 0:18
  would
• 0:18
  that
• 0:18
  have
• 0:18
  on
• 0:18
  you?
• 0:19
  The
• 0:19
  mind
• 0:19
  works
• 0:20
  on
• 0:20
  two
• 0:20
  levels
• 0:21
  to
• 0:21
  avoid
• 0:21
  pain,
• 0:22
  but
• 0:22
  then
• 0:22
  towards
• 0:23
  pleasure.
• 0:24
  So
• 0:24
  most
• 0:25
  people
• 0:25
  get
• 0:25
  stuck
• 0:25
  in
• 0:25
  that
• 0:26
  pain
• 0:26
  cycle.
• 1:18
  I'm
• 1:18
  Becca
• 1:18
  Pountney,
• 1:19
  wedding
• 1:19
  business
• 1:19
  marketing
• 1:20
  expert,
• 1:20
  strategist,
• 1:21
  speaker
• 1:22
  and
• 1:22
  author.
• 1:23
  Over
• 1:23
  the
• 1:23
  last
• 1:24
  decade,
• 1:24
  I've
• 1:24
  combined
• 1:25
  my
• 1:25
  love
• 1:25
  of
• 1:25
  marketing
• 1:26
  with
• 1:26
  my
• 1:26
  knowledge
• 1:26
  of
• 1:26
  the
• 1:26
  wedding
• 1:27
  industry
• 1:27
  to
• 1:27
  help
• 1:28
  thousands
• 1:28
  of
• 1:28
  wedding
• 1:29
  pros
• 1:29
  and
• 1:29
  venues
• 1:29
  just
• 1:30
  like
• 1:30
  you
• 1:30
  learn
• 1:31
  new
• 1:31
  skills,
• 1:32
  strategize,
• 1:32
  get
• 1:33
  re
• 1:33
  energized
• 1:34
  and
• 1:34
  grow
• 1:34
  their
• 1:34
  businesses.
• 1:35
  Because
• 1:35
  after
• 1:36
  all,
• 1:36
  that's
• 1:36
  how
• 1:37
  you
• 1:37
  stay
• 1:37
  top
• 1:37
  of
• 1:37
  your
• 1:38
  game.
• 1:38
  Whether
• 1:38
  you're
• 1:39
  brand
• 1:39
  new
• 1:39
  into
• 1:39
  this
• 1:39
  industry
• 1:40
  or
• 1:40
  been
• 1:40
  here
• 1:41
  forever,
• 1:41
  I
• 1:41
  want
• 1:42
  to
• 1:42
  help.
• 1:42
  So
• 1:43
  grab
• 1:43
  a
• 1:43
  cup
• 1:43
  of
• 1:43
  tea
• 1:44
  or
• 1:44
  a
• 1:44
  cocktail,
• 1:45
  sit
• 1:45
  back
• 1:45
  and
• 1:45
  enjoy
• 1:46
  a
• 1:46
  brand
• 1:46
  new
• 1:46
  episode
• 1:47
  of
• 1:47
  my
• 1:47
  award
• 1:47
  winning
• 1:48
  podcast,
• 1:48
  Wedding
• 1:49
  Pros
• 1:49
  who
• 1:49
  are
• 1:49
  Ready
• 1:50
  to
• 1:50
  Grow.
• 1:50
  Let's
• 1:51
  get
• 1:51
  going
• 1:51
  with
• 1:51
  today's
• 1:52
  episode.
• 1:56
  Today
• 1:56
  I'm
• 1:57
  chatting
• 1:57
  with
• 1:57
  Christian
• 1:58
  Baker,
• 1:58
  a
• 1:58
  high
• 1:59
  performance
• 1:59
  mindset
• 2:00
  coach
• 2:00
  and
• 2:00
  hypnotherapist
• 2:01
  with
• 2:02
  24
• 2:02
  years
• 2:02
  experience
• 2:03
  working
• 2:03
  with
• 2:03
  business
• 2:04
  owners
• 2:04
  and
• 2:04
  TV
• 2:05
  personalities.
• 2:05
  He's
• 2:06
  helped
• 2:06
  countless
• 2:06
  people
• 2:07
  get
• 2:07
  out
• 2:07
  of
• 2:07
  their
• 2:08
  own
• 2:08
  head.
• 2:08
  Christian's
• 2:09
  aims
• 2:09
  are
• 2:10
  to
• 2:10
  help
• 2:10
  you
• 2:10
  overcome
• 2:11
  self
• 2:11
  doubt,
• 2:12
  overthinking
• 2:13
  and
• 2:13
  those
• 2:13
  internal
• 2:14
  blocks
• 2:14
  that
• 2:14
  stop
• 2:14
  you
• 2:15
  showing
• 2:15
  up.
• 2:15
  And
• 2:16
  I
• 2:16
  know
• 2:16
  that
• 2:16
  all
• 2:16
  of
• 2:16
  you
• 2:17
  listening
• 2:17
  have
• 2:17
  them.
• 2:18
  Christian
• 2:18
  has
• 2:19
  become
• 2:19
  a
• 2:19
  great
• 2:19
  entrepreneurial
• 2:20
  friend
• 2:20
  of
• 2:20
  mine
• 2:21
  and
• 2:21
  I
• 2:21
  think
• 2:21
  this
• 2:21
  is
• 2:22
  a
• 2:22
  topic
• 2:22
  we
• 2:22
  all
• 2:22
  need
• 2:23
  to
• 2:23
  hear
• 2:23
  more
• 2:23
  about.
• 2:24
  I
• 2:24
  cannot
• 2:24
  wait
• 2:25
  to
• 2:25
  dive
• 2:25
  in
• 2:25
  and
• 2:25
  chat
• 2:26
  with
• 2:26
  him
• 2:26
  further.
• 2:26
  Christian,
• 2:27
  welcome
• 2:27
  to
• 2:28
  the
• 2:28
  podcast.
• 2:28
  Thank
• 2:29
  you
• 2:29
  for
• 2:29
  having
• 2:29
  me
• 2:29
  on
• 2:29
  your
• 2:29
  award
• 2:30
  winning
• 2:30
  podcast.
• 2:31
  That's
• 2:31
  very
• 2:31
  kind
• 2:31
  of
• 2:31
  you.
• 2:32
  I
• 2:32
  know
• 2:32
  it's
• 2:32
  very
• 2:32
  exciting
• 2:33
  and
• 2:33
  everywhere
• 2:33
  I
• 2:34
  go
• 2:34
  that
• 2:34
  little
• 2:34
  awards
• 2:35
  in
• 2:35
  the
• 2:35
  background
• 2:35
  because
• 2:36
  I
• 2:36
  don't
• 2:36
  think
• 2:36
  that's
• 2:37
  ever
• 2:37
  going
• 2:37
  to
• 2:37
  get
• 2:37
  old.
• 2:37
  I'm
• 2:38
  very
• 2:38
  excited
• 2:38
  about
• 2:39
  my
• 2:39
  award
• 2:40
  and
• 2:40
  so
• 2:40
  it
• 2:40
  shouldn't.
• 2:41
  I
• 2:41
  know
• 2:41
  it's
• 2:41
  a
• 2:41
  while
• 2:41
  ago,
• 2:41
  but
• 2:42
  congratulations
• 2:42
  again
• 2:42
  for
• 2:43
  getting
• 2:43
  it.
• 2:43
  I'm
• 2:43
  counting
• 2:44
  down
• 2:44
  the
• 2:44
  months
• 2:44
  because
• 2:45
  come
• 2:45
  October
• 2:45
  someone
• 2:46
  else
• 2:46
  will
• 2:46
  be
• 2:46
  the
• 2:46
  title
• 2:47
  holder.
• 2:47
  So
• 2:47
  I'm
• 2:47
  just
• 2:48
  living
• 2:48
  in
• 2:48
  the
• 2:48
  moment.
• 2:48
  But
• 2:49
  I
• 2:49
  will
• 2:49
  always
• 2:49
  be
• 2:49
  the
• 2:49
  twin
• 2:50
  2025
• 2:50
  title
• 2:51
  holder.
• 2:51
  No
• 2:51
  one
• 2:52
  can
• 2:52
  take
• 2:52
  that
• 2:52
  away
• 2:52
  from
• 2:52
  you,
• 2:53
  Effy.
• 2:53
  Absolutely.
• 2:54
  Well,
• 2:54
  it's
• 2:54
  an
• 2:54
  absolute
• 2:55
  pleasure
• 2:55
  to
• 2:56
  have
• 2:56
  you
• 2:56
  on
• 2:56
  the
• 2:56
  podcast.
• 2:57
  Now
• 2:57
  I
• 2:58
  said
• 2:58
  in
• 2:58
  the
• 2:58
  introduction,
• 2:59
  we've
• 2:59
  known
• 2:59
  each
• 2:59
  other
• 3:00
  A
• 3:00
  while
• 3:00
  now,
• 3:00
  actually.
• 3:00
  We've
• 3:00
  been
• 3:01
  in
• 3:01
  various
• 3:01
  business
• 3:02
  communities
• 3:03
  and
• 3:03
  mindset,
• 3:04
  mentorship
• 3:05
  programs,
• 3:05
  all
• 3:05
  sorts
• 3:06
  of
• 3:06
  things
• 3:06
  together.
• 3:06
  And
• 3:07
  I've
• 3:07
  loved
• 3:07
  following
• 3:07
  your
• 3:08
  journey
• 3:08
  and
• 3:08
  I
• 3:08
  know
• 3:08
  you've
• 3:08
  watched
• 3:09
  what
• 3:09
  I've
• 3:09
  been
• 3:09
  doing
• 3:09
  as
• 3:10
  well,
• 3:10
  but
• 3:10
  I
• 3:11
  don't
• 3:11
  think
• 3:11
  I've
• 3:11
  ever
• 3:11
  asked
• 3:12
  you
• 3:12
  the
• 3:12
  question
• 3:13
  about
• 3:13
  how
• 3:13
  you
• 3:13
  actually
• 3:14
  got
• 3:14
  into
• 3:14
  this
• 3:14
  in
• 3:14
  the
• 3:15
  first
• 3:15
  place.
• 3:15
  How.
• 3:15
  How
• 3:16
  does
• 3:16
  one
• 3:16
  even
• 3:16
  become
• 3:17
  a
• 3:17
  hypnotherapist?
• 3:18
  So
• 3:18
  take
• 3:19
  the
• 3:19
  listeners
• 3:19
  back
• 3:19
  on
• 3:20
  the
• 3:20
  journey.
• 3:20
  How
• 3:21
  did
• 3:21
  you
• 3:21
  get
• 3:21
  into
• 3:21
  this
• 3:21
  world?
• 3:22
  Have
• 3:22
  you
• 3:22
  always
• 3:22
  done
• 3:22
  it?
• 3:22
  Did
• 3:23
  you
• 3:23
  have
• 3:23
  another
• 3:23
  job
• 3:23
  before?
• 3:24
  Do
• 3:24
  you
• 3:24
  know
• 3:24
  what?
• 3:24
  After
• 3:25
  all
• 3:25
  these
• 3:25
  years,
• 3:25
  I
• 3:25
  should
• 3:26
  come
• 3:26
  up
• 3:26
  with
• 3:26
  a
• 3:26
  really
• 3:26
  good
• 3:27
  story.
• 3:27
  But
• 3:27
  I'll
• 3:28
  tell
• 3:28
  you
• 3:28
  what
• 3:28
  happened.
• 3:30
  I've
• 3:30
  done
• 3:30
  it
• 3:30
  longer
• 3:30
  than
• 3:30
  anything
• 3:31
  else.
• 3:31
  I
• 3:31
  have
• 3:31
  had
• 3:31
  a
• 3:32
  variety
• 3:32
  of
• 3:32
  jobs
• 3:32
  before
• 3:33
  this,
• 3:33
  but
• 3:34
  I
• 3:34
  got
• 3:34
  into
• 3:34
  this
• 3:35
  when
• 3:36
  I
• 3:36
  was
• 3:36
  quite
• 3:36
  young.
• 3:38
  But
• 3:38
  looking
• 3:38
  back,
• 3:39
  actually,
• 3:39
  there
• 3:40
  isn't
• 3:40
  a
• 3:41
  complete
• 3:41
  disconnect.
• 3:42
  All
• 3:42
  the
• 3:42
  roles
• 3:42
  I
• 3:42
  had
• 3:43
  before
• 3:43
  were
• 3:43
  of
• 3:44
  a
• 3:44
  helping
• 3:44
  kind,
• 3:46
  customer
• 3:46
  service,
• 3:47
  kind
• 3:47
  of
• 3:49
  system
• 3:49
  support.
• 3:51
  You
• 3:51
  know,
• 3:51
  I
• 3:51
  even
• 3:51
  worked
• 3:52
  for
• 3:52
  a
• 3:52
  courier
• 3:53
  and
• 3:53
  my.
• 3:54
  I
• 3:54
  was
• 3:54
  involved
• 3:54
  in
• 3:55
  helping
• 3:55
  to
• 3:55
  find
• 3:55
  lost
• 3:55
  parcels.
• 3:56
  I
• 3:56
  was
• 3:56
  always,
• 3:56
  always
• 3:57
  helping
• 3:57
  people
• 3:57
  in
• 3:57
  one
• 3:57
  disguise.
• 3:58
  But,
• 3:59
  yeah,
• 3:59
  I
• 3:59
  was,
• 3:59
  I
• 3:59
  was
• 3:59
  at
• 3:59
  a
• 3:59
  bit
• 3:59
  of
• 3:59
  a
• 4:00
  crossroads.
• 4:01
  I
• 4:01
  was
• 4:01
  involved
• 4:02
  in.
• 4:02
  I
• 4:02
  actually
• 4:02
  worked
• 4:03
  on
• 4:03
  a
• 4:03
  contract
• 4:04
  for.
• 4:04
  For
• 4:04
  Virgin
• 4:05
  Mobile
• 4:05
  when
• 4:05
  they
• 4:05
  launched
• 4:06
  in
• 4:06
  the
• 4:06
  uk.
• 4:07
  So
• 4:07
  at
• 4:07
  the
• 4:07
  beginning
• 4:08
  it
• 4:08
  was
• 4:08
  quite
• 4:08
  exciting,
• 4:08
  but
• 4:08
  then
• 4:09
  I
• 4:09
  kind
• 4:09
  of
• 4:09
  fell
• 4:09
  into
• 4:09
  a
• 4:10
  kind
• 4:10
  of
• 4:10
  a
• 4:10
  computer
• 4:11
  role
• 4:11
  but
• 4:11
  had
• 4:12
  no
• 4:12
  qualifications,
• 4:13
  so
• 4:14
  I
• 4:14
  thought
• 4:14
  I
• 4:14
  better
• 4:14
  get
• 4:15
  some.
• 4:16
  And
• 4:16
  then
• 4:16
  I
• 4:16
  stumbled
• 4:17
  across
• 4:18
  a
• 4:18
  course
• 4:19
  for
• 4:19
  a
• 4:19
  weekend
• 4:20
  introduction
• 4:20
  to
• 4:20
  hypnotherapy.
• 4:21
  And
• 4:21
  at
• 4:22
  that
• 4:22
  point
• 4:22
  I
• 4:22
  had
• 4:22
  no
• 4:22
  interest
• 4:23
  in
• 4:23
  it
• 4:24
  becoming
• 4:24
  a
• 4:24
  profession
• 4:25
  of
• 4:25
  any
• 4:25
  kind.
• 4:25
  It
• 4:26
  just
• 4:26
  personal
• 4:27
  curiosity.
• 4:27
  Oh,
• 4:28
  it
• 4:28
  looks
• 4:28
  interesting,
• 4:29
  yeah.
• 4:29
  And
• 4:30
  I
• 4:30
  went
• 4:30
  on
• 4:30
  the
• 4:30
  course
• 4:30
  and
• 4:31
  have
• 4:32
  invested
• 4:33
  far
• 4:33
  too
• 4:33
  much
• 4:33
  money
• 4:34
  ever
• 4:34
  since
• 4:34
  on
• 4:34
  different
• 4:34
  courses
• 4:35
  and,
• 4:36
  yeah,
• 4:36
  quickly
• 4:37
  got
• 4:37
  the
• 4:37
  bug
• 4:37
  and
• 4:38
  was
• 4:38
  fascinated
• 4:38
  by
• 4:38
  the
• 4:39
  topic.
• 4:39
  And,
• 4:40
  yeah,
• 4:40
  here
• 4:40
  we
• 4:40
  are
• 4:41
  nearly
• 4:41
  25
• 4:42
  years
• 4:42
  later
• 4:42
  since
• 4:42
  I
• 4:43
  trained
• 4:43
  and
• 4:43
  I.
• 4:43
  Think
• 4:43
  it's
• 4:44
  a
• 4:44
  really
• 4:44
  interesting
• 4:44
  subject,
• 4:45
  particularly
• 4:45
  for
• 4:45
  those
• 4:46
  of
• 4:46
  us
• 4:46
  in
• 4:46
  the
• 4:46
  wedding
• 4:46
  industry,
• 4:47
  because
• 4:47
  there's
• 4:47
  kind
• 4:48
  of
• 4:48
  two
• 4:49
  areas
• 4:49
  that
• 4:49
  we
• 4:49
  see,
• 4:49
  hypnotherapists
• 4:50
  and
• 4:50
  mindset
• 4:51
  coaches.
• 4:51
  So
• 4:51
  there's
• 4:52
  what
• 4:52
  you
• 4:52
  do,
• 4:52
  which
• 4:53
  is.
• 4:53
  Tends
• 4:53
  to
• 4:53
  be
• 4:53
  in
• 4:54
  the
• 4:54
  business
• 4:54
  coaching
• 4:55
  field,
• 4:55
  helping
• 4:55
  people
• 4:55
  overcome
• 4:56
  their
• 4:56
  mindset.
• 4:56
  But
• 4:57
  we
• 4:57
  also
• 4:57
  have
• 4:57
  people
• 4:57
  that
• 4:58
  go
• 4:58
  to
• 4:58
  weddings
• 4:59
  as
• 4:59
  a
• 4:59
  hypnotherapist
• 5:00
  entertainer
• 5:01
  that
• 5:02
  we
• 5:02
  see
• 5:02
  at
• 5:02
  weddings.
• 5:02
  You
• 5:02
  know,
• 5:03
  it's
• 5:03
  a
• 5:03
  piece
• 5:03
  of
• 5:03
  wedding
• 5:03
  entertainment.
• 5:04
  So
• 5:04
  is
• 5:04
  it
• 5:04
  the
• 5:05
  same
• 5:05
  thing?
• 5:05
  Are
• 5:05
  they
• 5:05
  different
• 5:06
  things?
• 5:06
  They're
• 5:07
  very
• 5:07
  similar.
• 5:09
  It's
• 5:09
  the
• 5:10
  same
• 5:10
  process
• 5:10
  that's
• 5:10
  being
• 5:11
  used,
• 5:11
  but
• 5:12
  obviously
• 5:12
  for
• 5:12
  a
• 5:12
  different
• 5:12
  purpose.
• 5:13
  So
• 5:15
  in
• 5:15
  the
• 5:15
  uk,
• 5:15
  we
• 5:15
  tend
• 5:16
  not
• 5:16
  to
• 5:16
  see
• 5:16
  the
• 5:16
  stage
• 5:17
  stuff
• 5:17
  so
• 5:17
  much
• 5:17
  anymore.
• 5:18
  When
• 5:18
  I
• 5:18
  first
• 5:18
  started
• 5:18
  out,
• 5:18
  it
• 5:19
  was
• 5:19
  still
• 5:19
  quite
• 5:19
  prominent
• 5:20
  and
• 5:20
  there
• 5:21
  was,
• 5:21
  you
• 5:21
  know,
• 5:21
  some
• 5:21
  big
• 5:21
  arena
• 5:22
  tours
• 5:23
  of
• 5:23
  the,
• 5:23
  you
• 5:24
  know,
• 5:24
  the
• 5:24
  big
• 5:24
  name
• 5:25
  was
• 5:25
  still
• 5:25
  going
• 5:26
  at
• 5:26
  that
• 5:26
  point,
• 5:27
  but
• 5:28
  in
• 5:28
  America,
• 5:28
  I
• 5:28
  know
• 5:29
  it's
• 5:29
  still
• 5:29
  quite
• 5:29
  a
• 5:29
  popular
• 5:30
  thing
• 5:30
  as
• 5:30
  well.
• 5:30
  The
• 5:31
  level
• 5:31
  of
• 5:31
  awareness
• 5:31
  that
• 5:32
  is
• 5:32
  used
• 5:33
  is
• 5:33
  the
• 5:33
  same,
• 5:34
  but
• 5:34
  obviously
• 5:35
  when
• 5:35
  a
• 5:35
  stage
• 5:35
  hypnotist
• 5:36
  is
• 5:36
  doing
• 5:36
  it
• 5:36
  to
• 5:37
  entertain
• 5:37
  people,
• 5:38
  he's
• 5:38
  using
• 5:38
  it
• 5:38
  for
• 5:38
  a
• 5:38
  different
• 5:39
  reason
• 5:39
  or
• 5:39
  they're
• 5:39
  using
• 5:40
  it
• 5:40
  for
• 5:40
  a
• 5:40
  different
• 5:40
  reason.
• 5:41
  And.
• 5:41
  And
• 5:41
  then
• 5:41
  obviously
• 5:41
  when
• 5:42
  I'm
• 5:42
  looking
• 5:42
  to
• 5:42
  help
• 5:42
  people
• 5:42
  make
• 5:43
  changes,
• 5:43
  the
• 5:43
  outcome
• 5:44
  is
• 5:44
  very
• 5:44
  much
• 5:45
  aligned
• 5:46
  with
• 5:46
  what
• 5:46
  they
• 5:46
  want,
• 5:46
  rather
• 5:47
  than
• 5:47
  me
• 5:47
  just
• 5:47
  trying
• 5:47
  to
• 5:47
  amuse
• 5:48
  people
• 5:48
  with
• 5:48
  what's
• 5:49
  possible.
• 5:49
  But,
• 5:49
  yeah,
• 5:50
  it
• 5:50
  is
• 5:50
  the
• 5:50
  same,
• 5:51
  but
• 5:51
  for
• 5:51
  a
• 5:51
  different
• 5:51
  reason.
• 5:52
  But
• 5:52
  I
• 5:52
  think
• 5:52
  the
• 5:52
  caveat
• 5:53
  that
• 5:53
  I
• 5:53
  must
• 5:53
  put
• 5:53
  in
• 5:53
  there,
• 5:54
  because
• 5:54
  it's
• 5:54
  something
• 5:54
  that
• 5:54
  comes
• 5:54
  up
• 5:55
  all
• 5:55
  the
• 5:55
  time,
• 5:55
  people
• 5:55
  often,
• 5:56
  particularly
• 5:57
  in
• 5:57
  the
• 5:57
  early
• 5:57
  days,
• 5:57
  would
• 5:57
  say
• 5:58
  to
• 5:58
  me
• 5:58
  things
• 5:58
  like,
• 5:58
  you
• 5:59
  can't
• 5:59
  make
• 5:59
  me
• 5:59
  do
• 5:59
  things
• 5:59
  I
• 6:00
  don't
• 6:00
  want
• 6:00
  to
• 6:00
  do.
• 6:00
  Well,
• 6:00
  you
• 6:00
  wouldn't
• 6:00
  be
• 6:01
  able
• 6:01
  to
• 6:01
  make
• 6:01
  me
• 6:01
  do
• 6:01
  this.
• 6:02
  And
• 6:02
  I
• 6:02
  always
• 6:02
  say,
• 6:03
  you're
• 6:03
  absolutely
• 6:04
  right,
• 6:04
  I
• 6:04
  couldn't
• 6:05
  and
• 6:05
  I
• 6:05
  wouldn't
• 6:05
  want
• 6:05
  to.
• 6:06
  Everybody
• 6:06
  has
• 6:07
  the
• 6:07
  natural
• 6:07
  ability
• 6:07
  to
• 6:07
  respond
• 6:08
  to
• 6:08
  it,
• 6:08
  but
• 6:08
  equally
• 6:09
  everyone
• 6:09
  has
• 6:09
  a
• 6:09
  natural
• 6:10
  ability
• 6:10
  to
• 6:10
  resist
• 6:11
  it.
• 6:11
  And
• 6:11
  that's
• 6:11
  the
• 6:11
  same.
• 6:12
  If
• 6:12
  someone
• 6:12
  comes
• 6:12
  to
• 6:12
  me
• 6:13
  who
• 6:13
  has
• 6:13
  got
• 6:13
  a
• 6:14
  block
• 6:14
  over
• 6:14
  something
• 6:14
  they
• 6:15
  want
• 6:15
  to
• 6:15
  change
• 6:15
  or
• 6:15
  improve,
• 6:16
  as
• 6:17
  good
• 6:17
  as
• 6:17
  I
• 6:17
  think
• 6:17
  I
• 6:17
  am,
• 6:18
  I
• 6:18
  cannot
• 6:19
  make
• 6:19
  somebody
• 6:19
  do
• 6:20
  it
• 6:20
  if
• 6:20
  they
• 6:20
  really
• 6:21
  don't
• 6:21
  want
• 6:21
  to
• 6:22
  or
• 6:22
  they're
• 6:22
  not
• 6:23
  ready
• 6:23
  yet.
• 6:23
  So
• 6:24
  it's
• 6:26
  my
• 6:26
  role
• 6:27
  is
• 6:27
  that
• 6:27
  of
• 6:27
  a
• 6:27
  glorified
• 6:28
  guide.
• 6:28
  I've
• 6:28
  got
• 6:28
  some
• 6:29
  tools,
• 6:29
  techniques
• 6:29
  and
• 6:29
  strategies
• 6:30
  that
• 6:30
  can
• 6:30
  help
• 6:30
  you
• 6:31
  if
• 6:31
  you
• 6:31
  want
• 6:31
  the
• 6:31
  help,
• 6:32
  but
• 6:32
  if
• 6:32
  you
• 6:32
  don't,
• 6:32
  don't
• 6:33
  waste
• 6:33
  your
• 6:33
  time
• 6:34
  or
• 6:34
  investment
• 6:36
  just
• 6:36
  yet.
• 6:36
  Wait
• 6:37
  till
• 6:37
  you
• 6:37
  are.
• 6:37
  That's
• 6:37
  good
• 6:37
  to
• 6:38
  know.
• 6:38
  So
• 6:38
  if
• 6:38
  we
• 6:38
  work
• 6:39
  together,
• 6:39
  you're
• 6:39
  not
• 6:39
  going
• 6:39
  to
• 6:39
  make
• 6:40
  me
• 6:40
  dance
• 6:40
  like
• 6:40
  a
• 6:40
  chicken.
• 6:41
  I
• 6:41
  imagine
• 6:41
  that's
• 6:41
  the
• 6:41
  sort
• 6:42
  of
• 6:42
  thing
• 6:42
  people
• 6:42
  are
• 6:42
  scared
• 6:43
  of,
• 6:43
  but
• 6:43
  actually
• 6:44
  this
• 6:44
  is
• 6:44
  a
• 6:44
  very
• 6:45
  different
• 6:45
  skill
• 6:46
  and
• 6:46
  one
• 6:46
  that's.
• 6:47
  Yeah,
• 6:47
  that
• 6:47
  is
• 6:47
  interesting.
• 6:48
  I
• 6:48
  think
• 6:48
  it's
• 6:48
  just
• 6:48
  interesting
• 6:49
  that
• 6:49
  it's
• 6:49
  the
• 6:49
  same
• 6:50
  technique
• 6:50
  but
• 6:50
  used
• 6:51
  in
• 6:51
  a
• 6:51
  very,
• 6:52
  very
• 6:52
  different
• 6:53
  arena.
• 6:54
  You've
• 6:54
  worked
• 6:55
  in
• 6:55
  this
• 6:55
  area
• 6:55
  now
• 6:56
  for
• 6:56
  a
• 6:56
  long
• 6:56
  time.
• 6:56
  I
• 6:57
  said
• 6:57
  24
• 6:57
  years
• 6:58
  plus
• 6:58
  experience.
• 6:59
  What
• 6:59
  are
• 6:59
  some
• 6:59
  of
• 6:59
  your
• 6:59
  career
• 7:00
  highlights?
• 7:01
  Looking
• 7:01
  back
• 7:01
  from
• 7:02
  that
• 7:02
  moment
• 7:02
  you
• 7:02
  took
• 7:02
  the
• 7:02
  course
• 7:03
  until
• 7:04
  now,
• 7:04
  what
• 7:04
  are
• 7:05
  some
• 7:05
  of
• 7:05
  the
• 7:05
  cool
• 7:05
  things
• 7:05
  you've
• 7:05
  done
• 7:05
  in
• 7:06
  this
• 7:06
  field?
• 7:06
  You
• 7:07
  know,
• 7:07
  it's
• 7:07
  been
• 7:07
  a
• 7:07
  blur,
• 7:08
  but
• 7:08
  I
• 7:09
  think
• 7:09
  looking
• 7:09
  back,
• 7:09
  there's
• 7:10
  quite
• 7:10
  a
• 7:10
  few.
• 7:10
  I
• 7:10
  mean,
• 7:11
  the
• 7:11
  obvious
• 7:11
  ones
• 7:12
  have
• 7:12
  got
• 7:12
  to
• 7:12
  be,
• 7:13
  you
• 7:13
  know,
• 7:13
  some
• 7:14
  of
• 7:14
  the
• 7:14
  TV
• 7:14
  Stuff
• 7:14
  I've
• 7:15
  been
• 7:15
  privileged
• 7:15
  to
• 7:15
  do,
• 7:15
  which
• 7:16
  has
• 7:16
  been
• 7:16
  quite
• 7:16
  exciting.
• 7:18
  You
• 7:18
  know,
• 7:18
  from
• 7:19
  x
• 7:19
  factor
• 7:19
  to
• 7:20
  10
• 7:20
  years
• 7:20
  younger
• 7:21
  to
• 7:21
  earning
• 7:21
  my
• 7:22
  Blue
• 7:22
  Peter
• 7:22
  badge,
• 7:23
  you
• 7:23
  know,
• 7:23
  there's
• 7:24
  been
• 7:24
  some
• 7:24
  really
• 7:24
  good
• 7:25
  things
• 7:25
  that
• 7:25
  I
• 7:25
  never
• 7:25
  would
• 7:25
  have
• 7:26
  thought
• 7:26
  would
• 7:26
  have
• 7:26
  been
• 7:26
  something
• 7:27
  I
• 7:27
  would
• 7:27
  get
• 7:27
  involved
• 7:27
  in
• 7:28
  when
• 7:29
  I
• 7:29
  started
• 7:29
  out.
• 7:30
  But
• 7:30
  I
• 7:30
  think
• 7:30
  even
• 7:31
  just,
• 7:31
  you
• 7:31
  know,
• 7:31
  I
• 7:31
  always
• 7:31
  said
• 7:32
  when
• 7:32
  I
• 7:32
  started
• 7:32
  doing
• 7:32
  this
• 7:33
  if
• 7:33
  I
• 7:33
  just
• 7:34
  help
• 7:34
  one
• 7:34
  person
• 7:35
  it's
• 7:35
  going
• 7:35
  to
• 7:35
  be
• 7:35
  worthwhile.
• 7:36
  And
• 7:37
  some
• 7:37
  of
• 7:37
  the
• 7:37
  smaller
• 7:38
  breakthroughs
• 7:38
  that
• 7:38
  my
• 7:39
  own
• 7:39
  one
• 7:39
  on
• 7:39
  one
• 7:39
  clients
• 7:39
  have
• 7:40
  had
• 7:40
  to
• 7:40
  see
• 7:41
  the
• 7:41
  transformation
• 7:41
  people
• 7:42
  make.
• 7:42
  I
• 7:42
  still
• 7:43
  take
• 7:43
  great
• 7:44
  pride
• 7:44
  and
• 7:44
  pleasure
• 7:45
  in
• 7:45
  helping
• 7:45
  people
• 7:46
  to
• 7:46
  get
• 7:47
  unstuck
• 7:47
  and
• 7:47
  move
• 7:47
  from
• 7:48
  where
• 7:48
  they
• 7:48
  are
• 7:48
  to
• 7:48
  where
• 7:48
  they
• 7:48
  want
• 7:49
  to
• 7:49
  be.
• 7:49
  And
• 7:50
  yeah,
• 7:50
  that's
• 7:50
  why
• 7:50
  I'm
• 7:51
  still
• 7:51
  doing
• 7:51
  it.
• 7:52
  Running
• 7:52
  a
• 7:52
  business
• 7:53
  isn't
• 7:53
  easy,
• 7:53
  as
• 7:53
  we
• 7:54
  all
• 7:54
  know,
• 7:54
  but
• 7:55
  helping
• 7:55
  people
• 7:56
  just
• 7:57
  makes
• 7:57
  it
• 7:57
  worthwhile.
• 7:57
  Yeah,
• 7:58
  absolutely.
• 7:58
  It's
• 7:58
  the
• 7:59
  results
• 7:59
  that
• 7:59
  you
• 7:59
  see.
