Latest / The Breakfast Club / INTERVIEW: Jabari Young Talks Forbes, Authentic Journalism, Showcasing Black Wealth + More

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INTERVIEW: Jabari Young Talks Forbes, Authentic Journalism, Showcasing Black Wealth + More · The Breakfast Club

• 0:00
  Speaker 1: Don't every day wake up the Breakfast Club.
• 0:05
  Speaker 2: You know, I'm finish for y'all.
• 0:06
  Speaker 1: Done morning.
• 0:07
  Speaker 3: Everybody's DJ n V Jess hilarious, Charlamagne the guy. We
• 0:11
  Speaker 3: are the breakfast Club. Lorla Roses here as well. We
• 0:13
  Speaker 3: got a special guest in the building. Yes, indeed, senior
• 0:15
  Speaker 3: writer and editor at Forbes, Jabari.
• 0:17
  Speaker 4: Welcome, brother and man.
• 0:19
  Speaker 1: Thank you for having me. This is a nice place
• 0:22
  Speaker 1: to a new studio. I haven't been in the whole studio,
• 0:24
  Speaker 1: and in spirit, I was because I watched on YouTube
• 0:27
  Speaker 1: coming up as a kid. So but this is pretty
• 0:29
  Speaker 1: highe man, Well, you.
• 0:30
  Speaker 3: Are senior writer and editor at Forbes. So let's let's
• 0:33
  Speaker 3: start from the story. Well how'd you get there?
• 0:35
  Speaker 1: You know, man, you know we got to start all
• 0:37
  Speaker 1: the way from the story, right. I'm originally from North Philly,
• 0:40
  Speaker 1: and so it stopped appreciate that, thank you, and it
• 0:43
  Speaker 1: started there, you know, as a kid understanding I wasn't
• 0:46
  Speaker 1: gonna be in the n b A right, I didn't.
• 0:48
  Speaker 1: I didn't have that skill set, and it's like, okay,
• 0:49
  Speaker 1: what's next? And I decided that journalism was it for me?
• 0:52
  Speaker 1: And so back then, you know, you pick up the
• 0:54
  Speaker 1: newspaper and underneath the news the byelines, it got the
• 0:57
  Speaker 1: numbers and I'm like, well, who's this dude, stephen A?
• 1:00
  Speaker 1: And I call up the number and bam, stephen they
• 1:03
  Speaker 1: picks up. And that changed the trajectory because learning under
• 1:06
  Speaker 1: him when he was back covering the Sixers in Philly,
• 1:10
  Speaker 1: you know, you kind of understand what you can be.
• 1:12
  Speaker 1: And so I'm looking at him on billboards and just
• 1:14
  Speaker 1: following him and that kind of motivated me. And then
• 1:16
  Speaker 1: in twenty thirteen, I get an opportunity to go to
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  Speaker 1: San Antonio cover San Antonio Spurs and that obviously boosts
• 1:22
  Speaker 1: my trajectory. Spent the year in Portland covered the Blazers
• 1:25
  Speaker 1: in there, and then in twenty nineteen I get a
• 1:27
  Speaker 1: call from CNBC and they say, hey, you want to
• 1:29
  Speaker 1: cover cover business and I'm like, I don't want to
• 1:31
  Speaker 1: cover no business. I don't know what those those the
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  Speaker 1: number with the channels, the numbers at the bottom. And
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  Speaker 1: it was stephen A who called me and said, man,
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  Speaker 1: you don't know what the hell you're doing. You need
• 1:39
  Speaker 1: to really stop and think about it. I was happy
• 1:41
  Speaker 1: in San Antonio covering Kawhi Leonard covering Tom Duncan and
• 1:45
  Speaker 1: the Spurs. That was great for me, but I was
• 1:47
  Speaker 1: missing the big picture and he allowed me to see that,
• 1:50
  Speaker 1: to his credit, and then that turned into an opportunity
• 1:52
  Speaker 1: in twenty twenty two and Forbes say, hey, you want
• 1:55
  Speaker 1: to come over here and do that? And I say, yeah,
• 1:57
  Speaker 1: but I don't want to just do sports business. I
• 1:59
  Speaker 1: want to do something else else, you know. I want to,
• 2:01
  Speaker 1: you know, take this business thing and really expand it.
• 2:03
  Speaker 1: And what better way to do that through the essence
• 2:05
  Speaker 1: and the lends of your community.
• 2:06
  Speaker 2: You know what's important about that story?
• 2:08
  Speaker 5: I mean number when you started in sports, but the
• 2:09
  Speaker 5: fact that you called stephen A steven A picked up
• 2:12
  Speaker 5: and then decided to offer you mentorship.
• 2:14
  Speaker 1: Yeah, I don't do that. Yeah, they don't do it anymore.
• 2:17
  Speaker 1: I told clothes Miles don't get fed. Clarence savan always
• 2:20
  Speaker 1: to say that, right, And so you know what's so
• 2:22
  Speaker 1: funny being in San Antonio. I met this system one
• 2:25
  Speaker 1: time and this is in the middle of me dating
• 2:27
  Speaker 1: and she came In's the first time I ever heard
• 2:29
  Speaker 1: of a guy, Clarence Avon And she says, man, I
• 2:31
  Speaker 1: don't know, you remind me of this dude Clarence Savan,
• 2:33
  Speaker 1: I'm like, who the hell is that? And then the
• 2:35
  Speaker 1: Black Godfather comes up? And then I just started studying
• 2:37
  Speaker 1: him and understanding what made him special, and he just
• 2:40
  Speaker 1: soalve people's problems, right, and so that just kind of
• 2:43
  Speaker 1: motivated me to, you know, take my career and take
• 2:45
  Speaker 1: my craft and go to the next level with it.
• 2:47
  Speaker 1: And again, I just enjoy telling business stories about people
• 2:50
  Speaker 1: who look like me.
• 2:51
  Speaker 5: What was your spiel to Stephen because I want I
• 2:54
  Speaker 5: want other people that are watching this right now who
• 2:56
  Speaker 5: might be seeking mentorship from certain individuals. What did you
• 2:59
  Speaker 5: say to him that you think made him be like,
• 3:00
  Speaker 5: all right, you know, pull.
• 3:01
  Speaker 1: Up to hey man, can you teach me? I want
• 3:03
  Speaker 1: to learn under you? Like can you just you know?
• 3:06
  Speaker 1: But at that time, Charlotte Maine, like it was a
• 3:08
  Speaker 1: different time, right, Steven A wasn't Stephen A. Then. You know,
• 3:11
  Speaker 1: we knew him in Philly because his name was all
• 3:13
  Speaker 1: over the place and his bill and his face was
• 3:15
  Speaker 1: on the billboards. But we didn't know of him as
• 3:18
  Speaker 1: what y'all see now. He was just a guy in Philly.
• 3:20
  Speaker 1: He was big, so he was more accessible. I had
• 3:23
  Speaker 1: to talk to him on his two way pager right
• 3:25
  Speaker 1: back in the day. That's when two way pages is sixted,
• 3:27
  Speaker 1: and so like, you know, I just was. I just
• 3:29
  Speaker 1: went up to him and say, hey, man, like, can
• 3:31
  Speaker 1: you teach me? But not only that one time, you
• 3:33
  Speaker 1: gotta do that over and over again. Like I would
• 3:35
  Speaker 1: be in my aunt's basement on Christmas Eve calling around
• 3:37
  Speaker 1: people who mentored me that year, just saying, hey, I
• 3:39
  Speaker 1: want that man, just what's your merry Christmas? To hope
• 3:41
  Speaker 1: you have a great fan. That stuff builds relationships and
• 3:44
  Speaker 1: so when you do want to pick up the phone
• 3:45
  Speaker 1: and say, hey, man, you know, where's an opportunity for
• 3:47
  Speaker 1: a job, you got those answers because it was Steven
• 3:49
  Speaker 1: a who introduced him to a guy named Mike Bruton.
• 3:51
  Speaker 1: Mike Bruton know was a guy named Mike Larry. Mike
• 3:53
  Speaker 1: Larry was at the Inquiry now in San Antonio. One
• 3:57
  Speaker 1: call gets made on my behalf Bam, I'm in San
• 3:59
  Speaker 1: Antonio and my career changed.
• 4:01
  Speaker 5: Charlie Barkley would be very, very impressed that you dated
• 4:04
  Speaker 5: a woman from San Antonio.
• 4:06
  Speaker 1: I mean, listen, every time Barkie said that, I was like,
• 4:09
  Speaker 1: keep saying it because I get all this gold right
• 4:11
  Speaker 1: down here because some beautiful women in San Antonio. And
• 4:15
  Speaker 1: I'm like, YO, say that. I wouldn't. Yo, He's right
• 4:18
  Speaker 1: because I wanted to. I wanted it to myself, right,
• 4:21
  Speaker 1: And so there are beautiful people in San Antonio. Obviously, yes,
• 4:24
  Speaker 1: there are big people everywhere, but I don't I have
• 4:28
  Speaker 1: no idea. See what it was that he was always
• 4:29
  Speaker 1: staying downtown. You know, when you go to downtown in
• 4:32
  Speaker 1: any city, that's not the real representation of where you live.
• 4:35
  Speaker 1: And so you got going to outskirts, and when you
• 4:36
  Speaker 1: on the outskirts, it's a whole different thing. But you
• 4:42
  Speaker 1: see a lot of people down there and they're downtown,
• 4:45
  Speaker 1: and so your perception of San Antonio might be, oh,
• 4:47
  Speaker 1: this is what it is. It's like, no, it's not.
