Dr. Michael Sernick and Jordan Sernick- Channel D

The Nifty Thrifty Dentists · Dec 5, 2019 · 52m

Channel D Dr. Michael Sernick and Jordan Sernick are the masterminds behind Channel D. Dr. Sernick loved crown and bridge work and could gain the skills, but needed to gain the patients. Most of the courses on case acceptance were focused on sales, and he didn’t feel like patients build trust and want to accept treatment if they feel they are being given an “upsell”. In Australia, he was legally not allowed to advertise his practice beyond a sign, so he was forced to think within the confines of his office. He wanted to engage the patient and educate them simply before they are seen. At that…