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This Number Determines Book Success | Your Biz Needs a Book with Todd Sattersen #3
The publishing industry has a rule of thumb that if a book can sell 10,000 copies in the first year - it'll make steady sales. Todd Sattersen of Bard Press shares his research - does the number hold up? Todd discusses why 90% of books get trapped after launch, the difference between launch plans + sales plans + the three buyer archetypes. Plus, why seasonality matters more than you think + the real timeline for book promotion. This is part 3 of our mini-series with Todd: Catch up with part 1 + 2 - how Bard chooses their single annual author - below: One Author, One Year, Million-Copy Results…
The skinny
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