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When Women’s Sports Are Objectified | Yakima News
When Novig dropped an ad featuring Sydney Sweeney in barely-there sports gear, it sparked outrage from top Canadian female athletes who called it a regressive step backward—portraying women as sex objects while cashing in on their growing fanbase. The backlash comes amid rising momentum for women’s sports, with record ratings and valuations, yet persistent barriers: from arena designs that barely accommodate WNBA teams to media and betting industries that monetize women’s presence without respecting their space or voice. These athletes are making it clear—misogyny won’t cut it anymore. With…
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