• 4:49
  Speaker 1: You got to get on the outskirts and you gotta
• 4:51
  Speaker 1: know where people are. And so, you know, so funny
• 4:53
  Speaker 1: from being from Philly, I met up with Belie Rose,
• 4:55
  Speaker 1: who's always from Philly, and he had a whole bunch
• 4:56
  Speaker 1: of people living down there, and so it was like, man,
• 4:59
  Speaker 1: this is a a whole bunch of people from Philly
• 5:01
  Speaker 1: down So became like, you know, damn, my mother second home.
• 5:05
  Speaker 6: When you were calling around for mentorship. Were you ever
• 5:08
  Speaker 6: told no, and if so, were you discouraged by that?
• 5:11
  Speaker 1: Yeah? I was. I was told no sometimes a couple
• 5:14
  Speaker 1: of ones. I kept on email. I'm like, I'm gonna
• 5:15
  Speaker 1: remember this one day, call you up and say, you know,
• 5:18
  Speaker 1: what the hell with you? But yeah, of course, because
• 5:21
  Speaker 1: you know, you'd be thinking that everybody has time. But
• 5:23
  Speaker 1: then now being in a position i'm in, I realize
• 5:25
  Speaker 1: that's false. You don't have the time. Like I'm sure
• 5:28
  Speaker 1: y'all get hit up all the time. Y'all can't always
• 5:30
  Speaker 1: answer everybody's stop, you know what I'm saying, And so
• 5:32
  Speaker 1: like it was one of those things where, you know,
• 5:35
  Speaker 1: when I was told no, I just stopped taking it
• 5:37
  Speaker 1: personal and just like, you know what, I got this
• 5:39
  Speaker 1: crew of mentors over here, I'm gonna just start building
• 5:41
  Speaker 1: with them. And obviously Steve and the was a part
• 5:42
  Speaker 1: of that group.
• 5:43
  Speaker 3: I was gonna ask before you go, I was gonna
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  Speaker 3: ask my mentoring do you mentor people?
• 5:47
  Speaker 5: Now?
• 5:47
  Speaker 4: Yes, I know the mentoring game.
• 5:49
  Speaker 3: Has changed a lot, right because people are more scared
• 5:51
  Speaker 3: now because back then you could call anybody, you tell
• 5:53
  Speaker 3: somebody to come on the road.
• 5:54
  Speaker 4: But now it seems like things are more structured.
• 5:56
  Speaker 3: You have to go through this protocol, you have to
• 5:58
  Speaker 3: have a resume, you have to graduate from me. But
• 6:00
  Speaker 3: before even working at radio, you wanted to be an intern.
• 6:03
  Speaker 3: Come be an intern.
• 6:04
  Speaker 1: Yeah yeah, well and I'm the we. The way I
• 6:07
  Speaker 1: do it is is that if you show persistence, then
• 6:10
  Speaker 1: that's why I take you seriously. Because that's what I was.
• 6:12
  Speaker 1: I was emailing people left and right. Yo, Man, hey
• 6:14
  Speaker 1: if you missed that email, hey, just wanted to follow up.
• 6:16
  Speaker 1: You know, you got the time, and I would do that,
• 6:18
  Speaker 1: you know, repetitiously. And so what happened is that people
• 6:21
  Speaker 1: start to say, man, he's serious, he wants some of
• 6:23
  Speaker 1: my time, right, and so like you know, hip hop artists,
• 6:25
  Speaker 1: you should do that all the time. That's where motivating
• 6:27
  Speaker 1: me from like being from Philly, It's like, man, these
• 6:29
  Speaker 1: dudes should show up at the radio station. I need
• 6:31
  Speaker 1: to do what I need to do to make sure
• 6:33
  Speaker 1: we went to radio all the time.
• 6:34
  Speaker 3: Well, I don't know about shoving, but I didn't get
• 6:36
  Speaker 3: paid it first. It wasn't about the money.
• 6:38
  Speaker 1: I was Philly.
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  Speaker 4: I just wanted to knowledge it.
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  Speaker 1: I was in Philly doing radio updates at one hundred
• 6:41
  Speaker 1: point through to beat step and Eat. Stephen Collins, God
• 6:43
  Speaker 1: bless his life was there at that point and he
• 6:46
  Speaker 1: allowed me to understand the radio lens of it and
• 6:48
  Speaker 1: just so watching guys like E Stephen Collins and Stephen
• 6:51
  Speaker 1: Ay and and people in Philly Elmer Smith, those columnists
• 6:54
  Speaker 1: like that was that was That was it for me.
• 6:56
  Speaker 1: That was was powerful.
• 6:56
  Speaker 2: I worked at one point.
• 6:58
  Speaker 1: Yeah, I know I was there.
• 6:59
  Speaker 4: I was Yeah, I.
• 7:02
  Speaker 1: Remember that.
• 7:03
  Speaker 2: Man.
• 7:03
  Speaker 1: That was a great time though. You remember, yeah, because
• 7:05
  Speaker 1: the squ interview he played that and everybody was on
• 7:08
  Speaker 1: Philly like, Yo, did you hear that BBC interview? It
• 7:10
  Speaker 1: was one of the most interesting times in Philly hip hop,
• 7:14
  Speaker 1: you know, history, and you were part of it.
• 7:16
  Speaker 2: And jay Z got me fired.
• 7:19
  Speaker 1: Did you ever confirm it that was true? That was
• 7:21
  Speaker 1: the first question was asked when came. I remember that.
• 7:23
  Speaker 1: He didn't. He ain't saying.
• 7:24
  Speaker 4: I don't remember what he said.
• 7:25
  Speaker 2: No, he said no.
• 7:26
  Speaker 1: I thought he just lot laughed at off he said,
• 7:28
  Speaker 1: And I.
• 7:29
  Speaker 5: Remember another time we had a conversation about He was like,
• 7:32
  Speaker 5: did I really get your fight?
• 7:36
  Speaker 1: What it worked out for you?
• 7:37
  Speaker 2: Though? I think it does.
• 7:39
  Speaker 1: I think it worked out.
• 7:42
  Speaker 7: Question I don't remember. I think I was going to
• 7:43
  Speaker 7: ask you about when you said, oh, when Stephen A.
• 7:45
  Speaker 7: Smith first called you and said that you were thinking
• 7:47
  Speaker 7: about things wrong or you were doing it wrong, what
• 7:49
  Speaker 7: was the first conversation after that, Like, what was the
• 7:51
  Speaker 7: breakdown and build back up?
• 7:52
  Speaker 8: Like for you with him?
• 7:53
  Speaker 1: Well, you know, that was a rough conversation to have.
• 7:55
  Speaker 1: I was pulling into my aunt's house in Dallas visiting
• 7:59
  Speaker 1: her and I get the call late at night and
• 8:01
  Speaker 1: he's like, Yo, man, C NBC is calling me up,
• 8:03
  Speaker 1: and they, you know, because I put him as a reference,
• 8:05
  Speaker 1: what's this about? And I'm like, I don't know, man,
• 8:07
  Speaker 1: I'm just you know, I'm not a san Antonio. I
• 8:10
  Speaker 1: like covering the spirds. I just broke the koh in
• 8:12
  Speaker 1: it joint and you know all that, you know, And
• 8:17
  Speaker 1: so he says, you know, young, the hell with that.
• 8:21
  Speaker 1: The birds ain't gonna do.
• 8:21
  Speaker 2: A damn thing for you.
• 8:23
  Speaker 1: And so I'm looking at the phone. I'm like, damn,
• 8:25
  Speaker 1: why Steven ain't talking.
• 8:26
  Speaker 4: To me like this.
• 8:27
  Speaker 1: I'm kind of like, you know, talk taking aback and
• 8:30
  Speaker 1: then you know, but when a mentor talks to you
• 8:32
  Speaker 1: like that, then that's when you really gotta say, damn,
• 8:34
  Speaker 1: he's only doing that because he cares. He's doing it
• 8:37
  Speaker 1: because he cares, right, and you got to hear those
• 8:40
  Speaker 1: things that you don't want to hear. That's true mentorship
• 8:43
  Speaker 1: thus people that's really in your corner. And so I
• 8:45
  Speaker 1: hung up the phone and I just was like, damn,
• 8:47
  Speaker 1: let me just step back, and I took a trip
• 8:49
  Speaker 1: to Portland because up there great waterfalls, mountains, phenomenal, just
• 8:53
  Speaker 1: to go hiking and just to clear my mind. And
• 8:55
  Speaker 1: at that point, I'm like, man, you know what, this
• 8:57
  Speaker 1: could be big being at CNBC, this is business. I
• 9:00
  Speaker 1: could set my daughter up for, you know, building networks
• 9:02
  Speaker 1: in Wall Street. Like, damn, this is big. And so
• 9:05
  Speaker 1: I'm glad I did because if I don't take that position,
• 9:09
  Speaker 1: I don't meet you. We're not at the NASA, and
• 9:11
  Speaker 1: I'm not doing that story that was published on you.
• 9:13
  Speaker 2: Absolutely, that's dope. Absolutely.
• 9:15
  Speaker 5: You know a lot of creators want Forbes recognition, right, like,
• 9:18
  Speaker 5: which separates real business builders from people who are just
• 9:21
  Speaker 5: good at like marketing.
