Latest / Building Community Podcast
Why Augusta Doesn't Win on Price Alone | Tiffany Heitzman and Cal Wray
Learn why corporate incentives are about more than just cash. Discover how regions attract businesses through comprehensive benefit assessments.Many people assume that winning over a new company is purely a bidding war. However, successful business attraction strategies often rely on a much broader value proposition. This video breaks down why financial incentives are only one piece of the puzzle and how regions can compete effectively even when they are not the highest bidder.We examine how companies evaluate different locations based on total value rather than immediate subsidies. If you…
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