242: How Nonprofits Can Harness Brand Strategy to Drive Alignment and Action with Bill Cummings & Todd Hiestand
In this episode of What the Fundraising Podcast…
Joining Mallory today are Bill Cummings and Todd Hiestand, the co-founder and director of branding and the co-founder and director of web strategy at Liminal, a branding and messaging agency with 50 years of combined nonprofit experience. They specialize in branding, strategy, and engagement.
In the nonprofit landscape, a clear and consistent core message is not a luxury but a necessity. Most of the founders carry the vision in their heads, which leads to staff and board members guessing and external audiences receiving mixed signals unless you…
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