• 9:23
  Speaker 1: Success time. I was just with ushering Detroit, and you know,
• 9:27
  Speaker 1: he was up there for his event. I spent about
• 9:28
  Speaker 1: you know, two days, and you know what I told
• 9:31
  Speaker 1: him was and he was coming right from the Grammys.
• 9:33
  Speaker 1: I believe in Detroit where it's snowing, it's cold. Yeah,
• 9:37
  Speaker 1: they was there for the Boys and Girls Club opening.
• 9:39
  Speaker 1: And that's what separates those who are serious about throwing
• 9:42
  Speaker 1: business and those who are not. Right. If you make
• 9:45
  Speaker 1: the time, you made the time right because you were
• 9:47
  Speaker 1: serious about your business. If you didn't make the time,
• 9:50
  Speaker 1: I don't write that article. I don't even bother with
• 9:52
  Speaker 1: you because at that point I know you're just a
• 9:53
  Speaker 1: pitch person. This person don't know nothing about his business.
• 9:55
  Speaker 1: He's not even willing to make the time talk about
• 9:57
  Speaker 1: it because he don't know, right. And so that's what
• 10:00
  Speaker 1: makes it for me. It's just the time. If you're
• 10:01
  Speaker 1: willing to make the time, if you're willing to sit
• 10:03
  Speaker 1: down and we can go over it and talk about it,
• 10:05
  Speaker 1: and you invite me in, then that's what the real
• 10:08
  Speaker 1: business people are doing because they want you to see
• 10:10
  Speaker 1: it right. Yo, Gotti made the time, he was at
• 10:12
  Speaker 1: the top, made the time, make the Stallion, made the
• 10:15
  Speaker 1: time right. And so when you make the time, then
• 10:18
  Speaker 1: that's when I know your business is real.
• 10:19
  Speaker 5: That makes so much ske I just saw I read
• 10:21
  Speaker 5: the Forbes article last night on Kevin Hart and his
• 10:24
  Speaker 5: tequila and I guess how much revenue which made right?
• 10:27
  Speaker 5: And it was him and his two business partners. And
• 10:29
  Speaker 5: I you know, of course you think that, Okay, you
• 10:31
  Speaker 5: got to take time to do the interview. But what
• 10:32
  Speaker 5: you're saying it's true, Like if you really want somebody
• 10:34
  Speaker 5: to know the business, you know about the business, you
• 10:36
  Speaker 5: sit down and make.
• 10:37
  Speaker 1: Times for Didn't you do that? I mean, how many
• 10:39
  Speaker 1: conversations do we have, right? How many in the store
• 10:43
  Speaker 1: in the comic book store. Right, we broke it down,
• 10:45
  Speaker 1: We made the time, and you took me through your process,
• 10:49
  Speaker 1: you know, and then obviously talking to analysts and all
• 10:51
  Speaker 1: that stuff to follow up on it. But you got
• 10:52
  Speaker 1: to make the time for all that stuff because I'm
• 10:54
  Speaker 1: using my time. Right. A part of what makes me
• 10:57
  Speaker 1: for me is a journalist is that when you especially
• 10:59
  Speaker 1: at the magazine, you have to leave your life and
• 11:02
  Speaker 1: your world and go integrate yourself in somebody else's world
• 11:05
  Speaker 1: so you can explain it to the public better. And
• 11:07
  Speaker 1: so I have to leave my daughter. I can't be
• 11:09
  Speaker 1: with her all the time because I'm in it in
• 11:10
  Speaker 1: Charlamagne's world, and I don't have time for my world. Right.
• 11:13
  Speaker 1: It is a pro and con But if I'm making
• 11:15
  Speaker 1: the time and I'm taking time away from my families,
• 11:18
  Speaker 1: you got to make the time too, especially if you
• 11:20
  Speaker 1: want this article so you can understand and people in
• 11:22
  Speaker 1: the business work and understand that you're serious.
• 11:24
  Speaker 5: But see, I think that that's more of a testament
• 11:26
  Speaker 5: to you as a journalist, right because like some journalists
• 11:29
  Speaker 5: don't take the time.
• 11:30
  Speaker 1: No, not anymore. Yeah, and that's that's the unfortunate part
• 11:33
  Speaker 1: about what I see happening to my business, you know,
• 11:36
  Speaker 1: and especially the writing part. Nobody's making the time. Nobody's
• 11:40
  Speaker 1: paying that extra effort to make that extra call, verify things,
• 11:44
  Speaker 1: really sit down and do the research, find out where
• 11:47
  Speaker 1: those numbers are right.
• 11:48
  Speaker 4: You have to do that.
• 11:49
  Speaker 1: It takes a lot of time to do it. Weekends,
• 11:51
  Speaker 1: spending nights. Right, if I can't sleep at night two
• 11:53
  Speaker 1: o'clock in the morning, I'm up working, right because Quincy
• 11:57
  Speaker 1: Jones did that, right. You go watch this documentary. You
• 11:59
  Speaker 1: always say at nighttime the muses come out, right. So
• 12:02
  Speaker 1: it's like, you know, you got to make the time.
• 12:03
  Speaker 1: And if you make the time, I know you serious,
• 12:05
  Speaker 1: and I think a great story will come out of it.
• 12:08
  Speaker 3: How many people have you reached out to that did
• 12:10
  Speaker 3: not necessarily want to do the story because they were
• 12:13
  Speaker 3: fearful of the information being out there.
• 12:15
  Speaker 1: A lot a lot the very list that we're coming
• 12:17
  Speaker 1: out with, the Force Boka fifty List, where people on
• 12:19
  Speaker 1: there like no, no, no, no, don't do that because
• 12:21
  Speaker 1: we're released and we got two new billionaires that the
• 12:23
  Speaker 1: public doesn't know about it, right, and so all the time,
• 12:26
  Speaker 1: and I respect it, I do, but we're in an
• 12:28
  Speaker 1: age now, especially in Black America, where I need these
• 12:31
  Speaker 1: stories to be told because I need the next generation
• 12:34
  Speaker 1: to see what's possible outside of entertainment and sports. Right.
• 12:38
  Speaker 1: There are people that are making a lot of money
• 12:41
  Speaker 1: and business, doing a lot of good things, making more
• 12:43
  Speaker 1: money and have more money than athletes combined. Right, And
• 12:46
  Speaker 1: y'all need to know what they do, where they come from,
• 12:48
  Speaker 1: who they are so you can mimic them because because
• 12:52
  Speaker 1: you might have a good mentor that's sitting right there
• 12:54
  Speaker 1: on this list.
• 12:54
  Speaker 4: But also they can be attacked.
• 12:55
  Speaker 8: Right.
• 12:55
  Speaker 3: We see a lot of our target especially our black
• 12:58
  Speaker 3: celebrities and our black business and being attacked like crazy. Yeah,
• 13:01
  Speaker 3: so I understand why some people will say, you know what,
• 13:04
  Speaker 3: I don't want to put it out there.
• 13:05
  Speaker 4: I want to help. I don't want to be attacked.
• 13:07
  Speaker 1: Yeah, I understand that, and again that's one of those
• 13:08
  Speaker 1: ones where you fight that battle. But as a journalist,
• 13:12
  Speaker 1: I have a story to tell, right, And that's why
• 13:14
  Speaker 1: I say, you know what, it makes more sense if
• 13:16
  Speaker 1: you cooperate so the story can get told accurately, because
• 13:19
  Speaker 1: if you don't, then we go by my perception, my narrative,
• 13:22
  Speaker 1: and that might be not all the way one hundred percent,
• 13:25
  Speaker 1: so you know, but it's up to them, right, if
• 13:27
  Speaker 1: they want to cooperate, If they do, if they don't,
• 13:29
  Speaker 1: we have enough power at Forbes in our database to
• 13:31
  Speaker 1: see who you are and see the data that we
• 13:33
  Speaker 1: need and the stuff we do.
• 13:38
  Speaker 5: What responsibility you know, to piggybacking off any question? What
• 13:41
  Speaker 5: responsibility do journalists have when covering wealth in communities that
• 13:45
  Speaker 5: are still dealing with systemic economic.
• 13:46
  Speaker 1: Trump Be honest, right, continue to be honest and tell
• 13:51
  Speaker 1: the story accurately. We're in this age. We have another pandemic.
• 13:55
  Speaker 1: People think pandemics are just health, but a pandemic is
• 13:58
  Speaker 1: anything that impacts people, right, And so we're in this
• 14:01
  Speaker 1: misinformation pandemic, and so the biggest thing we can do
• 14:04
  Speaker 1: is journalists right now is to reset, go back to
• 14:08
  Speaker 1: you know, doing we do best, which is being accurate,
• 14:11
  Speaker 1: telling truth, and reporting to the American public. I'm not
• 14:14
  Speaker 1: a celebrity. I don't want to be there. I don't,
• 14:16
  Speaker 1: I didn't. I don't do it for that. I do
• 14:18
  Speaker 1: it because I have a job to do to American public,
• 14:21
  Speaker 1: and I have a job to do in this position
• 14:22
  Speaker 1: to the people that look like me in Black America. Right,
• 14:26
  Speaker 1: if I'm not here, I don't know who tells our
• 14:28
  Speaker 1: stories like that. Right, you go to look at Bloomberg
• 14:30
  Speaker 1: and the CNBC's of the world. I see us on
• 14:31
  Speaker 1: there from times. We're sprinkled in, right, but we're not
• 14:34
  Speaker 1: on it all the time. And it's like when I
• 14:36
  Speaker 1: see these conversations, they're having conversations amongst each other. We're
• 14:39
  Speaker 1: not at the table. And so I wanted to make
• 14:42
  Speaker 1: sure that this platform, as a journalist, say hey, I
• 14:44
  Speaker 1: want to have these business stories so our community to
• 14:46
  Speaker 1: have a seat at the table. But also I want
• 14:48
  Speaker 1: to make sure that we're reporting on the things that
• 14:50
  Speaker 1: need to be reported on. If it's some wrongdoing, it's
• 14:51
  Speaker 1: getting done, we need to be to reporting on it.
