What Makes a Book, Song or Movie Popular? A Conversation with Noah Askin

New Books in Sociology · Dec 23, 2022 · 44m

In this conversation (one of my favorite interviews ever), I talk with Noah Askin of the University of California at Irvine about why some popular children's books, songs, and movies seem to last forever. Is it because the successful ones are similar but different? Is it a fluke? Is it the marketing? Or is it the story that the song/book/movie/anything tells, or is, or is it perhaps the story we make of it. Noah Askin is Assistant Professor of Teaching Organization and Management at UC-Irvine in the Paul Merage School of Business. Prior to his arrival in Southern California, he was an…