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How a Local Toy Store Used a Play-Membership to Beat Big Box
Lucas and Luna explore how a small independent toy store in Portland, Oregon, survived and thrived against Amazon and big-box competitors by launching a monthly play-membership program. The store, called The Toy Box, turned its physical space into a destination for families, charging $30 per month for unlimited after-hours play sessions, birthday party discounts, and exclusive access to new toys. Within a year, membership revenue covered 40% of rent, foot traffic doubled, and average spend per visiting customer rose 22%. Lucas breaks down the numbers, the psychology behind the model, and why…
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