• 14:53
  Speaker 1: If it's things that's not accurate in business. Right. We
• 14:56
  Speaker 1: don't go outside of the lens of business because that's
• 14:58
  Speaker 1: not our pillar. But we want to report on it accurately, honestly.
• 15:02
  Speaker 1: And again, our job is reports to American public. My
• 15:05
  Speaker 1: job is report to black America.
• 15:06
  Speaker 3: I wanted to ask to you know, I know you're
• 15:08
  Speaker 3: not everything Forbes, but just like the Harvard Business School, right,
• 15:11
  Speaker 3: there's a Harvard and people talk about they go to Harvard,
• 15:13
  Speaker 3: they talk about they go to business school, and then
• 15:14
  Speaker 3: there's a course that they could pay online, and everybody says,
• 15:17
  Speaker 3: I got my Harvard degree, and it's of course you
• 15:19
  Speaker 3: pay a thousand dollars for it.
• 15:20
  Speaker 5: Right.
• 15:21
  Speaker 3: I see a lot of people do these Forbes interviews, right,
• 15:24
  Speaker 3: and I feel like that's kind of the same same thing.
• 15:27
  Speaker 4: Is that true? Does that happen?
• 15:29
  Speaker 7: What do you Because there's a there's a part of
• 15:31
  Speaker 7: Forbes where some businesses can buy like ads or make
• 15:36
  Speaker 7: it look like it's an actual, like written article.
• 15:38
  Speaker 1: Yeah, so those are more contributor types more so.
• 15:43
  Speaker 2: Yeah.
• 15:45
  Speaker 1: Yeah, And what you're saying, and that's the power, that's
• 15:48
  Speaker 1: the that's the the both the positive and maybe the
• 15:52
  Speaker 1: negative of the brand, right, because it's so big and
• 15:54
  Speaker 1: I guess that's the they It gets mimic a lot, right,
• 15:57
  Speaker 1: But there is a brand voice that we have that
• 16:00
  Speaker 1: people can pay to, you know, represent their perspective and
• 16:03
  Speaker 1: their company. That's a whole nother lens where that's the
• 16:06
  Speaker 1: business thing. It's not necessarily journalism per se, more so
• 16:09
  Speaker 1: giving you a voice in the platform that you pay
• 16:11
  Speaker 1: for and because it's for people are going to pay attention.
• 16:14
  Speaker 1: But for me being a staff writer, having my name
• 16:17
  Speaker 1: show up in the magazine as that senior writer, for me,
• 16:20
  Speaker 1: that's my goal card.
• 16:22
  Speaker 2: How do you.
• 16:24
  Speaker 5: So, how do you vet credibility in an era where
• 16:28
  Speaker 5: narrators narrators are curated, social media numbers are.
• 16:31
  Speaker 1: Inflated, same one I did with you. You talk to
• 16:37
  Speaker 1: people around you, You talk to you know, and I
• 16:39
  Speaker 1: do my research, and you know, you go back and
• 16:41
  Speaker 1: you look, you know, and so you know, that's how
• 16:43
  Speaker 1: you find out if people credible. Like you know, you
• 16:45
  Speaker 1: got to really dig into people's lives. But I said,
• 16:47
  Speaker 1: you gotta leave. I have to leave my life alone
• 16:49
  Speaker 1: and I got to go and dive into someone else
• 16:51
  Speaker 1: like I have to start from the very beginning with you,
• 16:53
  Speaker 1: all the way back to South Carolina now was a
• 16:55
  Speaker 1: little bit easier because I recognize your work from Philly,
• 16:57
  Speaker 1: But I mean you talking about listening to old Windy
• 16:59
  Speaker 1: Win interviews trying to find something. You know what told
• 17:02
  Speaker 1: me that story of Young Guru, right, he had a
• 17:04
  Speaker 1: piece and he was on the podcast back in the day,
• 17:07
  Speaker 1: and this really made me take my craft seriously, where
• 17:09
  Speaker 1: he was kind of talking about how big would go
• 17:12
  Speaker 1: into a studio and before he wrote anything, he would
• 17:15
  Speaker 1: just listen to the track over and over and over
• 17:18
  Speaker 1: and over again, trying to find that that thing that
• 17:21
  Speaker 1: made it great. And so what I do when I
• 17:24
  Speaker 1: copy that and I just say, you know, when I
• 17:26
  Speaker 1: find a great interview, when I find two or three
• 17:28
  Speaker 1: great interviews, that's what I do. I sit on my couch,
• 17:30
  Speaker 1: I play Madden on Saturdays and Sundays, and I listened
• 17:33
  Speaker 1: to the interview over and over and over again because
• 17:35
  Speaker 1: I'm feeling like it's something there, what's missing that I
• 17:39
  Speaker 1: can take and you know, magnified and with him, it
• 17:42
  Speaker 1: was that comic thing. You know, you're hearing him say
• 17:45
  Speaker 1: something about comics and how his daughter was interested. Like, man,
• 17:48
  Speaker 1: I'm not the biggest comic officionado, but I had to
• 17:50
  Speaker 1: go dive into that world, right, And so again the
• 17:53
  Speaker 1: credibility thing you find out if people are is not
• 17:55
  Speaker 1: doing your research, and you know that it's tedious.
• 17:58
  Speaker 7: How do you handle when you have to write the
• 18:00
  Speaker 7: other stories where it's like you having to talk about
• 18:03
  Speaker 7: the negatives of a business or things that you find
• 18:05
  Speaker 7: that aren't all the way right and it's in the community, right,
• 18:08
  Speaker 7: and you're putting it out there.
• 18:10
  Speaker 1: I mean, listen, that's one of the parts of the job.
• 18:12
  Speaker 1: I don't always enjoy it, right, I mean, it was
• 18:15
  Speaker 1: a classic example. This is you know when you know
• 18:17
  Speaker 1: it's or tdjakes his deal with Wells Fargo. Right now,
• 18:21
  Speaker 1: if you look at the history of Wells Fargo, Wes
• 18:23
  Speaker 1: Fargo doesn't have the best history with black folks, right,
• 18:26
  Speaker 1: especially when it comes to mortgages, and he's tied to that,
• 18:29
  Speaker 1: and so you have to bring that up. You have
• 18:31
  Speaker 1: to report on that. Hey, you're doing business with Wells Fargo,
• 18:34
  Speaker 1: but they have a history of not being so so
• 18:36
  Speaker 1: you're built sensending all these people to Wells farg to
• 18:38
  Speaker 1: get mortgages. But Wells Fargo hasn't had the best record
• 18:41
  Speaker 1: at that point of helping Black America, right, This is
• 18:44
  Speaker 1: just accurate facts, and so you know, when you have
• 18:46
  Speaker 1: to write that, it is uncomfortable at times, but again,
• 18:48
  Speaker 1: it's facts. So I only go by the facts, and
• 18:51
  Speaker 1: you know, I let them speak for itself. But you
• 18:54
  Speaker 1: do give people the opportunity to respond, and that's what
• 18:58
  Speaker 1: I think is missing it today. Nobody calls anybody anymore,
• 19:01
  Speaker 1: nobody's asking for response, nobody's asking for comment. They just
• 19:04
  Speaker 1: run into it because they want the viral clip, they
• 19:06
  Speaker 1: want the viral social media moment. They want to say
• 19:08
  Speaker 1: all reported this, and it's like, it's wrong. One of
• 19:11
  Speaker 1: your nemesis does that. Alt I don't want to say
• 19:13
  Speaker 1: the person's name, but all the time, right, I mean, tell.
• 19:16
  Speaker 6: Me, don't think, don't even think, you don't about it?
• 19:19
  Speaker 2: Yeah, a lot of Yeah, I don't have a lot
• 19:23
  Speaker 2: of nemesis, but you have one.
• 19:26
  Speaker 1: You have one, and I guess she really doesn't like
• 19:29
  Speaker 1: you a lot. So that's what I said, right, But
• 19:32
  Speaker 1: it's that type of stuff. It's that type of stuff.
• 19:36
  Speaker 1: I'll tell you if But that's that type of stuff
• 19:39
  Speaker 1: that you have to not pay too much attention to
• 19:42
  Speaker 1: because they will leads you down the road where you're
• 19:44
  Speaker 1: writing something wrong and it's just so you got to
• 19:47
  Speaker 1: really the.
• 19:47
  Speaker 3: Crazy thing about that is is I respect you for
• 19:50
  Speaker 3: saying that, because a lot of journalists and Charlemon and
• 19:53
  Speaker 3: myself have dealt with it, even even just where they
• 19:56
  Speaker 3: follow something that somebody said online and people believe it's facts.
• 19:59
  Speaker 4: Yeah, and journalists go with it.
• 20:01
  Speaker 3: And the problem with journalists going with it is because
• 20:03
  Speaker 3: people come to you in the facts, right, they go
• 20:05
  Speaker 3: to the podcast is, the stream is the influencers whatever
• 20:08
  Speaker 3: they want to call them, the people online that say
• 20:10
  Speaker 3: they are and they spew all types of untruths. But
• 20:14
  Speaker 3: when the actual journalist picks it up and reports it
• 20:17
  Speaker 3: now becomes true.
