How to Build a Successful Web3 PR Campaign | Nitin Gupta

Block Talks by The Blockopedia: Crypto & Web3 Podcast · Jul 4, 2025 · 43m

Why does tier-1 media coverage matter so much in crypto? Nitin Gupta, a Web3 PR expert who moved from hospitality into blockchain, explains media tiers, PR content types and a practical checklist for Web3 PR campaigns.

What you’ll learn

Tier-1, tier-2 and tier-3 media and why it matters

Organic, PR and sponsored content: when to use each

How Nitin landed his first client and built his agency

A Web3 PR checklist for brand campaigns

The tools Web3 PR teams use

Chapters

00:00 Introduction 06:40 Growth in Web3 11:40 Example 14:07 Nitin's journey 18:03 Importance of learning 20:58 Having a…