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How can content help build trust for brands? | Jeff Coyle, Head of Strategy, SiteImprove
In B2B marketing, trust is the ultimate currency…but it’s built one interaction at a time.
In this episode of Straight to Voicemail, Amanda Smith connects with Jeff Coyle, Head of Strategy at SiteImprove. Jeff shares his expertise on how content can build trust throughout the entire buyer journey, from awareness to purchase and beyond. He discusses the importance of knowing your customer, delivering value consistently, and creating content that speaks to each stage of the journey.
You’ll learn:
How content builds trust by understanding the customer journey
Why consistent, value-driven content…
The skinny
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