• 20:18
  Speaker 4: Amplify and it amplifies it.
• 20:20
  Speaker 3: And that's one thing I'm glad because I think a
• 20:22
  Speaker 3: lot of journalists now don't do their research and it
• 20:25
  Speaker 3: hurts people in a major way.
• 20:26
  Speaker 1: Yeah, I always want to stay away from that. I mean,
• 20:28
  Speaker 1: that's a big thing. That's like, you know, one of
• 20:30
  Speaker 1: those rules commandments if you will of journalism, right, you
• 20:33
  Speaker 1: obviously not supposed to reveal your sources. That's that's huge.
• 20:36
  Speaker 1: And you know, accuracy is huge. If you're an accurate
• 20:41
  Speaker 1: that really bothers your name. Now I've been wrong before.
• 20:43
  Speaker 1: Don't get me wrong, I've been wrong before. But then
• 20:45
  Speaker 1: that's when you hey, I was mistaken, you know. But
• 20:48
  Speaker 1: I don't go to a point where I'm looking at
• 20:51
  Speaker 1: sources that are just not credible. When I talk to
• 20:53
  Speaker 1: people to industry, people like no, don't listen to that person,
• 20:56
  Speaker 1: Like that's that's where you really have to dig into
• 20:58
  Speaker 1: the trenches. And again, because in a media world where
• 21:01
  Speaker 1: everybody wants to be seen, nobody takes those extra steps.
• 21:04
  Speaker 1: It's almost like everybody wants to be as great as
• 21:06
  Speaker 1: cool be. But how many people were willing to put
• 21:08
  Speaker 1: the work in like he did? Right? How many people
• 21:11
  Speaker 1: are willing to put the work in like Steph did,
• 21:13
  Speaker 1: taking hundreds of shots behind the arc like that.
• 21:15
  Speaker 4: How many people want to be first too, That's and
• 21:17
  Speaker 4: that's the thing.
• 21:17
  Speaker 1: They want to be first, and I'd rather be last, right, correct, informative, insightful.
• 21:22
  Speaker 1: Everybody can say, oh, to go a fire, But how
• 21:24
  Speaker 1: many people can say how many people died in that fire,
• 21:27
  Speaker 1: what the cause of the fire is, and then follow
• 21:30
  Speaker 1: up on it, what's going to happen to that property
• 21:31
  Speaker 1: after the fire, what's going to happen to that community?
• 21:34
  Speaker 1: That's journalism so you're not supposed to No, are you
• 21:38
  Speaker 1: supposed to cite your sources when you know you're trying
• 21:40
  Speaker 1: to verify it. But if it was behind the scenes, Yeah,
• 21:45
  Speaker 1: if somebody's telling you something, you don't use their name.
• 21:47
  Speaker 1: They say, hey, man, keep my name out of this.
• 21:49
  Speaker 1: But so and so that's when you protect them. You're
• 21:51
  Speaker 1: not supposed to reveal them because if you do, then
• 21:53
  Speaker 1: nobody's ever going to trust you again.
• 21:56
  Speaker 3: Now, when you talk to a lot of these, uh,
• 21:58
  Speaker 3: I guess wealthy people, whether it millionaires, billion there's people
• 22:01
  Speaker 3: are on the Forbes.
• 22:02
  Speaker 4: Are they happy?
• 22:03
  Speaker 3: The reason I ask is sometimes a lot of people say,
• 22:05
  Speaker 3: making all that money, they forget the the finer things
• 22:08
  Speaker 3: in life, which is usually family. And you see that
• 22:10
  Speaker 3: a lot with people. So do people seem happy to you?
• 22:13
  Speaker 2: Man? Are you happy?
• 22:15
  Speaker 4: Well, he's happy, appreciate.
• 22:22
  Speaker 2: Off, enjoying us?
• 22:30
  Speaker 4: People seem happy or is it only focused on dude?
• 22:33
  Speaker 1: And they seem happy? Man, But it's like you can't
• 22:35
  Speaker 1: really tell because they could be putting up in front
• 22:37
  Speaker 1: because it's Forbes, so they want to always, you know,
• 22:39
  Speaker 1: make it seem happy, like they're doing great. But I've
• 22:41
  Speaker 1: heard horror stories. John O'Brien always says that like, there
• 22:44
  Speaker 1: are a lot of people behind it sees a lot
• 22:46
  Speaker 1: of money that are not happy and so rich in life. Absolutely,
• 22:50
  Speaker 1: and so sometimes I'll call a few of them and
• 22:52
  Speaker 1: they I'll call thems on New Year's Day, right because
• 22:55
  Speaker 1: New Year's Day is such a calm day. But it's
• 22:57
  Speaker 1: a great day to catch up with people because everybody's home.
• 22:59
  Speaker 1: Everybody's home when I'll call around, hey man, thanks for calling.
• 23:01
  Speaker 1: Nobody's ever hurt from anybody. It's like, you know, so
• 23:04
  Speaker 1: you got to treat them like human beings and check
• 23:06
  Speaker 1: on from time to time just to show that you know,
• 23:08
  Speaker 1: this is a relationship. But some of them may probably
• 23:10
  Speaker 1: be unhappy. And I would think because they got so
• 23:12
  Speaker 1: much money. When you trapped, you can't go nowhere like
• 23:15
  Speaker 1: I chooked the sub here today the men that I
• 23:17
  Speaker 1: can stop doing that.
• 23:18
  Speaker 4: I don't know, nig I hate taking the sub now.
• 23:21
  Speaker 1: I mean I can, you can't.
• 23:22
  Speaker 4: I can't. But I don't want to.
• 23:24
  Speaker 2: Well, I don't want to be.
• 23:30
  Speaker 4: Just too many people, but I like to. I want
• 23:32
  Speaker 4: to be.
• 23:32
  Speaker 1: I want to be because I like the people watch.
• 23:34
  Speaker 1: I don't want to see you to the street.
• 23:35
  Speaker 4: I don't need to see it.
• 23:38
  Speaker 5: From the subways in New York Is when after nine
• 23:40
  Speaker 5: eleven everybody kept saying the next terrorist attacks, like he
• 23:47
  Speaker 5: never got on the subways.
• 23:48
  Speaker 1: It's too easy. Yeah, it's too easy, I said. I
• 23:50
  Speaker 1: think about it all the time. If you see the
• 23:52
  Speaker 1: movie To Leave the World Behind on Netflix, actually think
• 23:55
  Speaker 1: it's gonna be cyber attacked. I think about that, like
• 23:57
  Speaker 1: those planes was coming down. But I I like taking
• 24:00
  Speaker 1: this up and again it lets you people watch and
• 24:02
  Speaker 1: it keeps me kind of like, you know, level headed.
• 24:04
  Speaker 7: Where do you when you're sourcing, like what you're going
• 24:07
  Speaker 7: to talk about? Where do you get most of your
• 24:08
  Speaker 7: leads from? Like what inspires your story?
• 24:11
  Speaker 1: Just looking around?
• 24:12
  Speaker 2: Right?
• 24:12
  Speaker 1: I look at every morning. I usually go on Google's
• 24:14
  Speaker 1: trend and Google trend is great because you get to
• 24:17
  Speaker 1: see what America is looking at, what they're searching for.
• 24:19
  Speaker 1: And then you know, I look at that and sometimes
• 24:22
  Speaker 1: it's like, all right, everybody's paying attention to that. Let
• 24:23
  Speaker 1: me see what's on the left. And you know, you
• 24:25
  Speaker 1: just kind of look around and just find different things.
• 24:27
  Speaker 1: And you know, a lot of time when I find
• 24:29
  Speaker 1: a project, it takes me a while, you know, to
• 24:32
  Speaker 1: do it. So you know we have this list. The
• 24:35
  Speaker 1: next piece I'm writing on is the usher. But you know,
• 24:37
  Speaker 1: you just you look around and see what's going on,
• 24:39
  Speaker 1: and then people sending you pitches and then you're like, hey,
• 24:41
  Speaker 1: wait a minute. For example, they sent me a pitch
• 24:44
  Speaker 1: celebrating Black Effect five year university, and I'm thinking like, oh,
• 24:47
  Speaker 1: that's a bigger story here. Let's dive into this, and
• 24:51
  Speaker 1: people know who showed me to God is I think
• 24:53
  Speaker 1: this is this is a great business piece here, and
• 24:55
  Speaker 1: I hope I was right.
• 24:55
  Speaker 4: Did they ever send you the picture of Charlotatae sitting
• 24:57
  Speaker 4: on Wendy Williams lab.
• 24:59
  Speaker 1: Nah, I didn't see that, you did?
• 25:01
  Speaker 6: Please?
• 25:03
  Speaker 1: I didn't see it. Come on, I didn't because I
• 25:08
  Speaker 1: didn't see that. I didn't see that for pecause I
• 25:11
  Speaker 1: just remember the Jennifer Lopez thing.
• 25:14
  Speaker 2: Yeah, I was.
• 25:14
  Speaker 1: I kept looking at that one, like, man, you know,
• 25:21
  Speaker 1: he never said what it was.
• 25:23
  Speaker 2: I want to asked him the name of journalism.
• 25:25
  Speaker 7: I just.
• 25:26
  Speaker 2: That's what it is.
