How to Build a Strong Company Culture in Coffee | EQUATOR COFFEES!
Equator Coffees has done something quite remarkable in the coffee space. 32 years in, and they remain steadfast in their values: Female-owned, B corp certified and LGBTQ+ focused. Ben sat down with Co-Founder Helen Russell to discuss the practicalities of creating and maintaining a value-led business… including non-negotiable staff benefits, transparency with customers, and Helen’s personal advice, ‘hire for kindness, teach coffee later!’. Helen also addresses the underrepresentation of women in leadership roles and the importance of supporting women-owned cooperatives.
00:00 Welcome &…
The skinny
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