• 7:59
  Now,
• 8:00
  I
• 8:00
  know
• 8:00
  you've
• 8:00
  worked
• 8:01
  with
• 8:01
  all
• 8:01
  sorts
• 8:01
  of
• 8:01
  names
• 8:01
  and
• 8:02
  you're
• 8:02
  not
• 8:02
  going
• 8:02
  to
• 8:03
  give
• 8:03
  away
• 8:03
  any
• 8:03
  of
• 8:03
  the
• 8:04
  people
• 8:04
  that
• 8:04
  you've
• 8:04
  worked
• 8:04
  with,
• 8:05
  but
• 8:05
  can
• 8:05
  you
• 8:05
  tell
• 8:05
  us
• 8:05
  any
• 8:06
  stories,
• 8:06
  any
• 8:07
  success
• 8:07
  stories
• 8:08
  of
• 8:08
  people?
• 8:09
  Feel
• 8:09
  free
• 8:09
  to
• 8:09
  change
• 8:10
  some
• 8:10
  details,
• 8:10
  to
• 8:10
  keep
• 8:11
  them
• 8:11
  anonymous.
• 8:11
  But
• 8:11
  it'd
• 8:11
  be
• 8:12
  great
• 8:12
  to
• 8:12
  know
• 8:12
  the
• 8:12
  kind
• 8:13
  of
• 8:13
  success
• 8:13
  people
• 8:14
  have
• 8:14
  seen,
• 8:14
  particularly
• 8:15
  in
• 8:15
  the
• 8:15
  business
• 8:15
  arena
• 8:16
  around
• 8:17
  having
• 8:17
  worked
• 8:17
  with
• 8:17
  you.
• 8:18
  Yeah,
• 8:18
  there's
• 8:19
  been
• 8:19
  countless
• 8:19
  nights
• 8:20
  you
• 8:20
  say
• 8:20
  I
• 8:20
  do
• 8:20
  have
• 8:20
  client
• 8:21
  confidentiality
• 8:22
  but
• 8:22
  many
• 8:22
  of
• 8:22
  my
• 8:23
  clients,
• 8:23
  particularly
• 8:23
  as
• 8:23
  social
• 8:24
  media
• 8:24
  has
• 8:24
  evolved,
• 8:25
  have
• 8:25
  mentioned
• 8:25
  me
• 8:26
  in
• 8:26
  posts
• 8:27
  and
• 8:27
  obviously
• 8:27
  the
• 8:27
  TV
• 8:28
  works
• 8:28
  in
• 8:28
  the
• 8:28
  public
• 8:28
  domain.
• 8:29
  So
• 8:30
  although
• 8:30
  that's
• 8:30
  not
• 8:30
  business
• 8:30
  orientated,
• 8:32
  people
• 8:32
  have
• 8:33
  seen
• 8:33
  that
• 8:33
  and
• 8:33
  can
• 8:34
  see
• 8:34
  that.
• 8:34
  So
• 8:35
  yeah,
• 8:36
  I
• 8:36
  think
• 8:37
  I
• 8:38
  am
• 8:39
  very
• 8:39
  lucky
• 8:39
  to
• 8:39
  work
• 8:39
  with
• 8:40
  some
• 8:40
  very
• 8:40
  accomplished,
• 8:41
  successful
• 8:42
  people
• 8:43
  and
• 8:44
  they're
• 8:44
  not
• 8:45
  immune
• 8:45
  to
• 8:46
  the
• 8:46
  same
• 8:46
  blocks,
• 8:47
  the
• 8:47
  same
• 8:47
  stresses,
• 8:48
  the
• 8:48
  same
• 8:49
  obstacles
• 8:50
  that
• 8:50
  we
• 8:50
  all
• 8:50
  face.
• 8:51
  And
• 8:52
  you
• 8:52
  know,
• 8:53
  it
• 8:53
  doesn't
• 8:53
  matter
• 8:53
  if
• 8:53
  someone's
• 8:54
  starting
• 8:54
  out
• 8:54
  on
• 8:54
  their
• 8:55
  journey
• 8:55
  or
• 8:56
  they're
• 8:56
  about
• 8:56
  to
• 8:57
  exit
• 8:57
  their
• 8:57
  company
• 8:57
  for
• 8:58
  millions
• 8:58
  of
• 8:58
  pounds.
• 8:59
  They're
• 8:59
  human,
• 9:00
  so
• 9:00
  they
• 9:00
  have
• 9:00
  the
• 9:01
  same
• 9:01
  kind
• 9:01
  of
• 9:01
  emotions
• 9:02
  that
• 9:02
  we
• 9:02
  all
• 9:02
  have.
• 9:03
  So
• 9:04
  yeah,
• 9:05
  there's
• 9:05
  been,
• 9:05
  there's
• 9:05
  many
• 9:05
  where,
• 9:06
  you
• 9:06
  know,
• 9:06
  someone's
• 9:06
  struggling
• 9:08
  with
• 9:08
  a
• 9:08
  particular
• 9:09
  season
• 9:09
  there
• 9:09
  in
• 9:10
  their
• 9:10
  life
• 9:10
  which
• 9:11
  is
• 9:11
  affecting
• 9:11
  the
• 9:11
  business
• 9:13
  and
• 9:13
  that
• 9:13
  could
• 9:14
  be
• 9:14
  financial,
• 9:15
  it
• 9:16
  could
• 9:16
  be
• 9:16
  health,
• 9:16
  it
• 9:17
  could
• 9:17
  be
• 9:17
  family
• 9:18
  matters,
• 9:18
  or
• 9:18
  it
• 9:18
  could
• 9:19
  just
• 9:19
  be
• 9:19
  the
• 9:19
  stress
• 9:20
  and
• 9:20
  overwhelm
• 9:21
  and
• 9:21
  demands
• 9:21
  and
• 9:22
  the
• 9:22
  responsibility
• 9:23
  of
• 9:23
  doing
• 9:24
  what
• 9:24
  they
• 9:25
  do.
• 9:25
  So
• 9:26
  yeah,
• 9:26
  a
• 9:26
  big
• 9:27
  part
• 9:27
  of
• 9:27
  what
• 9:27
  I
• 9:27
  do,
• 9:27
  regardless
• 9:28
  whether
• 9:28
  it's
• 9:28
  somebody
• 9:29
  who
• 9:29
  is
• 9:29
  performing
• 9:30
  on
• 9:30
  the
• 9:30
  pitch
• 9:30
  or
• 9:30
  on
• 9:30
  stage
• 9:31
  or
• 9:32
  in
• 9:32
  the
• 9:32
  business
• 9:33
  arena,
• 9:33
  is
• 9:34
  to
• 9:34
  help
• 9:34
  them
• 9:34
  to
• 9:34
  kind
• 9:35
  of
• 9:35
  get
• 9:35
  that
• 9:35
  internal
• 9:36
  reset
• 9:36
  to
• 9:36
  calm
• 9:37
  things
• 9:37
  down
• 9:38
  and
• 9:39
  to
• 9:39
  kind
• 9:39
  of
• 9:39
  get
• 9:40
  them
• 9:40
  back
• 9:40
  on
• 9:40
  Track
• 9:41
  doing
• 9:41
  the
• 9:41
  things
• 9:41
  that
• 9:41
  they
• 9:42
  want
• 9:42
  to
• 9:42
  be
• 9:42
  doing
• 9:43
  rather
• 9:43
  than
• 9:43
  getting
• 9:44
  distracted
• 9:44
  by
• 9:45
  the
• 9:45
  internal
• 9:46
  head
• 9:46
  noise.
• 9:46
  That's,
• 9:47
  you
• 9:47
  know,
• 9:48
  often
• 9:48
  very
• 9:48
  debilitating.
• 9:49
  And,
• 9:49
  you
• 9:50
  know,
• 9:50
  people
• 9:50
  often
• 9:50
  say,
• 9:51
  oh,
• 9:51
  it's
• 9:51
  all
• 9:51
  in
• 9:52
  your
• 9:52
  head.
• 9:52
  Or,
• 9:53
  you
• 9:53
  know,
• 9:54
  they
• 9:54
  dismiss
• 9:55
  it
• 9:55
  for
• 9:55
  mental
• 9:56
  health
• 9:56
  reasons
• 9:56
  as
• 9:57
  if
• 9:57
  it's
• 9:57
  not
• 9:58
  significant,
• 9:58
  but
• 9:59
  it's,
• 10:00
  you
• 10:00
  know,
• 10:00
  it's,
• 10:01
  it
• 10:01
  really
• 10:01
  does
• 10:02
  impact
• 10:02
  people's
• 10:03
  lives.
• 10:03
  And
• 10:03
  yeah,
• 10:03
  in
• 10:04
  business,
• 10:04
  actually,
• 10:04
  that's
• 10:04
  one
• 10:05
  thing
• 10:05
  that
• 10:05
  comes
• 10:05
  up
• 10:05
  quite
• 10:05
  a
• 10:05
  lot.
• 10:05
  The
• 10:06
  amount
• 10:06
  of
• 10:06
  business
• 10:06
  leaders,
• 10:07
  whether
• 10:07
  that
• 10:08
  be
• 10:08
  line
• 10:08
  managers
• 10:09
  or,
• 10:09
  you
• 10:09
  know,
• 10:09
  CEOs
• 10:10
  or
• 10:10
  founders
• 10:11
  of
• 10:11
  companies
• 10:11
  who
• 10:11
  will
• 10:11
  say
• 10:12
  to
• 10:12
  me
• 10:12
  things
• 10:12
  like,
• 10:13
  geez,
• 10:13
  for
• 10:14
  years
• 10:14
  I've
• 10:14
  just
• 10:15
  thought
• 10:15
  people
• 10:15
  have
• 10:15
  been
• 10:15
  pulling
• 10:16
  the
• 10:16
  wool
• 10:16
  over
• 10:16
  my
• 10:17
  eyes,
• 10:17
  or,
• 10:17
  you
• 10:17
  know,
• 10:17
  mental
• 10:18
  health
• 10:18
  card.
• 10:19
  You
• 10:19
  know,
• 10:19
  I
• 10:19
  didn't
• 10:19
  believe
• 10:20
  it's
• 10:20
  true.
• 10:20
  But
• 10:20
  when
• 10:21
  they
• 10:21
  had
• 10:21
  a
• 10:22
  season
• 10:22
  in
• 10:22
  their
• 10:22
  own
• 10:23
  life
• 10:23
  where
• 10:23
  they've,
• 10:24
  they've
• 10:24
  been
• 10:24
  faced
• 10:24
  with,
• 10:25
  whether
• 10:25
  it
• 10:25
  be
• 10:26
  stress
• 10:26
  or
• 10:26
  anxiety,
• 10:26
  suddenly
• 10:27
  they,
• 10:27
  they
• 10:27
  have
• 10:27
  a
• 10:28
  new
• 10:28
  perspective
• 10:29
  and
• 10:29
  they
• 10:29
  go,
• 10:29
  okay,
• 10:30
  I
• 10:30
  get
• 10:30
  it
• 10:30
  now.
• 10:30
  So
• 10:31
  unfortunately
• 10:31
  that
• 10:31
  someone
• 10:32
  has
• 10:32
  to
• 10:32
  have
• 10:32
  that
• 10:32
  experience
• 10:33
  before
• 10:33
  they
• 10:33
  take
• 10:33
  it
• 10:34
  seriously.
• 10:35
  But,
• 10:35
  yeah,
• 10:35
  that's
• 10:35
  happened
• 10:36
  quite
• 10:36
  a
• 10:36
  few
• 10:36
  times.
• 10:36
  And
• 10:36
  I
• 10:37
  think
• 10:37
  that's
• 10:37
  quite
• 10:37
  invaluable
• 10:38
  because
• 10:38
  then
• 10:38
  what
• 10:38
  that
• 10:39
  does
• 10:39
  is
• 10:39
  that
• 10:39
  person
• 10:39
  then
• 10:40
  takes
• 10:40
  that
• 10:40
  into.
• 10:41
  Back
• 10:41
  into
• 10:41
  their
• 10:42
  business,
• 10:42
  back
• 10:42
  into
• 10:42
  their
• 10:42
  life,
• 10:43
  back
• 10:43
  into
• 10:43
  their
• 10:43
  family,
• 10:44
  and
• 10:44
  they
• 10:44
  have
• 10:44
  a
• 10:45
  whole
• 10:45
  other
• 10:45
  kind
• 10:46
  of
• 10:46
  approach
• 10:46
  and
• 10:47
  empathy
• 10:47
  for
• 10:47
  people
• 10:47
  who
• 10:48
  they
• 10:48
  come
• 10:48
  into
• 10:49
  contact
• 10:49
  with
• 10:50
  thereafter.
• 10:51
  Yeah.
• 10:51
  And
• 10:51
  I
• 10:52
  often
• 10:52
  say
• 10:52
  it
• 10:52
  on
• 10:53
  stage
• 10:53
  and
• 10:53
  to
• 10:54
  the
• 10:54
  coaching
• 10:54
  clients
• 10:54
  I
• 10:55
  work
• 10:55
  with.
• 10:55
  So
• 10:56
  much
• 10:56
  of
• 10:56
  what
• 10:57
  goes
• 10:57
  on
• 10:57
  in
• 10:57
  your
• 10:57
  business
• 10:58
  is
• 10:58
  down
• 10:58
  to
• 10:58
  what
• 10:58
  goes
• 10:59
  in
• 10:59
  your
• 10:59
  mind.
• 11:00
  Like
• 11:00
  mindset
• 11:01
  blocks
• 11:01
  are
• 11:01
  such
• 11:02
  a
• 11:02
  big
• 11:02
  thing.
• 11:02
  And
• 11:03
  I
• 11:03
  think
• 11:03
  what's
• 11:03
  really
• 11:03
  interesting
• 11:04
  is
• 11:04
  something
• 11:04
  that
• 11:05
  I
• 11:05
  want
• 11:05
  to
• 11:05
  pick
• 11:05
  up
• 11:05
  on,
• 11:05
  that
• 11:05
  you
• 11:06
  said
• 11:06
  that
• 11:06
  you
• 11:07
  work
• 11:07
  with
• 11:07
  all
• 11:07
  these
• 11:07
  really
• 11:08
  successful
• 11:08
  people,
• 11:08
  and
• 11:09
  from
• 11:09
  the
• 11:09
  outside,
• 11:10
  there's
• 11:11
  probably
• 11:11
  other
• 11:11
  people
• 11:11
  that
• 11:11
  look
• 11:12
  at
• 11:12
  those
• 11:12
  people
• 11:12
  and
• 11:12
  go,
• 11:13
  they're
• 11:13
  absolutely
• 11:13
  smashing
• 11:14
  it.
• 11:14
  And
• 11:14
  they
• 11:14
  would
• 11:14
  be
• 11:15
  shocked
• 11:16
  to
• 11:16
  know
• 11:16
  that
• 11:16
  they've
• 11:17
  had
• 11:17
  to
• 11:17
  come
• 11:17
  to
• 11:17
  you.
• 11:18
  So
• 11:18
  why
• 11:18
  do
• 11:19
  you
• 11:19
  think
• 11:19
  it
• 11:19
  is
• 11:19
  that
• 11:19
  even
• 11:19
  the
• 11:20
  most
• 11:20
  successful
• 11:20
  people,
• 11:20
  the
• 11:21
  people
• 11:21
  who
• 11:21
  are
• 11:21
  doing
• 11:21
  the
• 11:21
  most
• 11:22
  amazing
• 11:22
  things,
• 11:23
  still
• 11:23
  struggle
• 11:24
  in
• 11:24
  this
• 11:24
  area
• 11:25
  because
• 11:25
  they're
• 11:25
  human.
• 11:26
  That,
• 11:26
  that,
• 11:26
  that's,
• 11:27
  that's
• 11:27
  it,
• 11:27
  you
• 11:27
  know,
• 11:28
  And
• 11:28
  I
• 11:28
  have
• 11:28
  had
• 11:28
  people
• 11:29
  come
• 11:29
  to
• 11:29
  me
• 11:29
  and
• 11:29
  they'll
• 11:29
  say,
• 11:30
  if
• 11:31
  my
• 11:31
  staff,
• 11:31
  if
• 11:32
  my
• 11:32
  family
• 11:32
  members,
• 11:32
  if
• 11:32
  my
• 11:33
  friends
• 11:33
  knew
• 11:34
  that
• 11:34
  I
• 11:34
  was
• 11:34
  getting
• 11:34
  help
• 11:34
  for
• 11:35
  this,
• 11:35
  they
• 11:35
  wouldn't
• 11:36
  believe
• 11:36
  it.
• 11:36
  Because
• 11:37
  externally
• 11:38
  and
• 11:38
  in
• 11:38
  so
• 11:38
  many
• 11:39
  areas
• 11:39
  of
• 11:39
  their
• 11:39
  life,
• 11:39
  they
• 11:40
  do
• 11:40
  look
• 11:40
  like
• 11:40
  they've
• 11:40
  got
• 11:40
  it
• 11:41
  all
• 11:41
  together.
• 11:41
  And,
• 11:42
  you
• 11:42
  know,
• 11:42
  and
• 11:42
  that
• 11:43
  often
• 11:43
  fuels
• 11:43
  frustration
• 11:44
  with
• 11:44
  people
• 11:44
  because,
• 11:44
  you
• 11:45
  know,
• 11:45
  I've
• 11:45
  had
• 11:45
  people
• 11:45
  who
• 11:46
  on
• 11:46
  paper
• 11:46
  have
• 11:47
  got
• 11:47
  it
• 11:47
  all,
• 11:48
  you
• 11:48
  know,
• 11:48
  and,
• 11:48
  and
• 11:49
  it's
• 11:49
  happened
• 11:49
  so
• 11:49
  many
• 11:50
  times
• 11:50
  where
• 11:50
  people
• 11:50
  have
• 11:51
  come
• 11:51
  back
• 11:51
  from
• 11:51
  an
• 11:52
  amazing,
• 11:52
  luxurious
• 11:53
  holiday,
• 11:53
  no
• 11:54
  cares,
• 11:54
  no
• 11:55
  stresses.
• 11:56
  Currently
• 11:57
  they
• 11:57
  have
• 11:57
  had
• 11:57
  before
• 11:58
  to
• 11:58
  get
• 11:58
  to
• 11:58
  that
• 11:58
  point,
• 11:59
  but
• 11:59
  in
• 11:59
  their
• 11:59
  life
• 11:59
  now
• 12:00
  it's
• 12:00
  like
• 12:00
  now
• 12:01
  of
• 12:01
  all
• 12:01
  times,
• 12:01
  you
• 12:02
  know,
• 12:02
  why
• 12:02
  now?
• 12:02
  Things,
• 12:02
  things
• 12:03
  are
• 12:03
  good
• 12:04
  and
• 12:05
  it
• 12:05
  is
• 12:05
  often
• 12:06
  the
• 12:06
  mind
• 12:06
  just
• 12:06
  keeps
• 12:06
  going
• 12:07
  and
• 12:07
  it
• 12:07
  gets
• 12:07
  to
• 12:07
  a
• 12:07
  point
• 12:08
  where
• 12:08
  it's
• 12:09
  kind
• 12:09
  of
• 12:09
  like
• 12:09
  I
• 12:09
  need
• 12:09
  a
• 12:10
  reset.
• 12:10
  You
• 12:10
  know,
• 12:10
  enough's
• 12:11
  enough.
• 12:12
  But
• 12:12
  yeah,
• 12:12
  I
• 12:13
  always
• 12:13
  say
• 12:13
  it,
• 12:13
  we're
• 12:13
  all
• 12:14
  human.
• 12:14
  We're
• 12:14
  all
• 12:14
  human.
• 12:15
  And
• 12:15
  if
• 12:15
  we
• 12:15
  put
• 12:15
  that
• 12:16
  into
• 12:16
  a
• 12:16
  different
• 12:16
  context,
• 12:17
  it's
• 12:17
  like,
• 12:18
  you
• 12:18
  know,
• 12:19
  a
• 12:19
  doctor
• 12:19
  can
• 12:20
  still
• 12:20
  get
• 12:20
  ill,
• 12:21
  a
• 12:21
  physio
• 12:21
  can
• 12:22
  still
• 12:22
  get
• 12:22
  injured.
• 12:22
  You
• 12:23
  know,
• 12:23
  a
• 12:23
  professional
• 12:23
  sports
• 12:24
  person
• 12:24
  who
• 12:25
  has
• 12:25
  a
• 12:25
  huge
• 12:25
  team
• 12:26
  around
• 12:26
  them
• 12:26
  that
• 12:26
  keeps
• 12:27
  them
• 12:27
  in,
• 12:27
  in
• 12:27
  top
• 12:28
  condition,
• 12:28
  they
• 12:28
  can
• 12:29
  still
• 12:29
  get
• 12:29
  injured
• 12:29
  as
• 12:29
  well.
• 12:30
  So,
• 12:30
  you
• 12:30
  know,
• 12:31
  it
• 12:31
  doesn't
• 12:31
  matter
• 12:31
  how
• 12:31
  successful,
• 12:32
  how
• 12:32
  compass
• 12:32
  you
• 12:32
  are,
• 12:32
  how
• 12:33
  much
• 12:33
  experience
• 12:33
  you've
• 12:33
  got,
• 12:34
  thoughts,
• 12:35
  feelings,
• 12:35
  emotions,
• 12:36
  the
• 12:37
  mindset
• 12:37
  has
• 12:38
  a
• 12:38
  part
• 12:38
  to
• 12:38
  play.
• 12:39
  And
• 12:39
  it's
• 12:39
  one
• 12:39
  of
• 12:39
  those
• 12:40
  things
• 12:40
  that,
• 12:40
  you
• 12:40
  know,
• 12:40
  a
• 12:41
  little
• 12:41
  bit
• 12:41
  like
• 12:41
  fitness,
• 12:41
  you
• 12:42
  don't
• 12:42
  go
• 12:42
  to
• 12:42
  the
• 12:42
  gym
• 12:42
  once,
• 12:43
  do
• 12:43
  a
• 12:43
  few
• 12:43
  exercises,
• 12:44
  take
• 12:44
  it
• 12:44
  off
• 12:45
  and
• 12:45
  never
• 12:45
  have
• 12:45
  to
• 12:45
  do
• 12:45
  it
• 12:46
  ever
• 12:46
  again.
• 12:46
  It's
• 12:47
  something
• 12:47
  that
• 12:47
  you
• 12:48
  can
• 12:48
  constantly
• 12:49
  improve,
• 12:49
  evolve.
• 12:50
  And
• 12:50
  then,
• 12:51
  you
• 12:51
  know,
• 12:51
  that
• 12:52
  classic
• 12:52
  what
• 12:53
  got
• 12:53
  you
• 12:53
  here
• 12:53
  won't
• 12:53
  get
• 12:53
  you
• 12:54
  there.
• 12:54
  So
• 12:54
  as
• 12:54
  you
• 12:54
  faced
• 12:55
  new
• 12:55
  seasons,
• 12:55
  as
• 12:56
  new
• 12:56
  growth,
• 12:57
  new
• 12:57
  areas
• 12:57
  of
• 12:58
  development
• 12:58
  in
• 12:58
  life
• 12:58
  and
• 12:59
  in
• 12:59
  business,
• 12:59
  then
• 13:00
  you
• 13:00
  come
• 13:00
  up
• 13:01
  against
• 13:01
  different
• 13:01
  things
• 13:01
  that
• 13:02
  challenge
• 13:02
  you,
• 13:02
  that
• 13:03
  cause
• 13:04
  you
• 13:04
  to
• 13:04
  either
• 13:04
  grow
• 13:05
  or
• 13:05
  stay
• 13:06
  stuck.
• 13:06
  And
• 13:06
  the
• 13:07
  choice
• 13:07
  we
• 13:07
  have
• 13:08
  is
• 13:08
  to
• 13:08
  either
• 13:08
  do
• 13:08
  something
• 13:09
  about
• 13:09
  it
• 13:09
  or
• 13:09
  leave
• 13:10
  it
• 13:10
  to
• 13:10
  chance.
• 13:10
  So
• 13:11
  in
• 13:11
  your
• 13:11
  opinion,
• 13:11
  then
• 13:12
  if
• 13:12
  we
• 13:12
  get
• 13:12
  a
• 13:12
  breakthrough,
• 13:13
  that's
• 13:13
  not
• 13:13
  the
• 13:13
  end
• 13:13
  of
• 13:13
  the
• 13:14
  journey.
• 13:14
  It's
• 13:14
  something
• 13:15
  that
• 13:15
  we're
• 13:15
  constantly
• 13:16
  having
• 13:16
  to
• 13:16
  come
• 13:17
  back
• 13:17
  to
• 13:17
  and
• 13:18
  revisit
• 13:18
  at
• 13:19
  different
• 13:19
  seasons
• 13:19
  of
• 13:19
  our
• 13:20
  life.
• 13:20
  100%,
• 13:21
  yeah,
• 13:21
  I
• 13:21
  think,
• 13:22
  you
• 13:22
  know,
• 13:22
  and
• 13:22
  those
• 13:22
  clients
• 13:23
  I
• 13:23
  work
• 13:23
  with
• 13:23
  on
• 13:23
  a
• 13:23
  long
• 13:23
  term
• 13:24
  basis,
• 13:25
  you
• 13:25
  know,
• 13:25
  said
• 13:25
  many
• 13:26
  of
• 13:26
  the
• 13:26
  clients
• 13:26
  I
• 13:26
  work
• 13:26
  with
• 13:26
  who
• 13:27
  are
• 13:27
  very
• 13:27
  successful,
• 13:28
  they,
• 13:28
  they
• 13:28
  have
• 13:29
  their
• 13:29
  own
• 13:29
  team
• 13:29
  around
• 13:29
  them
• 13:30
  if
• 13:30
  you
• 13:30
  like.
• 13:30
  You
• 13:30
  know,
• 13:30
  for
• 13:31
  years
• 13:31
  before
• 13:32
  I
• 13:32
  retired,
• 13:32
  I
• 13:32
  had
• 13:32
  this
• 13:33
  business
• 13:33
  coach
• 13:33
  who
• 13:34
  would
• 13:34
  constantly
• 13:35
  send
• 13:35
  his
• 13:35
  clients
• 13:36
  to
• 13:36
  me
• 13:36
  because
• 13:37
  they
• 13:37
  were
• 13:37
  working
• 13:37
  on
• 13:37
  the
• 13:38
  strategy
• 13:38
  piece.
• 13:39
  You
• 13:39
  know,
• 13:39
  he
• 13:39
  was
• 13:40
  giving
• 13:40
  them
• 13:40
  like
• 13:41
  the
• 13:41
  guidance
• 13:42
  to
• 13:42
  grow
• 13:42
  the
• 13:42
  business,
• 13:43
  but
• 13:44
  he'd
• 13:44
  come
• 13:44
  up
• 13:44
  against
• 13:45
  resistance
• 13:46
  because
• 13:47
  the
• 13:47
  mind
• 13:48
  was
• 13:48
  getting
• 13:48
  in
• 13:48
  their
• 13:49
  way
• 13:49
  of
• 13:49
  growing.
• 13:50
  So
• 13:50
  he'd
• 13:50
  say,
• 13:50
  go,
• 13:51
  go
• 13:51
  to
• 13:51
  Christian.
• 13:51
  And
• 13:52
  that's
• 13:52
  where
• 13:53
  the
• 13:53
  name
• 13:53
  for
• 13:54
  one
• 13:54
  of
• 13:54
  my
• 13:54
  frameworks
• 13:55
  came
• 13:55
  from.
• 13:55
  He
• 13:55
  used
• 13:55
  to
• 13:55
  say,
• 13:56
  go
• 13:56
  to
• 13:56
  Christian,
• 13:56
  get
• 13:56
  headshot
• 13:57
  sorted
• 13:57
  out.
• 13:58
  And
• 13:58
  you
• 13:58
  know,
• 13:59
  in
• 13:59
  order
• 13:59
  to
• 13:59
  move
• 14:00
  forward,
• 14:00
  we
• 14:01
  often
• 14:01
  have
• 14:01
  to
• 14:01
  update
• 14:02
  what's
• 14:02
  going
• 14:03
  on
• 14:03
  in
• 14:04
  our
• 14:04
  head.
• 14:04
  So,
• 14:05
  yeah,
• 14:05
  you
• 14:05
  know,
• 14:05
  these
• 14:06
  people
• 14:06
  are
• 14:06
  successful
• 14:07
  already.
• 14:08
  Often
• 14:08
  they've
• 14:09
  got
• 14:09
  a
• 14:09
  business
• 14:09
  coach,
• 14:10
  they've
• 14:11
  got
• 14:11
  a
• 14:11
  good
• 14:11
  team
• 14:11
  around
• 14:11
  them,
• 14:12
  they
• 14:12
  look
• 14:12
  after
• 14:12
  themselves.
• 14:13
  But
• 14:13
  still,
• 14:14
  you
• 14:14
  know,
• 14:15
  different,
• 14:15
  different
• 14:15
  things
• 14:16
  come
• 14:16
  up.
• 14:16
  And
• 14:16
  what
• 14:17
  do
• 14:17
  you
• 14:17
  think
• 14:17
  are
• 14:17
  some
• 14:17
  of
• 14:17
  the
• 14:17
  attributes
• 14:18
  that
• 14:18
  these
• 14:18
  highly
• 14:19
  successful
• 14:19
  people
• 14:20
  share?
• 14:20
  Because
• 14:20
  most
• 14:21
  of
• 14:21
  the
• 14:21
  people
• 14:21
  you
• 14:21
  work
• 14:21
  with
• 14:22
  are
• 14:22
  successful
• 14:23
  people,
• 14:23
  either
• 14:24
  in
• 14:24
  the
• 14:25
  different
• 14:25
  various
• 14:25
  fields
• 14:26
  or
• 14:26
  in
• 14:26
  business.
• 14:27
  Outside
• 14:28
  of
• 14:28
  them
• 14:28
  having
• 14:28
  to
• 14:29
  kind
• 14:29
  of
• 14:29
  go
• 14:29
  through
• 14:29
  this
• 14:30
  mindset
• 14:30
  work,
• 14:30
  do
• 14:31
  you
• 14:31
  think
• 14:31
  there
• 14:31
  are
• 14:31
  some
• 14:31
  common
• 14:32
  attributes
• 14:32
  that
• 14:33
  you
• 14:33
  see
• 14:33
  across
• 14:34
  the
• 14:34
  board?
• 14:35
  Yeah,
• 14:35
  I
• 14:35
  think,
• 14:36
  you
• 14:36
  know,
• 14:36
  one
• 14:36
  of
• 14:36
  the
• 14:37
  reasons
• 14:37
  they're
• 14:37
  so
• 14:37
  great
• 14:38
  to
• 14:38
  work
• 14:38
  with
• 14:38
  is
• 14:39
  because
• 14:39
  they're
• 14:39
  highly
• 14:40
  focused,
• 14:40
  driven,
• 14:40
  motivated
• 14:41
  and
• 14:42
  they
• 14:42
  want
• 14:42
  the
• 14:43
  outcome
• 14:43
  and
• 14:43
  the
• 14:43
  result.
• 14:43
  And
• 14:44
  I
• 14:44
  think
• 14:44
  that's
• 14:44
  what
• 14:44
  sets
• 14:45
  people
• 14:45
  apart.
• 14:45
  And
• 14:46
  it's
• 14:46
  not
• 14:46
  to
• 14:46
  say
• 14:47
  people,
• 14:47
  you
• 14:48
  know,
• 14:48
  it's
• 14:48
  right
• 14:48
  or
• 14:48
  wrong,
• 14:49
  but
• 14:49
  some
• 14:49
  people
• 14:49
  are
• 14:49
  quite
• 14:50
  content
• 14:50
  and
• 14:50
  happy
• 14:51
  with
• 14:51
  where
• 14:52
  they
• 14:52
  are,
• 14:52
  with
• 14:52
  the
• 14:52
  job
• 14:53
  they've
• 14:53
  got,
• 14:53
  with
• 14:53
  the
• 14:54
  life
• 14:54
  that
• 14:54
  they've
• 14:54
  got.
• 14:55
  But
• 14:56
  if
• 14:56
  somebody
• 14:57
  is
• 14:57
  either
• 14:57
  not
• 14:57
  fulfilled
• 14:58
  with
• 14:58
  that,
• 14:58
  they
• 14:58
  know
• 14:59
  they've
• 14:59
  got
• 14:59
  more
• 14:59
  in
• 15:00
  them,
• 15:00
  they
• 15:00
  want
• 15:01
  to
• 15:01
  strive
• 15:01
  for
• 15:01
  something
• 15:02
  different,
• 15:03
  then
• 15:03
  my
• 15:03
  role
• 15:04
  is
• 15:04
  to
• 15:04
  help
• 15:04
  them
• 15:04
  to
• 15:04
  achieve
• 15:05
  that
• 15:05
  as
• 15:06
  effectively
• 15:06
  as
• 15:07
  they
• 15:07
  can.
• 15:07
  But,
• 15:07
  you
• 15:08
  know,
• 15:08
  if,
• 15:09
  if
• 15:09
  someone's
• 15:09
  happy
• 15:09
  doing
• 15:10
  what
• 15:10
  they're
• 15:10
  doing
• 15:11
  and
• 15:11
  they're
• 15:11
  not
• 15:11
  deemed
• 15:13
  a
• 15:13
  success
• 15:13
  or
• 15:14
  highly
• 15:15
  high
• 15:15
  achiever
• 15:15
  from
• 15:16
  the
• 15:16
  outside,
• 15:16
  then,
• 15:17
  you
• 15:17
  know,
• 15:18
  if
• 15:18
  they're
• 15:18
  happy
• 15:18
  and
• 15:18
  content,
• 15:19
  then
• 15:19
  I
• 15:19
  think
• 15:19
  that's
• 15:19
  still
• 15:19
  success,
• 15:20
  isn't
• 15:20
  it?