• 25:27
  Speaker 1: Right, It's a perfect lead, right if it smells like
• 25:30
  Speaker 1: roses or something like that.
• 25:31
  Speaker 8: What surprised you most when you did the article when
• 25:33
  Speaker 8: you met him about.
• 25:36
  Speaker 1: You know, he he's very protective of his family in
• 25:39
  Speaker 1: his space. Absolutely, I've never really saw that of him before,
• 25:42
  Speaker 1: a whole picture and you kind of like you're smiling
• 25:47
  Speaker 1: a little bit san Top of the World baby.
• 25:51
  Speaker 5: He heard.
• 25:55
  Speaker 2: Joke Top of the World on.
• 26:01
  Speaker 1: He's very protective of his family, Charlotte Mane. Because usually
• 26:04
  Speaker 1: I always ask people if I always want to be
• 26:07
  Speaker 1: invited to your house. I feel like, if you're a Forbes,
• 26:09
  Speaker 1: we should be invited to your house. No, that's what
• 26:12
  Speaker 1: it was. And so I was trying to figure out, said, man,
• 26:15
  Speaker 1: what does this dude live in a batcave for something
• 26:16
  Speaker 1: like that? And so, you know, but that was what
• 26:18
  Speaker 1: it was. But I respect that though, because me having
• 26:20
  Speaker 1: a daughter when she was first born, I would always
• 26:22
  Speaker 1: tell my family, if you take a picture, please leave
• 26:24
  Speaker 1: it off the internet. I don't want my daughter on it.
• 26:26
  Speaker 1: I want her to enjoy her childhood. She's going to
• 26:29
  Speaker 1: have that opportunity. So when he said it, and I
• 26:31
  Speaker 1: know I'm a girl dad too and he has girls,
• 26:33
  Speaker 1: That's when I'm like, yeah, okay, And then it was great.
• 26:35
  Speaker 1: I have a phrase, it's not happening to you, it's
• 26:37
  Speaker 1: happening for you, right, And so I'm like all right,
• 26:39
  Speaker 1: what is the opportunity here? And the comic book thing
• 26:43
  Speaker 1: was gold for me, and so I'm glad. I'm amost
• 26:45
  Speaker 1: glad that he rejected me coming to his house. Thank you.
• 26:47
  Speaker 6: You said you was about to do something I should
• 26:49
  Speaker 6: what I should?
• 26:50
  Speaker 1: Well, he started up. They have the Boys and Girls Club,
• 26:52
  Speaker 1: and Detroy has a foundation out there and they're doing
• 26:55
  Speaker 1: a lot of work and us has been doing that,
• 26:57
  Speaker 1: you know, for twenty plus years now making the time
• 27:00
  Speaker 1: and I feel like it's time to tell a great
• 27:01
  Speaker 1: business story around what he's doing and what he's trying
• 27:04
  Speaker 1: to do with his foundation. And you know, again the
• 27:07
  Speaker 1: fact that it's in Detroit, not in Atlanta, you know,
• 27:09
  Speaker 1: not in where he grew up in in Dallas, and
• 27:12
  Speaker 1: you know, no down south, he grew up in Tennessee,
• 27:17
  Speaker 1: not them.
• 27:18
  Speaker 4: But because he was part of the Cavaliers, No, he sold.
• 27:23
  Speaker 1: Yeah, you're breaking news. Yeah he has sold that. Yeah,
• 27:26
  Speaker 1: he sold it. He told me at the top of
• 27:28
  Speaker 1: the year. Wows much. I can't tell you that now
• 27:33
  Speaker 1: because I'm I'm that's gonna be in the story. But
• 27:36
  Speaker 1: I told you all you sold it though.
• 27:37
  Speaker 5: Yeah, that's what what's so interesting about that is when
• 27:41
  Speaker 5: you do that uh interview and that article comes out.
• 27:45
  Speaker 2: It is literally our job to amplify because we.
• 27:48
  Speaker 5: Will amplify the bad news. What was it happened at
• 27:51
  Speaker 5: the Boys and Girls Club with us? Couldn't wait to
• 27:53
  Speaker 5: come in here and talk about it.
• 27:54
  Speaker 1: You have to amplify stories like that, and Charlatan, that's
• 27:56
  Speaker 1: exactly why. First of all, I appreciate the opportunity to
• 27:59
  Speaker 1: come here. But that's the reason, you know, I'm so
• 28:01
  Speaker 1: proud of the work that we're doing because you know,
• 28:04
  Speaker 1: we can look up negativity around black people. All all
• 28:06
  Speaker 1: you gotta do is open Instagram, look on Twitter, or
• 28:09
  Speaker 1: exit whatever the hell it is. But you don't see
• 28:11
  Speaker 1: enough of our prominent individuals outside of the space of
• 28:14
  Speaker 1: entertainment and sports doing great work right, doing great business right.
• 28:20
  Speaker 1: And some of them want to be found. But then
• 28:22
  Speaker 1: I guess some of them are people ain't just paying
• 28:24
  Speaker 1: attention to them, but I am.
• 28:26
  Speaker 5: Let's talk about the Four of Black fifty. Why is
• 28:28
  Speaker 5: a list like the Four of Black fifty so important
• 28:31
  Speaker 5: in like this social.
• 28:32
  Speaker 1: Client because it offers you an opportunity to see what's
• 28:35
  Speaker 1: going on in the world of alternate investments, private equity,
• 28:37
  Speaker 1: private credit, venture capital, you're seeing people with assets into
• 28:42
  Speaker 1: management that's controlling money.
• 28:43
  Speaker 2: You know.
• 28:43
  Speaker 1: One comment that was made for me was is if
• 28:45
  Speaker 1: you see a black individual managing a billion dollars for someone, right, white, black,
• 28:50
  Speaker 1: hispanic doesn't matter. That's big in this country. A billion dollars, right,
• 28:56
  Speaker 1: And so I wanted to just amplify those people who
• 28:58
  Speaker 1: are doing it right. They have escentemuntic they're raising money.
• 29:01
  Speaker 1: You know how hard it is to go out and
• 29:02
  Speaker 1: ask people for millions of dollars raise money here, right,
• 29:05
  Speaker 1: And the fact that these individuals did it and look
• 29:07
  Speaker 1: at the assets and the management they becumulators. Like, we
• 29:10
  Speaker 1: need to really be talking about these individuals and not
• 29:12
  Speaker 1: only that, amplifying them, right and putting them on the
• 29:14
  Speaker 1: map so we can create our next wave, as John
• 29:17
  Speaker 1: O'Brien always like to say, civil rights over civil rights, right,
• 29:20
  Speaker 1: our next wave of leaders in the business community. And
• 29:22
  Speaker 1: hopefully this list helps accomplish that. Hopefully this list helps
• 29:26
  Speaker 1: improve the ecosystem because a lot of times we don't
• 29:28
  Speaker 1: know each other either. We got people doing stuff here
• 29:30
  Speaker 1: doing over there, and I feel like that's one of
• 29:32
  Speaker 1: the bad things about our community, right, We're so you know,
• 29:35
  Speaker 1: spread out and not knowing each other and hopefully this
• 29:38
  Speaker 1: list improves the ecosystem and it just gives that next
• 29:41
  Speaker 1: generation of an individual that's in Black America, you know,
• 29:44
  Speaker 1: say hey, you know what, I might want to go
• 29:46
  Speaker 1: this route.
• 29:47
  Speaker 3: And that's the thing amplifying everything. Like you grew up
• 29:49
  Speaker 3: in Philly, growing up in Queens, Like what do you see?
• 29:50
  Speaker 3: You see the local drug dealers of pools? You see
• 29:52
  Speaker 3: basketball players, Yeah, you see rappers.
• 29:55
  Speaker 4: And that's what your mind is set upon because that's
• 29:57
  Speaker 4: all you see all the time.
• 29:58
  Speaker 3: But seeing these other individuals and how they make money
• 30:00
  Speaker 3: and what they do, it's always a story that you
• 30:02
  Speaker 3: try to throw in the kids mind because you can
• 30:04
  Speaker 3: say you're better than just this, You're better than just that.
• 30:06
  Speaker 4: You can do this and that.
• 30:08
  Speaker 1: And the reason this listen is important for me too
• 30:10
  Speaker 1: is that you know, I don't know how many of
• 30:12
  Speaker 1: y'all going to Hot Topic or in the mall or
• 30:15
  Speaker 1: you know it's still around, right.
• 30:17
  Speaker 2: I used to work in Demo remember Demo of course?
• 30:19
  Speaker 1: Yeah, Express Staples. It was a brother who owned all that.
• 30:24
  Speaker 5: Wow.
• 30:25
  Speaker 1: Right, he took Walgreens public, well was public, he took
• 30:30
  Speaker 1: it private last year, right, same Stefan Coluzia Sycamore Partners, Right,
• 30:35
  Speaker 1: and people understand, like you go into Walgreens in a pharmacy,
• 30:38
  Speaker 1: you're going to have to understand that there is an
• 30:40
  Speaker 1: African American. It's a black individual that's part of that
• 30:43
  Speaker 1: ownership group. Right. And so to me that's important. That's
• 30:46
  Speaker 1: important because now now my daughter loves hot topic, I
• 30:49
  Speaker 1: have no problem taking her there because I know the money,
• 30:51
  Speaker 1: right is at least going to someone that looks like me,
• 30:54
  Speaker 1: who is in that ownership group. Martin Nesbet right of
• 30:57
  Speaker 1: this Year group in Chicago, that's friends with Obama. Right,
• 31:00
  Speaker 1: starts a private equity firm. You heard the parking spot
• 31:03
  Speaker 1: that a little off airport lot and he sold it, right,
• 31:09
  Speaker 1: And now he owns companies through a private equity group.
