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Insanely Simple by Ken Segall - Book Summary
“Simplicity as a Business Strategy – Inside Apple's Obsession”
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Title: Insanely Simple
Author: Ken Segall
Category: Startups & Entrepreneurship, Business Strategy
What if simplicity, not complexity, is the secret to building a billion-dollar company? Sam and Sophie dive into Ken Segall's 'Insanely Simple' and explore how Steve Jobs used ruthless simplicity to save Apple and build a culture that still influences business today.
They walk…
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