21: Lexi DiYeso | From a Mobile Boutique to Owning a Brick-and-Mortar Store
On today’s show, we interview Lexi DiYeso, owner, Hazel Twenty who shares with us her distilled wisdom on entrepreneurship, business strategy, and user experience.
As a sportsperson (Lexi played soccer for her alma mater, USC), Lexi learned some important lessons in tenacity and teamwork. And these life lessons have helped Lexi navigate some big challenges as an entrepreneur.
After graduating with a degree in fashion merchandising, Lexi took a brief sabbatical to focus on her family. But when she revived her career, she did so with panache as she set up a mobile boutique that offered a…
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