#151 | Known > Best: The Real Reason Great Businesses Stay Invisible W/ Yanna Williams
Known > Best is a hard truth for leaders who pride themselves on excellence: you can be the best in the room and still lose, because the market doesn’t reward what’s best, it rewards what’s trusted, clear, and visible.
In this episode, I sit down with Kalyanna Williams (“Yanna”) to unpack why so many great businesses stay invisible, even when the product is strong, the mission is real, and the results are undeniable. We talk about the hidden “visibility blocks” that keep founders playing small (perfectionism, fear of being misunderstood, waiting for the right time, overbuilding behind the…
The skinny
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