How I Wrote a Novel to Learn a "Boring" Industry - Ryan Ross
What do you do whenyou accept a partnership in a high-stakes B2B industry you know absolutelynothing about? Instead of panic-faking his way through it, corporate marketingveteran Ryan Ross did something completely wild: he wrote a fictional narrativenovel about a bumbling broker named "Al Dente" to force himself tolearn the business lines.
Ryan Ross spent more than a decade executing high-levelmarketing strategies for global financial giants like Dow Jones and theFinancial Times before launching his own digital marketing agency. He is also athree-time Ironman triathlete who knows precisely…
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