EP462: Tim Leatherman - Build A $200 Million A Year Brand

The Thought Leader Revolution Podcast · Apr 25, 2023 · 41m

While travelling in Europe with his wife for six months, Tim Leatherman made a practical note to modify his pocket knife to include a pair of pliers. Later, he saw the potential in that idea and started on the path to becoming the world's first and, to this day, the world's leading multitool producer. It took a few years to get things started and involved tremendous support from his wife and eventually his business partner, Steve Berliner, who helped Tim through the final stages of bringing Leatherman Knives to the market. In their first successful year, they hoped to sell 4000 knives but…