• 15:20
  Yeah,
• 15:20
  absolutely.
• 15:21
  I
• 15:21
  think
• 15:21
  it's
• 15:21
  really
• 15:21
  interesting
• 15:22
  and
• 15:22
  particularly
• 15:23
  more
• 15:23
  recently
• 15:23
  for
• 15:24
  me,
• 15:24
  I'm
• 15:24
  having
• 15:25
  an
• 15:25
  insight
• 15:25
  into
• 15:25
  it
• 15:25
  in
• 15:25
  a
• 15:26
  sporting
• 15:27
  sense.
• 15:27
  So
• 15:27
  I
• 15:27
  don't
• 15:28
  know
• 15:28
  if,
• 15:28
  you
• 15:28
  know,
• 15:28
  my
• 15:28
  daughter
• 15:28
  is
• 15:29
  now,
• 15:29
  she's
• 15:29
  nine
• 15:30
  and
• 15:30
  she's
• 15:30
  currently
• 15:31
  signed
• 15:31
  to
• 15:31
  Arsenal
• 15:32
  for
• 15:32
  a
• 15:32
  year.
• 15:33
  And
• 15:33
  what's
• 15:33
  really
• 15:34
  interesting
• 15:35
  in
• 15:35
  that
• 15:35
  environment
• 15:36
  is
• 15:37
  so
• 15:37
  much
• 15:38
  of
• 15:38
  it,
• 15:38
  I
• 15:38
  believe
• 15:38
  is
• 15:38
  down
• 15:39
  to
• 15:39
  mindset
• 15:39
  and
• 15:40
  I
• 15:40
  can
• 15:40
  see
• 15:40
  it
• 15:40
  for
• 15:40
  myself.
• 15:41
  So
• 15:41
  all
• 15:41
  of
• 15:41
  those
• 15:41
  kids
• 15:42
  in
• 15:42
  there
• 15:42
  are
• 15:43
  so
• 15:43
  talented,
• 15:44
  but
• 15:44
  some
• 15:44
  of
• 15:44
  them
• 15:45
  thrive
• 15:45
  under
• 15:45
  pressure
• 15:45
  and
• 15:46
  some
• 15:46
  of
• 15:46
  them
• 15:46
  crumble
• 15:46
  under
• 15:46
  pressure.
• 15:47
  And
• 15:47
  we
• 15:47
  had
• 15:47
  a
• 15:47
  review,
• 15:47
  like
• 15:48
  a
• 15:48
  mid
• 15:48
  season
• 15:48
  review,
• 15:48
  and
• 15:49
  I
• 15:49
  was
• 15:49
  chatting
• 15:49
  to
• 15:49
  the
• 15:49
  coach
• 15:50
  about
• 15:50
  her
• 15:51
  and
• 15:52
  you
• 15:52
  know,
• 15:52
  it
• 15:52
  was
• 15:52
  like,
• 15:52
  how's
• 15:53
  she
• 15:53
  doing
• 15:53
  on
• 15:53
  skill?
• 15:54
  How's
• 15:54
  she
• 15:54
  doing
• 15:54
  on
• 15:55
  social?
• 15:55
  And
• 15:55
  then
• 15:55
  she
• 15:55
  said,
• 15:56
  and
• 15:56
  how's
• 15:56
  she
• 15:57
  doing
• 15:57
  on
• 15:57
  mindset?
• 15:57
  And
• 15:58
  so
• 15:58
  at
• 15:58
  that
• 15:58
  level,
• 15:58
  they're
• 15:59
  already
• 15:59
  at
• 15:59
  nine,
• 16:00
  going,
• 16:01
  we
• 16:01
  want
• 16:01
  to
• 16:01
  know
• 16:01
  how
• 16:01
  these
• 16:02
  kids
• 16:02
  react
• 16:02
  when
• 16:03
  they
• 16:03
  lose?
• 16:03
  How
• 16:03
  do
• 16:04
  these
• 16:04
  kids
• 16:04
  react
• 16:04
  when
• 16:05
  it
• 16:05
  doesn't
• 16:06
  go
• 16:06
  their
• 16:06
  way?
• 16:07
  How
• 16:07
  do
• 16:07
  these
• 16:07
  kids
• 16:08
  react
• 16:08
  when
• 16:08
  they
• 16:08
  are
• 16:08
  constantly
• 16:09
  under
• 16:09
  pressure?
• 16:09
  Have
• 16:09
  they
• 16:10
  got
• 16:10
  the
• 16:10
  mental
• 16:11
  strength
• 16:11
  to
• 16:11
  deal
• 16:11
  with
• 16:12
  it?
• 16:12
  And
• 16:12
  you
• 16:12
  see
• 16:13
  some
• 16:13
  of
• 16:13
  Them
• 16:13
  have
• 16:14
  got
• 16:14
  the
• 16:14
  skill,
• 16:14
  but
• 16:15
  as
• 16:15
  soon
• 16:15
  as
• 16:15
  they're
• 16:15
  in
• 16:15
  that
• 16:15
  pressured
• 16:16
  environment,
• 16:16
  they
• 16:17
  fall
• 16:17
  apart.
• 16:17
  And
• 16:17
  so,
• 16:18
  yeah,
• 16:18
  it's
• 16:18
  really
• 16:19
  interesting,
• 16:19
  even
• 16:20
  at
• 16:20
  such
• 16:20
  a
• 16:20
  young
• 16:20
  age,
• 16:20
  for
• 16:21
  me
• 16:21
  in
• 16:21
  that
• 16:21
  arena,
• 16:22
  to
• 16:22
  see
• 16:22
  the
• 16:22
  emphasis
• 16:23
  put
• 16:24
  on
• 16:24
  the
• 16:25
  mind
• 16:25
  and
• 16:25
  the
• 16:25
  brain
• 16:26
  at
• 16:26
  such
• 16:26
  a
• 16:27
  young
• 16:27
  age.
• 16:27
  Yeah,
• 16:28
  that's
• 16:28
  amazing
• 16:28
  because
• 16:30
  to
• 16:30
  get
• 16:31
  that
• 16:31
  introduced
• 16:32
  at
• 16:32
  such
• 16:32
  a
• 16:33
  young
• 16:33
  age
• 16:33
  makes
• 16:33
  a
• 16:34
  massive
• 16:34
  difference.
• 16:34
  And
• 16:34
  I
• 16:35
  think
• 16:35
  that's
• 16:35
  the.
• 16:36
  The
• 16:36
  biggest
• 16:36
  one,
• 16:36
  the
• 16:36
  biggest
• 16:37
  difference
• 16:37
  from
• 16:37
  when
• 16:37
  I
• 16:37
  started
• 16:38
  out.
• 16:38
  I
• 16:38
  think
• 16:38
  the
• 16:39
  whole
• 16:39
  mind,
• 16:41
  you
• 16:41
  know,
• 16:41
  mental
• 16:42
  health
• 16:42
  thing
• 16:42
  had
• 16:42
  still
• 16:43
  had
• 16:43
  a
• 16:43
  huge
• 16:43
  stigma
• 16:44
  attached
• 16:44
  to
• 16:44
  it.
• 16:44
  And,
• 16:44
  you
• 16:45
  know,
• 16:45
  I've
• 16:46
  met
• 16:46
  people
• 16:46
  who
• 16:46
  have
• 16:46
  been
• 16:47
  working
• 16:47
  within
• 16:47
  football
• 16:48
  clubs
• 16:48
  for
• 16:49
  decades
• 16:49
  before
• 16:50
  I
• 16:50
  even
• 16:50
  got
• 16:50
  involved
• 16:50
  in
• 16:51
  this.
• 16:51
  And
• 16:51
  they
• 16:51
  had
• 16:52
  to
• 16:52
  be
• 16:52
  there
• 16:53
  under
• 16:53
  a
• 16:53
  different
• 16:53
  title
• 16:54
  because
• 16:55
  it
• 16:56
  was
• 16:56
  always
• 16:56
  frowned
• 16:56
  upon
• 16:57
  to
• 16:57
  be
• 16:57
  seen
• 16:57
  that
• 16:58
  a
• 16:58
  club
• 16:59
  or
• 16:59
  a
• 16:59
  player
• 16:59
  or
• 17:00
  a
• 17:00
  coach
• 17:00
  or
• 17:00
  a
• 17:00
  manager
• 17:01
  was
• 17:01
  using
• 17:03
  somebody
• 17:03
  to
• 17:04
  help
• 17:04
  with
• 17:04
  that
• 17:04
  side
• 17:04
  of
• 17:04
  the
• 17:04
  game.
• 17:05
  But,
• 17:05
  yeah,
• 17:06
  luckily
• 17:06
  things
• 17:07
  have
• 17:07
  evolved
• 17:07
  and
• 17:07
  moved
• 17:08
  forward
• 17:08
  an
• 17:08
  awful
• 17:08
  lot.
• 17:08
  But,
• 17:09
  yeah,
• 17:09
  it's
• 17:09
  great
• 17:10
  for
• 17:10
  that
• 17:10
  to
• 17:10
  be
• 17:10
  instilled
• 17:11
  at
• 17:11
  such
• 17:11
  a
• 17:11
  young
• 17:11
  age.
• 17:11
  And
• 17:12
  you're
• 17:13
  right
• 17:13
  in
• 17:13
  what
• 17:13
  you're
• 17:13
  saying
• 17:14
  that
• 17:14
  if
• 17:14
  you've
• 17:14
  got
• 17:14
  two
• 17:15
  players
• 17:16
  of
• 17:16
  equal
• 17:16
  ability,
• 17:17
  one's
• 17:18
  got
• 17:18
  a
• 17:18
  slightly
• 17:19
  different
• 17:19
  mindset,
• 17:19
  one's
• 17:19
  got
• 17:20
  a
• 17:20
  slightly
• 17:20
  stronger
• 17:20
  or
• 17:20
  growth
• 17:21
  mindset,
• 17:21
  whatever
• 17:21
  you
• 17:21
  want
• 17:22
  to
• 17:22
  call
• 17:22
  it,
• 17:22
  who's
• 17:22
  the
• 17:23
  one
• 17:23
  that's
• 17:23
  going
• 17:23
  to
• 17:23
  be
• 17:23
  more
• 17:24
  consistent
• 17:24
  and
• 17:24
  keep
• 17:25
  pushing
• 17:25
  through
• 17:25
  when
• 17:26
  things
• 17:26
  get
• 17:26
  tough.
• 17:26
  And
• 17:27
  that's
• 17:27
  where
• 17:28
  having
• 17:29
  that
• 17:30
  winner's
• 17:30
  mentality
• 17:31
  or
• 17:32
  a
• 17:32
  growth
• 17:32
  mindset
• 17:33
  will
• 17:34
  pay
• 17:34
  dividends
• 17:34
  in
• 17:34
  the
• 17:34
  long
• 17:35
  run.
• 17:35
  I
• 17:35
  think
• 17:35
  it's
• 17:35
  interesting
• 17:36
  because
• 17:36
  as
• 17:36
  you
• 17:37
  said,
• 17:37
  times
• 17:38
  have
• 17:38
  changed
• 17:38
  and
• 17:38
  that
• 17:39
  is
• 17:39
  becoming
• 17:39
  more
• 17:39
  of
• 17:39
  a
• 17:40
  norm
• 17:40
  for
• 17:40
  my
• 17:40
  children's
• 17:41
  generation.
• 17:41
  But
• 17:42
  actually,
• 17:42
  those
• 17:42
  of
• 17:43
  us
• 17:43
  that
• 17:43
  miss
• 17:44
  out
• 17:44
  on
• 17:44
  that,
• 17:44
  we
• 17:44
  shouldn't
• 17:45
  be
• 17:45
  ashamed
• 17:45
  that
• 17:45
  we
• 17:45
  still
• 17:46
  need
• 17:46
  to
• 17:46
  catch
• 17:46
  up
• 17:46
  on
• 17:47
  that
• 17:47
  mindset
• 17:47
  work
• 17:47
  because
• 17:48
  we
• 17:48
  didn't
• 17:49
  have
• 17:49
  it
• 17:49
  necessarily
• 17:49
  instilled
• 17:50
  in
• 17:50
  us,
• 17:50
  depending
• 17:50
  on
• 17:50
  our
• 17:51
  upbringing,
• 17:51
  depending
• 17:51
  on
• 17:52
  our
• 17:52
  education,
• 17:52
  but
• 17:52
  definitely
• 17:53
  not
• 17:53
  in
• 17:53
  the
• 17:53
  same
• 17:54
  way
• 17:54
  as
• 17:54
  it
• 17:54
  is
• 17:55
  coming
• 17:55
  now.
• 17:56
  And
• 17:56
  I
• 17:56
  think.
• 17:57
  Do
• 17:57
  you
• 17:57
  think
• 17:57
  there
• 17:57
  is
• 17:57
  still
• 17:58
  a
• 17:58
  bit
• 17:58
  of
• 17:58
  stigma
• 17:59
  around
• 17:59
  people
• 18:00
  feeling
• 18:00
  like,
• 18:00
  oh,
• 18:01
  I
• 18:01
  don't
• 18:01
  want
• 18:01
  anyone
• 18:02
  to
• 18:02
  know
• 18:02
  that
• 18:02
  I've
• 18:02
  got
• 18:02
  to
• 18:02
  do
• 18:02
  this
• 18:03
  mindset
• 18:03
  stuff
• 18:04
  100%.
• 18:04
  Yeah.
• 18:05
  But
• 18:05
  just
• 18:05
  not
• 18:06
  as
• 18:06
  much
• 18:06
  as
• 18:06
  it
• 18:06
  was.
• 18:06
  So,
• 18:07
  yeah,
• 18:07
  there's
• 18:07
  still
• 18:08
  a
• 18:08
  huge
• 18:08
  stigma.
• 18:09
  You
• 18:09
  know,
• 18:09
  times
• 18:09
  people
• 18:10
  will
• 18:10
  reach
• 18:10
  out
• 18:11
  to
• 18:11
  me
• 18:11
  and
• 18:11
  they'll
• 18:12
  say,
• 18:12
  you
• 18:12
  know,
• 18:12
  they
• 18:13
  feel
• 18:13
  weak
• 18:13
  for
• 18:14
  feeling
• 18:14
  the
• 18:14
  way
• 18:14
  they're
• 18:14
  feeling,
• 18:16
  or
• 18:16
  they
• 18:16
  feel
• 18:16
  a
• 18:16
  failure
• 18:17
  that
• 18:17
  they're
• 18:17
  having
• 18:18
  to
• 18:18
  kind
• 18:18
  of
• 18:18
  seek
• 18:18
  out
• 18:18
  some
• 18:19
  external
• 18:20
  help
• 18:20
  to
• 18:21
  assist
• 18:21
  them
• 18:21
  through
• 18:21
  that
• 18:22
  patch.
• 18:22
  But
• 18:23
  one
• 18:23
  thing
• 18:24
  is
• 18:24
  one,
• 18:24
  one
• 18:24
  thing
• 18:25
  that's
• 18:25
  for
• 18:25
  sure
• 18:25
  is
• 18:26
  when
• 18:26
  they
• 18:26
  get
• 18:26
  to
• 18:26
  the
• 18:26
  other
• 18:26
  side,
• 18:27
  they're
• 18:27
  so,
• 18:28
  so
• 18:28
  glad
• 18:28
  they
• 18:28
  did.
• 18:29
  And
• 18:29
  if
• 18:29
  anything,
• 18:29
  they
• 18:30
  beat
• 18:30
  themselves
• 18:30
  up
• 18:30
  for
• 18:30
  not
• 18:31
  having
• 18:31
  done
• 18:31
  it
• 18:31
  sooner.
• 18:32
  So,
• 18:33
  yeah,
• 18:33
  there
• 18:34
  is
• 18:34
  still
• 18:34
  a
• 18:34
  huge
• 18:35
  stigma
• 18:35
  attached
• 18:35
  to
• 18:35
  it.
• 18:35
  And
• 18:36
  again,
• 18:36
  going
• 18:36
  back
• 18:36
  to
• 18:36
  the.
• 18:37
  You
• 18:37
  know,
• 18:37
  with
• 18:37
  physical
• 18:38
  illness
• 18:38
  or
• 18:38
  an
• 18:38
  injury,
• 18:39
  you
• 18:39
  know,
• 18:39
  I
• 18:39
  say
• 18:39
  to
• 18:40
  them,
• 18:40
  well,
• 18:40
  if
• 18:40
  you
• 18:41
  kind
• 18:41
  of
• 18:41
  injured
• 18:42
  your
• 18:42
  leg,
• 18:42
  you
• 18:42
  know,
• 18:43
  you
• 18:43
  wouldn't
• 18:43
  beat
• 18:43
  yourself
• 18:43
  up
• 18:44
  for
• 18:44
  having
• 18:44
  that
• 18:44
  injury
• 18:45
  or
• 18:45
  having
• 18:45
  to
• 18:45
  use
• 18:45
  crutches
• 18:46
  or
• 18:46
  having
• 18:46
  to
• 18:46
  go
• 18:46
  to
• 18:46
  rehab
• 18:47
  to
• 18:47
  get
• 18:47
  it
• 18:47
  better.
• 18:48
  And
• 18:48
  why
• 18:48
  should
• 18:49
  the
• 18:49
  mind
• 18:49
  be
• 18:49
  seen
• 18:50
  any
• 18:50
  different?
• 18:51
  It's.
• 18:51
  It's
• 18:52
  part
• 18:52
  of
• 18:52
  us.
• 18:52
  It,
• 18:53
  as
• 18:53
  we've
• 18:54
  just
• 18:54
  talked
• 18:54
  about,
• 18:54
  has
• 18:54
  a
• 18:54
  huge
• 18:55
  impact
• 18:55
  on.
• 18:55
  On
• 18:56
  our
• 18:57
  kind
• 18:57
  of
• 18:58
  perspective
• 18:58
  of
• 19:00
  the
• 19:00
  world,
• 19:01
  the
• 19:01
  life
• 19:01
  that
• 19:01
  we
• 19:01
  live
• 19:01
  in.
• 19:02
  So
• 19:03
  if
• 19:03
  anything,
• 19:04
  if
• 19:04
  something
• 19:05
  can
• 19:05
  have
• 19:06
  such
• 19:06
  a
• 19:06
  big
• 19:06
  impact,
• 19:07
  I
• 19:07
  would
• 19:07
  consider
• 19:08
  it
• 19:08
  more
• 19:08
  of
• 19:08
  a
• 19:08
  failure
• 19:08
  not
• 19:09
  to
• 19:09
  utilize
• 19:09
  it
• 19:10
  than
• 19:10
  ignore
• 19:11
  it
• 19:11
  because
• 19:11
  of
• 19:12
  the
• 19:12
  stigma
• 19:12
  of
• 19:13
  feeling
• 19:13
  like
• 19:13
  it's
• 19:14
  a
• 19:14
  weakness.
• 19:14
  That's
• 19:15
  so
• 19:15
  true.
• 19:15
  I
• 19:15
  want
• 19:16
  to
• 19:16
  talk
• 19:16
  to
• 19:16
  you
• 19:16
  a
• 19:16
  little
• 19:16
  bit
• 19:17
  about
• 19:17
  limiting
• 19:17
  beliefs,
• 19:18
  because
• 19:18
  this
• 19:18
  is
• 19:18
  something
• 19:19
  I
• 19:19
  see
• 19:19
  with
• 19:19
  my
• 19:19
  clients
• 19:20
  a
• 19:20
  lot
• 19:20
  in
• 19:21
  the
• 19:21
  wedding
• 19:21
  industry,
• 19:21
  where
• 19:22
  they'll
• 19:22
  look
• 19:23
  at
• 19:23
  something.
• 19:23
  Maybe
• 19:23
  they'll
• 19:23
  look
• 19:23
  at
• 19:23
  something
• 19:24
  I
• 19:24
  do.
• 19:24
  They'll
• 19:24
  say,
• 19:25
  becca,
• 19:25
  you've
• 19:26
  done
• 19:26
  this
• 19:26
  amazing
• 19:26
  thing.
• 19:26
  You've
• 19:27
  been
• 19:27
  on
• 19:27
  this
• 19:27
  podcast,
• 19:28
  you've
• 19:29
  won
• 19:29
  this
• 19:29
  award.
• 19:29
  You've
• 19:29
  been
• 19:30
  on
• 19:30
  this
• 19:30
  stage.
• 19:31
  It's
• 19:31
  easy
• 19:31
  for
• 19:31
  you,
• 19:31
  Becca.
• 19:32
  Yeah,
• 19:32
  it's
• 19:32
  easy.
• 19:33
  I.
• 19:33
  But
• 19:33
  then
• 19:33
  they
• 19:33
  say,
• 19:34
  I
• 19:34
  could
• 19:34
  never
• 19:35
  do
• 19:35
  that.
• 19:35
  I
• 19:35
  would
• 19:36
  never
• 19:36
  get
• 19:36
  that
• 19:36
  opportunity.
• 19:37
  And
• 19:38
  I
• 19:38
  always
• 19:38
  just
• 19:38
  want
• 19:39
  to
• 19:39
  be
• 19:39
  like,
• 19:39
  why
• 19:39
  not?
• 19:39
  What
• 19:40
  makes
• 19:40
  you
• 19:40
  any
• 19:40
  different?
• 19:40
  To
• 19:40
  me,
• 19:41
  we're
• 19:41
  just.
• 19:41
  We're
• 19:41
  just
• 19:42
  people
• 19:42
  giving
• 19:43
  things
• 19:43
  a
• 19:43
  go.
• 19:44
  Why
• 19:44
  do
• 19:44
  you
• 19:44
  think
• 19:44
  people
• 19:45
  struggle
• 19:45
  so
• 19:46
  much
• 19:46
  with
• 19:46
  limiting
• 19:46
  beliefs?
• 19:47
  Is
• 19:47
  it
• 19:47
  something
• 19:47
  going
• 19:48
  on
• 19:48
  in
• 19:48
  our
• 19:48
  mind?
• 19:49
  Yeah,
• 19:49
  that's
• 19:49
  where
• 19:50
  it
• 19:50
  is.
• 19:50
  That
• 19:50
  exactly
• 19:51
  is
• 19:51
  the
• 19:51
  root
• 19:51
  of
• 19:51
  it.
• 19:52
  And
• 19:53
  again,
• 19:53
  it's
• 19:53
  not
• 19:53
  right
• 19:53
  or
• 19:54
  wrong.
• 19:54
  It's.
• 19:55
  We
• 19:55
  could.
• 19:56
  I
• 19:56
  could
• 19:56
  talk
• 19:56
  about
• 19:56
  this
• 19:56
  all
• 19:56
  day.
• 19:57
  So
• 19:57
  I'll
• 19:57
  do
• 19:57
  my
• 19:57
  best
• 19:57
  to
• 19:57
  keep.
• 19:58
  Keep
• 19:58
  it
• 19:58
  succinct.
• 20:00
  You
• 20:00
  know,
• 20:00
  it's
• 20:00
  where
• 20:00
  my
• 20:00
  shite
• 20:01
  framework
• 20:01
  comes
• 20:01
  from.
• 20:01
  You
• 20:02
  know,
• 20:02
  and
• 20:02
  over
• 20:02
  all
• 20:03
  the
• 20:03
  years
• 20:03
  of
• 20:03
  working
• 20:03
  with
• 20:03
  people,
• 20:04
  I
• 20:04
  distilled
• 20:04
  it
• 20:05
  to
• 20:05
  the.
• 20:05
  The.
• 20:06
  The.
• 20:06
  The
• 20:06
  framework
• 20:07
  that,
• 20:08
  first
• 20:08
  of
• 20:08
  all,
• 20:08
  we'll
• 20:08
  be
• 20:08
  looking
• 20:09
  at
• 20:09
  self.
• 20:09
  You
• 20:10
  know,
• 20:10
  it's.
• 20:10
  It's
• 20:10
  self
• 20:10
  worth,
• 20:11
  self
• 20:11
  belief,
• 20:11
  self
• 20:11
  esteem.
• 20:12
  And
• 20:12
  then
• 20:13
  we
• 20:13
  have
• 20:13
  to
• 20:13
  look
• 20:13
  at
• 20:14
  habits,
• 20:14
  you
• 20:14
  know,
• 20:14
  the
• 20:15
  things
• 20:15
  we
• 20:15
  do
• 20:15
  consistently
• 20:16
  is
• 20:16
  what
• 20:16
  we
• 20:16
  do
• 20:17
  in
• 20:17
  moving
• 20:17
  us
• 20:17
  towards
• 20:17
  what
• 20:18
  we
• 20:18
  want
• 20:18
  or
• 20:18
  further
• 20:18
  away
• 20:18
  from
• 20:19
  it.
• 20:19
  Then
• 20:20
  we
• 20:20
  look
• 20:20
  at
• 20:20
  the
• 20:20
  identity
• 20:21
  piece,
• 20:21
  which
• 20:21
  is
• 20:21
  kind
• 20:21
  of
• 20:21
  really
• 20:21
  linked
• 20:22
  in
• 20:22
  with
• 20:22
  the
• 20:22
  limiting
• 20:22
  beliefs.
• 20:23
  It's
• 20:24
  how
• 20:24
  we
• 20:25
  see
• 20:25
  ourselves.
• 20:26
  It's
• 20:27
  what
• 20:27
  we
• 20:27
  believe
• 20:28
  to
• 20:28
  be
• 20:28
  True
• 20:28
  about
• 20:28
  ourselves.
• 20:29
  And
• 20:29
  in
• 20:29
  business
• 20:30
  it
• 20:30
  comes
• 20:30
  up
• 20:30
  a
• 20:30
  lot.
• 20:31
  Particularly
• 20:31
  because
• 20:31
  if
• 20:31
  you
• 20:32
  think
• 20:32
  about
• 20:32
  it,
• 20:33
  give
• 20:33
  me
• 20:33
  an
• 20:33
  example
• 20:33
  of
• 20:34
  someone
• 20:34
  in
• 20:34
  your
• 20:35
  world
• 20:35
  who
• 20:35
  may
• 20:35
  have
• 20:36
  said
• 20:36
  that.
• 20:36
  Photographer
• 20:37
  or,
• 20:37
  you
• 20:38
  know,
• 20:38
  a
• 20:38
  wedding
• 20:39
  planner
• 20:39
  or
• 20:39
  something.
• 20:40
  Yeah.
• 20:40
  So
• 20:40
  I
• 20:41
  worked
• 20:41
  with
• 20:41
  a
• 20:41
  celebrant
• 20:42
  recently
• 20:42
  and
• 20:43
  we
• 20:43
  had
• 20:43
  this
• 20:43
  conversation.
• 20:44
  He
• 20:44
  said
• 20:44
  no
• 20:45
  one
• 20:45
  would
• 20:45
  ever
• 20:45
  want
• 20:45
  to
• 20:45
  interview
• 20:46
  me
• 20:46
  on
• 20:46
  a
• 20:46
  podcast.
• 20:47
  Yeah.
• 20:48
  So
• 20:48
  firstly,
• 20:48
  what's
• 20:49
  going
• 20:49
  on
• 20:49
  is,
• 20:49
  particularly
• 20:50
  when
• 20:50
  they're
• 20:50
  looking
• 20:50
  at
• 20:50
  you,
• 20:51
  you
• 20:51
  and
• 20:51
  what
• 20:51
  you've
• 20:51
  achieved,
• 20:52
  they're
• 20:52
  comparing.
• 20:53
  But.
• 20:54
  And
• 20:54
  I
• 20:55
  get
• 20:55
  it
• 20:55
  a
• 20:55
  lot
• 20:55
  as
• 20:55
  well,
• 20:55
  I
• 20:56
  hear
• 20:56
  people
• 20:56
  say
• 20:56
  to
• 20:56
  me,
• 20:57
  it's
• 20:57
  easy
• 20:57
  for
• 20:58
  you.
• 20:58
  You
• 20:58
  know,
• 20:58
  you've
• 20:58
  done
• 20:59
  this,
• 20:59
  you've
• 20:59
  done
• 20:59
  that
• 21:00
  hasn't
• 21:00
  always
• 21:00
  been
• 21:01
  easy
• 21:01
  for
• 21:01
  me.
• 21:01
  And
• 21:02
  I
• 21:02
  didn't
• 21:02
  start
• 21:02
  out
• 21:02
  doing
• 21:03
  those
• 21:03
  things.
• 21:04
  I've
• 21:05
  worked
• 21:05
  hard,
• 21:05
  I've
• 21:05
  done
• 21:06
  a
• 21:06
  lot
• 21:06
  that
• 21:06
  people
• 21:07
  don't
• 21:07
  see
• 21:07
  to
• 21:08
  get
• 21:08
  to
• 21:08
  that
• 21:08
  point.
• 21:08
  So
• 21:08
  again,
• 21:09
  it's
• 21:09
  that
• 21:09
  classic
• 21:09
  of
• 21:09
  it's
• 21:10
  unfair
• 21:10
  to
• 21:11
  make
• 21:11
  comparisons
• 21:12
  with
• 21:12
  somebody
• 21:12
  else's
• 21:13
  chapter
• 21:13
  10,
• 21:13
  with
• 21:13
  our
• 21:13
  chapter
• 21:14
  one,
• 21:14
  you
• 21:14
  know,
• 21:15
  someone
• 21:15
  else's
• 21:15
  highlight
• 21:15
  reels
• 21:16
  with
• 21:16
  the
• 21:17
  stuff
• 21:17
  that
• 21:17
  goes
• 21:17
  on
• 21:17
  and
• 21:18
  the
• 21:18
  bloopers
• 21:18
  that
• 21:19
  are
• 21:19
  not
• 21:19
  seen
• 21:19
  behind
• 21:19
  the
• 21:20
  scenes.
• 21:20
  So
• 21:20
  I
• 21:21
  think
• 21:21
  that
• 21:21
  needs
• 21:21
  to
• 21:21
  be
• 21:22
  considered.
• 21:22
  But
• 21:22
  coming
• 21:23
  back
• 21:23
  to
• 21:23
  the
• 21:23
  identity
• 21:23
  piece
• 21:24
  that
• 21:24
  sell
• 21:24
  Celebrant,
• 21:24
  for
• 21:24
  example,
• 21:25
  just,
• 21:26
  I'm
• 21:26
  making
• 21:27
  some
• 21:27
  assumptions
• 21:27
  here
• 21:28
  that
• 21:28
  they
• 21:28
  weren't
• 21:28
  born
• 21:28
  a
• 21:29
  celebrant
• 21:29
  and
• 21:29
  haven't
• 21:30
  been
• 21:30
  doing
• 21:30
  it
• 21:30
  all
• 21:30
  their
• 21:30
  life.
• 21:31
  So
• 21:32
  often
• 21:32
  what
• 21:32
  happens
• 21:32
  with
• 21:32
  the
• 21:32
  identity
• 21:33
  piece
• 21:33
  is
• 21:33
  that
• 21:34
  if
• 21:34
  somebody
• 21:35
  has
• 21:35
  ventured
• 21:36
  out
• 21:36
  into
• 21:36
  something
• 21:36
  new
• 21:37
  or
• 21:37
  they've
• 21:38
  become
• 21:38
  self
• 21:38
  employed,
• 21:39
  their
• 21:39
  mind
• 21:40
  is
• 21:40
  still
• 21:41
  often
• 21:41
  operating
• 21:42
  to
• 21:43
  an
• 21:43
  identity
• 21:43
  of
• 21:44
  when
• 21:44
  they're
• 21:44
  an
• 21:45
  employee
• 21:45
  or
• 21:46
  a
• 21:46
  different
• 21:46
  role
• 21:47
  they
• 21:47
  had
• 21:47
  in
• 21:47
  their
• 21:47
  life,
• 21:48
  or
• 21:48
  the
• 21:49
  husband,
• 21:50
  the
• 21:50
  wife,
• 21:50
  the
• 21:50
  partner,
• 21:51
  the
• 21:51
  child,
• 21:51
  the
• 21:51
  friend
• 21:52
  that
• 21:52
  other
• 21:52
  people
• 21:53
  see
• 21:53
  as
• 21:54
  having
• 21:54
  a
• 21:54
  different
• 21:55
  role
• 21:55
  to
• 21:55
  play
• 21:55
  in
• 21:56
  life.
• 21:56
  So
• 21:56
  it's
• 21:56
  almost
• 21:57
  like
• 21:57
  they've
• 21:57
  run
• 21:57
  into
• 21:57
  this
• 21:58
  identity
• 21:58
  and
• 21:58
  this
• 21:58
  programming
• 21:59
  that
• 21:59
  is
• 22:00
  now
• 22:00
  out
• 22:00
  of
• 22:00
  date
• 22:00
  for
• 22:00
  where
• 22:01
  they
• 22:01
  are
• 22:01
  now.
