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Tom Morgan - About the Adventure Business, Word-of-Mouth Growth & Commitment to an Idea (ENG) | Alan Frei Podcast

What happens when you build a life - and multiple companies - around pure adventure? In this episode, Alan sits down with Tom Morgan, founder of The Adventurists, The Equestrianists, and Venturo, whose extreme rallies, multi-horse races, and engineered adventure machines have become legendary around the world (and inspired Alan to add more adventure in his own company values and life).We talk about why the best businesses often start from obsession, not profit motives, and why doing something you genuinely enjoy creates a level of resilience that money never can. Tom shares how his adventures…

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