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Inside the Playbook: Austin Dunn on The New Rules of Music Marketing
The rules of digital marketing in music have changed, and Austin Dunn has lived every version of them.
In this episode of The Manager’s Playbook, Austin breaks down how music marketing has evolved from the height of COVID to where it’s heading by 2026. From the rise and fall of influencer campaigns to the dominance of TikTok and user-generated content, this is a real look at how attention actually moves online.
He also gets into why authenticity still wins, why major label strategies are struggling, and how repetition, not virality, builds real momentum.
If you’re serious about understanding…
The skinny
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