• 22:02
  So
• 22:02
  the
• 22:02
  work
• 22:02
  I
• 22:02
  do
• 22:02
  with
• 22:03
  people
• 22:03
  is
• 22:03
  to
• 22:03
  help
• 22:03
  them
• 22:03
  to
• 22:03
  update
• 22:04
  that
• 22:04
  identity
• 22:05
  piece
• 22:05
  and
• 22:05
  get
• 22:05
  that
• 22:06
  aligned
• 22:06
  for
• 22:06
  where
• 22:06
  they
• 22:06
  are
• 22:07
  for
• 22:07
  the
• 22:07
  outcome
• 22:07
  they
• 22:07
  want,
• 22:08
  for
• 22:08
  the
• 22:08
  results
• 22:09
  that
• 22:09
  they
• 22:09
  want
• 22:09
  to
• 22:09
  achieve
• 22:10
  in
• 22:10
  their
• 22:10
  life
• 22:10
  now,
• 22:11
  not
• 22:11
  for
• 22:12
  how
• 22:12
  it
• 22:12
  used
• 22:12
  to
• 22:12
  be
• 22:12
  in
• 22:13
  the
• 22:13
  past.
• 22:13
  Does
• 22:13
  that
• 22:14
  make
• 22:14
  sense?
• 22:14
  Yeah,
• 22:14
  that
• 22:15
  makes
• 22:15
  perfect
• 22:15
  sense.
• 22:15
  Okay,
• 22:16
  so
• 22:16
  that
• 22:16
  gets
• 22:16
  us
• 22:16
  to
• 22:16
  I.
• 22:17
  What
• 22:17
  are
• 22:17
  the
• 22:17
  last
• 22:17
  couple
• 22:18
  of
• 22:18
  bits?
• 22:18
  Framework
• 22:19
  thoughts?
• 22:19
  You
• 22:20
  know,
• 22:20
  that
• 22:20
  internal
• 22:20
  script,
• 22:21
  that
• 22:21
  dialogue,
• 22:22
  the
• 22:23
  inner
• 22:23
  narrative,
• 22:24
  the
• 22:25
  phrases
• 22:25
  that
• 22:25
  people
• 22:25
  say
• 22:26
  both
• 22:26
  out
• 22:26
  loud,
• 22:27
  like
• 22:27
  they
• 22:27
  did
• 22:27
  to
• 22:28
  you,
• 22:28
  I
• 22:28
  could
• 22:28
  never
• 22:28
  do
• 22:29
  that.
• 22:29
  Or
• 22:29
  the
• 22:29
  things
• 22:30
  they
• 22:30
  say
• 22:30
  to
• 22:30
  themselves.
• 22:31
  And
• 22:31
  often
• 22:32
  that
• 22:33
  is
• 22:33
  happening
• 22:34
  at
• 22:34
  the
• 22:34
  level
• 22:34
  of
• 22:34
  identity
• 22:35
  that
• 22:35
  they're
• 22:35
  currently
• 22:36
  holding.
• 22:37
  So
• 22:37
  it's
• 22:37
  reinforcing
• 22:38
  that
• 22:38
  I
• 22:38
  can
• 22:38
  never
• 22:39
  do
• 22:39
  that,
• 22:39
  I'm
• 22:39
  not
• 22:39
  good
• 22:39
  at
• 22:39
  this,
• 22:39
  I
• 22:40
  can't
• 22:40
  do
• 22:40
  that,
• 22:40
  I'm
• 22:40
  not
• 22:40
  enough.
• 22:41
  All
• 22:41
  those
• 22:41
  things
• 22:41
  that
• 22:41
  go
• 22:42
  on
• 22:42
  which
• 22:42
  simply
• 22:43
  reinforces
• 22:45
  where
• 22:45
  they're
• 22:45
  at.
• 22:45
  And
• 22:46
  it's
• 22:46
  the
• 22:46
  mind
• 22:47
  doing
• 22:47
  a
• 22:47
  brilliant
• 22:47
  job.
• 22:48
  The
• 22:48
  mind's
• 22:48
  primary
• 22:49
  objective
• 22:49
  is
• 22:49
  to
• 22:49
  look
• 22:49
  after
• 22:50
  us,
• 22:50
  to
• 22:50
  protect
• 22:50
  us,
• 22:50
  to
• 22:50
  keep
• 22:51
  us
• 22:51
  as
• 22:51
  we
• 22:51
  are.
• 22:51
  So
• 22:52
  if
• 22:52
  the
• 22:52
  mind
• 22:52
  has
• 22:52
  this
• 22:53
  program
• 22:53
  in
• 22:54
  to
• 22:54
  this
• 22:54
  old
• 22:54
  identity,
• 22:55
  it's
• 22:55
  just
• 22:56
  trying
• 22:56
  to
• 22:56
  look
• 22:56
  after
• 22:56
  it
• 22:56
  and
• 22:56
  protect
• 22:57
  it.
• 22:57
  So
• 22:57
  that's
• 22:58
  why
• 22:58
  we
• 22:58
  often
• 22:58
  need
• 22:58
  to
• 22:58
  update
• 22:59
  it
• 22:59
  for
• 22:59
  where
• 22:59
  we
• 22:59
  are,
• 23:00
  for
• 23:00
  what
• 23:00
  we
• 23:00
  want
• 23:00
  to
• 23:00
  be
• 23:00
  doing,
• 23:01
  rather
• 23:01
  than
• 23:01
  run
• 23:02
  into
• 23:02
  out
• 23:03
  of
• 23:03
  date
• 23:03
  software.
• 23:04
  Again.
• 23:04
  I
• 23:05
  make
• 23:05
  that
• 23:05
  comparison
• 23:05
  with
• 23:06
  technology.
• 23:07
  If
• 23:08
  you're
• 23:08
  using,
• 23:09
  I've
• 23:09
  got
• 23:09
  one
• 23:09
  here
• 23:10
  and
• 23:10
  it's
• 23:10
  just
• 23:10
  coincidental.
• 23:11
  I
• 23:11
  found
• 23:11
  it
• 23:11
  the
• 23:12
  other
• 23:12
  day,
• 23:12
  my
• 23:12
  very
• 23:13
  first
• 23:13
  mobile
• 23:14
  phone,
• 23:15
  loved
• 23:15
  it,
• 23:15
  amazing,
• 23:16
  brilliant.
• 23:16
  All
• 23:17
  those
• 23:17
  years
• 23:17
  ago.
• 23:18
  But
• 23:18
  it
• 23:18
  can't
• 23:18
  do
• 23:19
  the
• 23:19
  things
• 23:19
  that
• 23:19
  phones
• 23:20
  can
• 23:20
  do
• 23:20
  today.
• 23:20
  So
• 23:21
  if
• 23:21
  that's
• 23:21
  what
• 23:21
  I
• 23:21
  had
• 23:22
  to
• 23:23
  use
• 23:23
  every
• 23:23
  day,
• 23:23
  it'd
• 23:24
  be
• 23:24
  frustrating.
• 23:25
  And
• 23:25
  our
• 23:26
  mind
• 23:26
  is
• 23:26
  the
• 23:26
  same,
• 23:26
  so
• 23:27
  it's
• 23:27
  not
• 23:27
  right
• 23:27
  or
• 23:27
  wrong.
• 23:28
  The
• 23:28
  programming,
• 23:29
  the
• 23:29
  identity
• 23:29
  that
• 23:30
  we
• 23:30
  hold
• 23:30
  from
• 23:31
  the
• 23:31
  past
• 23:31
  probably
• 23:32
  served
• 23:32
  us
• 23:32
  well
• 23:32
  then,
• 23:33
  but
• 23:33
  we're
• 23:34
  in
• 23:34
  a
• 23:34
  different
• 23:34
  place
• 23:34
  now.
• 23:35
  So
• 23:35
  we
• 23:35
  just
• 23:35
  need
• 23:35
  to
• 23:35
  update
• 23:36
  that
• 23:36
  kind
• 23:36
  of
• 23:36
  necktop
• 23:37
  computer
• 23:38
  for
• 23:38
  where
• 23:38
  we
• 23:39
  are,
• 23:39
  for
• 23:39
  what
• 23:39
  we
• 23:39
  want,
• 23:40
  rather
• 23:40
  than
• 23:40
  just
• 23:41
  kind
• 23:41
  of
• 23:42
  get
• 23:42
  frustrated
• 23:43
  with
• 23:43
  trying
• 23:43
  to
• 23:44
  use
• 23:44
  something
• 23:44
  that
• 23:44
  just
• 23:44
  doesn't
• 23:44
  work.
• 23:45
  You
• 23:45
  know,
• 23:45
  even
• 23:45
  on
• 23:46
  our
• 23:46
  modern
• 23:46
  phones,
• 23:47
  if
• 23:47
  the
• 23:47
  app,
• 23:47
  the
• 23:48
  phone's
• 23:48
  always
• 23:48
  getting
• 23:48
  updated,
• 23:49
  you
• 23:49
  know,
• 23:49
  if
• 23:50
  the
• 23:50
  latest
• 23:50
  software
• 23:51
  means
• 23:51
  that
• 23:51
  an
• 23:51
  app
• 23:51
  that
• 23:52
  you
• 23:52
  love
• 23:52
  and
• 23:52
  use
• 23:53
  no
• 23:53
  longer
• 23:54
  works,
• 23:54
  but
• 23:54
  you
• 23:54
  hadn't
• 23:55
  done
• 23:55
  the
• 23:55
  software
• 23:55
  update,
• 23:56
  you
• 23:56
  wouldn't
• 23:56
  be
• 23:57
  surprised.
• 23:57
  You
• 23:58
  just
• 23:58
  update
• 23:58
  it.
• 23:59
  But
• 23:59
  in
• 24:00
  life,
• 24:00
  when
• 24:00
  it
• 24:01
  comes
• 24:01
  to
• 24:01
  things
• 24:01
  like
• 24:01
  self
• 24:02
  belief,
• 24:02
  limiting
• 24:03
  beliefs
• 24:03
  and
• 24:03
  identity,
• 24:05
  we
• 24:05
  just
• 24:05
  kind
• 24:05
  of
• 24:06
  keep
• 24:06
  beating
• 24:07
  ourselves
• 24:07
  up
• 24:08
  for
• 24:08
  what
• 24:09
  we
• 24:09
  don't
• 24:09
  want
• 24:09
  and
• 24:09
  that
• 24:09
  keeps
• 24:10
  us
• 24:10
  stuck
• 24:10
  where
• 24:10
  we
• 24:10
  don't
• 24:11
  want
• 24:11
  to
• 24:11
  be.
• 24:11
  So
• 24:11
  that's
• 24:12
  where
• 24:12
  we
• 24:12
  have
• 24:12
  to
• 24:12
  make
• 24:12
  a
• 24:12
  change.
• 24:13
  Yeah,
• 24:13
  and
• 24:13
  it's
• 24:13
  really
• 24:13
  interesting
• 24:14
  that
• 24:14
  you
• 24:14
  say
• 24:14
  that
• 24:15
  we're
• 24:15
  operating
• 24:15
  from
• 24:16
  this
• 24:16
  kind
• 24:16
  of
• 24:16
  old
• 24:16
  operating
• 24:17
  system.
• 24:17
  I
• 24:17
  think
• 24:18
  I've
• 24:18
  been
• 24:18
  going
• 24:18
  through
• 24:18
  that
• 24:18
  myself
• 24:19
  recently
• 24:19
  with
• 24:20
  some
• 24:20
  opportunities
• 24:21
  and
• 24:21
  the
• 24:21
  way
• 24:21
  I've
• 24:21
  changed
• 24:22
  because
• 24:22
  sometimes
• 24:23
  I
• 24:23
  have
• 24:23
  to
• 24:24
  say
• 24:24
  no
• 24:24
  to
• 24:24
  opportunities
• 24:25
  that
• 24:25
  Becca
• 24:25
  three
• 24:26
  years
• 24:26
  ago
• 24:26
  would
• 24:26
  have
• 24:26
  said
• 24:26
  yes
• 24:27
  to.
• 24:27
  And
• 24:28
  I
• 24:28
  have
• 24:28
  to
• 24:28
  remind
• 24:28
  myself
• 24:29
  I'm
• 24:29
  not
• 24:29
  the
• 24:29
  same
• 24:29
  Becca
• 24:30
  I
• 24:30
  was
• 24:30
  three
• 24:30
  years
• 24:30
  ago.
• 24:31
  And
• 24:31
  that
• 24:31
  was
• 24:31
  a
• 24:31
  big
• 24:31
  opportunity
• 24:32
  then,
• 24:32
  but
• 24:32
  actually
• 24:33
  I've
• 24:33
  moved
• 24:34
  on,
• 24:34
  I've
• 24:34
  evolved,
• 24:34
  I've
• 24:35
  done
• 24:35
  different
• 24:35
  things
• 24:35
  and
• 24:36
  that's
• 24:36
  okay,
• 24:37
  but
• 24:37
  I
• 24:37
  have
• 24:37
  to
• 24:38
  constantly
• 24:39
  tell
• 24:39
  myself
• 24:40
  that
• 24:40
  or
• 24:40
  have
• 24:40
  other
• 24:41
  people
• 24:41
  around
• 24:41
  me
• 24:41
  going,
• 24:42
  what?
• 24:42
  Why
• 24:42
  have
• 24:43
  you
• 24:43
  Said
• 24:43
  yes
• 24:43
  to
• 24:43
  that.
• 24:44
  Why
• 24:44
  is
• 24:44
  Becca
• 24:45
  now
• 24:45
  said
• 24:45
  yes
• 24:45
  to
• 24:46
  doing
• 24:46
  that
• 24:46
  that,
• 24:46
  you
• 24:47
  know,
• 24:47
  is
• 24:47
  so
• 24:48
  far
• 24:48
  past
• 24:48
  what
• 24:49
  you
• 24:49
  should
• 24:49
  be
• 24:49
  doing
• 24:49
  now.
• 24:50
  And
• 24:50
  yeah,
• 24:51
  so
• 24:51
  even,
• 24:51
  I
• 24:52
  mean,
• 24:53
  it's.
• 24:53
  Like
• 24:53
  a
• 24:53
  ladder,
• 24:54
  isn't
• 24:54
  it?
• 24:54
  And
• 24:54
  you
• 24:54
  know,
• 24:55
  we.
• 24:56
  Somebody
• 24:56
  who's
• 24:57
  looking
• 24:57
  in
• 24:57
  at
• 24:57
  you
• 24:57
  and
• 24:58
  what
• 24:58
  you're
• 24:58
  doing
• 24:58
  now
• 24:58
  and
• 24:58
  what
• 24:59
  you've
• 24:59
  achieved
• 24:59
  and
• 24:59
  your
• 24:59
  award
• 25:00
  and
• 25:00
  everything
• 25:00
  else
• 25:01
  that
• 25:01
  wasn't
• 25:01
  on
• 25:02
  your
• 25:02
  radar
• 25:02
  when
• 25:02
  you're
• 25:02
  starting
• 25:03
  out.
• 25:03
  But
• 25:03
  as
• 25:04
  you
• 25:04
  progress,
• 25:04
  as
• 25:04
  things
• 25:05
  move
• 25:05
  forward,
• 25:05
  opportunities
• 25:06
  open
• 25:06
  up
• 25:06
  and
• 25:06
  things
• 25:07
  change.
• 25:07
  But
• 25:07
  if
• 25:08
  we
• 25:08
  hold
• 25:08
  on
• 25:08
  to
• 25:08
  those
• 25:09
  old
• 25:09
  limiting
• 25:09
  beliefs,
• 25:10
  then
• 25:10
  it
• 25:11
  can
• 25:11
  slow
• 25:11
  us
• 25:11
  down
• 25:11
  and
• 25:12
  get
• 25:12
  in
• 25:12
  the
• 25:12
  way.
• 25:12
  I
• 25:12
  don't
• 25:13
  know
• 25:13
  on
• 25:13
  your
• 25:13
  thoughts
• 25:14
  on
• 25:14
  this,
• 25:14
  but
• 25:14
  I
• 25:14
  would
• 25:15
  love
• 25:15
  to
• 25:15
  just
• 25:15
  get
• 25:15
  your
• 25:15
  perspective
• 25:16
  if
• 25:16
  you're
• 25:16
  happy
• 25:16
  to
• 25:16
  share
• 25:17
  around
• 25:17
  nature
• 25:18
  versus
• 25:19
  nurture
• 25:19
  in
• 25:20
  this
• 25:20
  area.
• 25:20
  So
• 25:21
  I
• 25:21
  already
• 25:21
  mentioned
• 25:21
  my
• 25:22
  child
• 25:22
  who
• 25:22
  plays
• 25:23
  football
• 25:23
  and
• 25:24
  she
• 25:24
  has,
• 25:24
  I
• 25:25
  often
• 25:25
  talk
• 25:25
  about
• 25:25
  her
• 25:26
  because
• 25:26
  she
• 25:26
  has
• 25:27
  currently
• 25:27
  very
• 25:28
  little
• 25:28
  limiting
• 25:28
  belief.
• 25:29
  She
• 25:29
  believes
• 25:29
  she
• 25:29
  can
• 25:29
  do
• 25:30
  everything.
• 25:30
  She's
• 25:30
  very
• 25:30
  self
• 25:31
  confident.
• 25:31
  And
• 25:31
  then
• 25:32
  I
• 25:32
  have
• 25:32
  another
• 25:32
  child,
• 25:32
  the
• 25:33
  older
• 25:33
  child,
• 25:34
  who
• 25:34
  is
• 25:34
  the
• 25:34
  absolute
• 25:35
  opposite,
• 25:35
  who
• 25:36
  says,
• 25:36
  oh,
• 25:36
  I
• 25:37
  could
• 25:37
  never
• 25:37
  do
• 25:37
  that,
• 25:37
  or
• 25:37
  I
• 25:38
  don't
• 25:38
  want
• 25:38
  to
• 25:38
  be
• 25:38
  the
• 25:38
  center
• 25:38
  of
• 25:38
  attention
• 25:39
  or
• 25:39
  I
• 25:39
  don't
• 25:39
  think
• 25:39
  I'm
• 25:40
  good
• 25:40
  enough
• 25:40
  even
• 25:40
  when
• 25:40
  they
• 25:41
  are.
• 25:41
  And
• 25:41
  I
• 25:41
  think
• 25:41
  I
• 25:42
  bought
• 25:42
  these
• 25:42
  two
• 25:42
  humans
• 25:43
  into
• 25:43
  the
• 25:43
  world
• 25:43
  in
• 25:44
  the
• 25:44
  same
• 25:44
  household,
• 25:44
  in
• 25:45
  the
• 25:45
  same
• 25:45
  upbringing,
• 25:46
  and
• 25:46
  yet
• 25:46
  their
• 25:46
  mindsets
• 25:48
  are
• 25:48
  so
• 25:49
  different.
• 25:49
  And
• 25:50
  it's
• 25:50
  incredibly
• 25:50
  frustrating
• 25:51
  because
• 25:51
  sometimes
• 25:51
  I
• 25:51
  think
• 25:51
  you
• 25:52
  need
• 25:52
  to
• 25:52
  be
• 25:52
  a
• 25:52
  bit
• 25:52
  more
• 25:52
  like
• 25:52
  you
• 25:53
  and
• 25:53
  you
• 25:53
  need
• 25:53
  to
• 25:53
  be
• 25:53
  a
• 25:53
  little
• 25:54
  bit
• 25:54
  more
• 25:54
  like
• 25:54
  you.
• 25:54
  And
• 25:55
  that's
• 25:55
  again,
• 25:55
  you
• 25:55
  know,
• 25:56
  we're
• 25:56
  all,
• 25:56
  we're
• 25:56
  all
• 25:56
  different.
• 25:57
  And
• 25:58
  you
• 25:58
  know,
• 25:58
  you've
• 25:59
  given
• 25:59
  us
• 25:59
  a
• 25:59
  clear
• 25:59
  example.
• 26:00
  But
• 26:00
  you
• 26:00
  see
• 26:00
  it
• 26:00
  countless
• 26:01
  times
• 26:01
  where
• 26:01
  people
• 26:01
  have
• 26:02
  come
• 26:02
  from
• 26:02
  the
• 26:02
  same
• 26:03
  environment,
• 26:03
  the
• 26:03
  same
• 26:04
  upbringing,
• 26:04
  and
• 26:05
  they've
• 26:06
  turned
• 26:06
  out
• 26:06
  completely
• 26:06
  different.
• 26:07
  And
• 26:08
  yeah,
• 26:08
  it's,
• 26:09
  it's,
• 26:09
  you
• 26:09
  know,
• 26:10
  taking
• 26:10
  children
• 26:11
  out
• 26:11
  of
• 26:11
  the
• 26:11
  equation
• 26:11
  for
• 26:11
  a
• 26:12
  second.
• 26:12
  You
• 26:12
  know,
• 26:12
  I've
• 26:12
  worked
• 26:12
  with
• 26:13
  a
• 26:13
  lot
• 26:13
  of
• 26:13
  people
• 26:13
  who
• 26:15
  often
• 26:16
  it's
• 26:16
  not
• 26:16
  even
• 26:17
  big
• 26:18
  events
• 26:18
  that
• 26:18
  have
• 26:19
  shaped
• 26:19
  people.
• 26:20
  You
• 26:20
  know,
• 26:20
  sometimes
• 26:20
  it
• 26:21
  can
• 26:21
  be
• 26:21
  something
• 26:21
  really
• 26:21
  trivial
• 26:22
  that
• 26:23
  someone
• 26:24
  or
• 26:24
  their
• 26:24
  mind
• 26:25
  has
• 26:25
  latched
• 26:25
  onto
• 26:26
  which
• 26:26
  has
• 26:26
  then
• 26:27
  caused
• 26:27
  them
• 26:28
  to
• 26:28
  think
• 26:28
  and
• 26:28
  feel
• 26:28
  a
• 26:28
  certain
• 26:28
  way.
• 26:30
  So,
• 26:30
  you
• 26:30
  know,
• 26:30
  you
• 26:30
  could
• 26:30
  have
• 26:31
  the
• 26:31
  perfect
• 26:31
  upbringing,
• 26:32
  the
• 26:32
  perfect
• 26:32
  teaching,
• 26:33
  the
• 26:34
  perfect
• 26:34
  home
• 26:34
  environment,
• 26:35
  but
• 26:36
  there
• 26:36
  could
• 26:36
  have
• 26:36
  been
• 26:36
  something
• 26:37
  that
• 26:37
  you've
• 26:38
  picked
• 26:38
  up
• 26:38
  along
• 26:38
  the
• 26:38
  way
• 26:39
  that
• 26:39
  just
• 26:39
  has
• 26:39
  shaped
• 26:40
  you.
• 26:40
  And
• 26:41
  again,
• 26:41
  once
• 26:42
  the
• 26:42
  mind
• 26:42
  has
• 26:42
  learned
• 26:43
  something,
• 26:43
  once
• 26:43
  it's,
• 26:44
  it's
• 26:44
  adopted
• 26:45
  a
• 26:45
  way
• 26:45
  of
• 26:45
  thinking
• 26:45
  and
• 26:45
  feeling,
• 26:46
  the
• 26:46
  mind
• 26:47
  kind
• 26:47
  of
• 26:47
  protects
• 26:48
  it.
• 26:48
  But
• 26:49
  you
• 26:49
  know,
• 26:49
  in
• 26:50
  your
• 26:50
  context,
• 26:51
  the
• 26:51
  good
• 26:51
  news
• 26:52
  is
• 26:52
  with
• 26:52
  that
• 26:52
  it's,
• 26:52
  it's
• 26:53
  hopefully
• 26:53
  encouraging
• 26:55
  that
• 26:55
  it's
• 26:56
  possible
• 26:57
  for
• 26:57
  people
• 26:57
  to
• 26:58
  kind
• 26:58
  of
• 26:58
  be
• 26:58
  a
• 26:58
  bit
• 26:59
  more
• 26:59
  like
• 26:59
  that
• 26:59
  if
• 26:59
  they
• 26:59
  wanted
• 27:00
  to.
• 27:00
  And
• 27:01
  it's.
• 27:01
  I
• 27:02
  think,
• 27:02
  you
• 27:02
  know,
• 27:02
  I
• 27:02
  like
• 27:02
  to
• 27:03
  remind
• 27:03
  people
• 27:03
  that
• 27:04
  even
• 27:05
  if
• 27:06
  some
• 27:06
  people
• 27:06
  are
• 27:07
  naturally
• 27:07
  more
• 27:07
  confident
• 27:07
  than
• 27:08
  somebody
• 27:08
  else,
• 27:08
  it's
• 27:09
  all
• 27:09
  trainable,
• 27:10
  you
• 27:10
  know,
• 27:10
  it's
• 27:10
  still
• 27:11
  learnable.
• 27:11
  It,
• 27:11
  you
• 27:11
  know,
• 27:12
  it
• 27:12
  isn't.
• 27:12
  You've
• 27:13
  either
• 27:13
  born
• 27:13
  with
• 27:13
  it
• 27:13
  or
• 27:13
  you're
• 27:14
  not.
• 27:14
  Yes,
• 27:15
  of
• 27:15
  course,
• 27:15
  your
• 27:15
  upbringing
• 27:16
  plays
• 27:16
  a
• 27:16
  huge
• 27:16
  part
• 27:16
  of
• 27:17
  it,
• 27:17
  but
• 27:19
  it's
• 27:19
  still
• 27:19
  absolutely
• 27:20
  changeable.
• 27:21
  I
• 27:21
  think
• 27:21
  that's
• 27:21
  really
• 27:21
  important
• 27:21
  as
• 27:22
  well
• 27:22
  because
• 27:22
  there'll
• 27:22
  be
• 27:22
  some
• 27:22
  people
• 27:23
  listening,
• 27:23
  talking
• 27:24
  about
• 27:24
  limiting
• 27:24
  beliefs,
• 27:25
  who
• 27:25
  already
• 27:26
  be
• 27:26
  saying
• 27:26
  to
• 27:26
  themselves,
• 27:27
  yeah,
• 27:27
  well,
• 27:27
  that's
• 27:27
  okay,
• 27:28
  but
• 27:28
  I
• 27:28
  couldn't
• 27:28
  do
• 27:29
  that
• 27:29
  because
• 27:29
  I'm
• 27:29
  not
• 27:29
  that
• 27:30
  person
• 27:30
  or
• 27:30
  I
• 27:31
  should
• 27:31
  be
• 27:32
  that
• 27:32
  upbringing.
• 27:33
  It's
• 27:33
  just
• 27:33
  who
• 27:33
  I
• 27:33
  am.
• 27:34
  But
• 27:34
  actually
• 27:34
  what
• 27:34
  we're
• 27:34
  saying
• 27:35
  is,
• 27:35
  no,
• 27:35
  it's
• 27:35
  not.
• 27:35
  You
• 27:36
  can,
• 27:36
  you
• 27:36
  can
• 27:36
  absolutely
• 27:37
  re,
• 27:38
  reboot,
• 27:38
  reset
• 27:39
  that,
• 27:39
  mind
• 27:39
  that
• 27:40
  in
• 27:40
  your
• 27:40
  head.
• 27:41
  And
• 27:42
  it's
• 27:42
  not
• 27:42
  to
• 27:42
  diminish
• 27:42
  whatever
• 27:43
  someone's
• 27:43
  been
• 27:43
  through,
• 27:43
  you
• 27:44
  know,
• 27:44
  but
• 27:44
  like
• 27:45
  I
• 27:45
  said
• 27:45
  to
• 27:45
  you,
• 27:45
  I've
• 27:45
  worked
• 27:45
  with
• 27:45
  people
• 27:46
  who've
• 27:46
  had
• 27:46
  some
• 27:46
  really
• 27:47
  horrific
• 27:48
  events
• 27:48
  in
• 27:48
  their
• 27:48
  life,
• 27:50
  and
• 27:50
  I've
• 27:50
  had.
• 27:50
  People
• 27:50
  have
• 27:50
  had
• 27:51
  something
• 27:51
  really
• 27:51
  minor
• 27:52
  in
• 27:52
  comparison,
• 27:52
  but
• 27:53
  the
• 27:53
  impact
• 27:53
  on
• 27:53
  them
• 27:54
  have
• 27:54
  been
• 27:54
  the
• 27:55
  same
• 27:55
  or
• 27:55
  sometimes
• 27:56
  the,
• 27:56
  the
• 27:56
  lesser
• 27:57
  one
• 27:57
  has
• 27:57
  had
• 27:57
  more
• 27:57
  of
• 27:57
  an
• 27:57
  impact.
• 27:58
  So
• 27:58
  it
• 27:58
  isn't
• 27:59
  kind
• 27:59
  of
• 27:59
  quantifiable
• 28:00
  in
• 28:00
  that
• 28:01
  way,
• 28:02
  but
• 28:02
  it's
• 28:03
  more
• 28:03
  about
• 28:04
  if
• 28:04
  you
• 28:04
  get
• 28:04
  to
• 28:05
  a
• 28:05
  point
• 28:05
  where
• 28:05
  enough's
• 28:06
  enough,
• 28:06
  you
• 28:06
  don't
• 28:06
  want
• 28:06
  it,
• 28:07
  you'd
• 28:07
  rather
• 28:07
  have
• 28:07
  a
• 28:08
  different
• 28:08
  way
• 28:08
  of
• 28:09
  thinking
• 28:09
  and
• 28:09
  feeling,
• 28:09
  then
• 28:10
  it
• 28:10
  is
• 28:10
  100%
• 28:11
  changeable.
• 28:11
  And
• 28:12
  we're
• 28:12
  not
• 28:12
  saying
• 28:12
  that
• 28:13
  changing
• 28:13
  our
• 28:13
  thinking
• 28:14
  is
• 28:14
  the
• 28:14
  driver
• 28:14
  to
• 28:15
  lead
• 28:15
  to
• 28:15
  success.
• 28:16
  But
• 28:16
  what
• 28:16
  we're
• 28:17
  saying
• 28:17
  is
• 28:17
  it,
• 28:17
  you
• 28:18
  know,
• 28:18
  as
• 28:18
  in
• 28:18
  we're
• 28:19
  not
• 28:19
  saying,
• 28:19
  oh,
• 28:19
  well,
• 28:20
  you
• 28:20
  can
• 28:20
  just
• 28:20
  take
• 28:20
  that
• 28:20
  away
• 28:21
  and
• 28:22
  you'll
• 28:22
  think
• 28:22
  differently
• 28:23
  and
• 28:23
  then
• 28:23
  everything
• 28:23
  will
• 28:24
  be
• 28:24
  perfect.
• 28:24
  That's
• 28:25
  not
• 28:25
  what
• 28:25
  we're
• 28:25
  saying,
• 28:25
  is
• 28:25
  it?
• 28:26
  We're
• 28:26
  just
• 28:26
  saying
• 28:26
  that
• 28:26
  we're
• 28:26
  going
• 28:27
  to
• 28:27
  attack
• 28:27
  it
• 28:27
  with
• 28:27
  a
• 28:27
  different
• 28:28
  perspective.
• 28:28
  Yeah.
• 28:29
  And
• 28:29
  it
• 28:29
  can
• 28:29
  have
• 28:30
  a
• 28:30
  huge
• 28:30
  impact
• 28:31
  in
• 28:31
  helping
• 28:31
  you
• 28:31
  to
• 28:31
  achieve
• 28:32
  the
• 28:32
  things
• 28:32
  that
• 28:32
  you
• 28:32
  want.
• 28:32
  And
• 28:33
  it
• 28:33
  will
• 28:34
  certainly
• 28:34
  help
• 28:34
  and
• 28:34
  aid
• 28:35
  it.
• 28:35
  But
• 28:35
  of
• 28:36
  course,
• 28:36
  you've
• 28:37
  got
• 28:37
  to
• 28:37
  have
• 28:37
  a
• 28:37
  plan.
• 28:37
  You've
• 28:37
  got
• 28:37
  to
• 28:37
  have
• 28:38
  a
• 28:38
  strategy.
• 28:38
  You
• 28:38
  know.
• 28:39
  You
• 28:39
  know,
• 28:39
  I
• 28:39
  work
• 28:39
  with
• 28:39
  people
• 28:40
  and
• 28:40
  I
• 28:40
  say
• 28:40
  it's
• 28:41
  strategy
• 28:42
  alone
• 28:42
  isn't
• 28:42
  enough
• 28:43
  because
• 28:43
  usually
• 28:43
  I'm
• 28:44
  working
• 28:44
  with
• 28:44
  people
• 28:44
  who've
• 28:44
  got
• 28:44
  the
• 28:44
  strategy.
• 28:45
  They've
• 28:45
  got
• 28:45
  the
• 28:45
  plan,
• 28:45
  they've
• 28:46
  got
• 28:46
  the
• 28:46
  know
• 28:46
  how.
• 28:46
  They're,
• 28:47
  they're,
• 28:48
  they're
• 28:48
  very
• 28:48
  intelligent.
• 28:50
  You
• 28:50
  know,
• 28:50
  they
• 28:51
  know
• 28:51
  a
• 28:51
  lot
• 28:51
  already.
• 28:52
  I'm
• 28:52
  not
• 28:52
  telling
• 28:53
  them
• 28:53
  how
• 28:53
  to
• 28:53
  do
• 28:53
  that
• 28:53
  thing.
• 28:54
  But
• 28:55
  it's
• 28:56
  the
• 28:57
  kind
• 28:57
  of
• 28:57
  mind
• 28:58
  that's
• 28:58
  the
• 28:58
  missing
• 28:59
  piece
• 28:59
  that
• 28:59
  we
• 28:59
  need
• 29:00
  to
• 29:00
  help
• 29:00
  them
• 29:00
  with.
• 29:00
  So
• 29:00
  it's
• 29:00
  getting
• 29:00
  the
• 29:00
  two
• 29:01
  working
• 29:01
  in
• 29:01
  alignment
• 29:02
  together.
