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E203: The Legendary Entrepreneurship with Christopher Lochhead
Today’s episode is a smorgasbord of explosive information that you definitely don’t want to miss!
Entrepreneur, author, and category designer Christopher Lochhead discusses why comparison marketing and personal branding don’t work, the concept of category design, and what makes a legendary entrepreneur.
A former three-time Silicon Valley public company, chief marketing officer, and startup advisor, Christopher is an author of a couple of books and the host of two different podcasts, Follow Your Different and Lochhead on Marketing. He also has a newsletter called Category Pirates.
Brace…
The skinny
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