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EP 220: How Obsession, Work Ethic & Relentless Curiosity Built a Gym Empire with Matt Wiedemer
In this powerhouse episode of the Business of Strength Podcast, Coach Joe Strong sits down with Matt Wiedemer—champion powerlifter, longtime private-sector coach, trainer to UFC legend Jon Jones, and the owner of BEAT Personal Training, one of the most profitable hybrid gym models in the industry.
What starts as a conversation between two lifelong strength nerds quickly turns into a masterclass in business, coaching, culture, and leadership. Matt shares the real story behind his rise—from sleeping in trucks to train at Westside Barbell, to building 6- and 7-figure training businesses, to…
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