Latest / Restaurant Business with Fexingo: Food Service, Hospitality, and Independent Operators
How Menu Descriptions Boost Restaurant Revenue 12 Percent
Independent restaurants can lift per-person revenue by 12 percent simply by rewriting menu descriptions with sensory, evocative language. This episode unpacks the psychology behind words like 'wood-fired,' 'smoked,' and 'hand-cut,' and how one New York Italian spot increased its average check from $38 to $45 after a two-week menu rewrite. Lucas and Luna discuss the risks of overpromising, the difference between a description and an essay, and why the Cheesecake Factory's 20-plus-word items actually work. Plus, a practical tip: A/B test just your top three…
The skinny
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