How Local Shops Own Their Map Data

The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO · Sep 17, 2026 · 9m · transcript

We examine how independent retailers are reclaiming control from platform dependency by building direct booking systems and email capture loops. Using a case study of a mid-sized hardware store that reduced Google referral traffic by thirty percent while increasing repeat customer visits, we explore the mechanics of data ownership in local SEO. This episode covers specific strategies for converting map searchers into owned audiences, the technical setup required to bypass third-party tracking, and why this shift matters for small business margins in the current economic climate.

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