Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Lean Startup author Eric Ries on building a brand for the long term
In an era of relentless pressure for quarterly growth, is it even possible for a large brand to stay true to its core mission, or is compromising a brand’s values just an inevitable part of achieving scale?
Agility requires more than just reacting quickly to market changes. It requires a resilient, long-term mission that acts as a north star, ensuring that every pivot and experiment builds enduring value, not just short-term gains.
Today, we're going to talk about the tension that every marketing leader feels: the conflict between the relentless demand for measurable, short-term results and…
The skinny
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