• 29:02
  But
• 29:02
  you're
• 29:02
  absolutely
• 29:03
  right.
• 29:03
  If
• 29:03
  you're
• 29:03
  full
• 29:03
  of
• 29:03
  confidence
• 29:04
  but
• 29:04
  you've
• 29:04
  got
• 29:04
  no
• 29:04
  plan,
• 29:05
  that's
• 29:06
  not
• 29:06
  a
• 29:06
  great
• 29:06
  combination
• 29:07
  either.
• 29:07
  Yeah,
• 29:07
  I
• 29:07
  just
• 29:08
  wanted
• 29:08
  to
• 29:08
  get
• 29:08
  clarity
• 29:08
  on
• 29:08
  that
• 29:09
  because
• 29:09
  I
• 29:09
  don't
• 29:09
  want
• 29:09
  anyone
• 29:09
  going
• 29:10
  to
• 29:10
  bed
• 29:10
  tonight
• 29:10
  thinking
• 29:11
  if
• 29:11
  I
• 29:11
  just
• 29:11
  lie
• 29:11
  here
• 29:12
  and
• 29:12
  think
• 29:12
  tomorrow
• 29:13
  I
• 29:13
  will
• 29:13
  become
• 29:13
  a
• 29:13
  millionaire,
• 29:14
  that
• 29:14
  they're
• 29:14
  going
• 29:15
  to
• 29:15
  wake
• 29:15
  up
• 29:15
  the
• 29:15
  next
• 29:15
  day
• 29:15
  and
• 29:15
  it's
• 29:16
  all
• 29:16
  solved.
• 29:16
  Because
• 29:17
  that's
• 29:17
  not
• 29:17
  what
• 29:17
  either
• 29:17
  of
• 29:17
  us
• 29:18
  are
• 29:18
  about.
• 29:18
  It's
• 29:18
  about
• 29:18
  the
• 29:19
  two
• 29:19
  things,
• 29:19
  the
• 29:19
  mindset
• 29:20
  and
• 29:20
  the
• 29:20
  planning
• 29:20
  and
• 29:21
  strategy
• 29:21
  working
• 29:21
  together.
• 29:22
  Now,
• 29:22
  Christian,
• 29:23
  you've
• 29:23
  got
• 29:23
  some
• 29:23
  new
• 29:24
  work
• 29:24
  which
• 29:24
  I'm
• 29:24
  incredibly
• 29:25
  interested
• 29:26
  in,
• 29:26
  and
• 29:26
  I
• 29:26
  want
• 29:26
  to
• 29:26
  ask
• 29:27
  you
• 29:27
  a
• 29:27
  few
• 29:27
  questions
• 29:28
  about
• 29:28
  it
• 29:28
  now.
• 29:29
  So
• 29:29
  you
• 29:29
  have
• 29:29
  recently
• 29:30
  started
• 29:30
  talking
• 29:30
  about
• 29:31
  something
• 29:31
  that
• 29:31
  I
• 29:31
  know
• 29:31
  that
• 29:32
  my
• 29:32
  listeners
• 29:33
  100%
• 29:33
  struggle
• 29:34
  with,
• 29:34
  and
• 29:34
  that's
• 29:35
  how
• 29:35
  to
• 29:35
  help
• 29:35
  people
• 29:36
  get
• 29:36
  out
• 29:36
  of
• 29:36
  their
• 29:37
  own
• 29:37
  head
• 29:37
  and
• 29:38
  feel
• 29:38
  comfortable
• 29:39
  and
• 29:39
  confident
• 29:40
  on
• 29:41
  camera.
• 29:42
  So
• 29:42
  talk
• 29:43
  to
• 29:43
  me
• 29:43
  about
• 29:43
  where
• 29:44
  this
• 29:44
  has
• 29:44
  come
• 29:44
  from.
• 29:44
  Why
• 29:45
  now?
• 29:45
  Why
• 29:45
  do
• 29:46
  you
• 29:46
  think
• 29:46
  this
• 29:46
  is
• 29:46
  a
• 29:46
  conversation
• 29:47
  we
• 29:47
  need
• 29:47
  to
• 29:47
  be
• 29:47
  having
• 29:47
  in
• 29:47
  2026?
• 29:48
  It's
• 29:49
  a
• 29:49
  new
• 29:49
  version
• 29:49
  of
• 29:50
  something
• 29:50
  I've
• 29:50
  been
• 29:50
  doing
• 29:50
  for
• 29:50
  years.
• 29:51
  If
• 29:51
  you.
• 29:51
  I
• 29:51
  think,
• 29:51
  you
• 29:52
  know,
• 29:52
  starting
• 29:52
  out,
• 29:53
  I've
• 29:53
  always
• 29:53
  helped
• 29:53
  people
• 29:54
  with,
• 29:55
  you
• 29:55
  know,
• 29:55
  fear
• 29:56
  of
• 29:56
  public
• 29:56
  speaking,
• 29:57
  getting
• 29:57
  ready
• 29:58
  to
• 29:58
  do
• 29:58
  presentations,
• 29:58
  you
• 29:59
  know,
• 29:59
  whether
• 29:59
  that
• 29:59
  be
• 29:59
  just
• 29:59
  a
• 30:00
  team
• 30:00
  meeting
• 30:00
  or
• 30:00
  whether
• 30:00
  that
• 30:01
  be
• 30:01
  a
• 30:01
  CEO
• 30:01
  who's
• 30:01
  got
• 30:02
  to
• 30:02
  address,
• 30:03
  you
• 30:03
  know,
• 30:04
  the
• 30:04
  board
• 30:05
  or
• 30:05
  do
• 30:05
  massive
• 30:06
  on
• 30:06
  stage,
• 30:07
  you
• 30:08
  know,
• 30:08
  keynote
• 30:09
  speeches,
• 30:09
  you
• 30:10
  know,
• 30:10
  wedding
• 30:10
  speeches.
• 30:11
  Over
• 30:11
  the
• 30:12
  years,
• 30:12
  I've
• 30:12
  helped
• 30:13
  with
• 30:13
  them
• 30:13
  all.
• 30:13
  And
• 30:14
  the
• 30:14
  contestant
• 30:14
  I
• 30:15
  work
• 30:15
  with
• 30:15
  on
• 30:15
  the
• 30:15
  first
• 30:15
  year
• 30:15
  of
• 30:16
  X
• 30:16
  Factor,
• 30:17
  it
• 30:18
  was
• 30:18
  performance
• 30:18
  nerves
• 30:18
  and
• 30:18
  she
• 30:19
  kept
• 30:19
  forgetting
• 30:19
  the
• 30:19
  lines,
• 30:20
  the
• 30:20
  words
• 30:21
  of
• 30:21
  the.
• 30:21
  The
• 30:21
  lyrics.
• 30:22
  So
• 30:22
  it's
• 30:23
  something
• 30:23
  that
• 30:23
  I've
• 30:23
  always
• 30:23
  done.
• 30:24
  But
• 30:24
  I
• 30:24
  think
• 30:25
  the
• 30:26
  way
• 30:26
  we
• 30:26
  work,
• 30:27
  obviously,
• 30:28
  the.
• 30:28
  The
• 30:29
  huge
• 30:30
  popularity
• 30:31
  of
• 30:31
  social
• 30:31
  media
• 30:32
  has
• 30:33
  meant
• 30:33
  that
• 30:33
  things
• 30:34
  have
• 30:34
  shifted
• 30:34
  slightly.
• 30:36
  Where
• 30:37
  I've
• 30:37
  had
• 30:37
  a
• 30:37
  lot
• 30:38
  of
• 30:38
  people
• 30:38
  say
• 30:38
  to
• 30:38
  me,
• 30:38
  like
• 30:38
  we
• 30:39
  were
• 30:39
  saying
• 30:39
  earlier,
• 30:39
  you
• 30:40
  know,
• 30:40
  I've.
• 30:40
  I've
• 30:41
  been
• 30:41
  putting
• 30:41
  content
• 30:42
  out
• 30:42
  for
• 30:42
  years
• 30:42
  in
• 30:43
  one
• 30:43
  form
• 30:43
  or
• 30:43
  another.
• 30:45
  I
• 30:45
  haven't
• 30:45
  always
• 30:45
  found
• 30:45
  it
• 30:46
  easy,
• 30:46
  haven't
• 30:46
  always
• 30:46
  found
• 30:46
  it
• 30:47
  comfortable,
• 30:47
  but
• 30:48
  I
• 30:48
  just
• 30:48
  do
• 30:48
  it.
• 30:49
  And
• 30:50
  people
• 30:50
  will
• 30:50
  say,
• 30:50
  and
• 30:51
  I'll
• 30:51
  do
• 30:51
  a
• 30:51
  lot
• 30:51
  of
• 30:51
  live
• 30:52
  kind
• 30:52
  of
• 30:52
  broadcasts
• 30:53
  and
• 30:53
  webinars
• 30:54
  and
• 30:54
  zoom
• 30:55
  things,
• 30:55
  and
• 30:55
  people
• 30:55
  say,
• 30:56
  oh,
• 30:56
  it's
• 30:56
  easy
• 30:56
  for
• 30:56
  you.
• 30:56
  I
• 30:56
  wish
• 30:57
  I
• 30:57
  could
• 30:57
  do
• 30:57
  that.
• 30:58
  And,
• 30:58
  yeah,
• 30:59
  there's
• 30:59
  just
• 30:59
  been
• 30:59
  more
• 30:59
  and
• 30:59
  more
• 30:59
  chatter,
• 31:00
  more
• 31:00
  and
• 31:00
  more
• 31:00
  conversations,
• 31:01
  and
• 31:02
  a
• 31:02
  number
• 31:02
  of
• 31:02
  clients,
• 31:03
  particularly
• 31:03
  in
• 31:03
  the
• 31:03
  last
• 31:03
  six
• 31:04
  months,
• 31:04
  you
• 31:04
  know
• 31:05
  who,
• 31:06
  if
• 31:06
  it's.
• 31:07
  Even
• 31:07
  if
• 31:07
  it's
• 31:07
  not
• 31:08
  a
• 31:08
  business
• 31:08
  person,
• 31:09
  you
• 31:09
  know,
• 31:09
  I've
• 31:10
  had
• 31:10
  this
• 31:10
  young
• 31:10
  lady
• 31:11
  came
• 31:11
  to
• 31:11
  me
• 31:11
  who
• 31:11
  she
• 31:12
  called
• 31:12
  it.
• 31:12
  She
• 31:12
  keeps
• 31:13
  getting
• 31:13
  the
• 31:14
  team's
• 31:14
  terrors.
• 31:15
  So
• 31:15
  every
• 31:15
  time
• 31:15
  that
• 31:15
  she
• 31:16
  has
• 31:16
  to
• 31:16
  do
• 31:16
  a
• 31:16
  teams
• 31:16
  meeting,
• 31:16
  she
• 31:17
  was
• 31:17
  petrified.
• 31:17
  You
• 31:17
  know,
• 31:17
  in
• 31:18
  the
• 31:18
  office,
• 31:19
  in
• 31:19
  the
• 31:19
  same
• 31:19
  meeting,
• 31:19
  she's
• 31:20
  absolutely
• 31:20
  fine.
• 31:20
  But
• 31:21
  there's
• 31:21
  something
• 31:21
  about
• 31:21
  the
• 31:21
  camera
• 31:22
  and
• 31:22
  the
• 31:22
  screen
• 31:22
  that
• 31:22
  just
• 31:23
  took
• 31:23
  the
• 31:23
  anxiety
• 31:24
  to
• 31:24
  a
• 31:24
  whole
• 31:24
  nother
• 31:25
  level.
• 31:26
  And
• 31:26
  that's
• 31:27
  happened
• 31:27
  quite
• 31:27
  a
• 31:27
  few
• 31:27
  times.
• 31:28
  Probably
• 31:28
  more
• 31:29
  so
• 31:29
  in
• 31:29
  the
• 31:29
  last
• 31:29
  couple
• 31:29
  of
• 31:29
  years
• 31:30
  when
• 31:30
  we
• 31:30
  were
• 31:30
  doing
• 31:31
  a
• 31:31
  lot
• 31:31
  more
• 31:31
  online,
• 31:31
  where
• 31:32
  people
• 31:33
  who
• 31:33
  had
• 31:34
  confidence
• 31:34
  to
• 31:35
  deliver
• 31:35
  it
• 31:35
  in
• 31:35
  one
• 31:35
  format
• 31:36
  were
• 31:36
  really
• 31:36
  struggling
• 31:38
  with
• 31:38
  it
• 31:38
  in
• 31:38
  another
• 31:38
  format.
• 31:39
  But
• 31:39
  from
• 31:39
  a
• 31:40
  business
• 31:40
  point
• 31:40
  of
• 31:40
  view,
• 31:40
  I
• 31:41
  think
• 31:41
  we've
• 31:41
  all
• 31:41
  heard
• 31:42
  that
• 31:42
  video
• 31:43
  is
• 31:43
  good
• 31:44
  for
• 31:44
  business.
• 31:45
  I'm
• 31:45
  not
• 31:46
  saying
• 31:46
  that
• 31:46
  everybody
• 31:47
  should
• 31:47
  do
• 31:47
  video.
• 31:48
  If
• 31:48
  you
• 31:48
  don't
• 31:48
  want
• 31:48
  to
• 31:48
  do
• 31:49
  video,
• 31:49
  it's
• 31:49
  your
• 31:49
  business,
• 31:49
  don't
• 31:50
  do
• 31:50
  it.
• 31:50
  Find
• 31:50
  another
• 31:51
  medium.
• 31:51
  But
• 31:51
  if
• 31:52
  you
• 31:52
  want
• 31:52
  to
• 31:52
  do
• 31:52
  video
• 31:52
  and
• 31:53
  you're
• 31:53
  struggling
• 31:54
  to
• 31:54
  put
• 31:55
  yourself
• 31:55
  in
• 31:55
  front
• 31:55
  of
• 31:55
  the
• 31:56
  camera
• 31:56
  consistently,
• 31:57
  then
• 31:58
  there's
• 31:59
  some
• 31:59
  work
• 31:59
  that
• 32:00
  can
• 32:00
  be
• 32:00
  done
• 32:00
  to
• 32:00
  make
• 32:00
  it
• 32:00
  easier
• 32:01
  for
• 32:02
  you.
• 32:02
  For
• 32:02
  sure.
• 32:03
  Yeah,
• 32:03
  absolutely.
• 32:04
  And
• 32:04
  right
• 32:04
  now,
• 32:04
  in
• 32:05
  2026,
• 32:05
  I've
• 32:06
  been
• 32:06
  talking
• 32:06
  about
• 32:06
  it
• 32:06
  a
• 32:06
  lot
• 32:07
  to
• 32:07
  people.
• 32:07
  If
• 32:07
  you
• 32:08
  want
• 32:08
  to
• 32:08
  do
• 32:08
  well
• 32:08
  on
• 32:09
  social
• 32:09
  media,
• 32:09
  social
• 32:09
  media
• 32:10
  is
• 32:10
  a
• 32:10
  choice.
• 32:10
  But
• 32:10
  if
• 32:10
  you
• 32:10
  want
• 32:10
  to
• 32:11
  do
• 32:11
  well
• 32:11
  on
• 32:11
  it,
• 32:11
  particularly
• 32:11
  on
• 32:12
  Instagram,
• 32:12
  you
• 32:13
  gotta
• 32:13
  get
• 32:13
  on
• 32:14
  camera,
• 32:14
  you've
• 32:14
  gotta
• 32:14
  get
• 32:15
  your
• 32:15
  face
• 32:15
  on.
• 32:15
  The
• 32:15
  old
• 32:16
  way
• 32:16
  of
• 32:16
  doing
• 32:16
  it.
• 32:17
  Posting
• 32:17
  pretty
• 32:17
  portfolio
• 32:18
  pictures
• 32:19
  right
• 32:19
  now
• 32:19
  isn't
• 32:19
  working.
• 32:19
  And
• 32:20
  I
• 32:20
  think
• 32:20
  we're
• 32:20
  definitely
• 32:20
  in
• 32:21
  this
• 32:21
  trust
• 32:21
  recession
• 32:22
  with
• 32:22
  AI
• 32:23
  where
• 32:23
  people
• 32:23
  don't
• 32:23
  believe
• 32:23
  anything
• 32:24
  they
• 32:24
  see.
• 32:24
  And
• 32:24
  so
• 32:25
  actually
• 32:25
  seeing
• 32:26
  you
• 32:26
  showing
• 32:26
  up
• 32:26
  on
• 32:27
  camera
• 32:28
  is
• 32:28
  important
• 32:28
  to
• 32:29
  them.
• 32:29
  So
• 32:29
  what
• 32:30
  do
• 32:30
  you
• 32:30
  think
• 32:30
  are
• 32:30
  some
• 32:30
  of
• 32:30
  the
• 32:30
  common
• 32:31
  reasons?
• 32:32
  I
• 32:32
  know
• 32:32
  the
• 32:32
  ones
• 32:32
  that
• 32:32
  people
• 32:33
  give
• 32:33
  me,
• 32:33
  but
• 32:33
  I'd
• 32:33
  love
• 32:33
  to
• 32:33
  hear
• 32:33
  it
• 32:34
  from
• 32:34
  you.
• 32:34
  What
• 32:34
  are
• 32:34
  some
• 32:34
  of
• 32:34
  the
• 32:34
  common
• 32:35
  reasons
• 32:35
  people
• 32:35
  would
• 32:36
  say
• 32:36
  to
• 32:36
  you,
• 32:37
  this
• 32:37
  is
• 32:37
  why
• 32:37
  I
• 32:37
  don't
• 32:38
  show
• 32:38
  up
• 32:38
  on
• 32:38
  an
• 32:39
  Instagram
• 32:39
  reel,
• 32:39
  for
• 32:40
  example.
• 32:40
  I
• 32:40
  mean,
• 32:41
  before
• 32:41
  we
• 32:41
  go
• 32:41
  there,
• 32:42
  just
• 32:42
  back
• 32:42
  up
• 32:42
  to
• 32:42
  what
• 32:43
  you
• 32:43
  said.
• 32:43
  I
• 32:43
  think
• 32:44
  why
• 32:44
  video
• 32:44
  is
• 32:45
  so
• 32:45
  beneficial
• 32:46
  is
• 32:46
  because
• 32:46
  the
• 32:47
  basic
• 32:47
  that
• 32:48
  is
• 32:48
  always
• 32:48
  taught
• 32:48
  in
• 32:49
  marketing
• 32:49
  is
• 32:49
  the
• 32:50
  know
• 32:50
  like
• 32:50
  and
• 32:50
  trust
• 32:51
  factor,
• 32:51
  isn't
• 32:51
  it?
• 32:51
  And
• 32:51
  I
• 32:52
  think
• 32:52
  there's
• 32:53
  no
• 32:53
  other
• 32:53
  replacement
• 32:54
  for
• 32:54
  how
• 32:54
  video
• 32:55
  can
• 32:55
  do
• 32:55
  that.
• 32:56
  Not
• 32:56
  the
• 32:57
  only
• 32:57
  way.
• 32:57
  And
• 32:57
  I'm
• 32:57
  not
• 32:57
  saying
• 32:58
  you
• 32:58
  should
• 32:58
  if
• 32:58
  you
• 32:58
  don't
• 32:58
  really
• 32:59
  want
• 32:59
  to
• 32:59
  do
• 32:59
  it,
• 32:59
  but
• 32:59
  if
• 32:59
  you
• 33:00
  want
• 33:00
  to,
• 33:00
  if
• 33:00
  you
• 33:00
  want
• 33:00
  to
• 33:00
  give
• 33:00
  yourself
• 33:01
  the
• 33:01
  best
• 33:01
  possible
• 33:02
  chance,
• 33:02
  like
• 33:02
  you
• 33:02
  say,
• 33:03
  in
• 33:03
  the,
• 33:03
  in
• 33:03
  the
• 33:03
  world
• 33:03
  of
• 33:03
  AI
• 33:04
  and
• 33:04
  that
• 33:04
  trust
• 33:04
  recession,
• 33:05
  it's
• 33:06
  the
• 33:06
  fastest
• 33:06
  way
• 33:07
  to
• 33:07
  build
• 33:07
  that
• 33:07
  know
• 33:08
  like
• 33:08
  and
• 33:08
  trust
• 33:08
  factor
• 33:09
  and
• 33:09
  create
• 33:09
  that
• 33:10
  kind
• 33:10
  of
• 33:10
  human
• 33:12
  connection
• 33:12
  with
• 33:12
  people.
• 33:13
  And
• 33:13
  will
• 33:13
  you
• 33:14
  be
• 33:14
  for
• 33:14
  everyone?
• 33:14
  No,
• 33:15
  but
• 33:15
  that's
• 33:15
  fine.
• 33:16
  But
• 33:16
  you
• 33:16
  will
• 33:16
  attract
• 33:17
  the
• 33:17
  ones
• 33:17
  that
• 33:18
  do
• 33:18
  vibe
• 33:18
  with
• 33:19
  you
• 33:19
  and
• 33:19
  you'll
• 33:19
  repel
• 33:20
  the
• 33:20
  ones
• 33:20
  that
• 33:20
  don't.
• 33:21
  And
• 33:21
  that's
• 33:21
  great
• 33:21
  because
• 33:21
  you.
• 33:22
  You
• 33:22
  save
• 33:22
  yourself
• 33:22
  an
• 33:23
  awful
• 33:23
  lot
• 33:23
  of
• 33:23
  time
• 33:24
  if
• 33:24
  someone's
• 33:24
  not
• 33:25
  met
• 33:25
  you
• 33:25
  or
• 33:25
  spoken
• 33:25
  to
• 33:26
  you
• 33:26
  before
• 33:26
  and
• 33:27
  you
• 33:27
  don't
• 33:27
  connect
• 33:28
  well.
• 33:28
  If
• 33:29
  they
• 33:29
  reach
• 33:29
  out
• 33:29
  to
• 33:29
  you
• 33:29
  and
• 33:30
  they
• 33:30
  want
• 33:30
  to
• 33:30
  do
• 33:30
  business
• 33:30
  with
• 33:30
  you,
• 33:31
  there's
• 33:31
  a
• 33:31
  high
• 33:31
  chance
• 33:31
  if
• 33:31
  they've
• 33:32
  consumed
• 33:33
  some
• 33:33
  or
• 33:33
  a
• 33:34
  lot
• 33:34
  of
• 33:34
  your
• 33:34
  video
• 33:34
  content,
• 33:35
  then
• 33:35
  you're
• 33:36
  already
• 33:36
  further
• 33:36
  down
• 33:37
  that
• 33:37
  process
• 33:37
  than
• 33:38
  what
• 33:38
  you
• 33:38
  would
• 33:38
  be
• 33:38
  if
• 33:38
  it
• 33:38
  was
• 33:38
  just
• 33:39
  pretty
• 33:39
  pictures
• 33:40
  or
• 33:40
  text
• 33:41
  alone.
• 33:41
  Yeah,
• 33:41
  so
• 33:42
  true.
• 33:42
  So
• 33:42
  let's
• 33:42
  go
• 33:42
  into
• 33:43
  those.
• 33:44
  Why.
• 33:44
  Why
• 33:44
  do
• 33:44
  people
• 33:45
  not
• 33:45
  want
• 33:45
  to
• 33:45
  do
• 33:45
  it?
• 33:46
  I
• 33:47
  think
• 33:47
  it's.
• 33:48
  We
• 33:48
  all
• 33:48
  struggle
• 33:49
  to
• 33:49
  do
• 33:49
  anything
• 33:49
  that
• 33:50
  feels
• 33:50
  uncomfortable
• 33:51
  and
• 33:51
  that's
• 33:52
  it.
• 33:52
  You
• 33:52
  know,
• 33:52
  there's.
• 33:53
  There's
• 33:53
  so
• 33:53
  many
• 33:53
  things
• 33:54
  that
• 33:54
  make
• 33:54
  it
• 33:54
  uncomfortable.
• 33:55
  As
• 33:55
  we've.
• 33:55
  As
• 33:56
  I
• 33:56
  said
• 33:56
  earlier,
• 33:57
  the
• 33:57
  tech
• 33:57
  is
• 33:58
  a
• 33:58
  huge
• 33:59
  thing.
• 33:59
  You
• 33:59
  know,
• 33:59
  often
• 34:00
  if
• 34:00
  you're
• 34:00
  recording
• 34:00
  on
• 34:01
  your
• 34:01
  own,
• 34:01
  you
• 34:01
  talk
• 34:02
  into
• 34:02
  a
• 34:02
  camera,
• 34:02
  which
• 34:03
  is
• 34:03
  a
• 34:03
  foreign
• 34:04
  alien
• 34:04
  thing.
• 34:04
  If
• 34:05
  you've
• 34:05
  not
• 34:05
  done
• 34:05
  it
• 34:05
  much
• 34:06
  before,
• 34:07
  there's
• 34:07
  the
• 34:07
  fear
• 34:08
  of
• 34:08
  being
• 34:08
  judged.
• 34:09
  There's
• 34:10
  the
• 34:10
  worry
• 34:10
  that
• 34:11
  no
• 34:11
  one's
• 34:12
  going
• 34:12
  to
• 34:12
  want
• 34:12
  to
• 34:12
  listen
• 34:12
  to
• 34:12
  you.
• 34:13
  Who
• 34:14
  are
• 34:14
  you
• 34:14
  to
• 34:15
  kind
• 34:15
  of
• 34:15
  be
• 34:16
  the
• 34:16
  one
• 34:17
  doing
• 34:17
  this?
• 34:19
  Yeah.
• 34:19
  Fear
• 34:19
  of
• 34:19
  failure,
• 34:20
  fear
• 34:20
  of
• 34:20
  success.
• 34:22
  Just
• 34:22
  that
• 34:22
  visibility
• 34:23
  of.
• 34:23
  Of
• 34:24
  sticking
• 34:24
  your
• 34:24
  head
• 34:24
  up
• 34:25
  and
• 34:25
  being
• 34:26
  seen
• 34:26
  can
• 34:26
  be
• 34:27
  uncomfortable.
• 34:28
  And
• 34:28
  when
• 34:28
  I
• 34:29
  say
• 34:29
  uncomfortable,
• 34:30
  why
• 34:30
  that
• 34:30
  matters
• 34:31
  from
• 34:31
  a
• 34:31
  mindset
• 34:31
  perspective
• 34:32
  is
• 34:32
  that
• 34:33
  when
• 34:33
  we
• 34:33
  do
• 34:33
  anything
• 34:33
  that
• 34:34
  feels
• 34:34
  uncomfortable,
• 34:35
  the
• 34:35
  mind
• 34:36
  is
• 34:36
  triggered
• 34:37
  into
• 34:37
  that
• 34:38
  protection
• 34:39
  mode
• 34:39
  that
• 34:40
  I
• 34:40
  mentioned
• 34:40
  to
• 34:40
  you
• 34:40
  earlier
• 34:41
  that
• 34:42
  its
• 34:42
  primary
• 34:42
  objective
• 34:43
  is
• 34:43
  to
• 34:43
  keep
• 34:43
  us
• 34:43
  safe.
• 34:44
  The
• 34:44
  mind
• 34:45
  is
• 34:45
  not
• 34:45
  programmed
• 34:46
  for
• 34:46
  visibility,
• 34:47
  it's
• 34:47
  programmed
• 34:48
  for
• 34:48
  protection.
• 34:50
  So
• 34:50
  if
• 34:50
  we
• 34:50
  do
• 34:50
  anything
• 34:51
  that
• 34:51
  feels
• 34:52
  slightly
• 34:52
  new,
• 34:54
  different,
• 34:54
  or
• 34:54
  uncomfortable,
• 34:55
  the
• 34:55
  mind
• 34:55
  goes,
• 34:56
  whoa,
• 34:56
  what's
• 34:56
  going
• 34:56
  on?
• 34:57
  And
• 34:57
  then
• 34:57
  it
• 34:57
  goes
• 34:57
  into
• 34:57
  that
• 34:58
  protection
• 34:58
  mode.
• 34:58
  And
• 34:58
  that's
• 34:58
  where
• 34:59
  often
• 34:59
  then
• 34:59
  people
• 34:59
  experience
• 35:00
  feelings
• 35:00
  that
• 35:00
  can
• 35:01
  feel
• 35:01
  a
• 35:02
  bit
• 35:02
  stressy,
• 35:02
  a
• 35:03
  bit
• 35:03
  kind
• 35:03
  of
• 35:04
  panicky,
• 35:05
  a
• 35:05
  bit
• 35:06
  worried.
• 35:06
  Or
• 35:06
  then
• 35:06
  we
• 35:07
  go
• 35:07
  into
• 35:07
  that
• 35:07
  overthinking
• 35:08
  loop
• 35:08
  and
• 35:09
  we
• 35:09
  try
• 35:10
  and
• 35:10
  talk
• 35:10
  ourselves
• 35:10
  out
• 35:11
  of
• 35:11
  it
• 35:11
  by
• 35:11
  justifying
• 35:11
  why
• 35:12
  we
• 35:12
  shouldn't
• 35:12
  be
• 35:12
  doing
• 35:12
  it.
• 35:13
  And.
• 35:13
  And
• 35:13
  then
• 35:13
  that
• 35:14
  stalls
• 35:14
  us
• 35:14
  and
• 35:15
  keeps
• 35:15
  us
• 35:15
  stuck.
• 35:16
  So,
• 35:16
  yeah,
• 35:16
  that,
• 35:17
  that's
• 35:17
  primarily
• 35:18
  why
• 35:18
  it's.
• 35:19
  It's
• 35:19
  uncomfortable.
• 35:20
  But
• 35:21
  if
• 35:21
  you
• 35:21
  think
• 35:21
  of
• 35:21
  anything,
• 35:22
  you
• 35:22
  know,
• 35:22
  if
• 35:22
  you
• 35:22
  go
• 35:23
  back
• 35:23
  to
• 35:23
  your
• 35:23
  daughter,
• 35:23
  for
• 35:23
  example,
• 35:24
  if
• 35:24
  she
• 35:24
  went
• 35:24
  to
• 35:25
  a
• 35:25
  training
• 35:25
  and
• 35:25
  they
• 35:25
  started
• 35:26
  a
• 35:26
  new
• 35:26
  drill
• 35:27
  that
• 35:27
  she'd
• 35:28
  never
• 35:28
  done
• 35:28
  before,
• 35:28
  the
• 35:29
  first
• 35:29
  few
• 35:29
  times
• 35:29
  it's
• 35:30
  going
• 35:30
  to
• 35:30
  feel
• 35:30
  a
• 35:30
  bit
• 35:30
  uncomfortable.
• 35:31
  But
• 35:31
  we
• 35:31
  have
• 35:32
  the
• 35:32
  ability
• 35:33
  to
• 35:33
  either
• 35:34
  persevere
• 35:35
  and
• 35:35
  practice
• 35:35
  it
• 35:36
  so
• 35:36
  it
• 35:36
  becomes
• 35:37
  more
• 35:37
  comfortable,
• 35:38
  or
• 35:38
  go,
• 35:38
  whoa,
• 35:39
  I'm
• 35:39
  not
• 35:39
  doing
• 35:39
  that.
• 35:39
  And
• 35:39
  miss
• 35:40
  out
• 35:40
  on
• 35:40
  the
• 35:40
  opportunity
• 35:41
  of
• 35:41
  developing
• 35:43
  by
• 35:43
  giving
• 35:43
  it
• 35:43
  a
• 35:44
  go
• 35:44
  and
• 35:45
  kind
• 35:45
  of
• 35:46
  learning
• 35:46
  and
• 35:46
  growing
• 35:47
  as
• 35:47
  we
• 35:47
  go
• 35:48
  is.
• 35:48
  Is
• 35:48
  a
• 35:48
  phrase
• 35:49
  I
• 35:49
  like
• 35:49
  to
• 35:49
  kind
• 35:49
  of
• 35:49
  use.
• 35:50
  You
• 35:50
  know,
• 35:50
  no
• 35:51
  one
• 35:51
  starts
• 35:51
  out
• 35:53
  accomplished
• 35:53
  and
• 35:54
  comfortable
• 35:54
  doing
• 35:54
  anything.
• 35:54
  You
• 35:55
  know,
• 35:56
  if
• 35:56
  anything
• 35:56
  we've
• 35:56
  ever
• 35:57
  learned
• 35:57
  in
• 35:57
  life,
• 35:57
  if
• 35:58
  you
• 35:58
  look
• 35:58
  at
• 35:58
  it,
• 35:58
  driving
• 35:59
  is
• 35:59
  a
• 35:59
  good
• 35:59
  example.
• 36:00
  You
• 36:00
  know,
• 36:00
  when
• 36:00
  people
• 36:00
  first
• 36:01
  learn
• 36:01
  to
• 36:01
  drive,
• 36:02
  they're
• 36:02
  thinking
• 36:02
  about
• 36:02
  the
• 36:03
  process,
• 36:03
  you
• 36:03
  know,
• 36:03
  the
• 36:04
  mirror,
• 36:04
  signal,
• 36:04
  maneuver,
• 36:04
  and
• 36:05
  being
• 36:05
  aware
• 36:05
  of
• 36:05
  everything.
• 36:05
  But
• 36:06
  now
• 36:06
  most
• 36:06
  people,
• 36:07
  once
• 36:07
  they've
• 36:07
  passed
• 36:07
  the
• 36:07
  test
• 36:08
  and
• 36:08
  have
• 36:08
  been
• 36:08
  driving
• 36:08
  a
• 36:08
  while,
• 36:09
  they
• 36:09
  just
• 36:09
  get
• 36:09
  in
• 36:09
  and
• 36:09
  drive.
