Midi Health CEO on building the front door to midlife women's health
Joanna Strober is the co-founder and CEO of Midi Health, a virtual menopause and perimenopause care company serving patients in all 50 states, covered by insurance. She spent 15 years as a venture and private equity investor, then founded and sold a digital health company called Kerbo, before her own perimenopause experience made the care gap impossible to ignore. When she finally found a clinician who understood what she was going through, that expert was an hour away and cost a fortune out of pocket. In 2021, she co-founded Midi with Sharon Mears to bring expert menopause and perimenopause…
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