Focused for the Long Term with Ilana Shabtay
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Building a product strategy based on target audience.
AutoLeadStar is playing the long game. They are developing products to address the entire industry, not just the needs of one or two dealers. And that means they are focused and innovative. Ilana Shabtay is the Director of Marketing for this Israel-based tech company and she joins the Auto Collabs crew for a thoughtful conversation.
What we talk about in this episode:0:00 Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier.
2:52 AutoLeadStar is based in Israel, but most of the dealers they serve are in the United…
The skinny
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