• 36:10
  They
• 36:10
  don't
• 36:10
  think
• 36:10
  about
• 36:11
  it
• 36:12
  often,
• 36:12
  not
• 36:12
  until
• 36:12
  they
• 36:12
  see
• 36:13
  blue
• 36:13
  lights
• 36:13
  behind
• 36:13
  them
• 36:13
  and
• 36:14
  then
• 36:14
  they
• 36:14
  start
• 36:14
  making
• 36:15
  erratic
• 36:16
  moves.
• 36:16
  But
• 36:16
  that's
• 36:17
  because
• 36:17
  they
• 36:17
  then
• 36:17
  start
• 36:17
  to
• 36:18
  think.
• 36:18
  And
• 36:19
  the
• 36:19
  moment
• 36:19
  you
• 36:19
  start
• 36:19
  to
• 36:19
  think,
• 36:20
  that's
• 36:20
  when
• 36:20
  we
• 36:20
  get
• 36:21
  in
• 36:21
  our
• 36:21
  own
• 36:21
  way
• 36:21
  and
• 36:21
  trip
• 36:21
  ourselves
• 36:22
  up.
• 36:22
  Whereas
• 36:22
  if
• 36:23
  you
• 36:23
  can
• 36:23
  practice
• 36:23
  something
• 36:24
  and
• 36:24
  get
• 36:25
  comfortable
• 36:25
  enough
• 36:25
  with
• 36:25
  something
• 36:26
  so
• 36:26
  it
• 36:26
  just
• 36:26
  becomes
• 36:27
  something
• 36:27
  you
• 36:27
  do
• 36:27
  on
• 36:27
  autopilot,
• 36:28
  you
• 36:28
  might
• 36:29
  not
• 36:29
  enjoy
• 36:29
  it.
• 36:29
  But
• 36:30
  if
• 36:30
  you
• 36:30
  can
• 36:30
  do
• 36:30
  it
• 36:30
  neutrally
• 36:31
  just
• 36:31
  as
• 36:31
  a
• 36:31
  task,
• 36:32
  then
• 36:32
  even
• 36:32
  better,
• 36:33
  Even
• 36:33
  better.
• 36:34
  Did
• 36:34
  that
• 36:34
  answer
• 36:34
  your
• 36:34
  question?
• 36:35
  That
• 36:35
  did
• 36:35
  answer
• 36:35
  my
• 36:36
  question.
• 36:36
  And
• 36:36
  I
• 36:36
  think
• 36:36
  another
• 36:37
  thing
• 36:37
  I
• 36:38
  wanted
• 36:38
  to
• 36:38
  ask
• 36:38
  you
• 36:38
  about
• 36:38
  because
• 36:39
  I
• 36:39
  want
• 36:39
  to
• 36:39
  call
• 36:39
  out
• 36:39
  some
• 36:40
  listeners
• 36:40
  who
• 36:40
  are
• 36:40
  already
• 36:41
  thinking
• 36:41
  these
• 36:41
  things
• 36:41
  in
• 36:42
  their
• 36:42
  mind.
• 36:42
  Do
• 36:43
  you
• 36:43
  think
• 36:43
  our
• 36:43
  mind
• 36:43
  protects
• 36:44
  us
• 36:44
  with
• 36:44
  avoidance
• 36:45
  strategies?
• 36:45
  Because
• 36:45
  I
• 36:46
  hear
• 36:46
  all
• 36:47
  sorts
• 36:47
  of
• 36:47
  excuses
• 36:48
  from
• 36:48
  people
• 36:48
  who
• 36:48
  haven't
• 36:49
  shown
• 36:49
  up.
• 36:49
  Oh,
• 36:50
  I'll
• 36:50
  just
• 36:50
  show
• 36:50
  up
• 36:50
  once
• 36:50
  I
• 36:51
  get
• 36:51
  a
• 36:51
  better
• 36:51
  camera.
• 36:52
  Oh,
• 36:52
  I'll
• 36:52
  do
• 36:52
  it
• 36:52
  when
• 36:53
  I've
• 36:53
  had
• 36:53
  my
• 36:53
  hair
• 36:54
  done.
• 36:54
  Oh,
• 36:54
  I'll
• 36:55
  do
• 36:55
  it
• 36:55
  when
• 36:55
  I've
• 36:55
  got
• 36:56
  more
• 36:56
  time.
• 36:56
  And
• 36:56
  they've
• 36:57
  convinced
• 36:57
  themselves
• 36:58
  of
• 36:58
  a
• 36:59
  really
• 36:59
  good
• 36:59
  reason
• 37:00
  why
• 37:00
  they're
• 37:00
  not
• 37:00
  doing
• 37:00
  it.
• 37:00
  But
• 37:01
  I
• 37:01
  think
• 37:01
  it's
• 37:01
  just
• 37:01
  an
• 37:01
  avoidance
• 37:02
  strategy.
• 37:02
  Yeah,
• 37:03
  I'll
• 37:03
  be
• 37:04
  kind
• 37:04
  to
• 37:04
  those
• 37:05
  people
• 37:06
  a
• 37:06
  little
• 37:06
  bit.
• 37:07
  It's
• 37:07
  not
• 37:07
  a
• 37:08
  conscious
• 37:08
  thing.
• 37:09
  I
• 37:09
  don't
• 37:09
  believe
• 37:09
  anybody
• 37:10
  wakes
• 37:10
  up
• 37:10
  and
• 37:11
  says,
• 37:11
  right,
• 37:11
  how
• 37:11
  many
• 37:11
  excuses
• 37:12
  can
• 37:12
  I
• 37:12
  come
• 37:13
  up
• 37:13
  with
• 37:13
  today?
• 37:13
  What
• 37:14
  are
• 37:14
  the
• 37:14
  reasons
• 37:14
  I
• 37:14
  can
• 37:15
  stop
• 37:15
  myself
• 37:15
  from
• 37:16
  doing
• 37:16
  this?
• 37:17
  It
• 37:18
  is
• 37:18
  the
• 37:18
  mind's
• 37:18
  protection.
• 37:19
  The
• 37:20
  mind
• 37:20
  is
• 37:20
  the
• 37:20
  biggest
• 37:20
  excuse
• 37:21
  making
• 37:21
  mechanism
• 37:22
  in
• 37:22
  the
• 37:22
  world
• 37:23
  in
• 37:24
  order
• 37:24
  to
• 37:24
  justify
• 37:25
  our
• 37:25
  current
• 37:25
  programming,
• 37:27
  our
• 37:27
  state
• 37:28
  that
• 37:28
  it's
• 37:28
  trying
• 37:28
  to
• 37:28
  protect.
• 37:29
  So,
• 37:29
  yeah,
• 37:29
  your
• 37:30
  mind
• 37:30
  will
• 37:30
  throw
• 37:30
  up
• 37:30
  all
• 37:30
  the
• 37:31
  reasons
• 37:31
  in
• 37:31
  the
• 37:31
  world.
• 37:31
  And
• 37:32
  it's
• 37:32
  a
• 37:32
  little
• 37:32
  bit
• 37:32
  of
• 37:32
  frustration
• 37:33
  of
• 37:33
  mine,
• 37:33
  of
• 37:33
  a
• 37:33
  mice
• 37:33
  when
• 37:34
  it
• 37:34
  comes
• 37:34
  to
• 37:35
  kind
• 37:35
  of
• 37:35
  the
• 37:35
  coaching
• 37:35
  world
• 37:36
  that
• 37:36
  often
• 37:37
  coaches
• 37:37
  will
• 37:38
  kind
• 37:38
  of
• 37:39
  blame
• 37:40
  people
• 37:40
  for
• 37:40
  not
• 37:41
  doing
• 37:41
  the
• 37:41
  things
• 37:41
  they
• 37:42
  want,
• 37:42
  because,
• 37:43
  you
• 37:43
  know,
• 37:44
  people
• 37:45
  do
• 37:46
  want
• 37:46
  to
• 37:46
  do
• 37:46
  it.
• 37:46
  It's
• 37:47
  just
• 37:47
  that
• 37:47
  their
• 37:47
  mind
• 37:48
  is
• 37:48
  programmed
• 37:49
  to
• 37:49
  do
• 37:49
  something
• 37:49
  else.
• 37:49
  So
• 37:50
  they're,
• 37:50
  they're
• 37:50
  having
• 37:51
  this
• 37:51
  massive
• 37:51
  internal
• 37:52
  power
• 37:52
  struggle
• 37:52
  and
• 37:52
  battle.
• 37:53
  So
• 37:53
  our
• 37:53
  job
• 37:53
  is
• 37:54
  to
• 37:54
  help
• 37:54
  them,
• 37:55
  to
• 37:55
  guide
• 37:55
  them,
• 37:56
  to
• 37:56
  assist
• 37:56
  them,
• 37:57
  to
• 37:57
  make
• 37:57
  it
• 37:57
  as
• 37:58
  easy
• 37:58
  for
• 37:58
  them
• 37:58
  as
• 37:59
  they
• 37:59
  possibly
• 37:59
  can.
• 38:00
  But
• 38:00
  yes,
• 38:01
  100%
• 38:02
  avoidance
• 38:04
  is
• 38:05
  a
• 38:05
  natural
• 38:05
  response
• 38:06
  to
• 38:06
  doing
• 38:06
  something
• 38:06
  that's
• 38:07
  uncomfortable.
• 38:07
  And
• 38:08
  yeah,
• 38:09
  there'll
• 38:10
  be
• 38:10
  some
• 38:10
  really
• 38:10
  bizarre
• 38:10
  things
• 38:11
  that
• 38:11
  people
• 38:11
  will
• 38:11
  come
• 38:11
  up
• 38:11
  with.
• 38:12
  And
• 38:12
  I
• 38:12
  think
• 38:12
  if
• 38:13
  you
• 38:13
  ask
• 38:13
  them,
• 38:14
  they
• 38:14
  would
• 38:15
  be
• 38:15
  surprised
• 38:15
  sometimes
• 38:16
  with
• 38:16
  the
• 38:16
  excuses
• 38:17
  they
• 38:17
  come
• 38:17
  up
• 38:17
  with
• 38:17
  themselves.
• 38:18
  But
• 38:18
  it's
• 38:18
  just
• 38:19
  the
• 38:19
  mind
• 38:19
  going,
• 38:20
  let's
• 38:20
  stay
• 38:20
  safe,
• 38:21
  let's
• 38:21
  stay
• 38:22
  in
• 38:22
  this
• 38:22
  place.
• 38:23
  Yeah.
• 38:24
  So
• 38:25
  it's
• 38:25
  about
• 38:25
  making
• 38:26
  the
• 38:28
  unfamiliar
• 38:28
  feel
• 38:29
  more
• 38:29
  familiar,
• 38:29
  which
• 38:30
  then
• 38:30
  feels
• 38:30
  more
• 38:30
  comfortable,
• 38:31
  and
• 38:31
  then
• 38:32
  you
• 38:32
  can
• 38:32
  feel
• 38:32
  more
• 38:33
  confident.
• 38:33
  I
• 38:33
  love
• 38:34
  that.
• 38:34
  And
• 38:34
  I
• 38:34
  think
• 38:34
  it's
• 38:34
  really
• 38:34
  important,
• 38:35
  that
• 38:35
  differentiation
• 38:36
  because
• 38:37
  actually
• 38:37
  it
• 38:37
  might
• 38:37
  be
• 38:37
  that
• 38:38
  they
• 38:38
  want
• 38:38
  to
• 38:38
  do
• 38:39
  it.
• 38:39
  They
• 38:39
  just
• 38:39
  are
• 38:39
  struggling
• 38:40
  internally
• 38:41
  that
• 38:41
  they
• 38:41
  can't
• 38:41
  do
• 38:41
  it.
• 38:42
  And
• 38:42
  often
• 38:42
  I'll
• 38:42
  ask
• 38:43
  people
• 38:43
  follow
• 38:43
  up
• 38:43
  questions
• 38:44
  when
• 38:44
  they
• 38:44
  ask
• 38:44
  me
• 38:44
  these
• 38:45
  things,
• 38:45
  and
• 38:46
  then
• 38:46
  they
• 38:46
  start
• 38:46
  to
• 38:47
  realize,
• 38:47
  oh,
• 38:47
  it's
• 38:48
  actually
• 38:48
  a
• 38:48
  whole
• 38:49
  lot
• 38:49
  deeper
• 38:50
  than
• 38:50
  it
• 38:50
  seems
• 38:50
  on
• 38:51
  the
• 38:51
  surface.
• 38:51
  Because
• 38:52
  actually
• 38:52
  it's
• 38:53
  easy
• 38:53
  to
• 38:53
  just
• 38:53
  go,
• 38:53
  well,
• 38:53
  just
• 38:54
  do
• 38:54
  it.
• 38:54
  Just,
• 38:54
  just,
• 38:54
  just
• 38:54
  do
• 38:55
  it
• 38:55
  right
• 38:55
  now,
• 38:55
  tomorrow.
• 38:56
  And
• 38:56
  that's
• 38:56
  the
• 38:56
  most
• 38:56
  frustrating
• 38:57
  thing
• 38:57
  to
• 38:57
  anyone
• 38:58
  to
• 38:58
  hear.
• 38:58
  And
• 38:58
  I'm
• 38:59
  sure
• 38:59
  I'm
• 38:59
  guilty
• 39:00
  of
• 39:00
  saying
• 39:00
  that
• 39:00
  to
• 39:00
  people
• 39:00
  in
• 39:01
  the
• 39:01
  past,
• 39:01
  but
• 39:01
  actually
• 39:02
  they
• 39:02
  might
• 39:02
  just
• 39:02
  be
• 39:03
  thinking,
• 39:03
  well,
• 39:03
  I
• 39:03
  do
• 39:03
  just
• 39:04
  want
• 39:04
  to
• 39:04
  do
• 39:04
  it,
• 39:05
  but
• 39:05
  I
• 39:05
  can't.
• 39:06
  So
• 39:06
  let's
• 39:06
  get
• 39:06
  practical
• 39:07
  for
• 39:07
  a
• 39:07
  minute
• 39:07
  because
• 39:08
  I'm
• 39:08
  sure
• 39:08
  there's
• 39:09
  people
• 39:09
  in
• 39:09
  this,
• 39:10
  in
• 39:10
  this
• 39:10
  podcast
• 39:10
  episode
• 39:11
  listening
• 39:11
  and
• 39:11
  thinking,
• 39:12
  yes,
• 39:13
  I
• 39:13
  see
• 39:14
  this
• 39:14
  problem.
• 39:14
  I
• 39:15
  have
• 39:15
  it
• 39:15
  myself.
• 39:16
  Do
• 39:16
  you
• 39:16
  have
• 39:16
  any
• 39:17
  practical
• 39:17
  things,
• 39:18
  any
• 39:18
  frameworks,
• 39:18
  any
• 39:19
  tips
• 39:19
  to
• 39:19
  help
• 39:20
  them
• 39:21
  move
• 39:21
  a
• 39:21
  step
• 39:21
  forward?
• 39:22
  Loads.
• 39:22
  How
• 39:22
  long
• 39:23
  have
• 39:23
  you
• 39:23
  got?
• 39:24
  The
• 39:24
  first
• 39:24
  place
• 39:25
  I
• 39:25
  always
• 39:25
  start
• 39:25
  is
• 39:26
  looking
• 39:26
  at
• 39:26
  the,
• 39:27
  the
• 39:27
  foundations
• 39:28
  and
• 39:28
  that
• 39:28
  is
• 39:28
  kind
• 39:29
  of
• 39:29
  getting
• 39:30
  clear
• 39:30
  on
• 39:31
  why
• 39:31
  they
• 39:31
  want
• 39:31
  to
• 39:31
  do
• 39:31
  it.
• 39:31
  You
• 39:32
  know,
• 39:32
  if
• 39:32
  we
• 39:32
  focus
• 39:32
  on
• 39:32
  video
• 39:33
  for
• 39:33
  a
• 39:33
  second,
• 39:33
  then
• 39:34
  if
• 39:34
  somebody
• 39:35
  wants
• 39:35
  to
• 39:35
  do
• 39:35
  more
• 39:35
  video.
• 39:37
  All
• 39:37
  right,
• 39:37
  I
• 39:38
  have
• 39:38
  a
• 39:38
  concept
• 39:38
  which
• 39:39
  I
• 39:39
  call
• 39:39
  the
• 39:39
  three
• 39:39
  W's.
• 39:40
  First
• 39:40
  of
• 39:40
  all,
• 39:40
  we
• 39:40
  need
• 39:40
  to
• 39:40
  establish
• 39:41
  where
• 39:41
  somebody
• 39:42
  is.
• 39:42
  So
• 39:42
  that's
• 39:42
  taking
• 39:43
  a
• 39:43
  snapshot
• 39:43
  of
• 39:43
  the
• 39:43
  current
• 39:43
  situation.
• 39:44
  So
• 39:44
  what
• 39:44
  are
• 39:45
  the
• 39:45
  excuses?
• 39:45
  What
• 39:46
  are
• 39:46
  your
• 39:46
  avoidance
• 39:46
  strategies?
• 39:47
  What
• 39:47
  are
• 39:47
  you
• 39:47
  not
• 39:48
  doing?
• 39:48
  What.
• 39:48
  What
• 39:48
  is
• 39:49
  it
• 39:49
  you're
• 39:49
  not
• 39:49
  happy
• 39:49
  with?
• 39:50
  You
• 39:50
  know,
• 39:50
  if
• 39:50
  you
• 39:50
  carried
• 39:51
  on
• 39:51
  repeating
• 39:52
  this
• 39:52
  avoidance
• 39:52
  and
• 39:53
  not
• 39:53
  showing
• 39:53
  up
• 39:53
  as
• 39:54
  much
• 39:54
  as
• 39:54
  you
• 39:54
  would
• 39:54
  like,
• 39:55
  what
• 39:55
  impact
• 39:55
  would
• 39:56
  that
• 39:56
  have
• 39:56
  on
• 39:56
  you?
• 39:57
  The
• 39:57
  mind
• 39:57
  works
• 39:58
  on
• 39:58
  two
• 39:58
  levels
• 39:59
  to
• 39:59
  avoid
• 39:59
  pain,
• 40:00
  but
• 40:00
  then
• 40:00
  towards
• 40:01
  pleasure.
• 40:02
  So
• 40:02
  Most
• 40:02
  people
• 40:03
  get
• 40:03
  stuck
• 40:03
  in
• 40:03
  that
• 40:04
  pain
• 40:04
  cycle.
• 40:05
  They
• 40:05
  recognize
• 40:06
  that
• 40:08
  they're
• 40:08
  not
• 40:08
  comfortable.
• 40:09
  They
• 40:09
  might
• 40:09
  force
• 40:10
  themselves
• 40:10
  to
• 40:10
  put
• 40:10
  one
• 40:11
  video
• 40:11
  out,
• 40:11
  and
• 40:12
  then
• 40:12
  as
• 40:12
  soon
• 40:12
  as
• 40:12
  they've
• 40:12
  done
• 40:13
  that,
• 40:13
  they
• 40:13
  retreat
• 40:14
  and
• 40:14
  then
• 40:14
  don't
• 40:15
  do
• 40:15
  one
• 40:15
  for
• 40:15
  months.
• 40:16
  And
• 40:16
  again,
• 40:17
  that's
• 40:17
  the
• 40:17
  mind
• 40:17
  going,
• 40:17
  whoa,
• 40:18
  that
• 40:18
  was
• 40:19
  weird,
• 40:19
  that
• 40:19
  was
• 40:19
  uncomfortable.
• 40:19
  Let's
• 40:20
  go
• 40:20
  back
• 40:20
  to
• 40:20
  that
• 40:20
  safe
• 40:20
  place.
• 40:21
  But
• 40:21
  if
• 40:21
  you
• 40:22
  keep
• 40:22
  talking
• 40:22
  about,
• 40:22
  I'm
• 40:22
  not
• 40:23
  very
• 40:23
  good,
• 40:23
  I
• 40:23
  can't
• 40:23
  do
• 40:24
  that.
• 40:25
  It
• 40:25
  will
• 40:25
  keep
• 40:25
  you
• 40:25
  stuck
• 40:26
  there.
• 40:26
  And
• 40:27
  if
• 40:27
  you
• 40:27
  think
• 40:27
  in
• 40:27
  a
• 40:28
  simplistic
• 40:28
  way
• 40:29
  that
• 40:29
  the
• 40:29
  mind
• 40:30
  has
• 40:30
  almost
• 40:30
  like
• 40:31
  its
• 40:31
  own
• 40:31
  inbuilt
• 40:31
  GPS
• 40:32
  system,
• 40:32
  so
• 40:33
  it's
• 40:33
  only
• 40:33
  as
• 40:33
  good
• 40:33
  as
• 40:34
  the
• 40:34
  programming
• 40:34
  you
• 40:34
  give
• 40:34
  it.
• 40:35
  So
• 40:35
  if
• 40:35
  you
• 40:35
  think,
• 40:36
  you
• 40:36
  feel,
• 40:36
  you
• 40:36
  believe
• 40:37
  that
• 40:37
  you
• 40:37
  can't
• 40:37
  do
• 40:37
  something,
• 40:38
  you're
• 40:38
  just
• 40:39
  reinforcing
• 40:40
  and
• 40:40
  you're
• 40:40
  going
• 40:40
  to
• 40:40
  stay
• 40:40
  on
• 40:41
  that,
• 40:41
  on
• 40:41
  that
• 40:42
  path.
• 40:42
  So
• 40:43
  then
• 40:43
  we
• 40:43
  need
• 40:43
  to
• 40:43
  look
• 40:43
  at
• 40:44
  the
• 40:44
  next
• 40:44
  W,
• 40:44
  which
• 40:44
  is,
• 40:45
  if
• 40:45
  anything
• 40:45
  was
• 40:46
  possible,
• 40:46
  if
• 40:46
  you
• 40:46
  could
• 40:47
  wave
• 40:47
  a
• 40:47
  magic
• 40:47
  wand,
• 40:48
  if
• 40:48
  you
• 40:48
  could
• 40:48
  have
• 40:49
  the
• 40:49
  self
• 40:49
  belief,
• 40:49
  if
• 40:49
  you
• 40:50
  could
• 40:50
  have
• 40:50
  the
• 40:50
  self
• 40:50
  confidence,
• 40:51
  what
• 40:51
  do
• 40:51
  you
• 40:51
  actually
• 40:52
  want
• 40:52
  to
• 40:52
  be
• 40:52
  doing
• 40:53
  and
• 40:53
  get
• 40:53
  really
• 40:54
  clear
• 40:54
  on
• 40:54
  that.
• 40:54
  So
• 40:55
  if
• 40:55
  it's
• 40:55
  somebody
• 40:55
  who
• 40:55
  wants
• 40:56
  to
• 40:56
  post
• 40:56
  one
• 40:56
  video
• 40:56
  a
• 40:56
  week,
• 40:57
  two
• 40:58
  a
• 40:58
  week,
• 40:58
  one
• 40:59
  every
• 40:59
  day,
• 40:59
  whatever
• 40:59
  it
• 40:59
  might
• 41:00
  be,
• 41:00
  get
• 41:00
  clear
• 41:01
  on
• 41:01
  what
• 41:01
  it
• 41:02
  is
• 41:02
  that
• 41:02
  you
• 41:02
  actually
• 41:03
  want
• 41:03
  and
• 41:03
  also
• 41:04
  how
• 41:04
  you
• 41:04
  want
• 41:04
  to
• 41:05
  kind
• 41:05
  of
• 41:06
  be.
• 41:06
  So
• 41:06
  if
• 41:06
  it
• 41:06
  is
• 41:07
  calm
• 41:07
  and
• 41:07
  comfortable
• 41:07
  on
• 41:08
  camera,
• 41:08
  you've
• 41:09
  got
• 41:09
  to
• 41:09
  kind
• 41:09
  of
• 41:09
  get
• 41:09
  your
• 41:10
  mind
• 41:10
  kind
• 41:10
  of
• 41:10
  primed
• 41:11
  and
• 41:11
  activated
• 41:11
  towards
• 41:12
  making
• 41:12
  that
• 41:12
  happen.
• 41:13
  And
• 41:13
  then
• 41:15
  a
• 41:15
  lot
• 41:15
  of
• 41:15
  people
• 41:15
  can
• 41:15
  get
• 41:15
  to
• 41:16
  that
• 41:16
  place
• 41:16
  on
• 41:16
  their
• 41:16
  own.
• 41:18
  Obviously,
• 41:18
  with
• 41:19
  work
• 41:19
  we
• 41:19
  do
• 41:19
  together,
• 41:20
  we
• 41:20
  kind
• 41:20
  of
• 41:20
  really
• 41:20
  get
• 41:21
  clear
• 41:21
  on
• 41:21
  both
• 41:21
  of
• 41:21
  those.
• 41:22
  But
• 41:22
  the
• 41:22
  missing
• 41:22
  piece
• 41:23
  for
• 41:23
  a
• 41:23
  lot
• 41:23
  of
• 41:23
  people
• 41:23
  that
• 41:23
  they
• 41:24
  don't
• 41:24
  really
• 41:24
  connect
• 41:24
  to
• 41:25
  as
• 41:25
  much
• 41:25
  as
• 41:26
  would
• 41:26
  be
• 41:26
  helpful
• 41:27
  is
• 41:27
  to
• 41:27
  connect
• 41:27
  to
• 41:28
  the
• 41:28
  why?
• 41:28
  Why
• 41:29
  do
• 41:29
  they
• 41:29
  want
• 41:29
  it?
• 41:30
  Why
• 41:30
  do
• 41:30
  they
• 41:30
  want
• 41:30
  to
• 41:31
  do
• 41:31
  more
• 41:31
  video?
• 41:32
  What
• 41:32
  impact
• 41:32
  would
• 41:32
  that
• 41:32
  have
• 41:33
  to
• 41:33
  them
• 41:33
  personally,
• 41:34
  to
• 41:35
  their
• 41:35
  opportunities,
• 41:36
  to
• 41:36
  their
• 41:36
  business,
• 41:37
  to
• 41:37
  their
• 41:38
  income?
• 41:38
  Because
• 41:40
  nobody,
• 41:41
  nobody
• 41:42
  wants
• 41:42
  to
• 41:42
  do
• 41:42
  more
• 41:42
  video.
• 41:43
  But
• 41:44
  there's
• 41:44
  a
• 41:44
  reason
• 41:44
  behind
• 41:44
  it.
• 41:45
  It's
• 41:45
  like
• 41:45
  when
• 41:45
  I
• 41:45
  was
• 41:46
  at
• 41:46
  the
• 41:46
  gym
• 41:46
  this
• 41:46
  morning,
• 41:46
  there
• 41:47
  wasn't
• 41:47
  many
• 41:47
  people
• 41:47
  smiling
• 41:48
  in
• 41:48
  there.
• 41:48
  I
• 41:48
  don't
• 41:49
  think
• 41:49
  many
• 41:49
  people
• 41:49
  wanted
• 41:49
  to
• 41:50
  be
• 41:50
  in
• 41:50
  there,
• 41:50
  but
• 41:50
  they
• 41:51
  wanted
• 41:51
  the
• 41:51
  result
• 41:51
  they're
• 41:52
  getting
• 41:52
  from
• 41:52
  being
• 41:52
  there.
• 41:53
  And
• 41:53
  that's
• 41:53
  kind
• 41:53
  of
• 41:54
  what,
• 41:54
  you
• 41:54
  know,
• 41:54
  video
• 41:54
  is.
• 41:55
  It's
• 41:55
  another
• 41:55
  task,
• 41:56
  it's
• 41:56
  another
• 41:56
  tool
• 41:57
  that
• 41:57
  could
• 41:58
  possibly
• 41:59
  accelerate
• 41:59
  your
• 41:59
  business.
• 42:00
  So
• 42:00
  I'd
• 42:00
  encourage
• 42:01
  people
• 42:01
  to
• 42:01
  just
• 42:02
  give
• 42:02
  that
• 42:02
  some
• 42:02
  thought.
• 42:03
  What
• 42:03
  is
• 42:04
  it
• 42:04
  they
• 42:04
  want
• 42:04
  and
• 42:05
  why
• 42:05
  do
• 42:05
  they
• 42:05
  want
• 42:05
  it?
• 42:06
  Resistance
• 42:06
  is
• 42:06
  usually
• 42:07
  because
• 42:07
  of
• 42:07
  lack
• 42:07
  of
• 42:07
  clarity.
• 42:08
  When
• 42:08
  you
• 42:08
  haven't
• 42:08
  got
• 42:08
  clear
• 42:09
  on
• 42:09
  what
• 42:09
  you
• 42:09
  want
• 42:09
  and
• 42:10
  why
• 42:10
  you
• 42:10
  Want
• 42:10
  it.
• 42:11
  That's
• 42:11
  the
• 42:11
  resistance
• 42:12
  then
• 42:12
  keeps
• 42:13
  fueling
• 42:13
  the
• 42:13
  direction
• 42:14
  you
• 42:14
  take.
• 42:14
  So,
• 42:15
  yeah,
• 42:15
  everyone's
• 42:16
  different
• 42:16
  so
• 42:17
  you
• 42:17
  know
• 42:17
  there
• 42:17
  isn't
• 42:17
  a
• 42:18
  right
• 42:18
  or
• 42:18
  wrong.
• 42:18
  It's
• 42:19
  kind
• 42:19
  of
• 42:19
  connecting
• 42:19
  to
• 42:19
  your
• 42:20
  own
• 42:20
  unique
• 42:21
  personal
• 42:21
  kind
• 42:22
  of
• 42:23
  driving
• 42:23
  force,
• 42:23
  momentum,
• 42:24
  if
• 42:24
  you
• 42:24
  like.
• 42:25
  And
• 42:25
  if
• 42:26
  we
• 42:26
  stick
• 42:26
  with
• 42:26
  the
• 42:26
  GPS
• 42:27
  analogy,
• 42:28
  I
• 42:28
  say
• 42:28
  to
• 42:28
  people,
• 42:28
  if
• 42:29
  you
• 42:29
  had
• 42:29
  decided
• 42:30
  that
• 42:30
  you're
• 42:30
  going
• 42:30
  to
• 42:30
  go
• 42:30
  on
• 42:31
  a
• 42:31
  road
• 42:31
  trip,
• 42:31
  you've
• 42:32
  planned
• 42:32
  for
• 42:32
  it,
• 42:32
  you're
• 42:32
  prepared
• 42:33
  for
• 42:33
  it,
• 42:33
  you've
• 42:34
  been
• 42:34
  looking
• 42:34
  forward
• 42:35
  to
• 42:35
  it,
• 42:35
  you're
• 42:35
  really
• 42:35
  excited
• 42:36
  for
• 42:36
  it,
• 42:36
  you're
• 42:37
  getting
• 42:37
  the
• 42:37
  car
• 42:37
  to
• 42:37
  go,
• 42:38
  but
• 42:38
  you've
• 42:38
  got
• 42:39
  no
• 42:39
  fuel
• 42:39
  in
• 42:39
  the
• 42:39
  tank.
• 42:40
  That's
• 42:40
  pretty
• 42:40
  frustrating.
• 42:42
  And
• 42:42
  with
• 42:42
  electric
• 42:42
  cars,
• 42:43
  most
• 42:43
  people
• 42:43
  often
• 42:44
  don't
• 42:44
  have
• 42:44
  enough
• 42:44
  charge
• 42:45
  to
• 42:45
  get
• 42:45
  where
• 42:45
  they
• 42:45
  want
• 42:45
  to
• 42:45
  go.
• 42:46
  But
• 42:47
  connecting
• 42:47
  to
• 42:47
  your
• 42:47
  why
• 42:48
  is
• 42:49
  about
• 42:49
  connecting
• 42:49
  to
• 42:50
  your
• 42:50
  own
• 42:50
  unique
• 42:51
  personal
• 42:52
  charge.
• 42:53
  So
• 42:53
  then
• 42:55
  the
• 42:55
  kind
• 42:56
  of
• 42:56
  fuel
• 42:56
  is
• 42:56
  about
• 42:57
  getting
• 42:57
  the
• 42:58
  outcome
• 42:58
  and
• 42:58
  enjoying
• 42:59
  the
• 42:59
  outcome
• 43:00
  rather
• 43:00
  than
• 43:00
  the
• 43:01
  vehicle
• 43:01
  that's
• 43:01
  going
• 43:02
  to
• 43:02
  help
• 43:02
  you
• 43:02
  get
• 43:02
  there.
• 43:02
  So
• 43:03
  it
• 43:03
  isn't
• 43:03
  about
• 43:03
  the
• 43:03
  video,
• 43:04
  it's
• 43:04
  about
• 43:04
  the
• 43:05
  result
• 43:05
  the
• 43:05
  video
• 43:05
  will
• 43:05
  give
• 43:05
  you.
• 43:06
  Does
• 43:06
  that
• 43:06
  make
• 43:06
  sense?
• 43:06
  Makes
• 43:07
  perfect
• 43:07
  sense.
• 43:07
  And
• 43:07
  I
• 43:08
  see
• 43:08
  it
• 43:08
  in
• 43:08
  my
• 43:08
  own
• 43:08
  life
• 43:08
  in
• 43:09
  another
• 43:09
  area
• 43:09
  because
• 43:10
  I
• 43:10
  am
• 43:10
  terrified
• 43:10
  of
• 43:11
  flying.
