SBP 088: The Barber's Brief - September 12, 2024

Sleeping Barber - A Marketing Podcast · Sep 12, 2024 · 35m

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Welcome to another episode of The Barber’s Brief! Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.

Enjoy the show!

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps

0:00 - Introduction

1:56 - Efficiency Delusion

4:54 - iOS 18 What Does It Mean For Marketers

12:30…