Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
The Decoy Effect Behind Your Coffee Order
Why does a medium coffee suddenly seem like the smart choice when a large costs just a bit more? This episode of Behavioral Economics with Fexingo digs into the decoy effect: the pricing strategy that nudges you toward options you didn't originally want. Lucas and Luna break down a classic example from a real movie theater popcorn stand, explain how the decoy exploits your need for a reference point, and walk through the psychology of asymmetric dominance. They also explore how this same trick shapes everything from subscription tiers to gym memberships, and how you can spot it before it…
The skinny
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