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From 1 Building to 68: How Bishan Chow Sells Organic De-Icer in New York
What does it take to get property managers, villages and supermarkets to switch from salt to an organic liquid de-icer? For Bishan Chow, it started with drinking the product in front of the people he was selling to.
On this episode of The Liquid Network Podcast, Antonio Vaccari of Eco Solutions sits down with Bishan Chow, founder and CEO of Roadpass Products in Pelham, New York. Bishan started out designing bolt-on systems for the transportation industry. A five-gallon sample of Eco Solutions' sugar beet de-icer turned him into one of the fastest-growing liquid de-icing distributors in the…
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