The Future of Sales Engineering: From Demo Driver to Value Consultant
In this episode of Value Coffee Talk, host Thomas Pisello and Jack Cochran, GM of the PreSales Collective, discuss the evolving landscape of sales engineering, particularly in the context of AI and value consulting.
The pair explore the shifting responsibilities of sales engineers, the importance of training and enablement, and the critical role of storytelling in sales conversations.
The conversation also highlights the transition from traditional proof of concept to proof of value, emphasizing the need for sales engineers to embrace change and focus on delivering business value outcomes to…
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