Dana Seguin - CMO - Altar'd State
Dana Seguin is a passionate brand builder and marketing leader with 25 years of experience reshaping the retail and fashion industries. Her career began on the merchandising side at American Eagle Outfitters, but she found her true calling in creative marketing—developing powerful strategies in advertising, PR, and social media for brands like SPANX, Chico’s, and Aerie.
Her proudest accomplishment is spearheading the groundbreaking “Aerie Real” campaign, which set a new industry standard by refusing to retouch images and championing a positive body image for women of all sizes. This…
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