How to Create Loyal Superfans for Your B2B Brand

Design Nerds Anonymous · Nov 3, 2022 · 32m

In this episode, ThinkLab interviews Zappos chief experience officer Stacey Wagner on what B2B companies can learn from the retailer’s renowned customer service model, which has won them legions of superfans. We also speak to two residential designers — Mark Woodman and Andrea Goldman — about what they look for in a brand partner and the new roles that innovative brands are creating in response to recent disruptions. In this episode: [8:00] “If you’re truly continuing to try to raise the bar for your customers, getting it right the first time and making it as seamless and as easy as possible…