• 43:11
  I
• 43:11
  do
• 43:11
  not
• 43:12
  like
• 43:12
  going
• 43:12
  on
• 43:12
  planes.
• 43:13
  I
• 43:13
  definitely
• 43:13
  feel
• 43:14
  uncomfortable
• 43:14
  for
• 43:14
  the
• 43:15
  entire
• 43:15
  plane
• 43:15
  journey,
• 43:16
  but
• 43:16
  I
• 43:16
  make
• 43:17
  myself
• 43:17
  do
• 43:17
  it
• 43:18
  because
• 43:18
  the
• 43:18
  reward
• 43:19
  at
• 43:19
  the
• 43:19
  end,
• 43:20
  it's
• 43:20
  so
• 43:20
  worth
• 43:21
  it.
• 43:21
  And
• 43:21
  I
• 43:21
  guess
• 43:21
  it's
• 43:21
  that
• 43:22
  same.
• 43:22
  It's
• 43:23
  that
• 43:23
  same
• 43:23
  thing.
• 43:23
  I.
• 43:24
  I
• 43:24
  still
• 43:25
  do
• 43:25
  not
• 43:25
  feel
• 43:25
  comfortable.
• 43:26
  Do
• 43:26
  I
• 43:26
  feel
• 43:26
  more
• 43:26
  comfortable
• 43:26
  than
• 43:27
  I
• 43:27
  used
• 43:27
  to?
• 43:27
  Probably.
• 43:28
  But
• 43:29
  is
• 43:29
  it
• 43:29
  something
• 43:29
  I
• 43:30
  would
• 43:30
  choose
• 43:30
  to
• 43:30
  do
• 43:30
  for
• 43:31
  fun?
• 43:31
  No.
• 43:32
  But
• 43:32
  do
• 43:32
  I
• 43:33
  want
• 43:33
  the
• 43:33
  thing
• 43:33
  at
• 43:33
  the
• 43:33
  end
• 43:33
  of
• 43:34
  it
• 43:34
  enough
• 43:34
  to
• 43:35
  put
• 43:35
  myself
• 43:35
  through
• 43:35
  that
• 43:36
  discomfort?
• 43:37
  Yes,
• 43:37
  I
• 43:37
  absolutely
• 43:37
  do.
• 43:38
  And
• 43:38
  so,
• 43:38
  yeah,
• 43:39
  that
• 43:39
  makes
• 43:39
  perfect
• 43:39
  sense
• 43:40
  to
• 43:40
  me
• 43:40
  because
• 43:40
  actually
• 43:41
  if
• 43:41
  they
• 43:41
  can
• 43:41
  see
• 43:41
  what
• 43:42
  they're
• 43:42
  trying
• 43:42
  to
• 43:42
  achieve
• 43:42
  at
• 43:43
  the
• 43:43
  end
• 43:43
  and
• 43:43
  they
• 43:43
  want
• 43:43
  it
• 43:43
  enough,
• 43:44
  it's
• 43:44
  worth
• 43:45
  the
• 43:45
  discomfort
• 43:46
  overcoming
• 43:47
  moment.
• 43:47
  Yeah.
• 43:48
  And
• 43:48
  actually
• 43:48
  just
• 43:48
  using
• 43:49
  that
• 43:49
  with
• 43:49
  sheer
• 43:49
  willpower,
• 43:50
  determination
• 43:51
  and,
• 43:51
  you
• 43:52
  know,
• 43:52
  conscious
• 43:52
  effort.
• 43:53
  So
• 43:54
  for
• 43:54
  you
• 43:54
  to
• 43:54
  be
• 43:54
  able
• 43:54
  to
• 43:55
  put
• 43:55
  yourself
• 43:55
  through
• 43:55
  something
• 43:55
  that
• 43:56
  uncomfortable
• 43:56
  and
• 43:57
  still
• 43:57
  do
• 43:57
  it
• 43:57
  is
• 43:57
  brilliant.
• 43:58
  But
• 43:58
  some
• 43:59
  people
• 43:59
  would
• 43:59
  be
• 43:59
  able
• 43:59
  to
• 43:59
  do
• 43:59
  the
• 44:00
  same
• 44:00
  with
• 44:00
  video
• 44:00
  to
• 44:00
  the
• 44:01
  until
• 44:01
  it
• 44:01
  gets
• 44:01
  more
• 44:02
  comfortable
• 44:02
  or
• 44:03
  it's
• 44:03
  learning
• 44:03
  some
• 44:03
  other
• 44:04
  strategies
• 44:04
  and
• 44:04
  techniques
• 44:05
  that
• 44:05
  will
• 44:05
  help
• 44:05
  make
• 44:05
  it
• 44:06
  even
• 44:06
  easier
• 44:06
  for
• 44:06
  you.
• 44:06
  And
• 44:06
  you
• 44:07
  know,
• 44:07
  I
• 44:07
  help
• 44:07
  a
• 44:07
  lot
• 44:07
  of
• 44:08
  people
• 44:08
  with
• 44:08
  fear
• 44:09
  of
• 44:09
  flying
• 44:09
  and
• 44:10
  it's
• 44:10
  the
• 44:10
  same,
• 44:10
  you
• 44:11
  know,
• 44:11
  some
• 44:11
  people
• 44:11
  can
• 44:11
  just
• 44:12
  do
• 44:12
  it
• 44:12
  and
• 44:12
  not
• 44:12
  enjoy
• 44:13
  it.
• 44:13
  Others
• 44:14
  are
• 44:14
  completely
• 44:15
  petrified
• 44:15
  about
• 44:16
  it
• 44:16
  and
• 44:17
  need
• 44:17
  that
• 44:18
  little
• 44:18
  bit
• 44:18
  of
• 44:18
  extra
• 44:18
  help
• 44:18
  to
• 44:20
  enable
• 44:20
  them
• 44:20
  just
• 44:20
  to
• 44:20
  get
• 44:21
  there,
• 44:21
  let
• 44:21
  alone
• 44:22
  get
• 44:22
  on
• 44:22
  the
• 44:22
  plane.
• 44:23
  What
• 44:23
  about
• 44:23
  in
• 44:23
  that
• 44:23
  moment?
• 44:24
  Is
• 44:24
  there
• 44:24
  any
• 44:24
  Practical
• 44:24
  tips.
• 44:25
  The
• 44:25
  person's
• 44:26
  like,
• 44:26
  right,
• 44:26
  I'm
• 44:26
  going
• 44:26
  to
• 44:26
  do
• 44:26
  this.
• 44:27
  They
• 44:27
  get
• 44:27
  their
• 44:27
  phone
• 44:27
  up,
• 44:28
  they're
• 44:28
  about
• 44:28
  to
• 44:28
  go
• 44:29
  live
• 44:29
  or
• 44:29
  record
• 44:30
  their
• 44:30
  thing.
• 44:30
  Any
• 44:31
  practical
• 44:31
  tips
• 44:32
  for
• 44:32
  what
• 44:32
  they
• 44:32
  should
• 44:32
  do
• 44:32
  to
• 44:33
  prep
• 44:33
  themselves
• 44:34
  for
• 44:34
  that
• 44:34
  moment?
• 44:35
  If
• 44:35
  people
• 44:36
  first
• 44:36
  focus
• 44:37
  on
• 44:37
  that
• 44:37
  foundation
• 44:38
  piece,
• 44:38
  can't
• 44:38
  overlook
• 44:39
  how
• 44:40
  impactful
• 44:40
  that
• 44:40
  will
• 44:40
  be.
• 44:41
  Because
• 44:41
  once
• 44:41
  you
• 44:42
  take
• 44:42
  the
• 44:42
  pressure
• 44:43
  off
• 44:43
  the
• 44:43
  video
• 44:43
  bit
• 44:44
  and
• 44:44
  focus
• 44:45
  on
• 44:45
  why
• 44:45
  you're
• 44:45
  doing
• 44:45
  it,
• 44:46
  and
• 44:46
  you
• 44:47
  know,
• 44:47
  also,
• 44:48
  again,
• 44:50
  no,
• 44:50
  it
• 44:50
  applies
• 44:50
  to
• 44:50
  your
• 44:51
  people
• 44:51
  as
• 44:51
  well.
• 44:52
  It's
• 44:53
  how
• 44:53
  you're
• 44:53
  helping
• 44:54
  people,
• 44:55
  what
• 44:55
  you're
• 44:55
  sharing
• 44:56
  with
• 44:56
  people
• 44:56
  that's
• 44:57
  going
• 44:57
  to
• 44:57
  help
• 44:57
  them
• 44:57
  have
• 44:58
  the
• 44:58
  most
• 44:58
  amazing
• 44:58
  day
• 44:59
  that
• 44:59
  they
• 44:59
  possibly
• 44:59
  can.
• 45:00
  If
• 45:00
  you've
• 45:01
  got
• 45:01
  something
• 45:01
  to
• 45:01
  share
• 45:01
  with
• 45:02
  somebody
• 45:02
  that
• 45:03
  can
• 45:03
  make
• 45:03
  them
• 45:03
  have
• 45:03
  that
• 45:03
  magical
• 45:04
  day,
• 45:05
  then
• 45:06
  you're
• 45:06
  doing
• 45:06
  yourself
• 45:07
  and
• 45:07
  them
• 45:07
  a
• 45:07
  disservice
• 45:08
  if
• 45:08
  you're
• 45:08
  not
• 45:08
  sharing
• 45:08
  that
• 45:09
  message
• 45:09
  with
• 45:09
  them.
• 45:10
  So
• 45:10
  it's.
• 45:10
  Putting
• 45:10
  the
• 45:10
  focus
• 45:10
  on
• 45:11
  one
• 45:11
  person
• 45:11
  is
• 45:12
  kind
• 45:12
  of
• 45:12
  the
• 45:12
  first
• 45:12
  point.
• 45:12
  If
• 45:13
  you
• 45:13
  like,
• 45:13
  instead
• 45:14
  of
• 45:14
  trying
• 45:14
  to
• 45:15
  appeal
• 45:15
  to
• 45:15
  everybody,
• 45:16
  have
• 45:17
  that
• 45:17
  ideal
• 45:18
  client
• 45:19
  that
• 45:19
  you
• 45:19
  would
• 45:19
  love
• 45:19
  to
• 45:20
  work
• 45:20
  with
• 45:20
  in
• 45:20
  your
• 45:20
  mind.
• 45:20
  I
• 45:21
  know
• 45:21
  people
• 45:21
  talk
• 45:21
  about
• 45:21
  having
• 45:21
  that
• 45:22
  client
• 45:22
  avatar,
• 45:22
  but
• 45:23
  even
• 45:23
  if
• 45:23
  you
• 45:23
  just
• 45:23
  make
• 45:23
  it
• 45:23
  a
• 45:24
  little
• 45:24
  bit
• 45:24
  more
• 45:25
  simplistic
• 45:25
  than
• 45:25
  that,
• 45:26
  you
• 45:26
  know,
• 45:26
  if
• 45:26
  you've
• 45:26
  had
• 45:26
  the
• 45:26
  perfect
• 45:27
  couple
• 45:27
  that
• 45:28
  were
• 45:28
  just
• 45:28
  a
• 45:28
  dream
• 45:28
  and
• 45:29
  a
• 45:29
  pleasure
• 45:29
  to
• 45:29
  work
• 45:29
  with,
• 45:30
  think
• 45:31
  of
• 45:31
  them
• 45:31
  or
• 45:32
  think
• 45:32
  of
• 45:32
  a
• 45:32
  new
• 45:32
  version
• 45:33
  of
• 45:33
  them.
• 45:33
  So
• 45:34
  that
• 45:34
  when
• 45:34
  you're
• 45:34
  making
• 45:34
  video,
• 45:35
  it's
• 45:35
  like
• 45:35
  you're
• 45:36
  talking
• 45:36
  about
• 45:37
  into
• 45:37
  the
• 45:37
  lens,
• 45:37
  which
• 45:37
  is
• 45:38
  another
• 45:38
  tip.
• 45:38
  But
• 45:39
  you're
• 45:39
  talking
• 45:39
  to
• 45:39
  that
• 45:39
  one
• 45:40
  person
• 45:40
  sharing
• 45:41
  that
• 45:41
  one
• 45:41
  message,
• 45:42
  and
• 45:42
  then
• 45:42
  you're
• 45:43
  not
• 45:43
  kind
• 45:43
  of
• 45:44
  feeling
• 45:45
  like
• 45:45
  you're
• 45:45
  talking
• 45:46
  to
• 45:46
  the
• 45:46
  whole
• 45:46
  of
• 45:46
  the
• 45:46
  social
• 45:47
  media
• 45:47
  world.
• 45:49
  That
• 45:50
  makes
• 45:50
  sense.
• 45:50
  And
• 45:50
  I
• 45:50
  think
• 45:50
  realizing
• 45:51
  that
• 45:51
  you're
• 45:52
  talking
• 45:52
  and
• 45:52
  helping
• 45:53
  them
• 45:54
  rather
• 45:54
  than
• 45:54
  trying
• 45:55
  to
• 45:55
  make
• 45:55
  it
• 45:55
  about
• 45:55
  you
• 45:55
  is
• 45:56
  a
• 45:56
  great
• 45:56
  reframe.
• 45:57
  What
• 45:57
  are
• 45:57
  your
• 45:57
  thoughts?
• 45:58
  Take
• 45:58
  it
• 45:58
  off.
• 45:58
  You
• 45:58
  take
• 45:59
  it
• 45:59
  off.
• 45:59
  It's
• 45:59
  not
• 45:59
  about
• 45:59
  you.
• 46:00
  It
• 46:00
  is
• 46:00
  not
• 46:01
  about
• 46:01
  you.
• 46:01
  You're
• 46:02
  delivering
• 46:03
  the
• 46:04
  video
• 46:05
  to
• 46:05
  grow
• 46:05
  your
• 46:05
  business,
• 46:06
  to
• 46:06
  bring
• 46:06
  more
• 46:06
  income,
• 46:07
  to
• 46:07
  have
• 46:07
  more
• 46:08
  of
• 46:08
  an
• 46:08
  impact,
• 46:08
  but
• 46:09
  to
• 46:09
  help
• 46:09
  that
• 46:10
  couple
• 46:10
  that
• 46:10
  that
• 46:11
  individual
• 46:12
  have
• 46:13
  the
• 46:14
  outcome
• 46:14
  that
• 46:14
  they
• 46:14
  want
• 46:14
  and
• 46:15
  make
• 46:16
  it
• 46:16
  about
• 46:16
  that.
• 46:16
  What
• 46:17
  are
• 46:17
  your
• 46:17
  thoughts
• 46:17
  on
• 46:18
  reframing?
• 46:19
  Because
• 46:19
  I
• 46:19
  think
• 46:19
  I've
• 46:19
  got
• 46:20
  through
• 46:20
  a
• 46:20
  lot
• 46:20
  of
• 46:20
  my
• 46:20
  life
• 46:20
  in
• 46:21
  business
• 46:21
  by
• 46:22
  reframing
• 46:23
  things.
• 46:23
  So,
• 46:23
  for
• 46:23
  example,
• 46:25
  your
• 46:25
  example
• 46:25
  there,
• 46:26
  when
• 46:26
  I
• 46:26
  first
• 46:26
  went
• 46:27
  live
• 46:28
  years
• 46:28
  ago
• 46:28
  and
• 46:29
  I
• 46:29
  talked
• 46:29
  about
• 46:30
  something
• 46:30
  and
• 46:30
  someone
• 46:30
  came
• 46:30
  up
• 46:31
  to
• 46:31
  me
• 46:31
  afterwards
• 46:31
  said,
• 46:31
  thank
• 46:32
  you
• 46:32
  so
• 46:32
  much
• 46:32
  for
• 46:32
  that
• 46:32
  video.
• 46:32
  I
• 46:33
  wouldn't
• 46:33
  have
• 46:33
  come
• 46:33
  to
• 46:33
  this
• 46:33
  event
• 46:34
  if
• 46:34
  I
• 46:34
  hadn't
• 46:34
  have
• 46:34
  heard
• 46:34
  it.
• 46:35
  And
• 46:35
  from
• 46:35
  that
• 46:35
  moment,
• 46:36
  I
• 46:36
  did
• 46:36
  that
• 46:36
  reframe
• 46:37
  in
• 46:37
  my
• 46:37
  head.
• 46:37
  And
• 46:38
  I
• 46:38
  say
• 46:38
  that
• 46:38
  to
• 46:38
  People
• 46:38
  all
• 46:39
  the
• 46:39
  time
• 46:39
  like
• 46:39
  it.
• 46:40
  Don't
• 46:40
  think
• 46:40
  about
• 46:41
  what
• 46:41
  is
• 46:42
  about.
• 46:42
  You
• 46:42
  think
• 46:42
  about,
• 46:43
  you
• 46:43
  know,
• 46:44
  I'm
• 46:44
  doing
• 46:44
  a
• 46:45
  disservice
• 46:45
  to
• 46:45
  that
• 46:45
  person
• 46:46
  if
• 46:46
  I
• 46:46
  don't
• 46:46
  do
• 46:46
  it.
• 46:47
  So
• 46:47
  what
• 46:47
  are
• 46:47
  your
• 46:47
  thoughts
• 46:48
  on
• 46:48
  reframing?
• 46:49
  Can
• 46:49
  I
• 46:49
  throw
• 46:49
  a
• 46:49
  couple
• 46:49
  of
• 46:50
  things
• 46:50
  people
• 46:50
  say
• 46:50
  to
• 46:51
  me
• 46:51
  at
• 46:51
  you
• 46:51
  and
• 46:52
  see
• 46:52
  how
• 46:52
  we
• 46:52
  could
• 46:52
  reframe
• 46:53
  them
• 46:53
  100%?
• 46:54
  Reframing
• 46:54
  is
• 46:54
  a
• 46:55
  really
• 46:55
  powerful
• 46:55
  tool
• 46:55
  and
• 46:56
  it's
• 46:56
  more
• 46:56
  than
• 46:56
  just
• 46:57
  kind
• 46:57
  of
• 46:58
  people
• 46:58
  often
• 46:58
  that's
• 46:58
  just
• 46:59
  area
• 46:59
  fairy
• 46:59
  positive
• 46:59
  thinking
• 47:00
  and
• 47:00
  things
• 47:00
  like
• 47:00
  that.
• 47:00
  It
• 47:01
  isn't.
• 47:01
  And
• 47:02
  you
• 47:02
  talking
• 47:02
  and
• 47:02
  asking
• 47:03
  me
• 47:03
  earlier
• 47:03
  about
• 47:03
  limiting
• 47:03
  beliefs.
• 47:04
  It's
• 47:04
  one
• 47:04
  of
• 47:04
  the
• 47:04
  fastest
• 47:05
  ways
• 47:05
  of
• 47:05
  flipping
• 47:06
  it
• 47:06
  around
• 47:06
  is
• 47:06
  to.
• 47:06
  Is
• 47:07
  to
• 47:07
  reframe
• 47:07
  it
• 47:07
  and
• 47:08
  focus
• 47:08
  on
• 47:08
  the
• 47:08
  opposite
• 47:08
  of
• 47:09
  what
• 47:09
  you
• 47:09
  want
• 47:09
  rather
• 47:09
  than
• 47:10
  be
• 47:10
  stuck
• 47:10
  in
• 47:10
  what
• 47:11
  you
• 47:11
  don't
• 47:11
  want.
• 47:11
  But,
• 47:11
  yeah,
• 47:12
  throw
• 47:12
  some
• 47:12
  at
• 47:12
  me.
• 47:12
  Okay,
• 47:13
  let's
• 47:13
  reframe
• 47:13
  this
• 47:14
  one.
• 47:14
  Becca.
• 47:15
  I.
• 47:15
  I
• 47:15
  would
• 47:15
  go
• 47:16
  live
• 47:16
  on
• 47:16
  Instagram.
• 47:17
  I
• 47:17
  would
• 47:17
  do
• 47:17
  an
• 47:17
  Instagram
• 47:18
  reel,
• 47:18
  but
• 47:18
  I'm
• 47:18
  really
• 47:19
  worried
• 47:19
  my
• 47:19
  friends
• 47:19
  will
• 47:20
  see
• 47:20
  it
• 47:20
  and
• 47:20
  laugh
• 47:20
  at
• 47:20
  me.
• 47:21
  Firstly,
• 47:21
  before
• 47:22
  we
• 47:22
  reframe
• 47:22
  that,
• 47:23
  because
• 47:23
  this,
• 47:23
  this
• 47:23
  comes
• 47:24
  up
• 47:24
  an
• 47:24
  awful
• 47:24
  lot.
• 47:25
  Your
• 47:25
  friends,
• 47:25
  I'm
• 47:26
  assuming,
• 47:26
  aren't
• 47:27
  your
• 47:27
  ideal
• 47:27
  client.
• 47:28
  They're
• 47:28
  not
• 47:28
  who
• 47:28
  you're
• 47:29
  trying
• 47:29
  to
• 47:29
  target.
• 47:30
  They're
• 47:30
  not
• 47:31
  going
• 47:31
  to
• 47:31
  pay
• 47:31
  your
• 47:31
  bills,
• 47:32
  they're
• 47:32
  not
• 47:32
  going
• 47:32
  to
• 47:33
  bring
• 47:33
  you
• 47:33
  income.
• 47:33
  So
• 47:34
  you
• 47:35
  should
• 47:35
  be
• 47:35
  thinking
• 47:35
  about
• 47:35
  them.
• 47:36
  Absolutely.
• 47:37
  They're
• 47:37
  none
• 47:37
  of
• 47:37
  your
• 47:38
  business.
• 47:38
  What
• 47:39
  they
• 47:39
  think
• 47:39
  of
• 47:39
  you
• 47:39
  is
• 47:40
  none
• 47:40
  of
• 47:40
  your
• 47:40
  business
• 47:40
  either.
• 47:41
  Some
• 47:42
  will
• 47:42
  be
• 47:43
  supportive,
• 47:44
  some
• 47:44
  will
• 47:44
  snigger,
• 47:45
  some
• 47:45
  will
• 47:46
  mock
• 47:47
  you,
• 47:47
  but
• 47:48
  that's
• 47:48
  because
• 47:48
  they
• 47:48
  see
• 47:49
  you
• 47:49
  as
• 47:49
  that
• 47:49
  identity
• 47:49
  that
• 47:50
  they
• 47:50
  hold
• 47:50
  about
• 47:50
  you.
• 47:50
  The
• 47:51
  friends,
• 47:51
  the
• 47:51
  person
• 47:51
  used
• 47:52
  to
• 47:52
  do
• 47:52
  something
• 47:52
  different.
• 47:53
  So,
• 47:53
  firstly,
• 47:54
  yeah,
• 47:54
  just
• 47:55
  they're
• 47:55
  not
• 47:55
  your
• 47:55
  person.
• 47:56
  They're
• 47:56
  not
• 47:56
  who
• 47:56
  you're
• 47:57
  trying
• 47:57
  to
• 47:57
  attract.
• 47:57
  So
• 47:58
  do
• 47:58
  not
• 47:58
  focus
• 47:59
  on
• 47:59
  them
• 47:59
  in
• 47:59
  the
• 48:00
  first
• 48:00
  place.
• 48:00
  So
• 48:00
  that
• 48:01
  is
• 48:01
  a
• 48:01
  bit
• 48:01
  of
• 48:01
  a
• 48:01
  reframe.
• 48:02
  Anyway.
• 48:03
  Ask
• 48:04
  me
• 48:04
  the
• 48:04
  question
• 48:04
  again.
• 48:05
  So,
• 48:05
  Becca,
• 48:06
  I
• 48:06
  don't
• 48:06
  want
• 48:06
  to
• 48:06
  go
• 48:06
  live.
• 48:07
  I
• 48:07
  don't
• 48:07
  want
• 48:07
  to
• 48:07
  go
• 48:07
  on
• 48:07
  the
• 48:07
  reel
• 48:08
  because
• 48:08
  I'm
• 48:08
  worried
• 48:09
  my
• 48:09
  friends
• 48:09
  will
• 48:09
  see
• 48:09
  it
• 48:09
  and
• 48:09
  laugh
• 48:10
  at
• 48:10
  me.
• 48:10
  Okay,
• 48:11
  well,
• 48:12
  firstly,
• 48:12
  if
• 48:13
  you
• 48:13
  don't
• 48:13
  want
• 48:13
  to
• 48:13
  go
• 48:13
  live,
• 48:13
  don't
• 48:13
  go
• 48:14
  live.
• 48:14
  Just
• 48:14
  don't
• 48:15
  do
• 48:15
  it.
• 48:15
  If
• 48:15
  you
• 48:15
  do
• 48:15
  want
• 48:15
  to,
• 48:16
  then
• 48:17
  focus
• 48:17
  on
• 48:18
  what
• 48:18
  we've
• 48:18
  said.
• 48:18
  Why
• 48:19
  do
• 48:19
  you
• 48:19
  want
• 48:19
  to
• 48:19
  go
• 48:19
  live
• 48:20
  and
• 48:21
  what
• 48:21
  benefit
• 48:21
  will
• 48:22
  it
• 48:22
  have
• 48:22
  to
• 48:22
  you?
• 48:23
  The
• 48:23
  reframing
• 48:23
  is
• 48:23
  coming.
• 48:24
  You
• 48:25
  don't
• 48:25
  have
• 48:25
  to
• 48:25
  go
• 48:25
  live
• 48:26
  when
• 48:27
  you
• 48:27
  think
• 48:27
  you
• 48:27
  have
• 48:27
  to
• 48:28
  or
• 48:28
  you
• 48:28
  should
• 48:28
  be.
• 48:28
  It's
• 48:29
  putting
• 48:29
  pressure
• 48:29
  on
• 48:29
  you.
• 48:30
  Instead,
• 48:31
  everything
• 48:31
  we
• 48:31
  get
• 48:32
  to
• 48:32
  do
• 48:32
  is
• 48:32
  a
• 48:32
  choice.
• 48:33
  So
• 48:34
  you
• 48:34
  are
• 48:34
  choosing
• 48:35
  to
• 48:35
  go
• 48:35
  live
• 48:36
  so
• 48:36
  you're
• 48:36
  actually
• 48:36
  in
• 48:37
  a
• 48:37
  very
• 48:37
  Privileged
• 48:37
  position.
• 48:38
  When
• 48:38
  I
• 48:38
  started
• 48:39
  my
• 48:39
  business.
• 48:39
  When
• 48:40
  you
• 48:40
  started
• 48:40
  yours,
• 48:40
  Becker,
• 48:41
  we
• 48:41
  didn't
• 48:41
  have
• 48:42
  the
• 48:42
  platforms
• 48:43
  available
• 48:43
  to
• 48:43
  us.
• 48:43
  So
• 48:44
  we're
• 48:44
  very
• 48:44
  privileged.
• 48:44
  We're
• 48:45
  very
• 48:45
  fortunate.
• 48:45
  We
• 48:45
  have
• 48:46
  the
• 48:46
  ability
• 48:46
  to
• 48:47
  get
• 48:47
  our
• 48:47
  message
• 48:48
  out
• 48:48
  there,
• 48:48
  to
• 48:48
  get
• 48:48
  in
• 48:49
  front
• 48:49
  of
• 48:49
  new
• 48:49
  people
• 48:49
  faster
• 48:50
  than
• 48:50
  we've
• 48:50
  ever
• 48:50
  done
• 48:51
  before.
• 48:51
  So
• 48:52
  we
• 48:52
  actually
• 48:52
  get
• 48:53
  to
• 48:53
  go
• 48:53
  live.
• 48:54
  We
• 48:54
  get
• 48:55
  the
• 48:55
  opportunity
• 48:56
  to
• 48:56
  do
• 48:56
  that.
• 48:57
  So
• 48:57
  any
• 48:58
  negative.
• 48:58
  If
• 48:59
  we
• 48:59
  can
• 48:59
  turn
• 48:59
  it
• 48:59
  into
• 48:59
  a.
• 49:00
  I
• 49:00
  get
• 49:01
  to.
• 49:01
  That
• 49:02
  comes
• 49:02
  from
• 49:02
  a
• 49:02
  place
• 49:02
  of
• 49:03
  empowerment
• 49:03
  rather
• 49:03
  than
• 49:04
  a
• 49:05
  debilitating
• 49:06
  fear
• 49:06
  of
• 49:07
  not
• 49:07
  wanting
• 49:07
  to
• 49:08
  do
• 49:08
  it.
• 49:08
  Yeah,
• 49:08
  that
• 49:08
  is
• 49:08
  really
• 49:09
  helpful.
• 49:09
  That's
• 49:09
  a
• 49:09
  great
• 49:09
  way
• 49:10
  of
• 49:10
  thinking
• 49:10
  about
• 49:10
  it
• 49:10
  because
• 49:11
  we're
• 49:11
  fortunate
• 49:11
  to
• 49:11
  have
• 49:11
  these
• 49:12
  tools.
• 49:12
  It's
• 49:12
  funny,
• 49:12
  I've
• 49:13
  been
• 49:13
  talking
• 49:13
  about
• 49:13
  social
• 49:13
  media
• 49:14
  a
• 49:14
  lot.
• 49:14
  We
• 49:15
  talked
• 49:15
  about
• 49:15
  it
• 49:15
  earlier
• 49:15
  about
• 49:16
  this
• 49:16
  rise
• 49:16
  of
• 49:16
  video.
• 49:17
  And
• 49:17
  I
• 49:17
  make
• 49:18
  jokes
• 49:18
  with
• 49:18
  my
• 49:18
  members
• 49:19
  because
• 49:19
  if
• 49:19
  we
• 49:19
  go
• 49:20
  back
• 49:20
  three
• 49:20
  or
• 49:20
  four
• 49:20
  years,
• 49:20
  talking
• 49:21
  specifically
• 49:21
  about
• 49:22
  Instagram,
• 49:23
  my
• 49:23
  members
• 49:23
  would
• 49:23
  say
• 49:23
  to
• 49:24
  me
• 49:24
  all
• 49:24
  the
• 49:24
  time,
• 49:24
  becca,
• 49:25
  Instagram
• 49:25
  is
• 49:26
  so
• 49:26
  frustrating.
• 49:26
  I
• 49:27
  wish
• 49:27
  I
• 49:27
  could
• 49:27
  reach
• 49:27
  people
• 49:28
  who
• 49:28
  didn't
• 49:28
  follow
• 49:28
  me.
• 49:29
  The
• 49:29
  only
• 49:29
  people
• 49:29
  who
• 49:29
  see
• 49:30
  my
• 49:30
  content
• 49:30
  is
• 49:31
  people
• 49:31
  that
• 49:31
  follow
• 49:31
  me.
• 49:31
  I'm
• 49:32
  in
• 49:32
  a
• 49:32
  loop.
• 49:32
  The
• 49:32
  only
• 49:32
  people
• 49:33
  that
• 49:33
  see
• 49:33
  it.
• 49:33
  I
• 49:33
  can't
• 49:33
  grow
• 49:34
  my
• 49:34
  Instagram.
• 49:34
  And
• 49:35
  now
• 49:35
  Instagram
• 49:35
  has
• 49:35
  totally
• 49:36
  transformed
• 49:36
  their
• 49:37
  tools
• 49:37
  and
• 49:37
  given
• 49:37
  us
• 49:38
  every
• 49:38
  single
• 49:38
  tool
• 49:39
  we
• 49:39
  need
• 49:39
  to
• 49:39
  be
• 49:39
  able
• 49:39
  to
• 49:40
  reach
• 49:40
  people
• 49:40
  who
• 49:40
  don't
• 49:41
  follow
• 49:41
  us.
• 49:41
  There's
• 49:42
  a
• 49:42
  new
• 49:42
  Instagram.
• 49:42
  You
• 49:42
  don't
• 49:42
  want
• 49:42
  to
• 49:42
  use
• 49:42
  them.
• 49:45
  And
• 49:45
  so,
• 49:46
  you
• 49:46
  know,
• 49:46
  you're
• 49:47
  right.
• 49:47
  We
• 49:47
  have
• 49:47
  to.
• 49:48
  We
• 49:48
  have
• 49:48
  to
• 49:48
  know.
• 49:49
  We're
• 49:49
  lucky
• 49:49
  to
• 49:50
  have
• 49:50
  these
• 49:50
  tools.
• 49:50
  We've
• 49:51
  been
• 49:51
  asking
• 49:51
  for
• 49:51
  these
• 49:51
  tools
• 49:52
  for
• 49:52
  ages
• 49:52
  now
• 49:52
  we
• 49:53
  have
• 49:53
  these
• 49:53
  tools.
• 49:54
  Do
• 49:54
  we
• 49:54
  want
• 49:54
  to
• 49:54
  use
• 49:55
  them?
• 49:55
  Why
• 49:55
  do
• 49:55
  we
• 49:55
  want
• 49:56
  to
• 49:56
  use
• 49:56
  them?
• 49:56
  I
• 49:56
  think
• 49:56
  that's
• 49:56
  the
• 49:56
  problem
• 49:56
  there,
• 49:57
  isn't
• 49:57
  it?