• 31:11
  Speaker 1: Very good friends with Obama. Right, met Obama over basketball
• 31:15
  Speaker 1: and a night of scrabble. They had no idea what
• 31:17
  Speaker 1: each other was. And now here he is up in
• 31:19
  Speaker 1: Chicago doing work. Everybody knows about Robert Smith and private equity, right,
• 31:22
  Speaker 1: And so it's those individuals.
• 31:24
  Speaker 2: You know.
• 31:24
  Speaker 1: Bob Johnson, obviously we know him creating BT. Some people
• 31:27
  Speaker 1: knew he had a private equity firm with car dealerships
• 31:30
  Speaker 1: stores all of that and so you know we have
• 31:33
  Speaker 1: assist on there who owns storage units and Tammy Jones right,
• 31:36
  Speaker 1: storage units, nursing homes. These are individuals that you know,
• 31:40
  Speaker 1: I think not only you need to know who they are,
• 31:42
  Speaker 1: but you need to reach out to them, follow their
• 31:45
  Speaker 1: moves right because it think about that Nilsen Courdon and
• 31:48
  Speaker 1: Nilsen Black America spending power this year two point one
• 31:51
  Speaker 1: trillion dollars. That's a lot of money, right, you have
• 31:55
  Speaker 1: a whole class of black people who can manage it.
• 32:00
  Speaker 5: I'm glad you're having this conversation to borrow because I
• 32:03
  Speaker 5: hate I feel like there's a whole ecosystem of niggas,
• 32:07
  Speaker 5: Oh my god, who are making a living telling black
• 32:11
  Speaker 5: people they don't got shit.
• 32:12
  Speaker 1: Yeah you know, oh y'all don't own nothing.
• 32:14
  Speaker 2: You don't own no bit Like who are y'all following?
• 32:17
  Speaker 2: Like I see a whole.
• 32:18
  Speaker 5: Ecosystem of black people that are doing great things, Like
• 32:20
  Speaker 5: why are you not highlighting them?
• 32:22
  Speaker 1: Because it's not hoighlighted enough. And again, we don't have
• 32:25
  Speaker 1: enough people in news organizations, especially business organizations that look
• 32:28
  Speaker 1: like me. You just hilarious envy like you know, or
• 32:32
  Speaker 1: we don't have that right, And so that's why I'm
• 32:34
  Speaker 1: very proud of the brand I represent because we do
• 32:36
  Speaker 1: and it's important to have it. At the writing aspect,
• 32:38
  Speaker 1: anybody could do a podcast and that's great, and do
• 32:41
  Speaker 1: the video, but to write it is permanent almost, it
• 32:44
  Speaker 1: feels realer, right, Nobody could take that from you. It's
• 32:47
  Speaker 1: an ink, right, And so like it's important to keep
• 32:50
  Speaker 1: those stories alive going around because you know, like we've
• 32:55
  Speaker 1: got a whole group of people coming up and again
• 32:57
  Speaker 1: they might not want to go into entertainment of sports.
• 32:59
  Speaker 1: Let's create these the jobs and these other careers will
• 33:02
  Speaker 1: expose them to it more keyword exposure and you know,
• 33:05
  Speaker 1: see what it see what.
• 33:06
  Speaker 2: You got to get you on these pods because niggas don't.
• 33:08
  Speaker 7: Read the problem no real ask you though, right, So
• 33:13
  Speaker 7: you just talked about where people are getting the information
• 33:16
  Speaker 7: from where they're reading their podcast. So right now we're
• 33:19
  Speaker 7: seeing a lot of even written publications getting rid of
• 33:23
  Speaker 7: they're the black teams, right, How do these new age
• 33:27
  Speaker 7: journalists get to a point where they can amplify those
• 33:30
  Speaker 7: stories when podcasting.
• 33:31
  Speaker 8: There's a lot of them out there and they're not
• 33:34
  Speaker 8: able to get the jobs.
• 33:35
  Speaker 7: At the same time, you have the tiktoks, But now
• 33:36
  Speaker 7: social media stuff is becoming where you can't verify everything,
• 33:39
  Speaker 7: Like what is that like straight through lane of new media?
• 33:42
  Speaker 7: We thought we figured it out, but now it's getting blurry.
• 33:44
  Speaker 2: What is it?
• 33:44
  Speaker 1: I don't even know if there's an answer to it
• 33:46
  Speaker 1: at the present time. Right now, it's just it's one
• 33:48
  Speaker 1: of those ones things where the chaos. We're in the
• 33:51
  Speaker 1: middle of it, right, and so you have to, you know,
• 33:54
  Speaker 1: figure it out why you're in the middle of it.
• 33:55
  Speaker 1: I think it's important that local newspapers still are relevant.
• 33:59
  Speaker 1: I think that they're still a lot of them around
• 34:01
  Speaker 1: Black newspapers there are shrinking, but I think that there
• 34:03
  Speaker 1: there's still have to be relevant. But now it becomes
• 34:07
  Speaker 1: it's almost like back in the day, I remember that
• 34:09
  Speaker 1: pif you Yeah, you had to actually search for it, right,
• 34:14
  Speaker 1: you know, you have to search. That's how I found
• 34:15
  Speaker 1: law flog. That's how I found you know, currency and
• 34:18
  Speaker 1: where is Cleveland? Like I had to search for it.
• 34:21
  Speaker 1: It's no different than media today, right, you got to
• 34:23
  Speaker 1: search for it and then you know. This is why
• 34:25
  Speaker 1: brands are important. The Forbeses of the world are important
• 34:28
  Speaker 1: because those are established brands and we use ink, you
• 34:32
  Speaker 1: have no idea. When we put out an article, I
• 34:34
  Speaker 1: got lawyers calling me, I got a fact check. They
• 34:37
  Speaker 1: where Scharlamie get that from? Where? Prove it right? And
• 34:40
  Speaker 1: so that's what I appreciate because I know when I
• 34:43
  Speaker 1: when that goes out to the world, is accurate, It
• 34:45
  Speaker 1: is real. And so it's no different than the that
• 34:47
  Speaker 1: pif days. You got to search for what's real out there.
• 34:49
  Speaker 1: And I think there's a lot of great up and
• 34:51
  Speaker 1: coming journalists that may not be tied to legacy media companies,
• 34:55
  Speaker 1: but they're out there and they're doing some great work,
• 34:56
  Speaker 1: and it's not fair to to, you know, push them
• 34:59
  Speaker 1: aside because they don't work for the forbes of the world.
• 35:01
  Speaker 1: If they're doing some great reporting, like the journalists out
• 35:03
  Speaker 1: in Minnesota who exposed that you know fraud, that's great journalisms, right,
• 35:08
  Speaker 1: he followed up he filed the paper trail. That's great journalism.
• 35:12
  Speaker 1: And so I think as we ended in the chaos,
• 35:15
  Speaker 1: we cannot leave out those voices. We have to still,
• 35:18
  Speaker 1: you know, promote those individuals who are out doing great
• 35:20
  Speaker 1: journalism although they may not be working for a legacy
• 35:22
  Speaker 1: media company.
• 35:23
  Speaker 6: How did you ever, did you ever experience any pushback
• 35:27
  Speaker 6: or creating a list as such, like you know black
• 35:29
  Speaker 6: leaders and entrepreneurs and you.
• 35:30
  Speaker 1: Get them on the X apps of the world. Fores
• 35:33
  Speaker 1: creates this listen black and this and that, and it's like,
• 35:36
  Speaker 1: we're not talking to you. So it's like, you know,
• 35:39
  Speaker 1: if you ever want someone to train and you're talking
• 35:42
  Speaker 1: to your friend and somebody says, well I would do
• 35:43
  Speaker 1: with this is looking at them like was I talking
• 35:45
  Speaker 1: to you? Why are you in this conversation? And so
• 35:48
  Speaker 1: you get that type of pushback, but you ignore it
• 35:50
  Speaker 1: because I'm not talking to you. We're talking. We're talking
• 35:52
  Speaker 1: to some other people. And if it's anything other ethnic
• 35:55
  Speaker 1: groups should look at this listen study from it too.
• 35:58
  Speaker 1: They might find something that they know. It's nobody saying,
• 36:00
  Speaker 1: and it's exclusive of you looking at it and learning
• 36:03
  Speaker 1: from it and studying these people. It's just this a
• 36:05
  Speaker 1: list for us.
• 36:06
  Speaker 2: It matters, man.
• 36:07
  Speaker 5: I remember being I was a kid, and I remember
• 36:11
  Speaker 5: when Diddy, Will Smith and I think Master P were
• 36:17
  Speaker 5: all on the flour the list that one time.
• 36:19
  Speaker 2: And that was like, oh, I didn't think you know,
• 36:22
  Speaker 2: rapping or being doing being a hip hop could even
• 36:24
  Speaker 2: get you to that level.
• 36:25
  Speaker 1: So it does you know it's a business.
• 36:27
  Speaker 5: It does inspire you, and say it does spark something
• 36:29
  Speaker 5: in you, you know, whether you want to be an
• 36:31
  Speaker 5: entertainer or not. Just seeing a black person in that position,
• 36:34
  Speaker 5: you're like.
• 36:34
  Speaker 4: Whoa you?
