Fast, Not Furious: DTDC’s Case Against the 10-Minute Delivery Rush
As India’s quick-commerce frenzy collides with labour unrest and tightening economics, the race for ever-faster deliveries is being forced to slow down. Earlier this year, mass protests by gig workers exposed the hidden costs of the 10-minute promise. One logistics company, however, argues it anticipated the reckoning.
In this episode, Host Anirban Chowdhury speaks with DTDC CEO Abhishek Chakraborty about why the 35-year-old firm stepped away from the dark-store arms race and instead backed what it calls “rapid commerce”: 4 - 6 hour deliveries powered by co-located dream…
The skinny
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