Latest / Locked On Big 12 | Daily College Football & Basketball Podcast
EXPOSED: ESPN CAUGHT Trying to BURY Big 12 Basketball, BYU to Texas Tech, SEC-Bias, Revenue Reigns
As the 2026 college basketball season reaches its midwinter peak, a familiar frustration has boiled over in the Big 12. Despite the conference holding a dominant 11-6 head-to-head record against the SEC and accounting for 40% of the SEC's total non-conference losses, the narrative on ESPN remains heavily tilted toward "SEC exceptionalism." For fans in Provo, Lubbock, and Houston, the "Worldwide Leader" appears more interested in protecting its multi-billion dollar investment in the SEC Network than acknowledging the Big 12 as the sport's true premier gauntlet.
The Metrics vs. The Marketing…
The skinny
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