• 36:35
  Speaker 1: You kind of echoed your own voice because earlier in
• 36:38
  Speaker 1: our conversation I asked you, I said, hey, why do
• 36:40
  Speaker 1: you even want this? And it was because you wanted
• 36:43
  Speaker 1: more people to see what they can be. And I'm
• 36:46
  Speaker 1: telling you the metrics that you know. I look at
• 36:48
  Speaker 1: that story and I don't really read comments, but you
• 36:51
  Speaker 1: see some of them. They all come from South Carolina.
• 36:53
  Speaker 1: There are people, there's a group of people in South
• 36:55
  Speaker 1: Carolina that really enjoy that. And I can only imagine
• 36:58
  Speaker 1: what that does, what that does to the young kid
• 37:02
  Speaker 1: out there who may not have known who Charlomagne is,
• 37:05
  Speaker 1: or may not even knew what he came from South Carolina,
• 37:07
  Speaker 1: but now all of a sudden he does what that
• 37:09
  Speaker 1: does to his trajectory, what that does to his mindset?
• 37:12
  Speaker 1: Right knowing that man, this dude started where he was
• 37:14
  Speaker 1: started from and he's on Forbes.
• 37:16
  Speaker 4: Hit from a dirt road with no shoes on.
• 37:22
  Speaker 5: It was actually two black people who had been on
• 37:25
  Speaker 5: the Forbes List before and the cover.
• 37:27
  Speaker 1: Who told me that?
• 37:28
  Speaker 2: Yeah? Who told me?
• 37:29
  Speaker 1: Why you told me that? Exactly? And it gets back
• 37:32
  Speaker 1: down to the list exposure letting people see it, you know,
• 37:36
  Speaker 1: And I'm sure people didn't have understood that he had
• 37:38
  Speaker 1: business like that, right, but that exposure part. I love
• 37:41
  Speaker 1: the fact that he owns a restaurant franchise. Junior Bridge
• 37:44
  Speaker 1: became a billionaire like that, and I would love to
• 37:46
  Speaker 1: see more people do that. How many times you go
• 37:47
  Speaker 1: to the communities we grew up and you still see
• 37:49
  Speaker 1: that Sam McDonald's there, right, Think about if you owned it, right,
• 37:53
  Speaker 1: And so it's like, I love that he's doing that
• 37:55
  Speaker 1: because restaurant franchise is not going anywhere, right, it's coinstance standing.
• 37:59
  Speaker 1: So I feel like, you know, it's those lobster to right,
• 38:05
  Speaker 1: but there are ones that remain, you know what I mean.
• 38:08
  Speaker 1: And so I feel like, again, it's important that young
• 38:10
  Speaker 1: people see what he's doing.
• 38:11
  Speaker 2: Oh hold on that brother, what's the brother name for Red?
• 38:14
  Speaker 2: I can't remember the name the CEO. Yeah, he was
• 38:18
  Speaker 2: up here that interview we did with him on Breakfast Club, Like,
• 38:21
  Speaker 2: I just.
• 38:25
  Speaker 5: I saw how that inspired people because people don't see
• 38:27
  Speaker 5: that nobody thought that the black man like stuff like
• 38:31
  Speaker 5: that here about people's mindsets. Man puts people on a
• 38:35
  Speaker 5: different trajectory. I think was black right. I mean, so
• 38:38
  Speaker 5: it's like those people Colvin Butler. See you if a
• 38:40
  Speaker 5: major electric company is black, right, And so you know,
• 38:44
  Speaker 5: there's a lot of again, there's a lot of CEOs,
• 38:46
  Speaker 5: a lot of millionaires and billionaires that look like us
• 38:49
  Speaker 5: that people just aren't paying attention to.
• 38:51
  Speaker 1: But you know, I am. I'm paying attention to it now.
• 38:53
  Speaker 1: I'm glad that the stories are being told because I'm
• 38:56
  Speaker 1: not going to be at Force forever. I have other
• 38:58
  Speaker 1: dreams and ambitions, but I want to leave behind something
• 39:01
  Speaker 1: that you can go back to it and you know,
• 39:04
  Speaker 1: see the bread crumbs I left behind, so it can inspire,
• 39:07
  Speaker 1: you know, the next generation of business leaders.
• 39:08
  Speaker 5: What the industry is quietly producing, the next wave of
• 39:12
  Speaker 5: a billionaire And you gotta say, gotta be a bionaire.
• 39:14
  Speaker 2: But just one hundred million.
• 39:15
  Speaker 1: The list that I just put out for private equity,
• 39:18
  Speaker 1: venture capital, private credit, those people behind the scenes doing
• 39:21
  Speaker 1: all investment, I think those are the that's the sector
• 39:26
  Speaker 1: that you're going to see a lot of millionaires and
• 39:28
  Speaker 1: billionaires come out and you're raising money investing it, and
• 39:31
  Speaker 1: you know you're going out and multiplying and go. There's
• 39:33
  Speaker 1: a sister, Cherise Clark harbor View Equity Partners. People don't
• 39:37
  Speaker 1: understand how many music catalogs she owns, right, Nelly, what's Khalifa? Right?
• 39:42
  Speaker 1: List goes on and on and on, right, And so
• 39:44
  Speaker 1: she took that raise money and now running a firm
• 39:48
  Speaker 1: with two over two billion dollars in assets on the management,
• 39:51
  Speaker 1: all off the back of music catalogs Bruno Mars as well.
• 39:54
  Speaker 1: So while you're listening to all this music that plays
• 39:55
  Speaker 1: up here, there's a system Newark getting rich off of it. Wow,
• 40:00
  Speaker 1: least it's a system there. You go, Yeah, how do
• 40:02
  Speaker 1: we able to follow your work?
• 40:03
  Speaker 2: To borrow? Where can they follow you?
• 40:04
  Speaker 1: Where can they get your listen? Man fores dot Com,
• 40:06
  Speaker 1: Forest b Okay again, Fort bok fifties out and you
• 40:11
  Speaker 1: know JB underscore young on Instagram and that's that on
• 40:16
  Speaker 1: LinkedIn too. Y'all need to get back on. Y'all need
• 40:17
  Speaker 1: to get on LinkedIn. LinkedIn is a dope? Is a dope?
• 40:19
  Speaker 2: Leavel?
• 40:20
  Speaker 1: Yeah? LinkedIn is great. Yeah, I gotta follow you on LinkedIn. Yeah,
• 40:23
  Speaker 1: LinkedIn is one of.
• 40:24
  Speaker 7: The conversations they have on LinkedIn are it's just it's
• 40:28
  Speaker 7: it makes more sense about a lot of things, so
• 40:30
  Speaker 7: they would be topical, but it's like the deeper dies.
• 40:32
  Speaker 8: But it's just from like a different arguing.
• 40:35
  Speaker 7: It's just, yeah, I don't want to sound boogie when
• 40:37
  Speaker 7: I say it, but it's just like an elevated conversation
• 40:40
  Speaker 7: around all the things that you get everywhere else.
• 40:43
  Speaker 2: The conversations it is.
• 40:45
  Speaker 8: It's kind of like that, but it's starting to get
• 40:47
  Speaker 8: a little bit crazy. But threats can be like that
• 40:49
  Speaker 8: as well.
• 40:49
  Speaker 1: Yeah, I'm done with the so I've I've maxed out
• 40:52
  Speaker 1: my social media's. I'm like, I don't want to go
• 40:54
  Speaker 1: to another platform. I said, the next one I would
• 40:56
  Speaker 1: go to if I had to do it will be
• 40:57
  Speaker 1: Isaac Hazen fanbase. I gotta, I gotta do that.
• 41:01
  Speaker 6: Yeah, Jabari, did you know that the newspaper is written
• 41:04
  Speaker 6: on a third grade level?
• 41:05
  Speaker 1: Yeah, he is.
• 41:08
  Speaker 2: I don't.
• 41:10
  Speaker 6: Charlamagne told me that Charlamage be playing with me so
• 41:13
  Speaker 6: much because I'm very gullible when it comes to them.
• 41:15
  Speaker 6: I be believing things and he'll trick me. Yeah that's
• 41:18
  Speaker 6: I was like third grade level.
• 41:20
  Speaker 1: Yeah, you have to. You have to really, you know,
• 41:22
  Speaker 1: make sure that the average person can read it. And unfortunately,
• 41:25
  Speaker 1: we are in a you know, in our society right now,
• 41:27
  Speaker 1: our reading level is not that hot, and so you
• 41:29
  Speaker 1: have to really, you know, make sure you scale it down,
• 41:32
  Speaker 1: you know, and so and it only makes sense for people. Uh.
• 41:35
  Speaker 1: And again I come from North Philly. I'm trying to
• 41:36
  Speaker 1: also talk to those people. And I know that there's
• 41:38
  Speaker 1: certain things that mean I get so, you know, I
• 41:41
  Speaker 1: kind of, you know, minimize it a little bit. But yeah,
• 41:43
  Speaker 1: you do have to do it. And certain outlets.
• 41:45
  Speaker 2: M I just had to check in with you.
• 41:47
  Speaker 4: I don't be believing this man.
• 41:51
  Speaker 1: It's Jabari Young.
• 41:52
  Speaker 2: It's the Breakfast Club.
• 41:53
  Speaker 1: Thank you, my brother appreciate it. Don't every day waiting
• 41:57
  Speaker 1: click up the Breakfast Club.
• 42:00
  Speaker 2: You're finished for yo dun