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#120 Marketing vs. Sales: The Key to Getting More Great-Fit Clients in Your Massage Practice with Joanna Sapir, business strategist for holistic practitioners
In this episode ofThe Radical Massage Therapist podcast, we welcome back business strategist Joanna Sapir for an insightful conversation on the crucial differences between marketing and sales. Many massage therapists believe they need more marketing, but Joanna reveals that most are actually missing a structuredsales process.
Together, we explore how to:
Attract and enroll great-fit clients rather than just filling your schedule with anyone.
Develop a sustainable business model that provides consistent income and freedom.
Stop selling single sessions and start offering structured treatment…
The skinny
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