Latest / The SmallBizChat with Melinda Emerson
Mastering Your Brand Story with Kim J. Plyler
In this episode, Melinda Emerson talks with Kim J. Plyler, CEO of Shawcom Inc., about the importance of a clear company narrative. They cover handling businesses without a brand story, using failure as part of your story, and current communication trends. The discussion includes tips on refreshing your brand story and marketing advice for start-ups, concluded with Plyler's favorite business tools. (0:00) Introduction and guest introduction: Kim Tyler, CEO of Shawcom Inc. (1:38) The importance and understanding of a company narrative (2:50) Handling businesses without a clear brand story…
The skinny
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