263: Building a ₹100 Crore hair care brand in 2 years | Nikita Khanna, Moxie
Nikita Khanna spent fifteen years straightening her hair before she realised the problem wasn't her hair. It was that nobody had built products for it.
She was on partner track at McKinsey her only job ever when she started going down YouTube rabbit holes during COVID, trying to find a sustainable way to manage wavy, frizz-prone hair. She found the answers in Brazil: similar hair texture, dozens of local brands, none of it available in India. When she asked people in the industry whether it was a business, almost everyone told her the category was too small and too random.
Roughly 80% of…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.