EP.136: Stuck in Your Comfort Zone? How to Know If You're Justifying Fear or Making a Smart Choice
Comfort is not lazy. It's actually one of the most sophisticated opponents you're going to face in business. It comes to the table with logical arguments, reasonable timelines, and a really convincing case for why now is not the right time. And if you're not paying close attention, you'll lose to it every single round without ever realizing you were in a negotiation at all.
Today's episode is about exactly that: the way comfort quietly disguises itself as strategy, preparation, and responsibility, and the four specific tactics it uses to keep you exactly where you are. If you've ever…
The skinny
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