Episode 763: Colleen McCoole Payne on collective flower selling through Kansas City Flower Farmers Wholesale Market
https://youtu.be/cGL1isNsbbE?si=h00tMUumLpTPXCH3 Collective flower selling is on the rise and we continue to see numerous models across the continent and even abroad. The origin comes from traditional farmers’ markets and has since diversified to include cooperatives, co-marketing ventures and solo-run farmer-to-florist hubs. The structures reflect the desires and business objectives of their founders, and today you’ll hear from Colleen McCoole Payne, co-founder and chief administrator of the Kansas City Flower Farmers Wholesale Market. The KC Flower Farmers Wholesale Market is a mouthful…
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