• 49:57
  It
• 49:57
  goes
• 49:57
  back
• 49:57
  to
• 49:57
  we're
• 49:58
  focusing
• 49:58
  on
• 49:58
  the
• 49:58
  tool,
• 49:58
  we're
• 49:59
  focusing
• 49:59
  on
• 49:59
  the
• 49:59
  medium,
• 50:00
  we're
• 50:00
  focusing
• 50:00
  on
• 50:00
  the
• 50:00
  platform
• 50:01
  rather
• 50:01
  than,
• 50:01
  you
• 50:02
  know,
• 50:02
  the
• 50:02
  purpose
• 50:03
  behind
• 50:03
  it.
• 50:03
  What's
• 50:03
  our
• 50:04
  intention,
• 50:04
  why
• 50:04
  do
• 50:04
  we
• 50:04
  want
• 50:04
  to
• 50:05
  do
• 50:05
  it?
• 50:05
  And
• 50:05
  what's
• 50:06
  the
• 50:06
  possibility,
• 50:06
  what's
• 50:07
  the
• 50:07
  opportunity
• 50:08
  if
• 50:08
  we
• 50:08
  were
• 50:08
  to
• 50:08
  do
• 50:09
  it?
• 50:09
  And
• 50:09
  I
• 50:09
  think
• 50:09
  also
• 50:10
  the
• 50:10
  consistency
• 50:11
  comes
• 50:11
  into
• 50:11
  play
• 50:12
  quite
• 50:12
  a
• 50:12
  lot.
• 50:12
  You
• 50:12
  know,
• 50:13
  I
• 50:13
  don't
• 50:13
  think
• 50:14
  many
• 50:14
  people.
• 50:15
  I
• 50:15
  think
• 50:15
  we've
• 50:15
  also
• 50:15
  got
• 50:16
  that
• 50:16
  comparison
• 50:16
  of
• 50:16
  feeling.
• 50:17
  Not
• 50:17
  that
• 50:17
  everyone
• 50:18
  wants
• 50:18
  to
• 50:18
  go
• 50:18
  viral,
• 50:18
  but,
• 50:19
  you
• 50:19
  know,
• 50:19
  if
• 50:19
  we
• 50:19
  only
• 50:19
  get
• 50:20
  a
• 50:20
  few
• 50:20
  likes
• 50:20
  or
• 50:20
  we
• 50:20
  only
• 50:20
  get
• 50:21
  a
• 50:21
  few
• 50:21
  views,
• 50:22
  then.
• 50:22
  Then
• 50:22
  it
• 50:23
  wasn't
• 50:23
  worth
• 50:23
  doing.
• 50:23
  But
• 50:24
  you
• 50:24
  only
• 50:24
  need
• 50:24
  that
• 50:24
  one
• 50:25
  person
• 50:26
  to
• 50:26
  see
• 50:27
  it
• 50:27
  or
• 50:27
  to
• 50:27
  like
• 50:27
  it
• 50:28
  or
• 50:28
  to.
• 50:28
  To
• 50:29
  reach
• 50:29
  out
• 50:29
  to
• 50:29
  you
• 50:30
  to
• 50:30
  more
• 50:30
  than
• 50:30
  make
• 50:31
  it
• 50:31
  worth
• 50:31
  its
• 50:31
  while
• 50:32
  in
• 50:32
  doing
• 50:32
  it.
• 50:33
  So,
• 50:33
  you
• 50:34
  know,
• 50:34
  this
• 50:34
  whole
• 50:35
  thing
• 50:35
  of
• 50:36
  one
• 50:36
  video
• 50:36
  out
• 50:36
  or
• 50:37
  a
• 50:37
  Few
• 50:37
  videos
• 50:37
  out
• 50:38
  or
• 50:38
  doing
• 50:38
  it
• 50:38
  for
• 50:38
  a
• 50:38
  week,
• 50:38
  or
• 50:38
  even
• 50:39
  doing
• 50:39
  it
• 50:39
  for
• 50:39
  a
• 50:39
  month,
• 50:39
  and
• 50:39
  then
• 50:40
  expecting
• 50:40
  immediate
• 50:40
  results
• 50:42
  is
• 50:42
  another
• 50:42
  place
• 50:43
  where
• 50:43
  people
• 50:43
  kind
• 50:44
  of
• 50:44
  hold
• 50:44
  themselves
• 50:45
  back
• 50:45
  because
• 50:45
  they
• 50:46
  don't
• 50:46
  see
• 50:46
  the
• 50:46
  results
• 50:46
  happening
• 50:48
  and
• 50:48
  then
• 50:48
  think,
• 50:48
  well,
• 50:48
  what's
• 50:49
  the
• 50:49
  point?
• 50:49
  But
• 50:49
  if
• 50:49
  you're
• 50:50
  consistent
• 50:50
  with
• 50:50
  it
• 50:50
  over
• 50:50
  time,
• 50:51
  you
• 50:51
  know,
• 50:51
  look
• 50:51
  at
• 50:51
  some
• 50:51
  of
• 50:51
  the
• 50:51
  massive,
• 50:52
  biggest
• 50:53
  Instagram
• 50:53
  or
• 50:53
  YouTube
• 50:54
  channels
• 50:54
  in
• 50:55
  the
• 50:55
  world.
• 50:56
  There's
• 50:56
  not
• 50:56
  many
• 50:56
  that
• 50:56
  are
• 50:57
  overnight
• 50:57
  successes.
• 50:58
  You
• 50:58
  know,
• 50:58
  there
• 50:59
  was
• 50:59
  some
• 50:59
  pretty
• 51:00
  dodgy
• 51:00
  videos
• 51:00
  that
• 51:01
  went
• 51:01
  out
• 51:01
  in
• 51:01
  the
• 51:01
  first
• 51:01
  place,
• 51:02
  but
• 51:02
  they've
• 51:02
  kept
• 51:02
  going,
• 51:03
  they've
• 51:03
  persisted,
• 51:03
  they've
• 51:04
  been
• 51:04
  consistent,
• 51:05
  and
• 51:05
  it's
• 51:05
  paid
• 51:05
  off
• 51:06
  in
• 51:06
  the
• 51:06
  end.
• 51:06
  And
• 51:06
  I
• 51:06
  think
• 51:06
  that
• 51:07
  big
• 51:07
  numbers
• 51:07
  thing
• 51:08
  is
• 51:08
  another
• 51:08
  limiting
• 51:09
  belief,
• 51:09
  another
• 51:09
  mindset
• 51:10
  thing.
• 51:10
  That's
• 51:10
  something
• 51:11
  I
• 51:11
  love
• 51:11
  to
• 51:11
  say
• 51:11
  to
• 51:11
  people
• 51:11
  at
• 51:12
  the
• 51:12
  moment.
• 51:12
  I
• 51:12
  said
• 51:12
  it
• 51:12
  on
• 51:12
  a
• 51:12
  call
• 51:13
  today
• 51:13
  to
• 51:13
  a
• 51:13
  few
• 51:14
  people,
• 51:14
  actually.
• 51:14
  It's
• 51:15
  like,
• 51:15
  why
• 51:15
  are
• 51:15
  you
• 51:15
  complaining
• 51:16
  to
• 51:16
  me
• 51:16
  that
• 51:16
  only
• 51:16
  100
• 51:17
  people
• 51:17
  watch
• 51:17
  your
• 51:17
  video?
• 51:18
  I
• 51:18
  don't
• 51:18
  want
• 51:18
  to
• 51:18
  post
• 51:19
  in
• 51:19
  case
• 51:19
  only
• 51:19
  100
• 51:20
  people
• 51:20
  see
• 51:20
  it.
• 51:20
  And
• 51:21
  then
• 51:21
  I
• 51:21
  say,
• 51:21
  well,
• 51:22
  if
• 51:22
  you
• 51:22
  stood
• 51:23
  there
• 51:23
  and
• 51:23
  I
• 51:23
  invited
• 51:23
  100
• 51:24
  people
• 51:24
  into
• 51:24
  this
• 51:24
  room
• 51:25
  and
• 51:25
  said,
• 51:25
  tell
• 51:25
  me
• 51:26
  about
• 51:26
  your
• 51:26
  business,
• 51:26
  you
• 51:27
  think
• 51:27
  that
• 51:27
  was
• 51:27
  amazing.
• 51:27
  But
• 51:28
  for
• 51:28
  some
• 51:28
  reason
• 51:29
  we
• 51:29
  see
• 51:29
  that
• 51:29
  and
• 51:30
  we
• 51:30
  think,
• 51:30
  oh,
• 51:30
  we
• 51:30
  failed.
• 51:31
  We
• 51:31
  failed.
• 51:32
  Only
• 51:32
  100
• 51:32
  people.
• 51:32
  Big
• 51:33
  numbers,
• 51:33
  aren't
• 51:33
  we?
• 51:34
  Yeah,
• 51:34
  but
• 51:35
  why
• 51:35
  do
• 51:35
  we
• 51:35
  do
• 51:35
  that?
• 51:36
  Because
• 51:37
  that's,
• 51:37
  that's
• 51:38
  our
• 51:38
  internal
• 51:39
  kind
• 51:39
  of
• 51:39
  interpretation
• 51:40
  of
• 51:40
  what
• 51:40
  a
• 51:40
  successful
• 51:41
  video
• 51:41
  looks
• 51:41
  like.
• 51:42
  And
• 51:42
  it,
• 51:42
  but
• 51:43
  it
• 51:43
  is
• 51:43
  it.
• 51:44
  And
• 51:44
  that's
• 51:44
  where
• 51:44
  we
• 51:45
  need
• 51:45
  to
• 51:45
  reframe
• 51:45
  and
• 51:45
  kind
• 51:46
  of
• 51:46
  change
• 51:46
  our
• 51:46
  own
• 51:46
  kind
• 51:47
  of
• 51:47
  filter
• 51:48
  of
• 51:48
  how
• 51:48
  we're
• 51:48
  looking
• 51:48
  at
• 51:48
  things.
• 51:49
  And
• 51:49
  like
• 51:49
  you
• 51:50
  said,
• 51:50
  you
• 51:50
  know,
• 51:50
  in,
• 51:51
  in
• 51:51
  the
• 51:51
  olden
• 51:51
  days,
• 51:52
  if
• 51:52
  we
• 51:52
  had
• 51:52
  100
• 51:53
  people
• 51:53
  turn
• 51:53
  up
• 51:53
  in
• 51:53
  a
• 51:53
  room
• 51:54
  to
• 51:54
  listen
• 51:54
  to
• 51:54
  us,
• 51:55
  that'd
• 51:55
  be
• 51:55
  an
• 51:55
  amazing,
• 51:56
  that'd
• 51:56
  be
• 51:56
  a
• 51:56
  packed
• 51:56
  room,
• 51:57
  you
• 51:57
  know,
• 51:57
  and
• 51:58
  it's,
• 51:59
  it's
• 51:59
  kind
• 51:59
  of
• 52:00
  almost
• 52:00
  choosing
• 52:01
  and
• 52:01
  deciding
• 52:02
  what
• 52:02
  your
• 52:02
  definition
• 52:02
  of
• 52:03
  success
• 52:03
  would
• 52:03
  be.
• 52:04
  And,
• 52:04
  you
• 52:04
  know,
• 52:05
  if
• 52:06
  you
• 52:06
  put
• 52:06
  a
• 52:06
  video
• 52:07
  out
• 52:07
  there,
• 52:07
  what
• 52:07
  do
• 52:07
  you
• 52:07
  want
• 52:07
  from
• 52:08
  that
• 52:08
  video?
• 52:09
  Is
• 52:09
  it
• 52:09
  just
• 52:09
  to
• 52:09
  build
• 52:09
  a
• 52:09
  relationship?
• 52:10
  In
• 52:10
  which
• 52:10
  case
• 52:10
  you
• 52:10
  don't
• 52:11
  need
• 52:12
  massive
• 52:12
  numbers.
• 52:13
  But
• 52:13
  if
• 52:14
  you
• 52:14
  continue
• 52:14
  to
• 52:14
  build
• 52:15
  a
• 52:15
  relationship
• 52:15
  with
• 52:15
  somebody,
• 52:16
  if
• 52:17
  you
• 52:17
  got,
• 52:18
  I
• 52:18
  don't
• 52:18
  know
• 52:18
  what
• 52:18
  would
• 52:18
  be
• 52:18
  a
• 52:19
  sensible
• 52:19
  number
• 52:19
  for
• 52:20
  your
• 52:20
  people.
• 52:20
  But
• 52:21
  if
• 52:21
  you've
• 52:21
  got
• 52:21
  one
• 52:22
  couple
• 52:22
  reach
• 52:22
  out
• 52:22
  to
• 52:22
  you,
• 52:23
  wants
• 52:23
  to
• 52:23
  work
• 52:23
  with
• 52:23
  you,
• 52:24
  would
• 52:24
  that
• 52:24
  be
• 52:24
  worth
• 52:24
  doing?
• 52:26
  How
• 52:26
  many
• 52:26
  a
• 52:26
  month,
• 52:27
  how
• 52:27
  many
• 52:27
  a
• 52:27
  year
• 52:27
  would
• 52:28
  you
• 52:28
  want
• 52:28
  to
• 52:29
  be
• 52:29
  able
• 52:29
  to
• 52:29
  attribute
• 52:29
  to
• 52:30
  your
• 52:30
  social
• 52:30
  media
• 52:31
  videos?
• 52:31
  And
• 52:32
  it's
• 52:32
  probably
• 52:32
  not
• 52:32
  anywhere
• 52:33
  near
• 52:33
  as
• 52:33
  big
• 52:33
  as
• 52:33
  you
• 52:34
  think
• 52:34
  it
• 52:34
  is.
• 52:34
  So
• 52:35
  you
• 52:35
  probably
• 52:35
  don't
• 52:35
  need
• 52:35
  the
• 52:36
  big
• 52:36
  numbers
• 52:36
  that
• 52:36
  you
• 52:36
  think
• 52:37
  you
• 52:37
  need.
• 52:37
  So
• 52:37
  Just
• 52:38
  kind
• 52:38
  of
• 52:38
  dial
• 52:39
  it
• 52:39
  down
• 52:39
  and
• 52:39
  lower
• 52:39
  your
• 52:40
  bar.
• 52:40
  Not
• 52:41
  your
• 52:41
  standards
• 52:41
  but
• 52:42
  your
• 52:42
  expectations
• 52:43
  of
• 52:43
  what
• 52:44
  you
• 52:44
  should
• 52:44
  be
• 52:44
  doing
• 52:45
  and
• 52:45
  just
• 52:45
  focus
• 52:45
  on
• 52:46
  delivering,
• 52:47
  being
• 52:47
  consistent,
• 52:48
  showing
• 52:48
  up,
• 52:49
  being
• 52:49
  visible
• 52:50
  and
• 52:51
  building
• 52:52
  that
• 52:52
  know
• 52:52
  like
• 52:52
  and
• 52:52
  trust
• 52:52
  factor.
• 52:53
  Yeah.
• 52:53
  And
• 52:53
  bringing
• 52:54
  it
• 52:54
  back
• 52:54
  to
• 52:54
  reality.
• 52:55
  I
• 52:55
  just
• 52:55
  think
• 52:55
  it's
• 52:56
  a
• 52:56
  really
• 52:56
  interesting
• 52:57
  subject.
• 52:57
  I
• 52:57
  could
• 52:58
  talk
• 52:58
  to
• 52:58
  you
• 52:58
  about
• 52:58
  it
• 52:58
  all,
• 52:59
  all
• 52:59
  day.
• 52:59
  I
• 52:59
  had
• 53:00
  someone
• 53:00
  else
• 53:00
  recently
• 53:00
  who
• 53:01
  said
• 53:01
  to
• 53:01
  me,
• 53:01
  I
• 53:01
  just
• 53:01
  want
• 53:01
  to
• 53:01
  go
• 53:02
  viral
• 53:02
  on
• 53:02
  social
• 53:02
  media.
• 53:02
  I
• 53:03
  wish
• 53:03
  I
• 53:03
  could
• 53:03
  reach
• 53:03
  these
• 53:03
  big
• 53:04
  numbers.
• 53:04
  Fifty
• 53:04
  thousand,
• 53:04
  a
• 53:05
  hundred
• 53:05
  thousand.
• 53:06
  And
• 53:06
  then
• 53:06
  I
• 53:06
  said,
• 53:06
  well,
• 53:06
  how
• 53:06
  many
• 53:06
  weddings
• 53:07
  do
• 53:07
  you
• 53:07
  want
• 53:07
  a
• 53:07
  year?
• 53:08
  They
• 53:08
  said
• 53:08
  15
• 53:08
  and
• 53:09
  I've
• 53:09
  already
• 53:09
  got
• 53:09
  10
• 53:09
  booked.
• 53:10
  So
• 53:10
  I
• 53:10
  was
• 53:11
  like,
• 53:11
  you
• 53:11
  don't
• 53:12
  want
• 53:12
  to
• 53:12
  go
• 53:12
  viral.
• 53:12
  You
• 53:13
  don't
• 53:13
  need
• 53:13
  all
• 53:13
  these
• 53:13
  people.
• 53:14
  You
• 53:14
  need
• 53:14
  five
• 53:14
  bookings.
• 53:15
  That's
• 53:15
  it.
• 53:16
  It's
• 53:16
  again
• 53:17
  vanity,
• 53:17
  isn't
• 53:17
  it?
• 53:18
  It's,
• 53:18
  it's
• 53:18
  our
• 53:18
  own
• 53:19
  ego.
• 53:19
  It's
• 53:19
  what
• 53:20
  people
• 53:20
  looking
• 53:20
  in.
• 53:21
  You
• 53:21
  know,
• 53:21
  if
• 53:21
  your
• 53:21
  friends
• 53:22
  look
• 53:22
  at
• 53:22
  your
• 53:22
  videos
• 53:22
  and
• 53:23
  you're
• 53:23
  getting
• 53:23
  10
• 53:24
  to
• 53:24
  100
• 53:24
  views,
• 53:25
  they're
• 53:25
  not
• 53:25
  what
• 53:25
  they're
• 53:26
  going
• 53:26
  to
• 53:26
  think
• 53:26
  of
• 53:26
  you.
• 53:26
  Whereas
• 53:27
  if
• 53:27
  you
• 53:27
  could
• 53:28
  show
• 53:28
  that
• 53:28
  you're
• 53:28
  getting
• 53:29
  thousands
• 53:29
  of
• 53:29
  thousands,
• 53:30
  if
• 53:30
  not
• 53:30
  more,
• 53:31
  then
• 53:31
  we
• 53:32
  feel
• 53:32
  that
• 53:32
  we're
• 53:32
  being
• 53:33
  more
• 53:33
  successful.
• 53:34
  And
• 53:34
  if
• 53:35
  that's
• 53:35
  not
• 53:35
  what
• 53:35
  you
• 53:35
  need
• 53:35
  for
• 53:36
  your
• 53:36
  business,
• 53:36
  then
• 53:36
  there's
• 53:37
  no
• 53:37
  need
• 53:37
  to
• 53:37
  have
• 53:37
  that
• 53:37
  as
• 53:38
  a
• 53:38
  standard.
• 53:38
  I'm
• 53:39
  sure
• 53:39
  there's
• 53:39
  people
• 53:39
  listening
• 53:40
  to
• 53:40
  this
• 53:40
  are
• 53:40
  thinking,
• 53:40
  help,
• 53:41
  Christian,
• 53:41
  I
• 53:42
  need
• 53:42
  more
• 53:42
  help.
• 53:42
  I
• 53:42
  can
• 53:42
  feel
• 53:43
  myself
• 53:43
  struggling
• 53:44
  in
• 53:44
  this
• 53:44
  area.
• 53:45
  Do
• 53:45
  you
• 53:45
  have
• 53:45
  any
• 53:46
  resources
• 53:46
  that
• 53:47
  I
• 53:47
  can
• 53:47
  send
• 53:48
  people
• 53:48
  to
• 53:48
  if
• 53:48
  they
• 53:48
  want
• 53:48
  to
• 53:48
  do
• 53:49
  some
• 53:49
  more
• 53:49
  thinking
• 53:49
  or
• 53:50
  work
• 53:50
  around
• 53:50
  this
• 53:50
  area?
• 53:51
  Yeah,
• 53:51
  it
• 53:51
  would
• 53:51
  have
• 53:51
  been
• 53:52
  rude
• 53:52
  of
• 53:52
  me
• 53:52
  not
• 53:52
  to.
• 53:52
  I
• 53:52
  have
• 53:53
  created
• 53:54
  some
• 53:54
  short
• 53:54
  video
• 53:56
  tips
• 53:57
  to
• 53:57
  help
• 53:57
  people
• 53:58
  which
• 53:58
  is
• 53:58
  on
• 53:58
  my
• 53:58
  YouTube
• 53:59
  channel.
• 53:59
  But
• 53:59
  if
• 53:59
  people
• 53:59
  go
• 54:00
  to
• 54:00
  my
• 54:00
  website,
• 54:00
  ChristianBaker.netforward/camera
• 54:03
  I'll
• 54:04
  link
• 54:04
  all
• 54:04
  the
• 54:04
  resources
• 54:05
  and
• 54:05
  people
• 54:06
  can
• 54:06
  find
• 54:06
  everything
• 54:07
  on
• 54:07
  there.
• 54:07
  There's
• 54:08
  a,
• 54:08
  a
• 54:09
  kind
• 54:09
  of
• 54:09
  camera,
• 54:09
  pre
• 54:10
  camera
• 54:10
  recording
• 54:11
  checklist
• 54:11
  as
• 54:11
  well.
• 54:12
  So
• 54:12
  yeah,
• 54:13
  go
• 54:13
  and
• 54:13
  have
• 54:13
  a
• 54:13
  look
• 54:13
  at
• 54:13
  that
• 54:13
  and
• 54:14
  if,
• 54:14
  if
• 54:14
  you've
• 54:15
  got
• 54:15
  any
• 54:15
  other
• 54:15
  questions,
• 54:16
  feel
• 54:16
  free
• 54:16
  to
• 54:16
  reach
• 54:17
  out
• 54:17
  and
• 54:17
  you
• 54:17
  know,
• 54:18
  I'll,
• 54:18
  I'll
• 54:18
  make
• 54:18
  a
• 54:18
  video
• 54:18
  to
• 54:19
  cover
• 54:19
  that
• 54:19
  or
• 54:20
  if
• 54:20
  anyone
• 54:20
  needs
• 54:20
  any
• 54:21
  help,
• 54:21
  just,
• 54:21
  just
• 54:21
  yeah,
• 54:22
  reach
• 54:22
  out,
• 54:22
  let
• 54:22
  me
• 54:22
  know.
• 54:23
  Fantastic.
• 54:23
  I'll
• 54:23
  make
• 54:23
  sure
• 54:24
  I
• 54:24
  link
• 54:24
  to
• 54:24
  that
• 54:24
  in
• 54:24
  the
• 54:24
  show
• 54:24
  notes.
• 54:25
  And
• 54:25
  if
• 54:25
  people
• 54:25
  feel
• 54:26
  like
• 54:26
  they
• 54:26
  need
• 54:26
  more
• 54:27
  help
• 54:27
  than
• 54:27
  that.
• 54:28
  Do
• 54:28
  you
• 54:28
  do
• 54:28
  one
• 54:28
  to
• 54:28
  one,
• 54:29
  do
• 54:29
  you
• 54:29
  do
• 54:29
  one
• 54:29
  off
• 54:29
  sessions
• 54:30
  with
• 54:30
  people?
• 54:30
  Is
• 54:30
  there
• 54:30
  any
• 54:31
  other
• 54:31
  ways
• 54:31
  people
• 54:31
  can
• 54:31
  work
• 54:31
  with
• 54:32
  you?
• 54:32
  Direct
• 54:32
  100?
• 54:33
  Yeah,
• 54:34
  I
• 54:34
  do
• 54:34
  work
• 54:34
  with
• 54:34
  people
• 54:35
  both
• 54:36
  virtually
• 54:37
  on
• 54:37
  zoom
• 54:38
  and
• 54:38
  in
• 54:38
  person.
• 54:39
  So
• 54:39
  yeah,
• 54:39
  there's
• 54:40
  different
• 54:41
  options
• 54:41
  for
• 54:41
  different
• 54:42
  people
• 54:42
  for
• 54:43
  where
• 54:43
  they're
• 54:43
  at.
• 54:43
  But
• 54:43
  yeah,
• 54:43
  100%.
• 54:44
  If
• 54:44
  people
• 54:45
  want
• 54:45
  to
• 54:46
  move
• 54:46
  forward
• 54:47
  feeling
• 54:47
  like
• 54:47
  they're
• 54:47
  stuck,
• 54:48
  feeling
• 54:48
  like
• 54:48
  they
• 54:48
  just
• 54:48
  need
• 54:49
  some
• 54:50
  kind
• 54:50
  of
• 54:50
  personal
• 54:50
  help,
• 54:51
  then,
• 54:52
  yeah,
• 54:52
  that's
• 54:52
  what
• 54:52
  I
• 54:52
  do.
• 54:53
  So
• 54:53
  feel
• 54:53
  free
• 54:53
  to
• 54:54
  get
• 54:54
  in
• 54:54
  touch.
• 54:54
  Fantastic.
• 54:55
  I
• 54:55
  will
• 54:55
  make
• 54:55
  sure
• 54:55
  I
• 54:55
  put
• 54:56
  the
• 54:56
  links
• 54:56
  to
• 54:56
  your
• 54:56
  website
• 54:57
  and
• 54:57
  all
• 54:57
  those
• 54:57
  resources
• 54:58
  in
• 54:58
  the
• 54:58
  show
• 54:58
  notes.
• 54:59
  Now,
• 54:59
  I
• 54:59
  always
• 55:00
  have
• 55:00
  my
• 55:00
  podcast,
• 55:00
  Christian,
• 55:01
  with
• 55:01
  the
• 55:01
  same
• 55:01
  question
• 55:01
  which
• 55:02
  I'm
• 55:02
  going
• 55:02
  to
• 55:02
  pose
• 55:02
  to
• 55:02
  you
• 55:03
  now.
• 55:03
  And
• 55:03
  it's
• 55:03
  this.
• 55:04
  What's
• 55:04
  one
• 55:04
  thing
• 55:05
  you
• 55:05
  personally
• 55:06
  wish
• 55:06
  you'd
• 55:06
  known
• 55:06
  sooner
• 55:07
  in
• 55:07
  business?
• 55:08
  Good
• 55:09
  question.
• 55:09
  Good
• 55:09
  question.
• 55:10
  I
• 55:10
  think
• 55:11
  to
• 55:11
  stop
• 55:11
  overthinking.
• 55:12
  You
• 55:12
  know,
• 55:12
  I'm
• 55:12
  the
• 55:13
  master
• 55:13
  overthinking
• 55:13
  myself.
• 55:14
  And
• 55:15
  just
• 55:15
  to
• 55:16
  take
• 55:17
  that
• 55:17
  consistent
• 55:18
  action
• 55:19
  and
• 55:19
  don't
• 55:20
  wait
• 55:20
  to
• 55:20
  be
• 55:20
  ready.
• 55:21
  Just
• 55:22
  do
• 55:22
  it
• 55:23
  and
• 55:23
  get
• 55:23
  better
• 55:25
  as
• 55:25
  you
• 55:25
  go.
• 55:26
  And
• 55:26
  confidence
• 55:27
  comes
• 55:28
  from
• 55:28
  doing
• 55:29
  that.
• 55:29
  If
• 55:29
  you
• 55:29
  wait
• 55:30
  till
• 55:30
  you're
• 55:30
  ready,
• 55:30
  if
• 55:31
  you
• 55:31
  wait
• 55:31
  for
• 55:31
  the
• 55:31
  confidence
• 55:31
  to
• 55:32
  show
• 55:32
  up,
• 55:32
  it's
• 55:33
  going
• 55:33
  to
• 55:33
  slow
• 55:33
  you
• 55:33
  down,
• 55:33
  it's
• 55:34
  going
• 55:34
  to
• 55:34
  hold
• 55:34
  you
• 55:34
  back
• 55:34
  or
• 55:34
  it
• 55:35
  may
• 55:35
  never
• 55:35
  happen.
• 55:36
  So,
• 55:36
  yeah,
• 55:37
  just
• 55:37
  make
• 55:37
  today
• 55:38
  day
• 55:38
  one.
• 55:38
  Don't
• 55:38
  put
• 55:38
  things
• 55:39
  off
• 55:39
  to
• 55:39
  one
• 55:39
  day.
• 55:40
  Make
• 55:40
  today
• 55:40
  day
• 55:41
  one.
• 55:41
  Take
• 55:41
  the
• 55:42
  next
• 55:42
  step
• 55:42
  and
• 55:43
  keep
• 55:43
  going.
• 55:43
  And
• 55:43
  yeah,
• 55:44
  100%.
• 55:44
  Wish
• 55:45
  I'd
• 55:45
  done
• 55:45
  more
• 55:45
  of
• 55:46
  that
• 55:46
  in
• 55:47
  the
• 55:47
  early
• 55:47
  days.
• 55:47
  Fantastic.
• 55:48
  Christian,
• 55:48
  it's
• 55:49
  such
• 55:49
  a
• 55:49
  pleasure
• 55:49
  as
• 55:49
  always
• 55:50
  to
• 55:50
  chat
• 55:50
  to
• 55:50
  you.
• 55:50
  I
• 55:50
  love
• 55:51
  this
• 55:51
  new
• 55:51
  work
• 55:52
  that
• 55:52
  you're
• 55:52
  doing
• 55:52
  around
• 55:53
  people
• 55:53
  needing
• 55:54
  to
• 55:54
  get
• 55:54
  more
• 55:54
  confident
• 55:54
  to
• 55:55
  be
• 55:55
  on
• 55:55
  camera.
• 55:55
  I
• 55:55
  think
• 55:55
  it's
• 55:56
  much
• 55:56
  needed
• 55:57
  in
• 55:57
  the
• 55:57
  business
• 55:57
  world
• 55:58
  and
• 55:58
  thank
• 55:59
  you
• 55:59
  for
• 55:59
  taking
• 55:59
  that
• 56:00
  and
• 56:00
  for
• 56:00
  putting
• 56:00
  those
• 56:00
  resources
• 56:01
  together
• 56:01
  for
• 56:02
  people.
• 56:02
  I
• 56:02
  will
• 56:02
  put
• 56:02
  all
• 56:03
  of
• 56:03
  the
• 56:03
  links
• 56:03
  in
• 56:03
  the
• 56:03
  show
• 56:03
  notes
• 56:04
  and
• 56:04
  I
• 56:04
  hope
• 56:05
  to
• 56:05
  see
• 56:05
  you
• 56:05
  somewhere
• 56:05
  again
• 56:06
  very
• 56:06
  soon.
• 56:06
  Brilliant.
• 56:07
  Thank
• 56:07
  you.
• 56:08
  Love
• 56:08
  that
• 56:08
  conversation
• 56:09
  with
• 56:09
  Christian.
• 56:09
  I
• 56:10
  think
• 56:10
  the
• 56:10
  more
• 56:10
  I'm
• 56:10
  in
• 56:10
  business,
• 56:11
  the
• 56:11
  longer
• 56:11
  I'm
• 56:12
  in
• 56:12
  this
• 56:12
  industry,
• 56:12
  the
• 56:13
  more
• 56:13
  I
• 56:13
  realize
• 56:13
  how
• 56:14
  important
• 56:14
  mindset
• 56:15
  is
• 56:15
  and
• 56:15
  how
• 56:15
  many
• 56:16
  of
• 56:16
  you
• 56:16
  are
• 56:16
  held
• 56:16
  back
• 56:16
  by
• 56:17
  limiting
• 56:17
  beliefs
• 56:18
  by
• 56:18
  mindset
• 56:18
  blocks
• 56:19
  and
• 56:19
  just
• 56:19
  not
• 56:20
  able
• 56:20
  to
• 56:20
  overcome
• 56:21
  them.
• 56:21
  So
• 56:21
  I
• 56:21
  encourage
• 56:22
  you,
• 56:22
  if
• 56:22
  you've
• 56:23
  resonated
• 56:23
  with
• 56:23
  anything
• 56:24
  today,
• 56:24
  go
• 56:24
  and
• 56:24
  check
• 56:24
  out
• 56:25
  Christian,
• 56:25
  go
• 56:25
  look
• 56:25
  at
• 56:25
  his
• 56:26
  website,
• 56:26
  go
• 56:26
  and
• 56:26
  watch
• 56:26
  some
• 56:27
  of
• 56:27
  those
• 56:27
  videos
• 56:28
  because
• 56:28
  there's
• 56:28
  no
• 56:29
  reason
• 56:29
  that
• 56:29
  you
• 56:29
  should
• 56:29
  be
• 56:30
  saying,
• 56:30
  I
• 56:30
  can't
• 56:31
  do
• 56:31
  these
• 56:31
  things.
• 56:32
  There's
• 56:32
  a
• 56:32
  time
• 56:32
  for
• 56:32
  you
• 56:33
  to
• 56:33
  reset
• 56:33
  your
• 56:33
  brain
• 56:34
  and
• 56:34
  think
• 56:34
  of
• 56:34
  it
• 56:34
  as
• 56:35
  resetting
• 56:35
  that
• 56:35
  computer.
• 56:36
  Hope
• 56:36
  you've
• 56:36
  enjoyed
• 56:37
  today's
• 56:37
  episode.
• 56:38
  I'll
• 56:38
  see
• 56:38
  you
• 56:38
  all
• 56:38
  time
• 56:38
  next.
• 56:38
  Next
• 56:39
  time.