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How Disney Is Trying to Build Its Next Franchise From Scratch
Disney’s Hexed isn’t just another animated movie.
It’s a test of one of the hardest challenges in entertainment: creating a franchise without nostalgia, existing fandoms, or built-in demand.
In this episode, I break down the first trailer, what it’s trying to accomplish, why theatrical urgency isn’t the goal yet, and the early signals around character adoption, world-building, consumer products potential, and long-term franchise creation.
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The skinny
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